"You don't control the press. You might try to direct them and lead them, but you sure as hell are not gonna control them." 

    About This Interview

    In his four-and-a-half-hour interview, Hank Rieger (1918-2014) speaks about starting his career with United Press. He describes his work as the manager and subsequently director of press and publicity at NBC, and recalls becoming the first vice president of NBC's publicity department (1965-80). He discusses promoting color television at the network, and talks of doing publicity for several NBC stars, including Bob Hope, Danny Thomas, Dean Martin, and Milton Berle. He speaks of his time as president of the Television Academy (1977-80), as well as his handling of all press and publicity for the Emmy Awards. Rieger comments on his role in the launch of emmy magazine and his work as editor of the publication from 1985-99. He also outlines starting his own business, landing ESPN as a client, and working for the Olympics for one year. Morrie Gelman conducted the interview on September 29, 1999 in San Diego, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Hank Rieger

    Hank Rieger on being the first elected President of the Television Academy - post split

    01:01
    Thumbnail of Hank Rieger

    Hank Rieger on being the first publisher of Emmy magazine

    02:56
    Thumbnail of Hank Rieger

    Hank Rieger on the importance of press tours

    05:20
    Thumbnail of Hank Rieger

    Hank Rieger on traveling with Bob Hope when he performed for President Nixon

    01:31
    Thumbnail of Hank Rieger

    Hank Rieger on memorable stories in Emmy magazine

    01:04
    Thumbnail of Hank Rieger

    Hank Rieger on how he'd like to be remembered

    00:42
    Play Full Interview

    Chapter 1

    On his childhood and early influences; on his interest in communications and journalism

    07:45

    On radio programs he enjoyed as a child; on serving in World War II and having his first experience with public relations during the war

    07:34

    On working for United Press; on becoming Bureau Chief for the Phoenix United Press; on lingo used in wire services; on the importance of wire services to newspapers, radio, and television

    12:14

    Chapter 2

    On moving to Los Angeles to work at the United Press Bureau; on KTLA's coverage of the Kathy Fiscus story and the involvement of United Press; on United Press reporting on entertainment events

    05:54

    On reporting Hollywood scandals; on the Hollywood Blacklist; on joining the State Department; on what makes a good PR person

    08:33

    On working for United Press in San Francisco and then Los Angeles; on covering Marilyn Monroe's death

    09:59

    Chapter 3

    On covering Marilyn Monroe's death (contd.); on the rush of covering a story and scooping the competition

    03:26

    On moving to New York, then moving to Los Angeles to work for Southern California Gas; on getting hired in the NBC Press and Publicity department

    15:35

    On NBC's big shows in 1965; on celebrity interviews; on publicity for each upcoming television season

    09:05

    Chapter 4

    On press kits; on budgets for promotional campaigns; on working with uncooperative celebrities; on NBC executives with whom he worked

    27:26

    On Johnny Carson's move from New York to beautiful downtown Burbank

    00:57

    Chapter 5

    On publicity for The Tonight Show and working with Johnny Carson; on publicity for NBC shows The Monkees, Bonanza, Rowan & Martin's Laugh-In, and Star Trek

    10:47

    On press tours; on the importance of ratings and demographics to public relations

    11:57

    On publicity for Little House on the Prairie; on publicity for Chico and the Man, Freddie Prinze's suicide, and appropriate things to say to the media

    05:33

    Chapter 6

    On publicity for The Rockford Files and working with James Garner; on publicity for NBC shows I Spy, The Flip Wilson Show, and Sanford and Son

    06:46

    On publicity for NBC star Bob Hope and traveling with him on USO tours

    12:19

    On publicists who took advantage of the system; on publicity for NBC stars Milton Berle, Dean Martin, Danny Thomas, Bill Cosby, Robert Culp, and working with Elvis Presley

    08:54

    Chapter 7

    On dealing with difficult personalities; on what he was most proud of at NBC; on "the Heidi incident"

    06:20

    On becoming active with the National Academy of Television Arts & Sciences (NATAS at the time, in New York); on the Television Academy (in Los Angeles) and NATAS (in New York) becoming separate organizations (the splitting of the Television Academy)

    16:49

    On being the first elected President of the Television Academy - post split; on important issues during his tenure as President; on starting Emmy magazine

    05:18

    Chapter 8

    On how media coverage of the Television Academy and the Emmy Awards evolved over the years

    04:54

    On being the first publisher of Emmy magazine; on the magazine's staff and memorable stories in Emmy magazine

    04:41

    On memorable moments in Emmy history; on the "Super Emmy"; on mix-ups with nominations and controversy over telecasts

    09:40

    On doing publicity for the 1984 Olympics; on challenges he faced covering the Olympics

    09:14

    Chapter 9

    On starting his own business; on Richard Frank asking him to come revive Emmy magazine

    04:10

    On how journalism has changed since he started his career; on advice to aspiring journalists and to someone wanting to go into Public Relations

    09:45

    On using journalism or PR as a stepping-stone in one's career; on the changing audience for journalism and television

    00:00

    On how the role of the Television Academy has changed; on where the Emmys are headed and the future of Emmy magazine; on a strike at NBC while he was there; on doing on-camera reporting

    05:28

    On then-current projects; on writing a book about the Olympics; on how he'd like to be remembered

    02:29

    Academy Awards, The

    Hank Rieger on United Press covering the Academy Awards

    00:13

    Bonanza

    Hank Rieger on publicity for NBC's first primetime color show, Bonanza

    00:43

    Chico and the Man

    Hank Rieger on publicity for Chico and the Man, Freddie Prinze's suicide, and appropriate things to say to the media

    03:52

    Columbo

    Hank Rieger on publicity for Columbo

    00:35

    Days of Our Lives

    Hank Rieger on publicity for Days of Our Lives

    00:39

    Emmy Awards, The (Primetime and Daytime)

    Hank Rieger on United Press covering the Emmy Awards

    01:15

    Hank Rieger on the Emmy Awards during the 1960s

    00:16

    Hank Rieger on how the Emmy Awards were divided up when NATAS and the Television Academy split

    03:14

    Hank Rieger on how media coverage of the Emmy Awards evolved over the years; on fees for the show

    04:54

    Hank Rieger on the agreement to have the Emmy Awards rotate among the three (eventually four) big broadcast networks

    01:33

    Hank Rieger on memorable moments in the history of the Emmy Awards

    09:40

    Hank Rieger on Edward Asner, the AFTRA strike, and the Emmy Awards

    04:04

    Hank Rieger on where the Emmys are headed

    01:06

    Flip Wilson Show, The

    Hank Rieger on publicity for The Flip Wilson Show

    00:23

    Heidi

    Hank Rieger on "the Heidi incident" -- when NBC aired the beginning of Heidi instead of the end of a football game

    02:59

    I Spy

    Hank Rieger on publicity for I Spy

    01:02

    Little House on the Prairie

    Hank Rieger on publicity for Little House on the Prairie

    01:04

    Monkees, The

    Hank Rieger on publicity for The Monkees

    00:41

    Olympics

    Hank Rieger on doing publicity for the 1984 Olympics and challenges he faced covering the Olympics

    08:47

    Police Story

    Hank Rieger on publicity for David Gerber's shows Police Story and Police Woman

    00:35

    Police Woman

    Hank Rieger on publicity for David Gerber's shows Police Story and Police Woman

    00:35

    Rockford Files, The

    Hank Rieger on publicity for The Rockford Files and working with James Garner

    00:42

    Rowan & Martin's Laugh-In

    Hank Rieger on publicity for Rowan & Martin's Laugh-In

    01:42

    Sanford and Son

    Hank Rieger on publicity for Sanford and Son and working with Redd Foxx

    01:52

    Star Trek

    Hank Rieger on publicity for Star Trek and the protests over the show's cancellation

    04:44

    Tonight Show Starring Johnny Carson, The

    Hank Rieger on publicity for The Tonight Show and working with Johnny Carson

    01:30

    Advice

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    Hank Rieger on advice to aspiring journalists

    00:52

    Creative Influences and Inspiration

    Hank Rieger on how his uncle's job as a journalist inspired him

    02:27

    Historic Events and Social Change

    Hank Rieger on serving in World War II and having his first experience with public relations during the war

    06:20

    Hank Rieger on meeting astronaut Neil Armstrong shortly after the Moon Landing

    02:24

    Hank Rieger on publicity for NBC shows with African-Americans lead actors

    02:58

    Hank Rieger on NBC's African-American executives when he worked with the network

    00:31

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    Hollywood Blacklist

    Hank Rieger on United Press covering the Hollywood Blacklist

    00:46

    Industry Crossroads

    Hank Rieger on United Press covering the Hollywood Blacklist

    00:46

    Hank Rieger on the Television Academy (in Los Angeles) and NATAS (in New York) becoming separate organizations (the splitting of the Television Academy)

    10:40

    Memorable Moments on Television

    Hank Rieger on "the Heidi incident" -- when NBC aired the beginning of Heidi instead of the end of a football game

    02:59

    Moon Landing

    Hank Rieger on meeting astronaut Neil Armstrong shortly after the Moon Landing

    02:24

    Olympic Games

    Hank Rieger on doing publicity for the 1984 Olympics and challenges he faced covering the Olympics

    08:47

    Pivotal Career Moments

    Hank Rieger on how his uncle's job as a journalist inspired him

    02:27

    Representation on Television

    Hank Rieger on publicity for NBC shows with African-Americans lead actors

    02:58

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    Richard M. Nixon

    Hank Rieger on traveling with Bob Hope when he performed for President Nixon

    01:31

    Sports

    Hank Rieger on "the Heidi incident" -- when NBC aired the beginning of Heidi instead of the end of a football game

    02:59

    Hank Rieger on doing publicity for the 1984 Olympics and challenges he faced covering the Olympics

    08:47

    Technological Innovation

    Hank Rieger on publicity for NBC's first primetime color show, Bonanza

    00:43

    Hank Rieger on promoting color television at NBC

    00:43

    Television and the Presidency

    Hank Rieger on traveling with Bob Hope when he performed for President Nixon

    01:31

    Television Industry

    Hank Rieger on United Press covering the Hollywood Blacklist

    00:46

    Hank Rieger on the Television Academy (in Los Angeles) and NATAS (in New York) becoming separate organizations (the splitting of the Television Academy)

    10:40

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    Hank Rieger on advice to aspiring journalists

    00:52

    Underrepresented Voices

    Hank Rieger on publicity for NBC shows with African-Americans lead actors

    02:58

    Hank Rieger on NBC's African-American executives when he worked with the network

    00:31

    Hank Rieger on NBC's African-American executives when he worked with the network

    00:31

    War

    Hank Rieger on serving in World War II and having his first experience with public relations during the war

    06:20

    Women

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    World War II

    Hank Rieger on serving in World War II and having his first experience with public relations during the war

    06:20

    Publicist

    Hank Rieger on what makes a good Public Relations person

    01:02

    Hank Rieger on publicists not getting along with celebrities

    00:40

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    Representatives

    Hank Rieger on what makes a good Public Relations person

    01:02

    Hank Rieger on publicists not getting along with celebrities

    00:40

    Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

    02:37

    Awards Shows

    Hank Rieger on the Emmy Awards during the 1960s

    00:16

    Hank Rieger on how the Emmy Awards were divided up when NATAS and the Television Academy split

    03:14

    Sports

    Hank Rieger on "the Heidi incident" -- when NBC aired the beginning of Heidi instead of the end of a football game

    02:59

    Hank Rieger on doing publicity for the 1984 Olympics and challenges he faced covering the Olympics

    08:47

    Edward Asner

    Hank Rieger on Edward Asner, the AFTRA strike, and the Emmy Awards

    04:04

    Milton Berle

    Hank Rieger on publicity for NBC star Milton Berle

    00:35

    Dan Blocker

    Hank Rieger on working with the men of Bonanza

    00:32

    Johnny Carson

    Hank Rieger on Johnny Carson's move from New York to Los Angeles

    00:53

    Hank Rieger on publicity for The Tonight Show and working with Johnny Carson

    01:30

    Stan Chambers

    Hank Rieger on meeting reporter Stan Chambers when he moved to Los Angeles

    00:30

    Bill Cosby

    Hank Rieger on publicity for I Spy stars Bill Cosby and Robert Culp

    01:01

    Robert Culp

    Hank Rieger on publicity for I Spy stars Bill Cosby and Robert Culp

    01:01

    Dixon Dern

    Hank Rieger on attorney Dixon Dern mediating the NATAS/Television Academy split

    01:13

    Patty Duke

    Hank Rieger on Patty Duke at the 1970 Emmy Awards

    00:39

    Redd Foxx

    Hank Rieger on publicity for Sanford and Son and working with Redd Foxx

    01:52

    Richard Frank

    Hank Rieger on Richard Frank asking him to come revive Emmy magazine

    00:47

    Ed Friendly

    Hank Rieger on publicity for Little House on the Prairie

    01:04

    James Garner

    Hank Rieger on publicity for The Rockford Files and working with James Garner

    00:42

    David Gerber

    Hank Rieger on publicity for David Gerber's shows Police Story and Police Woman

    00:35

    Julian Goodman

    Hank Rieger on working with NBC Executive Julian Goodman

    03:16

    Gilbert Gottfried

    Hank Rieger on Gilbert Gottfried's 1991 acceptance speech at the Emmy Awards

    00:43

    Bob Hope

    Hank Rieger on publicity for NBC star Bob Hope; on traveling with him on USO tours

    12:19

    Robert E. Kintner

    Hank Rieger on working with NBC President Robert Kintner

    00:31

    Michael Landon

    Hank Rieger on working with the men of Bonanza

    00:27

    Jennings Lang

    Hank Rieger on working with NBC Executive Jennings Lang

    01:02

    Bob Lewine

    Hank Rieger on working with Bob Lewine on Emmy nominee announcements

    02:44

    Hank Rieger on the agreement to have the Emmy Awards rotate among the three (eventually four) big broadcast networks

    01:33

    Dean Martin

    Hank Rieger on publicity for NBC star Dean Martin

    00:59

    John Mitchell

    Hank Rieger on John Mitchell's tenure as President of the Television Academy

    00:23

    Marilyn Monroe

    Hank Rieger on covering Marilyn Monroe's death for United Press (and beating the AP to the story)

    06:27

    Hank Rieger on covering Marilyn Monroe's death (contd.)

    02:24

    Richard M. Nixon

    Hank Rieger on traveling with Bob Hope when he performed for President Nixon

    01:31

    Elvis Presley

    Hank Rieger on publicity for Elvis Presley and working with Colonel Tom Parker

    01:41

    Freddie Prinze

    Hank Rieger on publicity for Chico and the Man, Freddie Prinze's suicide, and appropriate things to say to the media

    03:52

    Pernell Roberts

    Hank Rieger on difficulties working with Pernell Roberts of Bonanza

    01:46

    Gene Roddenberry

    Hank Rieger on publicity for Star Trek and working with show creator Gene Roddenberry

    01:14

    David Sarnoff

    Hank Rieger on working with David Sarnoff

    00:59

    Thomas W. Sarnoff

    Hank Rieger on reporting to Tom Sarnoff at NBC

    00:55

    Hank Rieger on working with Tom and Bob Sarnoff

    03:13

    George Schlatter

    Hank Rieger on publicity for Rowan & Martin's Laugh-In

    01:42

    Herbert S. Schlosser

    Hank Rieger on working with NBC Executive Herb Schlosser

    03:09

    George C. Scott

    Hank Rieger on George C. Scott refusing to stand for an Emmy nomination

    00:44

    Sid Sheinberg

    Hank Rieger on working with NBC Executive Sid Sheinberg

    01:27

    Chet Simmons

    Hank Rieger on Chet Simmons offering him ESPN as a client

    01:56

    Jerry Stanley

    Hank Rieger on the protests over Star Trek's cancellation

    00:50

    Adlai Stevenson

    Hank Rieger on being present for Adlai Stevenson's trip to Singapore

    00:18

    Ed Sullivan

    Hank Rieger on Ed Sullivan and David Susskind wanting the Television Academy to be solely a New York operation

    01:18

    Brandon Tartikoff

    Hank Rieger on working with NBC Executive Brandon Tartikoff

    02:10

    Danny Thomas

    Hank Rieger on publicity for NBC star Danny Thomas

    03:02

    Grant Tinker

    Hank Rieger on working with NBC Executive Grant Tinker

    01:24

    Mort Werner

    Hank Rieger on working with NBC Executive Mort Werner

    00:44

    Demond Wilson

    Hank Rieger on publicity for Sanford and Son and working with Demond Wilson

    00:41

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