George Faber

Publicist


The Academy of Television Arts & Sciences Foundation Presents

02:26

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About
About this interview

Publicist George Faber (1921- 2011) talked about his early years breaking into the business in local television in Chicago, where he notably worked at the NBC and later CBS affiliates as a news writer.  Faber described in detail one of his most dramatic news stories, a fire at Our Lady of Angeles School, a tragedy that took the lives of over a hundred, for which a ten-minute remote was featured on the national Evening News with Douglas Edwards   on CBS. Faber also talked about some of the interviews he did including an exclusive with President Truman. Faber spoke in great detail about the next phase of his career in publicity, as the Director of Client Relations at CBS in Los Angeles.  Faber discussed his work in this position that entailed selling American shows to foreign markets, with an emphasis on the lucrative Japanese market. Faber described the techniques (as well as the contribution of the series stars) in selling such shows as Perry Mason, Rawhide, The Beverly Hillbillies , and Hogan's Heroes.  Faber also talked about his transition to Viacom, and its creation due to the government rulings. B-roll consisted of photos from such series as Perry Mason, and Rawhide, as well as individual photos from other shows Faber has represented. The interview was conducted by Reba Merrill, as part of a joint venture with the Publicists' Guild of America, on February 21, 2001.

"You have to understand people before you can be in public relations, because what you're doing is trying to sell somebody on something that they may not like. It's basically a sales job."  

People Talking About ...
Highlights
George Faber on getting the news scoop that President Harry S. Truman would not run again
Publicist George Faber on selling I Love Lucy to overseas markets
George Faber on covering Elvis Presley's induction into military service
Publicist George Faber on the difficulty of selling The Twilight Zone overseas
Full Interview

Chapter 1

On his early years and his World War II service
On his involvement in early Chicago Television; on his first news assignments; on interviewing Harry Truman; on transitioning from news to international publicity for CBS

Chapter 2

On the process of doing international publicity for CBS in the 1960s and 70s (for shows including The Beverly Hillbilies and Perry Mason)

Chapter 3

On working with the foreign press; on promoting the Miss Universe Pageant in Peru; on selling classic American shows internationally
On the difficulty of selling The Twilight Zone overseas
On campaigns for selling shows overseas; on working with the cast of Hogan's Heroes
On promoting Perry Mason; working with Raymond Burr and Barbara Hale
On promoting Cannon, Green Acres, and Gunsmoke; on moving to Viacom and the backstory on how Viacom acquired the CBS library; on Sumner Redstone

Chapter 4

On the divestiture of CBS; on Sumner Redstone
On his retirement after 52 years at CBS/Viacom/Paramount; on the changes in the publicity field; on advice to aspiring publicists; on how he'd like to be remembered
On various photos representing some of his assignments over the years
Shows

Hogan's Heroes

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Publicist George Faber on the cast of Hogan's Heroes and his task of selling the show to overseas markets

I Love Lucy

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Publicist George Faber on selling I Love Lucy to overseas markets

Miss Universe

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Publicist George Faber on anti-Americanism when he was promoting the Miss Universe Pageant in Peru

Perry Mason

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George Faber on his first international publicity job on Perry Mason
Publicist George Faber on promoting Perry Mason; working with Raymond Burr and Barbara Hale

Twilight Zone, The

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Publicist George Faber on the difficulty of selling The Twilight Zone overseas
Topics

Harry S. Truman

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George Faber on getting the news scoop that President Harry S. Truman would not run again
Professions

Publicist

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George Faber on his first international publicity job on Perry Mason
People

Raymond Burr

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Publicist George Faber on promoting Perry Mason; working with Raymond Burr and Barbara Hale

Barbara Hale

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Publicist George Faber on promoting Perry Mason; working with Raymond Burr and Barbara Hale

Elvis Presley

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George Faber on covering Elvis Presley's induction into military service

Sumner Redstone

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Publicist George Faber on Sumner Redstone and Viacom's ascent 

Rod Serling

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Publicist George Faber on the difficulty of selling The Twilight Zone overseas

Harry S. Truman

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George Faber on getting the news scoop that President Harry S. Truman would not run again

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