Rod Erickson on going to work for the advertising agency Foote, Cone & Belding as executive director of the radio version of "Your Hit Parade" on behalf of American Tobacco
03:39
Rod Erickson on subjects that were taboo on Proctor & Gamble's serials and getting Proctor & Gamble into television
03:58
Rod Erickson on Procter & Gamble's initial reluctance to sponsor television programs
06:47
Rod Erickson on going to work for Young & Rubicam and putting We, The People on television
04:25
Rod Erickson on pushing his clients into advertising on television while at Young & Rubicam, and on reading the television ratings of the day
05:24
Rod Erickson on how early advertising on television worked and on broadcasting We, The People
03:08
Rod Erickson on dealing with Gulf, the sponsor of We, The People
04:29
Rod Erickson on Gulf sponsoring The Gulf Road Show and dealing with guest star Billie Holiday
06:45
Rod Erickson on delegating responsibility for We, The People and The Gulf Road Show
02:56
Rod Erickson on how Holiday Hotel, sponsored by Packard, got on the air produced by Felix Jackson
03:13
Rod Erickson on how commercials were inserted into shows in the early days of television
05:22
Rod Erickson on creating a commercial for Goodyear Tires
03:01
Rod Erickson on advertisers discovering that television was a great sales tool
01:44
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show
02:41
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello
03:37
Rod Erickson on the preferred networks of sponsors in the 1950s
02:36
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS
01:56
Rod Erickson on the notion of networks providing a public service
02:23
Rod Erickson on the reasons companies have for sponsoring a television show
04:50
Rod Erickson on the types of shows that sponsors generally preferred
03:03
Rod Erickson on working on The Silver Theater
01:48
Rod Erickson on the construction of ABC's studios for Paul Whitman's Goodyear Revue
01:30
Rod Erickson on working on The Fred Waring Show sponsored by General Electric
06:24
Rod Erickson on working on The Arrow Show, sponsored by Arrow Shirts
03:03
Rod Erickson on working on Hopalong Cassidy
04:32
Rod Erickson on the advent of packaging television shows by William Morris Agency and MCA
04:42
Rod Erickson on being involved in a lawsuit with MCA
07:12
Rod Erickson on networks being paid off by agencies to carry their packaged programs
01:36
Rod Erickson on his dealings with Desi Arnaz
02:55
Rod Erickson on his trips to California to meet clients
02:27
Rod Erickson on ad men dealing with the mob
05:58
Rod Erickson on advertising being a "people business" and the role of alcohol in the business
02:19
Rod Erickson on the factors that go into the decision to advertise on a show and the importance of the writer
02:33
Rod Erickson on turning down Danny Thomas' Make Room for Daddy
01:05
Rod Erickson on the advertisers control over time slot and other factors dealing with a show
02:24
Rod Erickson on the dearth of black actors on television in the 1950s and 1960s and anti-Semitism in the ad industry
03:51
Rod Erickson on the Hollywood Blacklist's effect on television advertising
13:33
Rod Erickson on the ethics of advertising cigarettes in television
02:41
Rod Erickson on product placement in television and movies
02:04
Rod Erickson on the shift away from sponsors owning a whole show
07:11
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week
06:38
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result
01:19
Rod Erickson on the effectiveness of commercials
03:14
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials
03:18
Rod Erickson on the power of television on violent television programming
01:55
Rod Erickson on retiring from the advertising industry in 1961
00:44
Rod Erickson on how the advertising industry had changed since he retired
02:49
Rod Erickson on the then-current state of television advertising
03:34
Rod Erickson on television ratings and demographics, and going to work for the American Research Bureau
04:40
Ray Forrest on the coming of commercial television and announcing the very first commercial (for Bulova) - July 1, 1941, and the first on-camera commercial
01:57
Ray Forrest on his sign-on for NBC experimental television -- before commercial television in 1941
00:58
Ray Forrest on the advent of commercial television -- July 1, 1941
00:31
Ray Forrest on announcing that NBC was now a commercial station, WNBT, and no longer W2XBS
00:31
Ray Forrest on how commercials changed television in 1941 -- until the beginning of World War II
00:45
Ray Forrest on NBC TV becoming more professional once it went commercial
01:00
Ray Forrest on a photo of the first on-air, live commercial for television -- for Adam Hats on July 4, 1941
00:57
Joe Sedelmaier on becoming interested in film and getting into advertising
05:29
Joe Sedelmaier on working for Young & Rubicam, Clinton Frank, and Leo Burnett
13:01
Joe Sedelmaier on the state of television advertising in the '60s
03:55
Joe Sedelmaier on incorporating more subtlety into television advertisements
06:14
Joe Sedelmaier on starting his own advertising agency
05:27
Joe Sedelmaier on the early days of his advertising agency
06:19
Joe Sedelmaier on his early clients
06:49
Joe Sedelmaier on Southern Airways putting his agency on the map
04:36
Joe Sedelmaier on gaining creative control over his advertisements
03:53
Joe Sedelmaier on buying out his partner and taking control
04:20
Joe Sedelmaier on turning down clients and his affinity for comedic commercials
05:39
Joe Sedelmaier on his preference to use film in his advertisements
02:31
Joe Sedelmaier on his Alaska Airlines commercials
03:31
Joe Sedelmaier on his Federal Express commercials
03:41
Joe Sedelmaier on his famous, fast-talking Federal Express series of commercials
09:57
Joe Sedelmaier on discovering Clara Peller, Wendy's "Where's the Beef?" lady
05:12
Joe Sedelmaier on Wendy's "Where's the Beef?" campaign with Clara Peller
07:30
Joe Sedelmaier on Wendy's "Russian Fashion Show" commercials
05:34
Joe Sedelmaier on Wendy's "Russian Fashion Show" commercial
04:26
Joe Sedelmaier on Wendy's "Parts is Parts" commercial
02:07
Joe Sedelmaier on the effect his ads had on Wendy's
02:01
Joe Sedelmaier on structuring his commercial rates and dealing with the heads of the companies
02:25
Joe Sedelmaier on Federal Express commercials he created
01:54
Joe Sedelmaier on foreign commercials he created
06:07
Joe Sedelmaier on creating Mr. Coffee commercials
01:19
Joe Sedelmaier on his Jartran commercials
03:06
Joe Sedelmaier on creating Eyewitness News commercials
01:57
Joe Sedelmaier on creating commercials for Valvoline
03:15
Joe Sedelmaier on creating commercials for Texaco Super Unleaded and the process of casting commercials
05:04
Joe Sedelmaier on creating commercials for AAMCO and HP
01:35
Joe Sedelmaier on the then-current state of advertising
01:32
Joe Sedelmaier on his style
01:37
Joe Sedelmaier on market research
01:04
Joe Sedelmaier on gauging the success of an ad
02:24
Joe Sedelmaier on advice to aspiring advertising professionals
04:05
Joe Sedelmaier on his greatest career achievement and how he'd like to be remembered
01:05
