Studio and Network Management


The Academy of Television Arts & Sciences Foundation Presents

02:26

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Interviewees discuss studio and network management.

Highlights
Sherwood Schwartz on network programming strategies at CBS
Kay Koplovitz on the business model for cable's Madison Square Garden Sports Network, the first cable network
Leslie Moonves on running a network
Fred Silverman on the corporate culture of CBS when he became Vice President of Programming
Mary Tyler Moore on the formation of MTM
Roy Disney on the continuation of Walt Disney Studios after the deaths of Walt Disney and his brother Roy O. Disney
Who talked about this topic

Lucie Arnaz

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Lucie Arnaz on the Desilu Studios

Steven Bochco

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Steven Bochco describes joining MTM Enterprises in 1978
Steven Bochco on how MTM Enterprises changed after founder Grant Tinker moved to NBC

James L. Brooks

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James L. Brooks on dealing with CBS executives during the development of The Mary Tyler Moore Show

Ken Burns

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Ken Burns on his relationship with PBS throughout his career

Stan Chambers

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Stan Chambers on the history and facilities of KTLA and some of the key people who were there at the beginning
Stan Chambers on Gene Autry's purchase of KTLA Los Angeles

Henry Colman

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Henry Colman on covering The Smothers Brothers Comedy Hour for the network when Tom Smothers wouldn't relinquish a tape to CBS

Robert Conrad

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Robert Conrad on being under contract at Warner Bros. Television

Madelyn Pugh Davis

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Bob Carroll, Jr. & Madelyn Pugh Davis briefly on working at Desilu

Roy E. Disney

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Roy Disney on the continuation of Walt Disney Studios after the deaths of Walt Disney and his brother Roy O. Disney

Dorothy Fontana

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Dorothy Fontana on the status of Desilu Studios at the time Star Trek was being developed

Sheldon Leonard

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Producer Sheldon Leonard gives an example of network script notes on I Spy

Leslie Moonves

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Leslie Moonves on the process of audience testing for ER
Leslie Moonves on the state of CBS when he arrived in 1995
Leslie Moonves on running a network

Mary Tyler Moore

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Mary Tyler Moore on the formation of MTM
Mary Tyler Moore on Grant Tinker's leadership of MTM Productions
Mary Tyler Moore on the sale of MTM Productions

Michael Moye

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Michael Moye on the pilot, initial testing, and network notes for Married...With Children
Michael Moye on FOX executives hating Married...With Children
Michael Moye on "the Rakolta incident" (so called because a woman named Terry Rakolta complained about content on Married...With Children) and FOX withholding fan mail; on subsequent problems with the network

Leonard Nimoy

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Leonard Nimoy on his guest appearances on Sea Hunt, and how this series compared budget and salary-wise to other series produced by syndication giant Ziv Television Programs

Nicolas Noxon

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Nicolas Noxon on working for MGM in the 1960s and 1970s and the state of the studio at that time

John Rich

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John Rich on the live broadcast of the opening of Disneyland ("Dateline: Disneyland")(airdate: July 17, 1955)

Jay Sandrich

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Jay Sandrich on network interference and how Fred Silverman was a rare TV executive who knew how to leave creative people alone to do their job

Thomas W. Sarnoff

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Thomas W. Sarnoff on negotiating land for the NBC production facility in Burbank, CA
Thomas W. Sarnoff on taking a stand about NBC handing show concepts to MCA, which would then be sold back to NBC
Thomas W. Sarnoff on NBC's early dominance of long-form television programming

Reese Schonfeld

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Reese Schonfeld on the decision to make CNN a non-union shop

Sherwood Schwartz

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Sherwood Schwartz on the classic network script note, "no martian would ever say a thing like this"
Sherwood Schwartz on FCC Chair Newton Minow's "vast wasteland" speech and his naming of the Gilligan's Island boat the S.S. Minnow
Sherwood Schwartz on network programming strategies at CBS

Fred Silverman

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Fred Silverman on becoming head of daytime programming at CBS in New York and changing and fine-tuning the Saturday morning schedule to "superhero adventure" programs which included Underdog, the animated Superman, Space Ghost, and Mighty Mouse.  He describes in detail developing the long-running Scooby-Doo, Where Are You! and other comedy-adventure and "pure-comedy" programs, and touches on developing spin-off concept during this time
Fred Silverman on getting promoted at CBS to Vice President of Planning and Development, and then Vice President of Programming
Fred Silverman on the corporate culture of CBS when he became Vice President of Programming
Fred Silverman on the success of The Waltons, and on "going out in style" if the show hadn't worked, and on how The Waltons and All In The Family were, each in their own way, both about the "sanctity of the family"
Fred Silverman on why he left CBS in 1975, and a brief recap of what had been accomplished during his tenure there
Fred Silverman on "seizing the moment" during his time at President of ABC Entertainment, working with existing shows and developing new ones, on the basis of ABC's appeal, and on Les Moonves

Tom Smothers

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Tom and Dick Smothers on their lawsuit following the firing of The Smothers Brothers Comedy Hour

Dick Smothers

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Tom and Dick Smothers on their lawsuit following the firing of The Smothers Brothers Comedy Hour

George Takei

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George Takei on the history of Desilu Studios

Lauren Zalaznick

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Lauren Zalanzick on diversifying the genres on VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on what she learned about programming as the head of Trio
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo

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