Studio and Network Management

The Academy of Television Arts & Sciences Foundation Presents

02:26

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About

“Paul Klein at NBC had a theory that I think makes a great deal of sense: L-O-P - least offensive [objectionable] program. Most people decide, ‘We're not gonna go to a movie; we're not gonna go to a basketball game; we're not gonna play bridge; we'll watch television.’ They tune around and they find L-O-P, the least offensive program. That bothers them the least and that's what they'll watch.” - Sherwood Schwartz, Show Creator/Producer/Writer

Interviewees discuss studio and network management.

Highlights

Sherwood Schwartz on network programming strategies at CBS

04:19

Kay Koplovitz on the business model for cable's Madison Square Garden Sports Network, the first cable network

02:24

Leslie Moonves on running a network

03:23

Fred Silverman on the corporate culture of CBS when he became Vice President of Programming

01:45

Mary Tyler Moore on the formation of MTM

01:56

Roy Disney on the continuation of Walt Disney Studios after the deaths of Walt Disney and his brother Roy O. Disney

07:28

Who talked about this topic

Lucie Arnaz

Lucie Arnaz on the Desilu Studios

02:33

Steven Bochco

Steven Bochco describes joining MTM Enterprises in 1978

05:59

Steven Bochco on how MTM Enterprises changed after founder Grant Tinker moved to NBC

02:12

James L. Brooks

James L. Brooks on dealing with CBS executives during the development of The Mary Tyler Moore Show

05:41

Ken Burns

Ken Burns on his relationship with PBS throughout his career

05:06

Stephen J. Cannell

Stephen J. Cannell on leaving Universal Television to start his own production company

03:49

Stephen J. Cannell on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors

02:01

Charles Cappleman

Charles Cappleman on William S. Paley

03:04

Charles Cappleman on Frank Stanton

02:21

Charles Cappleman on James T. Aburey and Robert D. Wood

03:19

Charles Cappleman on William S. Paley's management style

01:07

Stan Chambers

Stan Chambers on the history and facilities of KTLA and some of the key people who were there at the beginning

14:14

Stan Chambers on Gene Autry's purchase of KTLA Los Angeles

02:26

Henry Colman

Henry Colman on covering The Smothers Brothers Comedy Hour for the network when Tom Smothers wouldn't relinquish a tape to CBS

02:53

Robert Conrad

Robert Conrad on being under contract at Warner Bros. Television

02:06

Roy E. Disney

Roy Disney on the continuation of Walt Disney Studios after the deaths of Walt Disney and his brother Roy O. Disney

07:28

Dorothy C. Fontana

Dorothy Fontana on the status of Desilu Studios at the time Star Trek was being developed

01:02

Sheldon Leonard

Sheldon Leonard on an example of network script notes on I Spy

01:55

Leslie Moonves

Leslie Moonves on the process of audience testing for ER

04:48

Leslie Moonves on the state of CBS when he arrived in 1995

06:14

Leslie Moonves on running a network

03:23

Mary Tyler Moore

Mary Tyler Moore on the formation of MTM

01:56

Mary Tyler Moore on Grant Tinker's leadership of MTM Productions

01:11

Mary Tyler Moore on the sale of MTM Productions

02:12

Michael Moye

Michael Moye on the pilot, initial testing, and network notes for Married...With Children

08:09

Michael Moye on FOX executives hating Married...With Children

02:41

Michael Moye on "the Rakolta incident" (so called because a woman named Terry Rakolta complained about content on Married...With Children) and FOX withholding fan mail; on subsequent problems with the network

14:01

Leonard Nimoy

Leonard Nimoy on his guest appearances on Sea Hunt, and how this series compared budget and salary-wise to other series produced by syndication giant Ziv Television Programs

01:43

Nicolas Noxon

Nicolas Noxon on working for MGM in the 1960s and 1970s and the state of the studio at that time

01:41

Madelyn Pugh Davis

Bob Carroll, Jr. & Madelyn Pugh Davis briefly on working at Desilu

01:19

Bob Carroll, Jr. & Madelyn Pugh Davis briefly on working at Desilu

01:19

Rob Reiner

Rob Reiner on his production company, Castle Rock

05:56

John Rich

John Rich on the live broadcast of the opening of Disneyland ("Dateline: Disneyland")(airdate: July 17, 1955)

05:44

Jay Sandrich

Jay Sandrich on network interference and how Fred Silverman was a rare TV executive who knew how to leave creative people alone to do their job

02:21

Thomas W. Sarnoff

Thomas W. Sarnoff on negotiating land for the NBC production facility in Burbank, CA

06:57

Thomas W. Sarnoff on taking a stand about NBC handing show concepts to MCA, which would then be sold back to NBC

08:52

Thomas W. Sarnoff on NBC's early dominance of long-form television programming

03:15

Reese Schonfeld

Reese Schonfeld on the decision to make CNN a non-union shop

00:55

Sherwood Schwartz

Sherwood Schwartz on FCC Chair Newton Minow's "vast wasteland" speech and his naming of the Gilligan's Island boat the S.S. Minnow

04:37

Sherwood Schwartz on network programming strategies at CBS

04:19

Fred Silverman

Fred Silverman on becoming head of daytime programming at CBS in New York and changing and fine-tuning the Saturday morning schedule to "superhero adventure" programs which included Underdog, the animated Superman, Space Ghost, and Mighty Mouse. He describes in detail developing the long-running Scooby-Doo, Where Are You! and other comedy-adventure and "pure-comedy" programs, and touches on developing spin-off concept during this time

15:59

Fred Silverman on getting promoted at CBS to Vice President of Planning and Development, and then Vice President of Programming

01:19

Fred Silverman on the corporate culture of CBS when he became Vice President of Programming

01:45

Fred Silverman on the success of The Waltons, and on "going out in style" if the show hadn't worked, and on how The Waltons and All In The Family were, each in their own way, both about the "sanctity of the family"

02:09

Fred Silverman on why he left CBS in 1975, and a brief recap of what had been accomplished during his tenure there

02:27

Fred Silverman on "seizing the moment" during his time at President of ABC Entertainment, working with existing shows and developing new ones, on the basis of ABC's appeal, and on Les Moonves

01:56

Dick Smothers

Tom and Dick Smothers on their lawsuit following the firing of The Smothers Brothers Comedy Hour

03:13

Tom Smothers

Tom and Dick Smothers on their lawsuit following the firing of The Smothers Brothers Comedy Hour

03:13

George Takei

George Takei on the history of Desilu Studios

01:49

Lauren Zalaznick

Lauren Zalanzick on diversifying the genres on VH1

03:43

Lauren Zalaznick on programming the Trio network

07:44

Lauren Zalaznick on what she learned about programming as the head of Trio

04:55

Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

05:24

Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo

09:00

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