"At the time, we talked about what made Bravo work very specifically. It was brain-on reality, as opposed to brain-off, take-me-out-of-this-world reality. We were literally talking about engaged viewers who were lean forward viewers, not the lean back, pass the time, just get me to eleven o’clock and I can fall asleep. Bravo was just passionate, leaned-in reality."

    About This Interview

    In her five-hour interview, Lauren Zalaznick talks about her early years, and choosing the entertainment industry over a possible career as a doctor. She describes working on several feature films, including Compromising Positions, Kids, and Todd Haynes’ Safe. She chronicles her years working on promos for MTV Networks, which led to a position as vice president in charge of promotion, where she was charged with completely rebranding VH1. She recounts the changes she brought to VH1, including programming Pop Up Video, VH1 Fashion Awards, and The RuPaul Show. She recalls a brief stint at AMC, after which she created the Trio network, where she developed the acclaimed Brilliant but Cancelled series. Zalaznick discusses being brought in to rebrand Bravo, and details the various series she developed there, including Project Runway, Top Chef, The Real Housewives of Orange County, and Watch What Happens Live. She also speaks of changes she brought to Oxygen and Telemundo, including acquiring the World Cup telecasts and how she has utilized new media as a marketing tool. She concludes by discussing her Internet newsletter LZ Sunday Paper, and what she might do in the future. Jenni Matz conducted the interview on May 7, 2018 in New York, NY.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Lauren Zalaznick

    Lauren Zalaznick on becoming vice president of on-air promotion at MTV

    06:15
    Thumbnail of Lauren Zalaznick

    Lauren Zalaznick on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato

    06:57
    Thumbnail of Lauren Zalaznick

    Lauren Zalaznick on dealing with the initial low ratings for Project Runway on Bravo

    09:22
    Thumbnail of Lauren Zalaznick

    Lauren Zalaznick on artists' reaction to Pop Up Video, and on where the factoids came from for the show

    05:26
    Thumbnail of Lauren Zalaznick

    Lauren Zalaznick on developing The Real Housewives of Orange County for Bravo

    07:25
    Thumbnail of Lauren Zalaznick

    Lauren Zalaznick on the experience of creating and branding the Trio network

    04:27
    Play Full Interview

    Chapter 1

    On her early life and influences; on television she watched growing up; on watching the Watergate hearings as a child

    07:51

    On deciding to get into the entertainment field; on working on her first feature film, "Compromising Positions"; on what appealed to her about working in the entertainment industry

    15:34

    On her decision to become a producer; on making the transition from feature films to television via making promos for MTV; on becoming vice president of on-air promotion at MTV Networks; on completely redesigning VH1

    20:49

    On transitioning from being an executive to being a producer for VH1 shows; on the creation of Pop Up Video for VH1; on what makes a good producing team

    13:38

    On producing the VH1 Fashion Awards, and on changes made to the show from 1995 to 1996; on developing The RuPaul Show

    09:25

    Chapter 2

    On diversifying the genres on VH1; on her programming strategy for VH1; on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato

    13:22

    On her decision to leave VH1, and on her experiences on 9/11; on consulting for AMC Networks, and on deciding to head up the Trio network

    10:54

    On the experience of creating and branding the Trio network; on programming the Trio network; on what she learned about programming as the head of Trio

    17:07

    On television and society, and on how television tends to reflect the national psyche (the topic of her 2011 TED Talk)

    10:35

    On being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger; on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    10:04

    Chapter 3

    On the impact Queer Eye for the Straight Guy had on Bravo's programming; on creating a marketing strategy when she started at Bravo, and on creating the logo; on Battle of the Network Reality Stars

    13:50

    On Project Greenlight, and on developing Project Runway; on dealing with the initial low ratings for Project Runway on Bravo

    14:09

    On developing The Real Housewives of Orange County for Bravo; on expanding The Real Housewives franchise while still developing The Real Housewives of Orange County; on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality

    19:21

    On using the Internet as a marketing tool for Bravo's programming, and on the "watch what happens" slogan; on developing Top Chef for Bravo; on the importance of passion for one's occupation on Bravo's reality shows

    09:53

    On how losing Project Runway impacted Bravo, and on Top Chef becoming their signature show; on the Bravo audience demographics; on how Bravo's brand stands apart

    14:04

    Chapter 4

    On Watch What Happens Live with host Andy Cohen; on the ways in which audiences are consuming content via new media, and how that has impacted Bravo; on programming scripted series for Bravo

    18:35

    On the challenges of taking over Telemundo, and bringing the World Cup to the network; on heading up the Oxygen network, and on The Bad Girls Club; on the Oxygen series Snapped and The Glee Project

    11:41

    On being President of NBC/Universal Women and Lifestyle Entertainment Networks; on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks; on how things have changed for women in television since she started, and on the then-future of women in television

    14:50

    On being a board member at GoPro, and her then-current projects; on the then-current state of television; on her favorite parts and biggest challenges of her jobs at NBC/Universal

    09:01

    On her website/newsletter LZ Sunday Paper; on how the television industry has changed since she began; on what she has loved most about television and her jobs in it

    10:39

    On valuable advice she has received, and on her advice to aspiring television executives; on the value of oral histories like The Interviews

    05:21

    On career achievements, future goals, and regrets; on how she would like to be remembered

    08:28

    Bad Girls Club, The

    Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club

    04:25

    Battle of the Network Reality Stars

    Lauren Zalaznick on Battle of the Network Reality Stars

    01:57

    Battle of the Network Stars

    Lauren Zalaznick on Battle of the Network Reality Stars (a takeoff on Battle of the Network Stars)

    01:57

    Glee

    Lauren Zalaznick on the Oxygen series Snapped and The Glee Project

    03:04

    Pop Up Video

    Lauren Zalaznick on the creation of Pop Up Video for VH1

    02:45

    Lauren Zalaznick on artists' reaction to Pop Up Video, and on where the factoids came from for the show

    05:26

    Project Runway

    Lauren Zalaznick on Project Greenlight, and on developing Project Runway

    04:45

    Lauren Zalaznick on dealing with the initial low ratings for Project Runway on Bravo

    09:22

    Lauren Zalaznick on how losing Project Runway impacted Bravo, and on Top Chef becoming their signature show

    03:50

    Queer Eye for the Straight Guy

    Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    05:24

    Lauren Zalaznick on the impact Queer Eye for the Straight Guy had on Bravo's programming

    02:54

    Real Housewives of Orange County, The

    Lauren Zalaznick on developing The Real Housewives of Orange County for Bravo

    07:25

    Lauren Zalaznick on expanding The Real Housewives franchise while still developing The Real Housewives of Orange County

    04:58

    RuPaul Show, The

    Lauren Zalaznick on developing The RuPaul Show

    04:14

    Lauren Zalaznick on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato

    06:56

    Snapped

    Lauren Zalaznick on the Oxygen series Snapped and The Glee Project

    03:04

    Top Chef

    Lauren Zalaznick on developing Top Chef for Bravo

    04:27

    Lauren Zalaznick on how losing Project Runway impacted Bravo, and on Top Chef becoming their signature show

    03:50

    Lauren Zalaznick on the digital, online element of Top Chef

    01:27

    VH1 Fashion Awards

    Lauren Zalaznick on producing the VH1 Fashion Awards, and on changes made to the show from 1995 to 1996

    05:11

    Watch What Happens Live

    Lauren Zalaznick on Watch What Happens Live with host Andy Cohen

    07:37

    'The Idiot Box'

    Lauren Zalaznick on television and society, and how television tends to reflect the national psyche (the topic of her 2011 TED Talk)

    10:35

    9/11

    Lauren Zalaznick on her experiences on 9/11

    03:01

    Advice

    Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives

    02:47

    Criticism of TV

    Lauren Zalaznick on television and society, and how television tends to reflect the national psyche (the topic of her 2011 TED Talk)

    10:35

    First Big Break

    Lauren Zalaznick on working on her first feature film, "Compromising Positions"

    08:49

    Historic Events and Social Change

    Lauren Zalaznick on her experiences on 9/11

    03:01

    Lauren Zalaznick on how things have changed for women in television since she started, and on the then-future of women in television

    02:53

    Media Consolidation

    Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger

    04:36

    Network Creation

    Lauren Zalaznick on the experience of creating and branding the Trio network

    04:26

    Lauren Zalaznick on programming the Trio network

    07:44

    Lauren Zalaznick on what she learned about programming as the head of Trio

    04:55

    New Media

    Lauren Zalaznick on using the Internet as a marketing tool for Bravo's programming, and on the "watch what happens" slogan

    03:50

    Lauren Zalaznick on the ways in which audiences are consuming content via new media, and how that has impacted Bravo

    05:23

    Lauren Zalaznick on being a board member at GoPro, and her then-current projects

    03:08

    Pivotal Career Moments

    Lauren Zalaznick on working on her first feature film, "Compromising Positions"

    08:49

    Representation on Television

    Lauren Zalaznick on how things have changed for women in television since she started, and on the then-future of women in television

    02:53

    Richard M. Nixon

    Lauren Zalaznick on watching the Watergate hearings as a child

    01:33

    Studio and Network Management

    Lauren Zalanzick on diversifying the genres on VH1

    03:43

    Lauren Zalaznick on programming the Trio network

    07:44

    Lauren Zalaznick on what she learned about programming as the head of Trio

    04:55

    Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    05:24

    Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo

    09:00

    Television and the Presidency

    Lauren Zalaznick on watching the Watergate hearings as a child

    01:33

    Television Industry

    Lauren Zalaznick on the experience of creating and branding the Trio network

    04:26

    Lauren Zalaznick on programming the Trio network

    07:44

    Lauren Zalaznick on what she learned about programming as the head of Trio

    04:55

    Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger

    04:36

    Lauren Zalaznick on an incident with The RuPaul Show producers Fenton Bailey and Randy Barbato

    06:56

    Lauren Zalaznick on her decision to leave VH1, and on her experiences on 9/11

    05:55

    Lauren Zalaznick on television and society, and how television tends to reflect the national psyche (the topic of her 2011 TED Talk)

    10:35

    Lauren Zalanzick on diversifying the genres on VH1

    03:43

    Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger

    04:36

    Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    05:24

    Lauren Zalaznick on using the Internet as a marketing tool for Bravo's programming, and on the "watch what happens" slogan

    03:50

    Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo

    09:00

    Lauren Zalaznick on the ways in which audiences are consuming content via new media, and how that has impacted Bravo

    05:23

    Lauren Zalaznick on being a board member at GoPro, and her then-current projects

    03:08

    Lauren Zalaznick on the then-current state of television

    03:33

    Lauren Zalaznick on how the television industry has changed since she began

    02:48

    Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives

    02:47

    Women

    Lauren Zalaznick on how things have changed for women in television since she started, and on the then-future of women in television

    02:53

    Executives

    Lauren Zalaznick on completely rebranding VH1

    06:02

    Lauren Zalaznick on her programming strategy for VH1

    02:40

    Lauren Zalaznick on programming the Trio network

    12:40

    Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    05:24

    Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo

    09:00

    Lauren Zalaznick on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality

    06:57

    Lauren Zalaznick on the importance of passion for one's occupation on Bravo's reality shows

    01:45

    Lauren Zalaznick on the Bravo audience demographics

    02:33

    Lauren Zalaznick on how Bravo's brand stands apart

    06:10

    Lauren Zalaznick on programming scripted series for Bravo

    03:01

    Lauren Zalaznick on what she feels is her biggest contribution to Bravo

    02:22

    Lauren Zalaznick on the challenges of taking over Telemundo, and bringing the World Cup to the network

    04:11

    Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club

    37:23

    Lauren Zalaznick on being President of NBC/Universal Women and Lifestyle Entertainment Networks

    04:38

    Lauren Zalaznick on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks

    07:19

    Lauren Zalaznick on her favorite parts and biggest challenges of her jobs at NBC/Universal

    02:00

    Lauren Zalaznick on what she has loved most about television and her jobs in it

    02:10

    Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives

    02:47

    Producers

    Lauren Zalaznick on her decision to become a producer

    04:42

    Lauren Zalaznick on what makes a good producing team

    01:24

    Television Executive

    Lauren Zalaznick on completely rebranding VH1

    06:02

    Lauren Zalaznick on her programming strategy for VH1

    02:40

    Lauren Zalaznick on programming the Trio network

    12:40

    Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    05:24

    Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo

    09:00

    Lauren Zalaznick on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality

    06:57

    Lauren Zalaznick on the importance of passion for one's occupation on Bravo's reality shows

    01:45

    Lauren Zalaznick on the Bravo audience demographics

    02:33

    Lauren Zalaznick on how Bravo's brand stands apart

    06:10

    Lauren Zalaznick on programming scripted series for Bravo

    03:01

    Lauren Zalaznick on what she feels is her biggest contribution to Bravo

    02:22

    Lauren Zalaznick on the challenges of taking over Telemundo, and bringing the World Cup to the network

    04:12

    Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club

    04:25

    Lauren Zalaznick on being President of NBC/Universal Women and Lifestyle Entertainment Networks

    04:38

    Lauren Zalaznick on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks

    07:19

    Lauren Zalaznick on her favorite parts and biggest challenges of her jobs at NBC/Universal

    02:00

    Lauren Zalaznick on what she has loved most about television and her jobs in it

    02:10

    Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives

    02:47

    Awards Shows

    Lauren Zalaznick on producing the VH1 Fashion Awards, and on changes made to the show from 1995 to 1996

    05:11

    Commercials

    Lauren Zalaznick on making the transition from feature films to television via making promos for MTV

    10:04

    Music Shows & Variety Shows/Specials

    Lauren Zalaznick on the creation of Pop Up Video for VH1

    09:35

    Reality TV

    Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there

    05:24

    Lauren Zalaznick on the impact Queer Eye for the Straight Guy had on Bravo's programming

    02:54

    Lauren Zalaznick on Battle of the Network Reality Stars

    01:57

    Lauren Zalaznick on Project Greenlight, and on developing Project Runway

    14:09

    Lauren Zalaznick on developing The Real Housewives of Orange County for Bravo

    12:23

    Lauren Zalaznick on developing Top Chef for Bravo

    11:23

    Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club

    04:25

    Lauren Zalaznick on the Oxygen series Snapped and The Glee Project

    03:04

    Talk Shows

    Lauren Zalaznick on developing The RuPaul Show

    04:14

    Lauren Zalaznick on Watch What Happens Live with host Andy Cohen

    07:37

    RuPaul Charles

    Lauren Zalaznick on developing The RuPaul Show starring RuPaul Charles

    04:14

    Andy Cohen

    Lauren Zalaznick on Watch What Happens Live with host Andy Cohen

    07:37

    Jeff Zucker

    Lauren Zalaznick on being tapped by Jeff Zucker to lead the Bravo network in the wake of the NBC/Universal merger

    04:36

    All Interviews

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