"I enjoyed the programming and the manufacture of programs more than anything else. You always take great joy and pride in successful programming -- you program a period and a hit comes out of it, that's a source of great pride." 

    About This Interview

    In his nearly five-and-a-half-hour interview, Thomas W. Moore (1918-2007) talks about his early years at CBS radio in sales in the late 1940s and early '50s. He describes his move to ABC, where he became head of programming and then president of the network. He discusses such shows as The Frank Sinatra Show, The Flintstones, The Jerry Lewis Show, and Stage 67. He also discusses ABC's groundbreaking sports programming including Wide World of Sports and Monday Night Football. He talks about his founding of Tomorrow Entertainment which was responsible for such Emmy-winning programming as The Autobiography of Miss Jane Pittman and the Body Human series. Henry Colman conducted the interview on January 3 and January 31, 2003 in Los Angeles, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Thomas W. Moore

    Thomas W. Moore on the first time he saw television, and his early experience with the medium

    06:52
    Thumbnail of Thomas W. Moore

    Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

    05:06
    Thumbnail of Thomas W. Moore

    Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family

    05:02
    Thumbnail of Thomas W. Moore

    Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

    05:06
    Thumbnail of Thomas W. Moore

    Thomas W. Moore on various programming techniques like mid-season replacements, and on various nights that were difficult for ABC

    06:06
    Thumbnail of Thomas W. Moore

    Thomas Moore on producing The Autobiography of Miss Jane Pittman

    03:19
    Play Full Interview

    Chapter 1

    On his hobbies growing up, and on movies and radio he liked growing up; on his experience with World War II

    11:04

    On the first time he saw television, and his early experience with the medium; on his role at CBS radio

    08:09

    On making the transition from radio to television; on the Hollywood Blacklist

    08:50

    Chapter 2

    59:57

    Chapter 3

    On Edgar J. Scherick and Roone Arledge's role in bringing sports to ABC; on the genesis of ABC's Wide World of Sports; on the genesis of ABC's Monday Night Football

    17:32

    On various sports shows he programmed at ABC; on ABC's acquisition of the Olympic games in the 1960s and '70s; on ABC brining various sports like golf to television

    10:52

    Chapter 4

    on Edgar J. Scherick at ABC; on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller; on his stint as head of programming at ABC, and on his goals at the time

    12:22

    on programming and developing The Frank Sinatra Show; on programming and developing The Jerry Lewis Show, and The Hollywood Palace; on programming and developing The Real McCoys and 77 Sunset Strip

    16:03

    Chapter 5

    On programming and developing The Untouchables, Adventures in Paradise and The FBI; on programming and developing The Flintstones

    15:18

    On programming and developing Peyton Place, and on ABC dealing with the advent of color; on programming and developing Batman

    06:38

    On programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet; on programming various shows including McHale's Navy and various game shows; on his duties at president of ABC

    06:55

    Chapter 6

    On ABC chairman Leonard H. Goldenson; on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television

    13:31

    On the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff; on the Kennedy/Nixon debates of 1960

    14:13

    Chapter 7

    On the Kennedy-Nixon Debates; on Newton N. Minow's "vast wasteland" speech, critical of television; on what he sees as the FCC's role in broadcasting

    20:42

    On the ban on cigarette advertising on television; on the FCC regulation of the networks being able to own or control the rebroadcast of primetime shows; on the length of commercials and commercial breaks on network television

    07:39

    Chapter 8

    On networks and their affiliates; on his day-to-day responsibilities as president of ABC; on programming and developing McHale's Navy, The Outer Limits, Voyage to the Bottom of the Sea, Combat. Bewitched, and The Addams Family

    16:55

    On working with Truman Capote on ABC Stage 67; on The Undersea World of Jacques Cousteau, and on nonfiction programming; on ABC's proposed merger with ITT

    11:31

    Chapter 9

    On the intended merger of ITT and ABC falling apart, and on Capital Cities taking over ABC; on working with Frederick S. Pierce; on working with Elmer Lower and Elton H. Rule

    15:53

    On Agnes Nixon and on daytime dramas at ABC; on being promoted to group vice president at ABC, and on leaving ABC to produce acclaimed made for television movies like The Autobiography of Miss Jane Pittman; on founding Ticketron, later Ticketmaster

    13:58

    Chapter 10

    On his philosophy of program development, and on the process by which he picked television shows; on using research as a tool for program scheduling and development; on scheduling shows, and on considering demographics when programming

    14:41

    On various programming techniques like mid-season replacements, and on various nights that were difficult for ABC; on the importance of ratings to a programmer; on the importance of promoting shows at ABC

    10:16

    Chapter 11

    On dealing with the stars of his shows in ABC, and on how programming changed during his stint; on what he enjoyed most about his time as an executive at ABC, and later being a producer; on the various ways the industry changed during his stint at ABC due to cable, and on how audiences tastes have changed

    12:13

    On his involvement with the Corporation for Public Broadcasting; on television living up to its potential

    07:49

    On advice for an aspiring television executive; on his own contributions to the television industry, and on the best lineups he programed; on how he'd like to be remembered

    06:19

    77 Sunset Strip

    Thomas W. Moore on programming and developing 77 Sunset Strip

    01:22

    ABC Stage 67

    Thomas W. Moore on working with Truman Capote on ABC Stage 67

    05:53

    ABC's Wide World of Sports

    Thomas Moore on the genesis of ABC's Wide World of Sports

    04:55

    Addams Family, The

    Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family

    05:02

    Adventures in Paradise

    Thomas W. Moore on programming and developing Adventures in Paradise and The FBI produced by Quinn Martin

    06:48

    Adventures Of Ozzie and Harriet, The

    Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet

    02:58

    Autobiography of Miss Jane Pittman, The

    Thomas Moore on producing The Autobiography of Miss Jane Pittman

    03:19

    Batman

    Thomas W. Moore on programming and developing Batman, and on the limited shelf life of shows that are instant hits

    02:36

    Bewitched

    Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family

    05:02

    FBI, The

    Thomas W. Moore on programming and developing Adventures in Paradise and The FBI produced by Quinn Martin

    06:48

    Flintstones, The

    Thomas W. Moore on programming and developing The Flintstones

    04:25

    Frank Sinatra Show, The (1957-58)

    Thomas W. Moore on programming and developing The Frank Sinatra Show, and on Elvis Presley appearing on that show

    06:22

    I Love Lucy

    Thomas W. Moore on the freeze of FCC licences for television stations in 1949

    35:29

    Jerry Lewis Show, The (1963)

    Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace

    05:54

    McHale's Navy

    Thomas W. Moore on programming various shows including McHale's Navy and various game shows

    01:57

    Thomas W. Moore on programming and developing McHale's Navy

    02:40

    Mickey Mouse Club, The

    Thomas W. Moore on The Mickey Mouse Club on ABC

    04:17

    Thomas W. Moore on the format of The Mickey Mouse Club

    04:13

    Monday Night Football

    Thomas Moore on the genesis of ABC Monday Night Football

    03:50

    Olympics

    Thomas Moore on ABC's acquisition of the Olympic games in the 1960s and '70s

    02:01

    Outer Limits, The (1963-65)

    Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat

    03:26

    Peyton Place

    Thomas W. Moore on programming and developing Peyton Place, and on ABC dealing with the advent of color

    04:02

    Real McCoys, The

    Thomas W. Moore on programming and developing The Real McCoys

    02:25

    That Girl

    Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet

    02:58

    Undersea World of Jacques Cousteau, The

    Thomas W. Moore on The Undersea World of Jacques Cousteau, and on nonfiction programming

    03:55

    Untouchables, The

    Thomas W. Moore on programming and developing The Untouchables

    04:05

    'The Idiot Box'

    Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

    05:06

    Advertising and Sponsorship

    Thomas W. Moore on the ban on cigarette advertising on television

    01:45

    Thomas W. Moore on the length of commercials and commercial breaks on network television

    04:14

    Advice

    Thomas W. Moore on advice for an aspiring television executive

    01:29

    Criticism of TV

    Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

    05:06

    Thomas W. Moore on television living up to its potential

    01:22

    Dwight D. Eisenhower

    Thomas W. Moore on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television

    07:55

    Historic Events and Social Change

    Thomas W. Moore on his experience with World War II

    03:06

    Thomas W. Moore on the Kennedy/Nixon debates of 1960

    05:51

    Thomas W. Moore on the Kennedy-Nixon Debates

    10:10

    Hollywood Blacklist

    Thomas W. Moore on the Hollywood Blacklist

    01:04

    Industry Crossroads

    Thomas W. Moore on the Hollywood Blacklist

    01:04

    John F. Kennedy

    Thomas W. Moore on the Kennedy/Nixon debates of 1960

    05:51

    Kennedy-Nixon Debates

    Thomas W. Moore on the Kennedy/Nixon debates of 1960

    05:51

    Thomas W. Moore on the Kennedy-Nixon Debates

    10:10

    Media Consolidation

    Thomas W. Moore on Capital Cities takeover of ABC

    02:26

    Public Television

    Thomas W. Moore on his involvement with the Corporation for Public Broadcasting

    06:27

    Technological Innovation

    Thomas W. Moore on programming and developing Peyton Place, and on ABC dealing with the advent of color

    04:02

    Thomas W. Moore on the various ways the industry changed during his stint at ABC due to cable, and on how audiences tastes have changed

    06:01

    Television and the Presidency

    Thomas W. Moore on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television

    07:55

    Thomas W. Moore on the Kennedy/Nixon debates of 1960

    05:51

    Television Industry

    Thomas W. Moore on the Hollywood Blacklist

    01:04

    Thomas W. Moore on the creation of Viacom, and on being hired at ABC by Jim Aubrey

    03:12

    Thomas W. Moore on being vice president in charge of programming at ABC, and on the state of the network when he arrived

    03:28

    Thomas W. Moore on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller

    05:30

    Thomas W. Moore on his stint as head of programming at ABC, and on his goals at the time

    03:25

    Thomas W. Moore on his duties at president of ABC

    02:00

    Thomas W. Moore on the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff

    08:22

    Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

    05:06

    Thomas W. Moore on what he sees as the FCC's role in broadcasting

    05:26

    Thomas W. Moore on the ban on cigarette advertising on television

    01:45

    Thomas W. Moore on the FCC regulation of the networks being able to own or control the rebroadcast of primetime shows

    01:37

    Thomas W. Moore on the length of commercials and commercial breaks on network television

    04:14

    Thomas W. Moore on networks and their affiliates

    02:59

    Thomas W. Moore on his day-to-day responsibilities as president of ABC

    02:48

    Thomas W. Moore on the intended merger of ITT and ABC falling apart

    06:46

    Thomas W. Moore on Capital Cities takeover of ABC

    02:26

    Thomas W. Moore on being promoted to group vice president at ABC, and on leaving ABC to produce

    05:05

    Thomas W. Moore on the various ways the industry changed during his stint at ABC due to cable, and on how audiences tastes have changed

    06:01

    Thomas W. Moore on his involvement with the Corporation for Public Broadcasting

    06:27

    Thomas W. Moore on television living up to its potential

    01:22

    Thomas W. Moore on advice for an aspiring television executive

    01:29

    Thomas W. Moore on his own contributions to the television industry, and on the best lineups he programed

    03:53

    War

    Thomas W. Moore on his experience with World War II

    03:06

    World War II

    Thomas W. Moore on his experience with World War II

    03:06

    Executives

    Thomas W. Moore on his philosophy of program development, and on the process by which he picked television shows

    06:18

    Thomas W. Moore on using research as a tool for program scheduling and development

    03:47

    Thomas W. Moore on scheduling shows, and on considering demographics when programming and its impact on advertising

    04:36

    Thomas W. Moore on various programming techniques like mid-season replacements, and on various nights that were difficult for ABC

    06:06

    Thomas W. Moore on the importance of ratings to a programmer

    02:28

    Thomas W. Moore on the importance of promoting shows at ABC

    01:42

    Thomas W. Moore on dealing with the stars of his shows in ABC, and on how programming changed during his stint

    03:55

    Thomas W. Moore on what he enjoyed most about his time as an executive at ABC, and later being a producer

    02:17

    Thomas W. Moore on advice for an aspiring television executive

    01:29

    Producers

    Thomas W. Moore on what he enjoyed most about his time as an executive at ABC, and later being a producer

    02:17

    Television Executive

    Thomas W. Moore on his philosophy of program development, and on the process by which he picked television shows

    06:18

    Thomas W. Moore on using research as a tool for program scheduling and development

    03:47

    Thomas W. Moore on scheduling shows, and on considering demographics when programming and its impact on advertising

    04:36

    Thomas W. Moore on various programming techniques like mid-season replacements, and on various nights that were difficult for ABC

    06:06

    Thomas W. Moore on the importance of ratings to a programmer

    02:28

    Thomas W. Moore on the importance of promoting shows at ABC

    01:42

    Thomas W. Moore on dealing with the stars of his shows in ABC, and on how programming changed during his stint

    03:55

    Thomas W. Moore on what he enjoyed most about his time as an executive at ABC, and later being a producer

    02:17

    Thomas W. Moore on advice for an aspiring television executive

    01:29

    Children's Programming

    Thomas W. Moore on programming and developing The Flintstones

    04:25

    Classic Anthology Series

    Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat

    03:26

    Comedy Series

    Thomas W. Moore on programming various series in the '60s, including That Girl, The Adventures of Ozzie and Harriet, and McHale's Navy

    04:55

    Thomas W. Moore on programming and developing McHale's Navy

    02:40

    Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family

    05:02

    Cop/Detective/Mystery Series

    Thomas W. Moore on programming and developing 77 Sunset Strip

    01:22

    Thomas W. Moore on programming and developing The Untouchables, Adventures in Paradise, and The FBI

    10:53

    Thomas W. Moore on programming and developing Batman

    02:36

    Daytime/Primetime Serials

    Thomas W. Moore on programming and developing Peyton Place, and on ABC dealing with the advent of color

    04:02

    Drama Series

    Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat

    03:26

    Music Shows & Variety Shows/Specials

    Thomas W. Moore on programming and developing The Frank Sinatra Show

    06:22

    Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace

    05:54

    Sci-Fi/Supernatural Series

    Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat

    03:26

    Sports

    Thomas W. Moore on ABC's early sports programming

    40:46

    Thomas W. Moore on Edgar J. Scherick and Roone Arledge's role in bringing sports to ABC

    08:47

    Thomas W. Moore on various sports shows he programmed at ABC

    05:27

    Thomas W. Moore on ABC brining various sports like golf to television

    03:24

    TV Movies/Miniseries/Dramatic Specials

    Thomas Moore on producing The Autobiography of Miss Jane Pittman

    03:19

    Western Series

    Thomas W. Moore on programming and developing The Real McCoys

    02:25

    Roone Arledge

    Thomas Moore on the genesis of ABC's Wide World of Sports

    04:55

    Thomas Moore on the genesis of ABC's Monday Night Football

    03:50

    Thomas Moore on ABC's acquisition of the Olympic games in the 1960s and 70s

    01:53

    Truman Capote

    Thomas W. Moore on working with Truman Capote on ABC Stage 67

    05:53

    Jacques Cousteau

    Thomas W. Moore on The Undersea World of Jacques Cousteau, and on nonfiction programming

    03:55

    Barry Diller

    Thomas W. Moore on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller

    05:30

    Dwight D. Eisenhower

    Thomas W. Moore on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television

    07:55

    Michael Eisner

    Thomas W. Moore on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller

    05:30

    Leonard H. Goldenson

    Thomas W. Moore on ABC chairman Leonard H. Goldenson

    05:36

    John F. Kennedy

    Thomas W. Moore on the Kennedy/Nixon debates of 1960

    05:51

    Thomas W. Moore on the Kennedy-Nixon Debates

    10:10

    Jerry Lewis

    Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace produced by Nick Vanoff

    05:49

    Elmer Lower

    Thomas W. Moore on working with Elmer Lower and Elton H. Rule

    02:27

    Quinn Martin

    Thomas W. Moore on programming and developing Adventures in Paradise and The FBI produced by Quinn Martin

    06:48

    Jim McKay

    Thomas Moore on the genesis of ABC's Wide World of Sports

    04:55

    Thomas Moore on ABC's acquisition of the Olympic games in the 1960s and 70s

    01:53

    Elizabeth Montgomery

    Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family

    05:02

    Ozzie Nelson

    Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet with Ozzie Nelson

    02:58

    Richard M. Nixon

    Thomas W. Moore on the Kennedy/Nixon debates of 1960

    05:51

    Thomas W. Moore on the Kennedy-Nixon Debates

    10:10

    Agnes Nixon

    Thomas W. Moore on Agnes Nixon and on daytime dramas at ABC

    02:44

    William S. Paley

    Thomas W. Moore on the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff

    08:22

    Frederick S. Pierce

    Thomas W. Moore on working with Frederick S. Pierce and Howard K. Smith

    04:13

    Elton H. Rule

    Thomas W. Moore on working with Elmer Lower and Elton H. Rule

    02:27

    David Sarnoff

    Thomas W. Moore on the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff

    08:22

    Edgar J. Scherick

    Thomas W. Moore on Edgar J. Scherick at ABC

    03:27

    Frank Sinatra

    Thomas W. Moore on programming and developing The Frank Sinatra Show

    06:22

    Howard K. Smith

    Thomas W. Moore on working with Frederick S. Pierce and Howard K. Smith

    04:13

    Marlo Thomas

    Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet with Ozzie Nelson

    02:58

    Nick Vanoff

    Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace produced by Nick Vanoff

    05:49

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