About
"I enjoyed the programming and the manufacture of programs more than anything else. You always take great joy and pride in successful programming -- you program a period and a hit comes out of it, that's a source of great pride."
In his nearly five-and-a-half-hour interview, Thomas W. Moore (1918-2007) talks about his early years at CBS radio in sales in the late 1940s and early '50s. He describes his move to ABC, where he became head of programming and then president of the network. He discusses such shows as The Frank Sinatra Show, The Flintstones, The Jerry Lewis Show, and Stage 67. He also discusses ABC's groundbreaking sports programming including Wide World of Sports and Monday Night Football. He talks about his founding of Tomorrow Entertainment which was responsible for such Emmy-winning programming as The Autobiography of Miss Jane Pittman and the Body Human series. Henry Colman conducted the interview on January 3 and January 31, 2003 in Los Angeles, CA.
Highlights

Thomas W. Moore on the first time he saw television, and his early experience with the medium

Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family

Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television

Thomas W. Moore on various programming techniques like mid-season replacements, and on various nights that were difficult for ABC

Thomas Moore on producing The Autobiography of Miss Jane Pittman
Full Interview
Chapter 1
On his hobbies growing up, and on movies and radio he liked growing up; on his experience with World War II
On the first time he saw television, and his early experience with the medium; on his role at CBS radio
On making the transition from radio to television; on the Hollywood Blacklist
Chapter 2
Chapter 3
On Edgar J. Scherick and Roone Arledge's role in bringing sports to ABC; on the genesis of ABC's Wide World of Sports; on the genesis of ABC's Monday Night Football
On various sports shows he programmed at ABC; on ABC's acquisition of the Olympic games in the 1960s and '70s; on ABC brining various sports like golf to television
Chapter 4
on Edgar J. Scherick at ABC; on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller; on his stint as head of programming at ABC, and on his goals at the time
on programming and developing The Frank Sinatra Show; on programming and developing The Jerry Lewis Show, and The Hollywood Palace; on programming and developing The Real McCoys and 77 Sunset Strip
Chapter 5
On programming and developing The Untouchables, Adventures in Paradise and The FBI; on programming and developing The Flintstones
On programming and developing Peyton Place, and on ABC dealing with the advent of color; on programming and developing Batman
On programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet; on programming various shows including McHale's Navy and various game shows; on his duties at president of ABC
Chapter 6
On ABC chairman Leonard H. Goldenson; on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television
On the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff; on the Kennedy/Nixon debates of 1960
Chapter 7
On the Kennedy-Nixon Debates; on Newton N. Minow's "vast wasteland" speech, critical of television; on what he sees as the FCC's role in broadcasting
On the ban on cigarette advertising on television; on the FCC regulation of the networks being able to own or control the rebroadcast of primetime shows; on the length of commercials and commercial breaks on network television
Chapter 8
On networks and their affiliates; on his day-to-day responsibilities as president of ABC; on programming and developing McHale's Navy, The Outer Limits, Voyage to the Bottom of the Sea, Combat. Bewitched, and The Addams Family
On working with Truman Capote on ABC Stage 67; on The Undersea World of Jacques Cousteau, and on nonfiction programming; on ABC's proposed merger with ITT
Chapter 9
On the intended merger of ITT and ABC falling apart, and on Capital Cities taking over ABC; on working with Frederick S. Pierce; on working with Elmer Lower and Elton H. Rule
On Agnes Nixon and on daytime dramas at ABC; on being promoted to group vice president at ABC, and on leaving ABC to produce acclaimed made for television movies like The Autobiography of Miss Jane Pittman; on founding Ticketron, later Ticketmaster
Chapter 10
On his philosophy of program development, and on the process by which he picked television shows; on using research as a tool for program scheduling and development; on scheduling shows, and on considering demographics when programming
On various programming techniques like mid-season replacements, and on various nights that were difficult for ABC; on the importance of ratings to a programmer; on the importance of promoting shows at ABC
Chapter 11
On dealing with the stars of his shows in ABC, and on how programming changed during his stint; on what he enjoyed most about his time as an executive at ABC, and later being a producer; on the various ways the industry changed during his stint at ABC due to cable, and on how audiences tastes have changed
On his involvement with the Corporation for Public Broadcasting; on television living up to its potential
On advice for an aspiring television executive; on his own contributions to the television industry, and on the best lineups he programed; on how he'd like to be remembered
Shows
77 Sunset Strip
Thomas W. Moore on programming and developing 77 Sunset Strip
ABC Stage 67
Thomas W. Moore on working with Truman Capote on ABC Stage 67
ABC's Wide World of Sports
Thomas Moore on the genesis of ABC's Wide World of Sports
Addams Family, The
Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family
Adventures in Paradise
Thomas W. Moore on programming and developing Adventures in Paradise and The FBI produced by Quinn Martin
Adventures Of Ozzie and Harriet, The
Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet
Autobiography of Miss Jane Pittman, The
Thomas Moore on producing The Autobiography of Miss Jane Pittman
Batman
Thomas W. Moore on programming and developing Batman, and on the limited shelf life of shows that are instant hits
Bewitched
Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family
FBI, The
Thomas W. Moore on programming and developing Adventures in Paradise and The FBI produced by Quinn Martin
Flintstones, The
Thomas W. Moore on programming and developing The Flintstones
Frank Sinatra Show, The (1957-58)
Thomas W. Moore on programming and developing The Frank Sinatra Show, and on Elvis Presley appearing on that show
I Love Lucy
Thomas W. Moore on the freeze of FCC licences for television stations in 1949
Jerry Lewis Show, The (1963)
Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace
McHale's Navy
Thomas W. Moore on programming various shows including McHale's Navy and various game shows
Thomas W. Moore on programming and developing McHale's Navy
Mickey Mouse Club, The
Thomas W. Moore on The Mickey Mouse Club on ABC
Thomas W. Moore on the format of The Mickey Mouse Club
Monday Night Football
Thomas Moore on the genesis of ABC Monday Night Football
Olympics
Thomas Moore on ABC's acquisition of the Olympic games in the 1960s and '70s
Outer Limits, The (1963-65)
Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat
Peyton Place
Thomas W. Moore on programming and developing Peyton Place, and on ABC dealing with the advent of color
Real McCoys, The
Thomas W. Moore on programming and developing The Real McCoys
That Girl
Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet
Undersea World of Jacques Cousteau, The
Thomas W. Moore on The Undersea World of Jacques Cousteau, and on nonfiction programming
Untouchables, The
Thomas W. Moore on programming and developing The Untouchables
Topics
'The Idiot Box'
Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television
Advertising and Sponsorship
Thomas W. Moore on the ban on cigarette advertising on television
Thomas W. Moore on the length of commercials and commercial breaks on network television
Advice
Thomas W. Moore on advice for an aspiring television executive
Criticism of TV
Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television
Thomas W. Moore on television living up to its potential
Dwight D. Eisenhower
Thomas W. Moore on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television
Historic Events and Social Change
Thomas W. Moore on his experience with World War II
Thomas W. Moore on the Kennedy/Nixon debates of 1960
Thomas W. Moore on the Kennedy-Nixon Debates
Hollywood Blacklist
Thomas W. Moore on the Hollywood Blacklist
Industry Crossroads
Thomas W. Moore on the Hollywood Blacklist
John F. Kennedy
Thomas W. Moore on the Kennedy/Nixon debates of 1960
Kennedy-Nixon Debates
Thomas W. Moore on the Kennedy/Nixon debates of 1960
Thomas W. Moore on the Kennedy-Nixon Debates
Media Consolidation
Thomas W. Moore on Capital Cities takeover of ABC
Public Television
Thomas W. Moore on his involvement with the Corporation for Public Broadcasting
Technological Innovation
Thomas W. Moore on programming and developing Peyton Place, and on ABC dealing with the advent of color
Thomas W. Moore on the various ways the industry changed during his stint at ABC due to cable, and on how audiences tastes have changed
Television and the Presidency
Thomas W. Moore on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television
Thomas W. Moore on the Kennedy/Nixon debates of 1960
Television Industry
Thomas W. Moore on the Hollywood Blacklist
Thomas W. Moore on the creation of Viacom, and on being hired at ABC by Jim Aubrey
Thomas W. Moore on being vice president in charge of programming at ABC, and on the state of the network when he arrived
Thomas W. Moore on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller
Thomas W. Moore on his stint as head of programming at ABC, and on his goals at the time
Thomas W. Moore on his duties at president of ABC
Thomas W. Moore on the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff
Thomas W. Moore on Newton N. Minow's "vast wasteland" speech, critical of television
Thomas W. Moore on what he sees as the FCC's role in broadcasting
Thomas W. Moore on the ban on cigarette advertising on television
Thomas W. Moore on the FCC regulation of the networks being able to own or control the rebroadcast of primetime shows
Thomas W. Moore on the length of commercials and commercial breaks on network television
Thomas W. Moore on networks and their affiliates
Thomas W. Moore on his day-to-day responsibilities as president of ABC
Thomas W. Moore on the intended merger of ITT and ABC falling apart
Thomas W. Moore on Capital Cities takeover of ABC
Thomas W. Moore on being promoted to group vice president at ABC, and on leaving ABC to produce
Thomas W. Moore on the various ways the industry changed during his stint at ABC due to cable, and on how audiences tastes have changed
Thomas W. Moore on his involvement with the Corporation for Public Broadcasting
Thomas W. Moore on television living up to its potential
Thomas W. Moore on advice for an aspiring television executive
Thomas W. Moore on his own contributions to the television industry, and on the best lineups he programed
War
Thomas W. Moore on his experience with World War II
World War II
Thomas W. Moore on his experience with World War II
Professions
Executives
Thomas W. Moore on his philosophy of program development, and on the process by which he picked television shows
Thomas W. Moore on using research as a tool for program scheduling and development
Thomas W. Moore on scheduling shows, and on considering demographics when programming and its impact on advertising
Thomas W. Moore on various programming techniques like mid-season replacements, and on various nights that were difficult for ABC
Thomas W. Moore on the importance of ratings to a programmer
Thomas W. Moore on the importance of promoting shows at ABC
Thomas W. Moore on dealing with the stars of his shows in ABC, and on how programming changed during his stint
Thomas W. Moore on what he enjoyed most about his time as an executive at ABC, and later being a producer
Thomas W. Moore on advice for an aspiring television executive
Producers
Thomas W. Moore on what he enjoyed most about his time as an executive at ABC, and later being a producer
Television Executive
Thomas W. Moore on his philosophy of program development, and on the process by which he picked television shows
Thomas W. Moore on using research as a tool for program scheduling and development
Thomas W. Moore on scheduling shows, and on considering demographics when programming and its impact on advertising
Thomas W. Moore on various programming techniques like mid-season replacements, and on various nights that were difficult for ABC
Thomas W. Moore on the importance of ratings to a programmer
Thomas W. Moore on the importance of promoting shows at ABC
Thomas W. Moore on dealing with the stars of his shows in ABC, and on how programming changed during his stint
Thomas W. Moore on what he enjoyed most about his time as an executive at ABC, and later being a producer
Thomas W. Moore on advice for an aspiring television executive
Genres
Children's Programming
Thomas W. Moore on programming and developing The Flintstones
Classic Anthology Series
Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat
Comedy Series
Thomas W. Moore on programming various series in the '60s, including That Girl, The Adventures of Ozzie and Harriet, and McHale's Navy
Thomas W. Moore on programming and developing McHale's Navy
Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family
Cop/Detective/Mystery Series
Thomas W. Moore on programming and developing 77 Sunset Strip
Thomas W. Moore on programming and developing The Untouchables, Adventures in Paradise, and The FBI
Thomas W. Moore on programming and developing Batman
Daytime/Primetime Serials
Thomas W. Moore on programming and developing Peyton Place, and on ABC dealing with the advent of color
Drama Series
Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat
Music Shows & Variety Shows/Specials
Thomas W. Moore on programming and developing The Frank Sinatra Show
Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace
Sci-Fi/Supernatural Series
Thomas W. Moore on programming and developing The Outer Limits, Voyage to the Bottom of the Sea, and Combat
Sports
Thomas W. Moore on ABC's early sports programming
Thomas W. Moore on Edgar J. Scherick and Roone Arledge's role in bringing sports to ABC
Thomas W. Moore on various sports shows he programmed at ABC
Thomas W. Moore on ABC brining various sports like golf to television
TV Movies/Miniseries/Dramatic Specials
Thomas Moore on producing The Autobiography of Miss Jane Pittman
Western Series
Thomas W. Moore on programming and developing The Real McCoys
People
Roone Arledge
Thomas Moore on the genesis of ABC's Wide World of Sports
Thomas Moore on the genesis of ABC's Monday Night Football
Thomas Moore on ABC's acquisition of the Olympic games in the 1960s and 70s
Truman Capote
Thomas W. Moore on working with Truman Capote on ABC Stage 67
Jacques Cousteau
Thomas W. Moore on The Undersea World of Jacques Cousteau, and on nonfiction programming
Barry Diller
Thomas W. Moore on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller
Dwight D. Eisenhower
Thomas W. Moore on ABC covering the 1952 conventions, and on how presidents starting with Dwight D. Eisenhower took to television
Michael Eisner
Thomas W. Moore on the people who worked for him at ABC when he was head of programming, including Michael Eisner and Barry Diller
Leonard H. Goldenson
Thomas W. Moore on ABC chairman Leonard H. Goldenson
John F. Kennedy
Thomas W. Moore on the Kennedy/Nixon debates of 1960
Thomas W. Moore on the Kennedy-Nixon Debates
Jerry Lewis
Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace produced by Nick Vanoff
Elmer Lower
Thomas W. Moore on working with Elmer Lower and Elton H. Rule
Quinn Martin
Thomas W. Moore on programming and developing Adventures in Paradise and The FBI produced by Quinn Martin
Jim McKay
Thomas Moore on the genesis of ABC's Wide World of Sports
Thomas Moore on ABC's acquisition of the Olympic games in the 1960s and 70s
Elizabeth Montgomery
Thomas W. Moore on programming and developing Bewitched starring Elizabeth Montgomery and The Addams Family
Ozzie Nelson
Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet with Ozzie Nelson
Richard M. Nixon
Thomas W. Moore on the Kennedy/Nixon debates of 1960
Thomas W. Moore on the Kennedy-Nixon Debates
Agnes Nixon
Thomas W. Moore on Agnes Nixon and on daytime dramas at ABC
William S. Paley
Thomas W. Moore on the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff
Frederick S. Pierce
Thomas W. Moore on working with Frederick S. Pierce and Howard K. Smith
Elton H. Rule
Thomas W. Moore on working with Elmer Lower and Elton H. Rule
David Sarnoff
Thomas W. Moore on the government attempting to require public service programming on the networks, and on William S. Paley and General David Sarnoff
Edgar J. Scherick
Thomas W. Moore on Edgar J. Scherick at ABC
Frank Sinatra
Thomas W. Moore on programming and developing The Frank Sinatra Show
Howard K. Smith
Thomas W. Moore on working with Frederick S. Pierce and Howard K. Smith
Marlo Thomas
Thomas W. Moore on programming various series in the '60s, including That Girl with Marlo Thomas, and the long-running The Adventures of Ozzie and Harriet with Ozzie Nelson
Nick Vanoff
Thomas W. Moore on programming and developing The Jerry Lewis Show, and The Hollywood Palace produced by Nick Vanoff