Representatives


The Academy of Television Arts & Sciences Foundation Presents

02:26

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About

This category consists of agents, attorneys, publicists and talent managers.

Highlights
Ruth Engelhardt on advice to an aspiring agent
Berle Adams on the MCA "uniform" for agents
Lou Weiss on William Morris in the '50s and making a deal
John Strauss on advice to someone starting out in public relations
Frank Liberman on dealing with celebrity interviews for his clients
George Shapiro on managing clients
Who talked about this profession

Berle Adams

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Berle Adams on packaging actors and television shows as an agent at MCA
Berle Adams on the MCA "uniform" for agents
Berle Adams on how MCA agents went after new clients
Berle Adams on packaging television shows as an agent at MCA
Berle Adams on how he structured deals for clients while an agent at MCA
Berle Adams on creating an international television division for MCA
Berle Adams on advice to aspiring agents

Larry Auerbach

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Larry Auerbach on the process of booking performers in his early years at the William Morris Agency
Larry Auerbach on the concept of an agency "packaging" a show
Larry Auerbach on the William Morris Agency television department in the 1970s
Larry Auerbach on advice to aspiring agents

Ruth Engelhardt

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Ruth Engelhardt on what it takes to package a show
Ruth Engelhardt on the art of negotiation
Ruth Engelhardt on advice to an aspiring agent

Irving Fein

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Irving Fein on moving to Hollywood to be a publicist at Warner Brothers and on publicity for movies in the 1930s and 1940s
Irving Fein on how publicity today is more of a business than a creative process

Frank Liberman

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Frank Liberman on the press release, his media contacts, and on the tricks of the trade
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
Frank Liberman on dealing with celebrity interviews for his clients
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
Frank Liberman on his company Frank Liberman and Associates
Frank Liberman on his early clients
Frank Liberman on representing comedians
Frank Liberman on the clients he accepted and the different kinds of publicity
Frank Liberman on being a member of the Publicists Guild
Frank Liberman on advice to aspiring publicists

Priscilla Morgan

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Priscilla Morgan on early shows she signed her clients up for and her process of finding clients work
Priscilla Morgan on learning how to be an agent
Priscilla Morgan on negotiating deals for William Morris and dealing with Fred Coe

Don Ohlmeyer

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Don Ohlmeyer on becoming producer of Monday Night Football

Hank Rieger

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Hank Rieger on what makes a good Public Relations person
Hank Rieger on publicists not getting along with celebrities
Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

George Shapiro

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George Shapiro on managing Andy Kaufman - on Kaufman's work on Taxi, on Tony Clifton, and inter-gender wrestling
George Shapiro on managing clients

John Strauss

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John Strauss on the makeup of the publicity department at Warner Bros.
John Strauss on the role of the publicity department at a studio
Publicist John Strauss on determining a fee structure for clients
Publicist John Strauss on working with sponsors and ad agencies
John Strauss on publicizing David L. Wolper and Quinn Martin shows
John Strauss on the value of both publicity and advertising
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
John Strauss on the importance of a publicist winning the confidence of the media
John Strauss on advice to someone starting out in public relations

Lou Weiss

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Lou Weiss on William Morris in the '50s and making a deal
Lou Weiss on the advent of packaging television 
Lou Weiss on his role in packaging television shows