Executives


The Academy of Television Arts & Sciences Foundation Presents

02:26

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Highlights
Fred Silverman on how to create a winning schedule
Thomas W. Sarnoff on working in NBC's production and business affairs office and the buidling of the NBC production facility in Burbank, CA
Leslie Moonves on his role as CBS network president
Leonard Goldberg on getting promoted to ABC's head of programming
Michael Dann on his role as CBS Vice President of New York programs
Nina Tassler on her responsibilities as Vice President, Drama Development at Warner Bros. Television
Who talked about this profession

Chris Albrecht

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Chris Albrecht on how his experience managing a comedy club helped him later as a television executive
Chris Albrecht the process of programing shows as President of Original Programming at HBO
Chris Albrecht on advice to aspiring television executives

Dick Askin

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Dick Askin on his leadership style
Dick Askin on advice to aspiring television executives

Ralph M. Baruch

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Ralph M. Baruch on advice to aspiring television executives

Ted Bergmann

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Ted Bergmann on his rise and job titles at DuMont

Dick Clark

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Dick Clark on his entrepreneurship

Andy Cohen

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Andy Cohen on advice to aspiring television executives

Doug Herzog with Emerson College

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Doug Herzog on the business of programming Comedy Central, learning as he goes along, and on Emerson College

John Conte

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John Conte on the responsibility of a small market television station general manager

Barbara Corday

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Barbara Corday on advice to aspiring television executives

Douglas S. Cramer

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Douglas S. Cramer on becoming Vice President in Charge of Production at Paramount
Douglas S. Cramer on his producing style and choosing the music composers for his shows

Michael Dann

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Michael Dann on his role as CBS Vice President of New York programs
Michael Dann on his process for scheduling prime time television at CBS
Michael Dann on the high point of his career - working with Pat Weaver

Rod Erickson

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Rod Erickson on the factors that go into the decision to advertise on a show and the importance of the writer
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials 

Jeff Fager

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Jeff Fager on becoming Chairman of CBS News in 2011 and changes he made to various CBS News shows
Jeff Fager on balancing his roles as Chairman of CBS News and executive producer of 60 Minutes and his proudest achievements as Chairman

Richard Frank

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Richard Frank on working with Michael Eisner on the Paramount Television Group and learning how to work with writers
Richard Frank on his philosophy as a television executive
Richard Frank on dealing with backstage gossip and controversy  
Richard Frank on his management style and the qualities he looks for in his team
Richard Frank on advice to aspiring executives

Michael Fuchs

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Michael Fuchs on advice to aspiring executives

David Gerber

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David Gerber on his management style

Leonard Goldberg

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Leonard Goldberg on taking charge of daytime programming at ABC and targeting children's programming
Leonard Goldberg on getting promoted to ABC's head of programming
Leonard Goldberg on becoming head of television and film programming (President and COO) at 20th Century Fox and working with Barry Diller

Leonard H. Goldenson

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Leonard Goldenson on his management style at ABC
Leonard Goldenson on his most important decisions at ABC

Julian Goodman

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Julian Goodman on becoming manager of news and special events for NBC Radio in D.C.; on why he liked being a manager and Executive

Donald Hall

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Donald Hall on the formation of Hallmark Entertainment and The Hallmark Channel
Donald Hall on his management style and his employees

Robert Halmi, Sr.

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Robert Halmi, Sr. on becoming Chairman when Hallmark bought RHI

Stanley Hubbard

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Stanley Hubbard on the key to his success
Stanley Hubbard on his most important business decisions and greatest personal accomplishments

Herb Jellinek

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Herb Jellinek on his management style and on what he enjoyed about working for ABC

Robert Johnson

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Robert Johnson on his and Debra Lee's leadership at BET
Robert Johnson on his advice to an entrepreneur interested in starting a network

Chuck Jones

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Chuck Jones on serving as VP of Children's Programming for ABC TV

Roger King

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Roger King on his desire to go into his father's business, and on his father's business philosophy
Roger King on the decision to take King World public
Roger King on creating and distributing The Roseanne Show, starring Roseanne, and on how King World dealt with failure
Roger King on the King World merger with CBS/Viacom, and on working with Sumner M. Redstone to make the deal
Roger King on what was different about King World that led to its massive success
Roger King on what attracts him to a project, and on his working style
Roger King on advice to an aspiring television executive
Roger King on the business of television syndication

Michael King

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Michael King on the success of Wheel of Fortune and the business of selling the show
Michael King on maintaining the ratings for Wheel of Fortune and Jeopardy! and the various promotions for the shows
Michael King on advice to someone entering the television business

Kay Koplovitz

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Kay Koplovitz on her advice to aspiring media executives

Perry Lafferty

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Perry Lafferty on the importance of scheduling to programming a network
Perry Lafferty on the significant shows he programmed at CBS, including The Smothers Brothers Comedy Hour, M*A*S*H, All in the Family, and The Mary Tyler Moore Show
Perry Lafferty on the importance of made-for-television movies and miniseries on a network schedule
Perry Lafferty on the importance of a programming executive interacting with the creative community, and executives working with producers
Perry Lafferty on unusual pitches he heard as an executive
Perry Lafferty on casting being the most important element to a hit television series

Brian Lamb

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Brian Lamb on his management style
Brian Lamb on his typical work day at C-SPAN
Brian Lamb on advice to someone interested in public affairs programming and how he'd like to be remembered

Stan Lee

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Stan Lee on being creative head of Marvel Productions

Warren Littlefield

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Warren Littlefield on becoming President of NBC Entertainment
Warren Littlefield on advice to network programmers 

James L. Loper

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James L. Loper on becoming a programmer at KCET and gauging viewership

Sam Lovullo

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Sam Lovullo on breaking down a show from a business affairs standpoint

Nancy Malone

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Nancy Malone on becoming the first female vice-president of a major studio at 20th Century Fox in 1977

Sig Mickelson

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Sig Mickelson on the duty of broadcast news to be objective, and on the public perception of broadcast news' integrity
Sig Mickelson on journalists having a professional code of ethics

Thomas Murphy

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Thomas Murphy on working with affiliates and dealing with talent at ABC
Thomas Murphy on the demographics of ABC dealing with programming
Thomas Murphy on his instincts regarding programming at ABC
Thomas Murphy on his personal success in business 

Gareth Neame

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Gareth Neame on what he learned at the BBC as an executive

Anne Nelson

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Anne Nelson on being the first female CBS executive
Anne Nelson on negotiating talent contracts for CBS, and on how her department was organized
Anne Nelson on being promoted though the ranks of CBS business affairs, and eventually moving from radio to television
Anne Nelson on negotiating contracts for CBS in the 1960s, including for The Judy Garland Show and The Carol Burnett Show
Anne Nelson on her style of negotiation, and on the challenges of being a female in business affairs in her era
Anne Nelson on how contracts have changed since she started in the industry, and on working with Norman Lear
Anne Nelson on dealing with performers and contract disputes
Anne Nelson on dealing with unions and strikes
Anne Nelson on becoming director of talent administration at CBS, and on the retirement of Frank Stanton
Anne Nelson on being director of talent and program acquisition for CBS
Anne Nelson on the success of CBS during her tenure, and on working with Larry Tisch
Anne Nelson on being senior director of business affairs at CBS, starting in 1989, and later a vice president
Anne Nelson on advice to aspiring television executives, and on the then-current state of television

Alan Perris

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Alan Perris on various local shows he programmed and his hiring process
Alan Perris on managing local stations budgets
Alan Perris on what he looks for when hiring staff
Alan Perris on advice to aspiring television executives

Frederick S. Pierce

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Frederick S. Pierce on his managerial style and the importance of having the right executives
Frederick S. Pierce on his promotion philosophy
Frederick S. Pierce on advice to aspiring television executives 

Ward Quaal

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Ward Quaal on the demographics and audience of WGN
Ward Quaal on being appointed the head of WGN Continental Broadcasting in 1960, and on his management style in broadcasting
Ward Quaal on his book "Broadcast Management"
Ward Quaal on the establishment of The Ward L. Quaal Company
Ward Quaal on continuing to work, and on his great success at a television executive
Ward Quaal on what makes a good program and on the then-future of broadcasting
Ward Quaal on his most important decisions as an executive
Ward Quaal on the importance of the NAB and on career regrets
Ward Quaal on advice to aspiring television executives

Sumner Redstone

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Sumner Redstone on purchasing Viacaom

Lee Rich

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Lee Rich on his path to heading the media and programming departments at the advertising agency Benton & Bowles
Lee Rich on the role of producer versus that of advertising executive

Jay Sandrich

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Jay Sandrich on his admiration for Grant Tinker as an executive
Jay Sandrich on working with Grant Tinker, on the formation of MTM Enterprises, and his respect for him as an executive manager

Herbert S. Schlosser

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Herbert S. Schlosser on his philosophy of programming
Herbert S. Schlosser on his day-to-day duties as president of NBC
Herbert S. Schlosser on his managerial style as a television executive
Herbert S. Schlosser on the qualities he looked for when hiring a television executive, and on how he'd like to be remembered
Herbert S. Schlosser on advice to an aspiring television executive

Alfred Schneider

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Alfred Schneider on creating, with ABC Executive Jim Stabile, what may have been the very first television package deal -- for The Danny Thomas Show
Alfred Schneider on working in Standards & Practices at ABC
Alfred Schneider on the criticism he received over the course of his career and being the "conscience of the company"
Alfred Schneider on advice to aspiring Standards & Practices professionals
Alfred Schneider on advice to show creators in dealing with Standards & Practices professionals

Reese Schonfeld

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Reese Schonfeld on his management style
Reese Schonfeld on what makes a good news story
Reese Schonfeld on objectivity in news reporting
Reese Schonfeld on various changes and executive decisions he made at CNN during his tenure there
Reese Schonfeld on advice to someone who wants to start a cable network

Joe Sedelmaier

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Joe Sedelmaier on creating commercials for Texaco Super Unleaded and the process of casting commercials 
Joe Sedelmaier on his style
Joe Sedelmaier on advice to aspiring advertising professionals 

Esther Shapiro

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Esther Shapiro on her role as an Executive in ABC's miniseries department
Esther Shapiro on becoming Senior Vice-President at Aaron Spelling Productions

Sid Sheinberg

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Sid Sheinberg on advice to aspiring television executives

Fred Silverman

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Fred Silverman on CBS president Frank Stanton's initial resistance to the first incarnation of Scooby-Doo, Where Are You!
Fred Silverman on the success of The Waltons, and on "going out in style" if the show hadn't worked, and on how The Waltons and All In The Family were, each in their own way, both about the "sanctity of the family"
Fred Silverman on keeping tabs on the other networks as president of ABC Entertainment, and on staying true the tastes of the audience tuning in to ABC

Chet Simmons

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Chet Simmons on how NBC Sports compared to ABC Sports at the time circa 1964, and on losing the rights to NCAA Basketball
Chet Simmons on his duties as vice president of NBC Sports
Chet Simmons on philosophy regarding sports programming
Chet Simmons on changes he brought about as president of NBC News, and on dealing with the Olympics
Chet Simmons on the gentlemanly competition among networks for broadcast rights of sporting events during his tenure at NBC Sports
Chet Simmons on hiring ex-athletes for the broadcast booth
Chet Simmons on his management style
Chet Simmons on the atmosphere he created at ESPN during his tenure, and on his negotiation style
Chet Simmons on sports analysis programming at ESPN
Chet Simmons on advice to an aspiring sports executive

Frank Stanton

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Frank Stanton on his day-to-day duties as the President of CBS
Frank Stanton on the people who followed him as CBS President
Frank Stanton on the creative aspects of being an executive
Frank Stanton on his most important decision at CBS, and on the then-future of broadcasting
Frank Stanton on how he feels looking back over his time at CBS, and his hopes for the then-future of the network

Brandon Stoddard

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Brandon Stoddard on his stint as President of ABC Entertainment 
Brandon Stoddard on his guiding philosophy of development
Brandon Stoddard on teaching development

Donald L. Taffner, Sr.

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Donald L. Taffner, Sr. on his management style
Donald L. Taffner, Sr. on negotiating a deal
Donald L. Taffner, Sr. on advice to aspiring television executives

William Tankersley

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William Tankersley on becoming the Director of Program Practices at CBS Television City
William Tankersley on being promoted to Vice President of Program Practices at CBS, moving to New York, and dealing with advertisers

Nina Tassler

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Nina Tassler on her responsibilities as Vice President, Drama Development at Warner Bros. Television
Nina Tassler on her responsibilities and duties as President of CBS Entertainment and Chairman of CBS Entertainment
Nina Tassler on what she looks for when hearing a pitch for a television show
Nina Tassler on advice to aspiring television executives 

Ted Turner

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Ted Turner on the birth of CNN
Ted Turner on the budgetary constraints on forming CNN

Dean Valentine

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Dean Valentine on the differences between working on the network side as a buyer, and on the studio side as a seller
Dean Valentine on his position and his responsibilities at NBC
Dean Valentine on his philosophy for family and children's programming
Dean Valentine on his frustrations as president of UPN, and on the Paramount/Viacom deal
Dean Valentine on programming ABC's TGIF Friday nights, and on Boy Meets World
Dean Valentine on advice to an aspiring television executive, and to a creator of programming

Susan Whiting

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Susan Whiting on her rise from working in sales to becoming CEO of Nielsen
Susan Whiting on a typical work week for her as Vice-Chairman of Nielsen; on how her role has evolved over the years
Susan Whiting on her management style
Susan Whiting on being a female executive in the media world
Susan Whiting on advice to aspiring Research Executives

Lauren Zalaznick

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Lauren Zalaznick on completely rebranding VH1
Lauren Zalaznick on her programming strategy for VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo
Lauren Zalaznick on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality
Lauren Zalaznick on the importance of passion for one's occupation on Bravo's reality shows
Lauren Zalaznick on the Bravo audience demographics
Lauren Zalaznick on how Bravo's brand stands apart
Lauren Zalaznick on programming scripted series for Bravo
Lauren Zalaznick on what she feels is her biggest contribution to Bravo
Lauren Zalaznick on the challenges of taking over Telemundo, and bringing the World Cup to the network
Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club
Lauren Zalaznick on being President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on her favorite parts and biggest challenges of her jobs at NBC/Universal
Lauren Zalaznick on what she has loved most about television and her jobs in it
Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives

Frederic Ziv

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Frederic Ziv on his role as President of his company

Jeff Zucker

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Jeff Zucker on his management style as Executive Producer at Today
Jeff Zucker on the job responsibilities of being the President of NBC Entertainment
Jeff Zucker on dealing with shows that fail, and knowing when to take a show off the air
Jeff Zucker on his management style as the CEO of NBC Universal Television Group
Jeff Zucker on advice to aspiring television producers and executives
About

This category consists of executives in all facets of broadcasting including: advertising, cable, interactive media, networks (including founders), sports, and television station management.