Representatives


The Academy of Television Arts & Sciences Foundation Presents

02:26

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Highlights
Ruth Engelhardt on advice to an aspiring agent
Berle Adams on the MCA "uniform" for agents
Lou Weiss on William Morris in the '50s and making a deal
John Strauss on advice to someone starting out in public relations
Frank Liberman on dealing with celebrity interviews for his clients
George Shapiro on managing clients
Who talked about this profession

Berle Adams

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Berle Adams on packaging actors and television shows as an agent at MCA
Berle Adams on the MCA "uniform" for agents
Berle Adams on how MCA agents went after new clients
Berle Adams on packaging television shows as an agent at MCA
Berle Adams on how he structured deals for clients while an agent at MCA
Berle Adams on creating an international television division for MCA
Berle Adams on advice to aspiring agents

Larry Auerbach

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Larry Auerbach on the process of booking performers in his early years at the William Morris Agency
Larry Auerbach on the concept of an agency "packaging" a show
Larry Auerbach on the William Morris Agency television department in the 1970s
Larry Auerbach on advice to aspiring agents

Barbara Corday

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Barbara Corday on her responsibilities as a publicist and what she learned from working in publicity
Barbara Corday on getting into publicity

Warren Cowan

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Publicist Warren Cowan on the creation of press teleconferences (for Danny Kaye) and later press junkets 
Warren Cowan on his advice to aspiring publicity professionals

Ruth Engelhardt

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Ruth Engelhardt on what it takes to package a show
Ruth Engelhardt on the art of negotiation
Ruth Engelhardt on advice to an aspiring agent

George Faber

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George Faber on his duties while working for CBS in international publicity
George Faber on the process of publicizing a show like The Beverly Hillbillies in Japan
George Faber on the biggest challenge of publicizing shows in a foreign market
George Faber on dealing with the different customs of countries when doing overseas publicity
George Faber on how his job performance was judged while doing overseas publicity
George Faber on dealing with different CBS offices and executives, and learning foreign languages
George Faber on how publicity has changed since he started his career
George Faber on creating campaigns for the shows he sold
George Faber on advice to aspiring publicists

Irving Fein

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Irving Fein on moving to Hollywood to be a publicist at Warner Brothers and on publicity for movies in the 1930s and 1940s
Irving Fein on how publicity today is more of a business than a creative process

Frank Liberman

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Frank Liberman on the press release, his media contacts, and on the tricks of the trade
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
Frank Liberman on dealing with celebrity interviews for his clients
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
Frank Liberman on his company Frank Liberman and Associates
Frank Liberman on his early clients
Frank Liberman on representing comedians
Frank Liberman on the clients he accepted and the different kinds of publicity
Frank Liberman on being a member of the Publicists Guild
Frank Liberman on advice to aspiring publicists

Priscilla Morgan

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Priscilla Morgan on early shows she signed her clients up for and her process of finding clients work
Priscilla Morgan on learning how to be an agent
Priscilla Morgan on negotiating deals for William Morris and dealing with Fred Coe

Don Ohlmeyer

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Don Ohlmeyer on becoming producer of Monday Night Football

Hank Rieger

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Hank Rieger on what makes a good Public Relations person
Hank Rieger on publicists not getting along with celebrities
Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

George Shapiro

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George Shapiro on managing Andy Kaufman - on Kaufman's work on Taxi, on Tony Clifton, and inter-gender wrestling
George Shapiro on managing clients

Nina Shaw

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Nina Shaw on her primary responsibility to her clients
Nina Shaw on Norman Lear and Bud Yorkin creating the idea of spin-off shows and navigating the corresponding new legal territory
Nina Shaw on her interest in entertainment law and why she chose to work at O'Melveny & Myers in Los Angeles; on there being few African-American lawyers at O'Melveny & Myers when she joined; on working in the entertainment department of O'Melveny & Myers with another African-American lawyer and getting used to there not being many African-American lawyers at that time
Nina Shaw on negotiating talent deals in the 1970s and '80s and how race and gender affected salaries; on negotiating deals for minors
Nina Shaw on starting a firm with Ernie Del and Mike Rubel and on others who wanted to work at the firm; on the firm being a diverse group
Nina Shaw on selecting clientele to represent
Nina Shaw on representing minors
NIna Shaw on how talent agents, managers, and lawyers work together
NIna Shaw on differences between negotiating talent deals for film v. television
NIna Shaw on her negotiating style
NIna Shaw on responding to changes in the industry - media consolidation, etc.
NIna Shaw on negotiating endorsement deals for clients -- as in for Misty Copeland -- and on how the digital world has given people access to talent
NIna Shaw on dealing with infringement of clients' names and likenesses and the impact of right of publicity
NIna Shaw on how the legislation that forbids employers from asking about pay history has impacted the industry
Nina Shaw on the formality of attorney/client professional relationships
Nina Shaw on wanting people to see the law as virtuous
Nina Shaw on inclusion riders
Nina Shaw on the diversity at her then-current law firm
Nina Shaw on what makes a good entertainment lawyer
Nina Shaw on what she enjoys about coming to work each day
Nina Shaw on career regrets
Nina Shaw on her proudest career achievements

John Strauss

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John Strauss on the makeup of the publicity department at Warner Bros.
John Strauss on the role of the publicity department at a studio
Publicist John Strauss on determining a fee structure for clients
Publicist John Strauss on working with sponsors and ad agencies
John Strauss on publicizing David L. Wolper and Quinn Martin shows
John Strauss on the value of both publicity and advertising
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
John Strauss on the importance of a publicist winning the confidence of the media
John Strauss on advice to someone starting out in public relations

Lou Weiss

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Lou Weiss on William Morris in the '50s and making a deal
Lou Weiss on the advent of packaging television 
Lou Weiss on his role in packaging television shows
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