Berle Adams on packaging actors and television shows as an agent at MCA
02:32
Berle Adams on the MCA "uniform" for agents
01:46
Berle Adams on how MCA agents went after new clients
02:00
Berle Adams on packaging television shows as an agent at MCA
01:32
Berle Adams on how he structured deals for clients while an agent at MCA
02:57
Berle Adams on creating an international television division for MCA
03:11
Berle Adams on advice to aspiring agents
00:42
Larry Auerbach on the process of booking performers in his early years at the William Morris Agency
03:47
Larry Auerbach on the concept of an agency "packaging" a show
02:29
Larry Auerbach on the William Morris Agency television department in the 1970s
05:07
Larry Auerbach on advice to aspiring agents
02:37
George Faber on his duties while working for CBS in international publicity
05:34
George Faber on the process of publicizing a show like The Beverly Hillbillies in Japan
04:43
George Faber on the biggest challenge of publicizing shows in a foreign market
01:11
George Faber on dealing with the different customs of countries when doing overseas publicity
01:49
George Faber on how his job performance was judged while doing overseas publicity
01:44
George Faber on dealing with different CBS offices and executives, and learning foreign languages
02:16
George Faber on how publicity has changed since he started his career
02:41
George Faber on creating campaigns for the shows he sold
01:40
George Faber on advice to aspiring publicists
00:57
Frank Liberman on the press release, his media contacts, and on the tricks of the trade
03:15
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
02:27
Frank Liberman on dealing with celebrity interviews for his clients
01:58
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
02:18
Frank Liberman on his company Frank Liberman and Associates
01:02
Frank Liberman on his early clients
01:33
Frank Liberman on representing comedians
01:11
Frank Liberman on the clients he accepted and the different kinds of publicity
04:57
Frank Liberman on being a member of the Publicists Guild
02:00
Frank Liberman on advice to aspiring publicists
00:32
Nina Shaw on her primary responsibility to her clients
01:11
Nina Shaw on Norman Lear and Bud Yorkin creating the idea of spin-off shows and navigating the corresponding new legal territory
02:07
Nina Shaw on her interest in entertainment law and why she chose to work at O'Melveny & Myers in Los Angeles; on there being few African-American lawyers at O'Melveny & Myers when she joined; on working in the entertainment department of O'Melveny & Myers with another African-American lawyer and getting used to there not being many African-American lawyers at that time
05:48
Nina Shaw on negotiating talent deals in the 1970s and '80s and how race and gender affected salaries; on negotiating deals for minors
01:26
Nina Shaw on starting a firm with Ernie Del and Mike Rubel and on others who wanted to work at the firm; on the firm being a diverse group
02:06
Nina Shaw on selecting clientele to represent
02:07
Nina Shaw on representing minors
01:03
NIna Shaw on how talent agents, managers, and lawyers work together
01:53
NIna Shaw on differences between negotiating talent deals for film v. television
02:33
NIna Shaw on her negotiating style
01:35
NIna Shaw on responding to changes in the industry - media consolidation, etc.
01:23
NIna Shaw on negotiating endorsement deals for clients -- as in for Misty Copeland -- and on how the digital world has given people access to talent
01:22
NIna Shaw on dealing with infringement of clients' names and likenesses and the impact of right of publicity
01:52
NIna Shaw on how the legislation that forbids employers from asking about pay history has impacted the industry
06:54
Nina Shaw on the formality of attorney/client professional relationships
00:37
Nina Shaw on wanting people to see the law as virtuous
01:05
Nina Shaw on inclusion riders
02:24
Nina Shaw on the diversity at her then-current law firm
02:43
Nina Shaw on what makes a good entertainment lawyer
00:34
Nina Shaw on what she enjoys about coming to work each day
00:36
Nina Shaw on career regrets
Nina Shaw on her proudest career achievements
00:47
John Strauss on the makeup of the publicity department at Warner Bros.
01:01
John Strauss on the role of the publicity department at a studio
03:29
Publicist John Strauss on determining a fee structure for clients
01:09
Publicist John Strauss on working with sponsors and ad agencies
02:59
John Strauss on publicizing David L. Wolper and Quinn Martin shows
01:30
John Strauss on the value of both publicity and advertising
01:43
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
01:32
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
02:25
John Strauss on the importance of a publicist winning the confidence of the media
01:55
John Strauss on advice to someone starting out in public relations
02:35
