Representatives


The Academy of Television Arts & Sciences Foundation Presents

02:26

Tabs

About

This category consists of agents, attorneys, publicists and talent managers.

Highlights
Ruth Engelhardt on advice to an aspiring agent
01:42
Berle Adams on the MCA "uniform" for agents
01:46
Lou Weiss on William Morris in the '50s and making a deal
05:34
John Strauss on advice to someone starting out in public relations
02:35
Frank Liberman on dealing with celebrity interviews for his clients
01:58
George Shapiro on managing clients
00:28
Who talked about this profession

Berle Adams

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Berle Adams on packaging actors and television shows as an agent at MCA
02:32
Berle Adams on the MCA "uniform" for agents
01:46
Berle Adams on how MCA agents went after new clients
02:00
Berle Adams on packaging television shows as an agent at MCA
01:32
Berle Adams on how he structured deals for clients while an agent at MCA
02:57
Berle Adams on creating an international television division for MCA
03:11
Berle Adams on advice to aspiring agents
00:42

Larry Auerbach

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Larry Auerbach on the process of booking performers in his early years at the William Morris Agency
03:47
Larry Auerbach on the concept of an agency "packaging" a show
02:29
Larry Auerbach on the William Morris Agency television department in the 1970s
05:07
Larry Auerbach on advice to aspiring agents
02:37

Ruth Engelhardt

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Ruth Engelhardt on what it takes to package a show
07:38
Ruth Engelhardt on the art of negotiation
06:00
Ruth Engelhardt on advice to an aspiring agent
01:42

Irving Fein

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Irving Fein on moving to Hollywood to be a publicist at Warner Brothers and on publicity for movies in the 1930s and 1940s
06:27
Irving Fein on how publicity today is more of a business than a creative process
00:51

Frank Liberman

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Frank Liberman on the press release, his media contacts, and on the tricks of the trade
03:15
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
02:27
Frank Liberman on dealing with celebrity interviews for his clients
01:58
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
02:18
Frank Liberman on his company Frank Liberman and Associates
01:02
Frank Liberman on his early clients
01:33
Frank Liberman on representing comedians
01:11
Frank Liberman on the clients he accepted and the different kinds of publicity
04:57
Frank Liberman on being a member of the Publicists Guild
02:00
Frank Liberman on advice to aspiring publicists
00:32

Priscilla Morgan

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Priscilla Morgan on early shows she signed her clients up for and her process of finding clients work
04:20
Priscilla Morgan on learning how to be an agent
02:48
Priscilla Morgan on negotiating deals for William Morris and dealing with Fred Coe
05:27

Don Ohlmeyer

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Don Ohlmeyer on becoming producer of Monday Night Football
00:45

Hank Rieger

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Hank Rieger on what makes a good Public Relations person
01:02
Hank Rieger on publicists not getting along with celebrities
00:40
Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women
02:37

George Shapiro

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George Shapiro on managing Andy Kaufman - on Kaufman's work on Taxi, on Tony Clifton, and inter-gender wrestling
28:09
George Shapiro on managing clients
00:28

John Strauss

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John Strauss on the makeup of the publicity department at Warner Bros.
01:01
John Strauss on the role of the publicity department at a studio
03:29
Publicist John Strauss on determining a fee structure for clients
01:09
Publicist John Strauss on working with sponsors and ad agencies
02:59
John Strauss on publicizing David L. Wolper and Quinn Martin shows
01:30
John Strauss on the value of both publicity and advertising
01:43
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
01:32
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
02:25
John Strauss on the importance of a publicist winning the confidence of the media
01:55
John Strauss on advice to someone starting out in public relations
02:35

Lou Weiss

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Lou Weiss on William Morris in the '50s and making a deal
05:34
Lou Weiss on the advent of packaging television 
04:13
Lou Weiss on his role in packaging television shows
01:25