About
"At the time, we talked about what made Bravo work very specifically. It was brain-on reality, as opposed to brain-off, take-me-out-of-this-world reality. We were literally talking about engaged viewers who were lean forward viewers, not the lean back, pass the time, just get me to eleven o’clock and I can fall asleep. Bravo was just passionate, leaned-in reality."
In her five-hour interview, Lauren Zalaznick talks about her early years, and choosing the entertainment industry over a possible career as a doctor. She describes working on several feature films, including Compromising Positions, Kids, and Todd Haynes’ Safe. She chronicles her years working on promos for MTV Networks, which led to a position as vice president in charge of promotion, where she was charged with completely rebranding VH1. She recounts the changes she brought to VH1, including programming Pop Up Video, VH1 Fashion Awards, and The RuPaul Show. She recalls a brief stint at AMC, after which she created the Trio network, where she developed the acclaimed Brilliant but Cancelled series. Zalaznick discusses being brought in to rebrand Bravo, and details the various series she developed there, including Project Runway, Top Chef, The Real Housewives of Orange County, and Watch What Happens Live. She also speaks of changes she brought to Oxygen and Telemundo, including acquiring the World Cup telecasts and how she has utilized new media as a marketing tool. She concludes by discussing her Internet newsletter LZ Sunday Paper, and what she might do in the future. Jenni Matz conducted the interview on May 7, 2018 in New York, NY.
Highlights

Lauren Zalaznick on becoming vice president of on-air promotion at MTV

Lauren Zalaznick on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato

Lauren Zalaznick on dealing with the initial low ratings for Project Runway on Bravo

Lauren Zalaznick on artists' reaction to Pop Up Video, and on where the factoids came from for the show

Lauren Zalaznick on developing The Real Housewives of Orange County for Bravo

Lauren Zalaznick on the experience of creating and branding the Trio network
Full Interview
Chapter 1
On her early life and influences; on television she watched growing up; on watching the Watergate hearings as a child
On deciding to get into the entertainment field; on working on her first feature film, "Compromising Positions"; on what appealed to her about working in the entertainment industry
On her decision to become a producer; on making the transition from feature films to television via making promos for MTV; on becoming vice president of on-air promotion at MTV Networks; on completely redesigning VH1
On transitioning from being an executive to being a producer for VH1 shows; on the creation of Pop Up Video for VH1; on what makes a good producing team
On producing the VH1 Fashion Awards, and on changes made to the show from 1995 to 1996; on developing The RuPaul Show
Chapter 2
On diversifying the genres on VH1; on her programming strategy for VH1; on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato
On her decision to leave VH1, and on her experiences on 9/11; on consulting for AMC Networks, and on deciding to head up the Trio network
On the experience of creating and branding the Trio network; on programming the Trio network; on what she learned about programming as the head of Trio
On television and society, and on how television tends to reflect the national psyche (the topic of her 2011 TED Talk)
On being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger; on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Chapter 3
On the impact Queer Eye for the Straight Guy had on Bravo's programming; on creating a marketing strategy when she started at Bravo, and on creating the logo; on Battle of the Network Reality Stars
On Project Greenlight, and on developing Project Runway; on dealing with the initial low ratings for Project Runway on Bravo
On developing The Real Housewives of Orange County for Bravo; on expanding The Real Housewives franchise while still developing The Real Housewives of Orange County; on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality
On using the Internet as a marketing tool for Bravo's programming, and on the "watch what happens" slogan; on developing Top Chef for Bravo; on the importance of passion for one's occupation on Bravo's reality shows
On how losing Project Runway impacted Bravo, and on Top Chef becoming their signature show; on the Bravo audience demographics; on how Bravo's brand stands apart
Chapter 4
On Watch What Happens Live with host Andy Cohen; on the ways in which audiences are consuming content via new media, and how that has impacted Bravo; on programming scripted series for Bravo
On the challenges of taking over Telemundo, and bringing the World Cup to the network; on heading up the Oxygen network, and on The Bad Girls Club; on the Oxygen series Snapped and The Glee Project
On being President of NBC/Universal Women and Lifestyle Entertainment Networks; on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks; on how things have changed for women in television since she started, and on the then-future of women in television
On being a board member at GoPro, and her then-current projects; on the then-current state of television; on her favorite parts and biggest challenges of her jobs at NBC/Universal
On her website/newsletter LZ Sunday Paper; on how the television industry has changed since she began; on what she has loved most about television and her jobs in it
On valuable advice she has received, and on her advice to aspiring television executives; on the value of oral histories like The Interviews
On career achievements, future goals, and regrets; on how she would like to be remembered
Shows
Bad Girls Club, The
Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club
Battle of the Network Reality Stars
Lauren Zalaznick on Battle of the Network Reality Stars
Battle of the Network Stars
Lauren Zalaznick on Battle of the Network Reality Stars (a takeoff on Battle of the Network Stars)
Glee
Lauren Zalaznick on the Oxygen series Snapped and The Glee Project
Pop Up Video
Lauren Zalaznick on the creation of Pop Up Video for VH1
Lauren Zalaznick on artists' reaction to Pop Up Video, and on where the factoids came from for the show
Project Runway
Lauren Zalaznick on Project Greenlight, and on developing Project Runway
Lauren Zalaznick on dealing with the initial low ratings for Project Runway on Bravo
Lauren Zalaznick on how losing Project Runway impacted Bravo, and on Top Chef becoming their signature show
Queer Eye for the Straight Guy
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on the impact Queer Eye for the Straight Guy had on Bravo's programming
Real Housewives of Orange County, The
Lauren Zalaznick on developing The Real Housewives of Orange County for Bravo
Lauren Zalaznick on expanding The Real Housewives franchise while still developing The Real Housewives of Orange County
RuPaul Show, The
Lauren Zalaznick on developing The RuPaul Show
Lauren Zalaznick on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato
Snapped
Lauren Zalaznick on the Oxygen series Snapped and The Glee Project
Top Chef
Lauren Zalaznick on developing Top Chef for Bravo
Lauren Zalaznick on how losing Project Runway impacted Bravo, and on Top Chef becoming their signature show
Lauren Zalaznick on the digital, online element of Top Chef
VH1 Fashion Awards
Lauren Zalaznick on producing the VH1 Fashion Awards, and on changes made to the show from 1995 to 1996
Watch What Happens Live
Lauren Zalaznick on Watch What Happens Live with host Andy Cohen
Topics
'The Idiot Box'
Lauren Zalaznick on television and society, and how television tends to reflect the national psyche (the topic of her 2011 TED Talk)
9/11
Lauren Zalaznick on her experiences on 9/11
Advice
Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives
Criticism of TV
Lauren Zalaznick on television and society, and how television tends to reflect the national psyche (the topic of her 2011 TED Talk)
First Big Break
Lauren Zalaznick on working on her first feature film, "Compromising Positions"
Historic Events and Social Change
Lauren Zalaznick on her experiences on 9/11
Lauren Zalaznick on how things have changed for women in television since she started, and on the then-future of women in television
Media Consolidation
Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger
Network Creation
Lauren Zalaznick on the experience of creating and branding the Trio network
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on what she learned about programming as the head of Trio
New Media
Lauren Zalaznick on using the Internet as a marketing tool for Bravo's programming, and on the "watch what happens" slogan
Lauren Zalaznick on the ways in which audiences are consuming content via new media, and how that has impacted Bravo
Lauren Zalaznick on being a board member at GoPro, and her then-current projects
Pivotal Career Moments
Lauren Zalaznick on working on her first feature film, "Compromising Positions"
Representation on Television
Lauren Zalaznick on how things have changed for women in television since she started, and on the then-future of women in television
Richard M. Nixon
Lauren Zalaznick on watching the Watergate hearings as a child
Studio and Network Management
Lauren Zalanzick on diversifying the genres on VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on what she learned about programming as the head of Trio
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo
Television and the Presidency
Lauren Zalaznick on watching the Watergate hearings as a child
Television Industry
Lauren Zalaznick on the experience of creating and branding the Trio network
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on what she learned about programming as the head of Trio
Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger
Lauren Zalaznick on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato
Lauren Zalaznick on her decision to leave VH1, and on her experiences on 9/11
Lauren Zalaznick on television and society, and how television tends to reflect the national psyche (the topic of her 2011 TED Talk)
Lauren Zalanzick on diversifying the genres on VH1
Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on using the Internet as a marketing tool for Bravo's programming, and on the "watch what happens" slogan
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo
Lauren Zalaznick on the ways in which audiences are consuming content via new media, and how that has impacted Bravo
Lauren Zalaznick on being a board member at GoPro, and her then-current projects
Lauren Zalaznick on the then-current state of television
Lauren Zalaznick on how the television industry has changed since she began
Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives
Women
Lauren Zalaznick on how things have changed for women in television since she started, and on the then-future of women in television
Professions
Executives
Lauren Zalaznick on completely rebranding VH1
Lauren Zalaznick on her programming strategy for VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo
Lauren Zalaznick on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality
Lauren Zalaznick on the importance of passion for one's occupation on Bravo's reality shows
Lauren Zalaznick on the Bravo audience demographics
Lauren Zalaznick on how Bravo's brand stands apart
Lauren Zalaznick on programming scripted series for Bravo
Lauren Zalaznick on what she feels is her biggest contribution to Bravo
Lauren Zalaznick on the challenges of taking over Telemundo, and bringing the World Cup to the network
Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club
Lauren Zalaznick on being President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on her favorite parts and biggest challenges of her jobs at NBC/Universal
Lauren Zalaznick on what she has loved most about television and her jobs in it
Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives
Producers
Lauren Zalaznick on her decision to become a producer
Lauren Zalaznick on what makes a good producing team
Television Executive
Lauren Zalaznick on completely rebranding VH1
Lauren Zalaznick on her programming strategy for VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo
Lauren Zalaznick on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality
Lauren Zalaznick on the importance of passion for one's occupation on Bravo's reality shows
Lauren Zalaznick on the Bravo audience demographics
Lauren Zalaznick on how Bravo's brand stands apart
Lauren Zalaznick on programming scripted series for Bravo
Lauren Zalaznick on what she feels is her biggest contribution to Bravo
Lauren Zalaznick on the challenges of taking over Telemundo, and bringing the World Cup to the network
Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club
Lauren Zalaznick on being President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on her favorite parts and biggest challenges of her jobs at NBC/Universal
Lauren Zalaznick on what she has loved most about television and her jobs in it
Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives
Genres
Awards Shows
Lauren Zalaznick on producing the VH1 Fashion Awards, and on changes made to the show from 1995 to 1996
Commercials
Lauren Zalaznick on making the transition from feature films to television via making promos for MTV
Music Shows & Variety Shows/Specials
Lauren Zalaznick on the creation of Pop Up Video for VH1
Reality TV
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on the impact Queer Eye for the Straight Guy had on Bravo's programming
Lauren Zalaznick on Battle of the Network Reality Stars
Lauren Zalaznick on Project Greenlight, and on developing Project Runway
Lauren Zalaznick on developing The Real Housewives of Orange County for Bravo
Lauren Zalaznick on developing Top Chef for Bravo
Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club
Lauren Zalaznick on the Oxygen series Snapped and The Glee Project
Talk Shows
Lauren Zalaznick on developing The RuPaul Show
Lauren Zalaznick on Watch What Happens Live with host Andy Cohen
People
RuPaul Charles
Lauren Zalaznick on developing The RuPaul Show starring RuPaul Charles
Andy Cohen
Lauren Zalaznick on Watch What Happens Live with host Andy Cohen
Jeff Zucker
Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger