"The public reaction to BET was very positive. African Americans had always wanted a network that provided content directly to them on a targeted basis, a chance to showcase their creativity, and to talk about issues of primary concern to them."

    About This Interview

    In his one-and-a-half-hour interview, Robert Johnson discusses his early years in Washington, D.C. as vice president of government relations for the National Cable & Telecommunications Association (NCTA) during the rise of the cable industry following government deregulation. He recalls his concept for a cable network targeted at African American viewers and his efforts to secure funding for the proposed BET (Black Entertainment Television) network. He credits John Malone's association with the fledgling network, including providing initial funding, with opening doors to cable providers nationwide. He concludes by speaking about the tremendous growth of the network, culminating with the acquisition of BET by Viacom in 2000 and his then-pending retirement slated for January 2006. Karen Herman conducted the interview on September 15, 2005 in Washington, D.C.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Robert Johnson

    Robert Johnson on starting BET

    03:39
    Thumbnail of Robert Johnson

    Robert Johnson on BET's first broadcast

    02:03
    Thumbnail of Robert Johnson

    Robert Johnson on coming up with the name BET

    01:36
    Thumbnail of Robert Johnson

    Robert Johnson on BET running 24 hours/day and his programming strategy

    03:18
    Thumbnail of Robert Johnson

    Robert Johnson on Viacom's acquisition of BET

    05:01
    Play Full Interview

    Chapter 1

    On his early life and influences; on observing the Civil Rights Movement as a child; on his time at the Corporation for Public Broadcasting

    14:22

    On working as a congressional aide; on being a lobbyist for the cable industry; on early cable programming

    14:16

    Chapter 2

    On starting BET; on John Malone's role in financing BET and the network's first broadcast; on BET's advertising and coming up with the name for the network

    14:50

    On BET's early staff; on his leadership qualities; on early BET programming; on BET's programming strategy

    13:54

    Chapter 3

    On BET's news coverage; on Viacom's acquisition of BET; on the then-future of BET

    15:12

    On his influence on the television industry; on the power of television and the government's role in regulation; on his advice to aspiring network creators; on television and the black community

    12:01

    Civil Rights Movement

    Robert Johnson on his observations of the Civil Rights Movement when he was a child

    01:01

    Media Consolidation

    Robert Johnson on Viacom's acquisition of BET

    05:01

    Network Creation

    Robert Johnson on starting BET

    03:39

    Robert Johnson on John Malone's role in creating BET

    02:51

    Robert Johnson on the early business plan and promotional activity of BET

    02:35

    Robert Johnson on coming up with the name BET

    01:36

    Representation on Television

    Robert Johnson on broadcast networks and the black community

    01:37

    Television Industry

    Robert Johnson on the early reaction of broadcast networks to cable

    02:26

    Robert Johnson on starting BET

    03:39

    Robert Johnson on John Malone's role in creating BET

    02:51

    Robert Johnson on the early business plan and promotional activity of BET

    02:35

    Robert Johnson on coming up with the name BET

    01:36

    Robert Johnson on Viacom's acquisition of BET

    05:01

    Underrepresented Voices

    Robert Johnson on broadcast networks and the black community

    01:37

    Cable Executive

    Robert Johnson on his advice to an entrepreneur interested in starting a network

    01:41

    Executives

    Robert Johnson on his and Debra Lee's leadership at BET

    01:35

    Robert Johnson on his advice to an entrepreneur interested in starting a network

    01:41

    Network Founder

    Robert Johnson on his and Debra Lee's leadership at BET

    01:35

    Robert Johnson on his advice to an entrepreneur interested in starting a network

    01:41

    Awards Shows

    Robert Johnson on the BET Awards and BET's internet presence

    01:24

    Debra Lee

    Robert Johnson on his and Debra Lee's leadership at BET

    01:35

    Robert Johnson on his early BET staff and his leadership qualities

    02:30

    John Malone

    Robert Johnson on John Malone's role in creating BET

    02:51

    Sumner Redstone

    Robert Johnson on Viacom's acquisition of BET

    05:01

    O. J. Simpson

    Robert Johnson on BET's news coverage and covering big stories 

    03:53

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