Interviewees discuss studio and network management.
About
“Paul Klein at NBC had a theory that I think makes a great deal of sense: L-O-P - least offensive [objectionable] program. Most people decide, ‘We're not gonna go to a movie; we're not gonna go to a basketball game; we're not gonna play bridge; we'll watch television.’ They tune around and they find L-O-P, the least offensive program. That bothers them the least and that's what they'll watch.” - Sherwood Schwartz, Show Creator/Producer/Writer
Highlights

Sherwood Schwartz on network programming strategies at CBS

Kay Koplovitz on the business model for cable's Madison Square Garden Sports Network, the first cable network

Leslie Moonves on running a network

Fred Silverman on the corporate culture of CBS when he became Vice President of Programming

Mary Tyler Moore on the formation of MTM

Roy Disney on the continuation of Walt Disney Studios after the deaths of Walt Disney and his brother Roy O. Disney
Who Talked about This Topic
Lucie Arnaz
Lucie Arnaz on the Desilu Studios
Steven Bochco
Steven Bochco describes joining MTM Enterprises in 1978
Steven Bochco on how MTM Enterprises changed after founder Grant Tinker moved to NBC
James L. Brooks
James L. Brooks on dealing with CBS executives during the development of The Mary Tyler Moore Show
Ken Burns
Ken Burns on his relationship with PBS throughout his career
Stephen J. Cannell
Stephen J. Cannell on leaving Universal Television to start his own production company
Stephen J. Cannell on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors
Charles Cappleman
Charles Cappleman on William S. Paley
Charles Cappleman on Frank Stanton
Charles Cappleman on James T. Aburey and Robert D. Wood
Charles Cappleman on William S. Paley's management style
Stan Chambers
Stan Chambers on the history and facilities of KTLA and some of the key people who were there at the beginning
Stan Chambers on Gene Autry's purchase of KTLA Los Angeles
Henry Colman
Henry Colman on covering The Smothers Brothers Comedy Hour for the network when Tom Smothers wouldn't relinquish a tape to CBS
Robert Conrad
Robert Conrad on being under contract at Warner Bros. Television
Roy E. Disney
Roy Disney on the continuation of Walt Disney Studios after the deaths of Walt Disney and his brother Roy O. Disney
Dorothy C. Fontana
Dorothy Fontana on the status of Desilu Studios at the time Star Trek was being developed
Sheldon Leonard
Sheldon Leonard on an example of network script notes on I Spy
Leslie Moonves
Leslie Moonves on the state of CBS when he arrived in 1995
Leslie Moonves on running a network
Leslie Moonves on the process of audience testing for ER
Mary Tyler Moore
Mary Tyler Moore on the formation of MTM
Mary Tyler Moore on the sale of MTM Productions
Mary Tyler Moore on Grant Tinker's leadership of MTM Productions
Michael Moye
Michael Moye on the pilot, initial testing, and network notes for Married...With Children
Michael Moye on FOX executives hating Married...With Children
Michael Moye on "the Rakolta incident" (so called because a woman named Terry Rakolta complained about content on Married...With Children) and FOX withholding fan mail; on subsequent problems with the network
Leonard Nimoy
Leonard Nimoy on his guest appearances on Sea Hunt, and how this series compared budget and salary-wise to other series produced by syndication giant Ziv Television Programs
Nicolas Noxon
Nicolas Noxon on working for MGM in the 1960s and 1970s and the state of the studio at that time
Madelyn Pugh Davis
Bob Carroll, Jr. & Madelyn Pugh Davis briefly on working at Desilu
Rob Reiner
Rob Reiner on his production company, Castle Rock
John Rich
John Rich on the live broadcast of the opening of Disneyland ("Dateline: Disneyland")(airdate: July 17, 1955)
Jay Sandrich
Jay Sandrich on network interference and how Fred Silverman was a rare TV executive who knew how to leave creative people alone to do their job
Thomas W. Sarnoff
Thomas W. Sarnoff on negotiating land for the NBC production facility in Burbank, CA
Thomas W. Sarnoff on taking a stand about NBC handing show concepts to MCA, which would then be sold back to NBC
Thomas W. Sarnoff on NBC's early dominance of long-form television programming
Reese Schonfeld
Reese Schonfeld on the decision to make CNN a non-union shop
Sherwood Schwartz
Sherwood Schwartz on FCC Chair Newton Minow's "vast wasteland" speech and his naming of the Gilligan's Island boat the S.S. Minnow
Sherwood Schwartz on network programming strategies at CBS
Fred Silverman
Fred Silverman on becoming head of daytime programming at CBS in New York and changing and fine-tuning the Saturday morning schedule to "superhero adventure" programs which included Underdog, the animated Superman, Space Ghost, and Mighty Mouse. He describes in detail developing the long-running Scooby-Doo, Where Are You! and other comedy-adventure and "pure-comedy" programs, and touches on developing spin-off concept during this time
Fred Silverman on getting promoted at CBS to Vice President of Planning and Development, and then Vice President of Programming
Fred Silverman on the corporate culture of CBS when he became Vice President of Programming
Fred Silverman on the success of The Waltons, and on "going out in style" if the show hadn't worked, and on how The Waltons and All In The Family were, each in their own way, both about the "sanctity of the family"
Fred Silverman on why he left CBS in 1975, and a brief recap of what had been accomplished during his tenure there
Fred Silverman on "seizing the moment" during his time at President of ABC Entertainment, working with existing shows and developing new ones, on the basis of ABC's appeal, and on Les Moonves
Dick Smothers
Tom and Dick Smothers on their lawsuit following the firing of The Smothers Brothers Comedy Hour
Tom Smothers
Tom and Dick Smothers on their lawsuit following the firing of The Smothers Brothers Comedy Hour
George Takei
George Takei on the history of Desilu Studios
Lauren Zalaznick
Lauren Zalanzick on diversifying the genres on VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on what she learned about programming as the head of Trio
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo