Television Executive


The Academy of Television Arts & Sciences Foundation Presents

02:26

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Highlights
Andy Cohen on advice to aspiring television executives
Nina Tassler on her responsibilities and duties as President of CBS Entertainment and Chairman of CBS Entertainment
Barbara Corday on advice to aspiring television executives
Michael Eisner on advice to an aspiring television executive "get your ass in the door"
Tom Freston on his management style
Don Ohlmeyer on what it means to be a good Program Executive
Who talked about this profession

Chris Albrecht

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Chris Albrecht on how his experience managing a comedy club helped him later as a television executive
Chris Albrecht the process of programing shows as President of Original Programming at HBO
Chris Albrecht on advice to aspiring television executives

Dick Askin

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Dick Askin on his leadership style
Dick Askin on advice to aspiring television executives

Reza Badiyi

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Reza Badiyi on creating the iconic title sequence for The Mary Tyler Moore Show - he came up with her famous hat toss

Ralph M. Baruch

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Ralph M. Baruch on advice to aspiring television executives

Ted Bergmann

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Ted Bergmann on his rise and job titles at DuMont

William Clotworthy

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William Clotworthy on joining Standards & Practices at NBC

Andy Cohen

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Andy Cohen on advice to aspiring television executives

Barbara Corday

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Barbara Corday on advice to aspiring television executives

Douglas S. Cramer

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Douglas S. Cramer on becoming Vice President in Charge of Production at Paramount
Douglas S. Cramer on his producing style and choosing the music composers for his shows

Dick Ebersol

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Dick Ebersol on hiring Brandon Tartikoff
Dick Ebersol on becoming President of NBC Sports and then naming himself Chairman 

Michael Eisner

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Michael Eisner on his theory of how to make an effective change in television programming and his impact in that field. "Take a job where you can't fall off the floor"
Michael Eisner realizing the need to be both commercially successfull and seriously responsible as a programming executive
Michael Eisner on advice to an aspiring television executive "get your ass in the door"

Jeff Fager

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Jeff Fager on becoming Chairman of CBS News in 2011 and changes he made to various CBS News shows
Jeff Fager on balancing his roles as Chairman of CBS News and executive producer of 60 Minutes and his proudest achievements as Chairman

Richard Frank

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Richard Frank on working with Michael Eisner on the Paramount Television Group and learning how to work with writers
Richard Frank on his philosophy as a television executive
Richard Frank on dealing with backstage gossip and controversy  
Richard Frank on his management style and the qualities he looks for in his team
Richard Frank on advice to aspiring executives

Tom Freston

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Tom Freston on his promotions at MTV - all the way up to President
Tom Freston on being one of 2 President of MTV Networks for a year
Tom Freston on Sumner Redstone hiring Frank Biondi and making Freston CEO of MTV Networks
Tom Freston on his management style
Tom Freston on running Paramount and CBS with Les Moonves; on the split of Viacom and becoming CEO of a public company; on getting fired by Redstone
Tom Freston on advice to aspiring television executives

Michael Fuchs

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Michael Fuchs on advice to aspiring executives

David Gerber

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David Gerber on his management style

Julian Goodman

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Julian Goodman on becoming VP of NBC News in 1961
Julian Goodman on serving as Sr. Executive Vice President and then President of NBC
Julian Goodman on how he became Chairman of NBC

Herb Granath

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Herb Granath on his role at ABC upon his return to the company
Herb Granath on the birth of ESPN

Robert Halmi, Sr.

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Robert Halmi, Sr. on becoming Chairman when Hallmark bought RHI

Stanley Hubbard

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Stanley Hubbard on the key to his success
Stanley Hubbard on his most important business decisions and greatest personal accomplishments

Roger King

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Roger King on his desire to go into his father's business, and on his father's business philosophy
Roger King on the decision to take King World public
Roger King on creating and distributing The Roseanne Show, starring Roseanne, and on how King World dealt with failure
Roger King on the King World merger with CBS/Viacom, and on working with Sumner M. Redstone to make the deal
Roger King on what was different about King World that led to its massive success, and on working with his brother Michael King
Roger King on what attracts him to a project, and on his working style
Roger King on advice to an aspiring television executive
Roger King on the business of television syndication

Michael King

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Michael King on the success of Wheel of Fortune and the business of selling the show
Michael King on maintaining the ratings for Wheel of Fortune and Jeopardy! and the various promotions for the shows
Michael King on advice to someone entering the television business

Perry Lafferty

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Perry Lafferty on the importance of scheduling to programming a network
Perry Lafferty on the significant shows he programmed at CBS, including The Smothers Brothers Comedy Hour, M*A*S*H, All in the Family, and The Mary Tyler Moore Show
Perry Lafferty on the importance of made-for-television movies and miniseries on a network schedule
Perry Lafferty on the importance of a programming executive interacting with the creative community, and executives working with producers
Perry Lafferty on unusual pitches he heard as an executive
Perry Lafferty on casting being the most important element to a hit television series

Geraldine Laybourne

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Geraldine Laybourne on the early programming mandate to "program only to boys because girls will watch anything" while at Nickelodeon

Warren Littlefield

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Warren Littlefield on becoming President of NBC Entertainment
Warren Littlefield on advice to network programmers

James L. Loper

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James L. Loper on becoming a programmer at KCET and gauging viewership

Sam Lovullo

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Sam Lovullo on breaking down a show from a business affairs standpoint

Sig Mickelson

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Sig Mickelson on the duty of broadcast news to be objective, and on the public perception of broadcast news' integrity
Sig Mickelson on journalists having a professional code of ethics

Leslie Moonves

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Leslie Moonves on what makes a good showrunner
Leslie Moonves on his philosophy of assembling a management team
Leslie Moonves on his role as CBS network president

Thomas W. Moore

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Thomas Moore on the business aspects of The Mickey Mouse Club

Thomas Murphy

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Thomas Murphy on working with affiliates and dealing with talent at ABC
Thomas Murphy on the demographics of ABC dealing with programming
Thomas Murphy on his instincts regarding programming at ABC
Thomas Murphy on his personal success in business 

Anne Nelson

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Anne Nelson on being the first female CBS executive
Anne Nelson on negotiating talent contracts for CBS, and on how her department was organized
Anne Nelson on being promoted though the ranks of CBS business affairs, and eventually moving from radio to television
Anne Nelson on negotiating contracts for CBS in the 1960s, including for The Judy Garland Show and The Carol Burnett Show
Anne Nelson on her style of negotiation, and on the challenges of being a female in business affairs in her era
Anne Nelson on how contracts have changed since she started in the industry, and on working with Norman Lear
Anne Nelson on dealing with performers and contract disputes
Anne Nelson on dealing with unions and strikes
Anne Nelson on becoming director of talent administration at CBS, and on the retirement of Frank Stanton
Anne Nelson on being director of talent and program acquisition for CBS
Anne Nelson on the success of CBS during her tenure, and on working with Laurence Tisch
Anne Nelson on being senior director of business affairs at CBS, starting in 1989
Anne Nelson on advice to aspiring television executives, and on the then-current state of television

Don Ohlmeyer

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Don Ohlmeyer on what it means to be a good Program Executive

Bernie Oseransky

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Bernie Oseransky on being an Executive in charge of production; on what that job entails; on the difference between that and Production Executive
Bernie Oseransky on being an Executive in charge of production on Hill Street Blues; on the challenges of that show and working within a budget
Bernie Oseransky on the difference between a comedy series and a drama series from a production point of view; on a typical production workweek

Frederick S. Pierce

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Frederick S. Pierce on his managerial style and the importance of having the right executives
Frederick S. Pierce on his promotion philosophy
Frederick S. Pierce on advice to aspiring television executives 

Thomas W. Sarnoff

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Thomas W. Sarnoff on taking a stand about NBC handing show concepts to MCA, which would then be sold back to NBC
Thomas W. Sarnoff on his philosophy on ratings and network programming

Herbert S. Schlosser

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Herbert S. Schlosser on his philosophy of programming
Herbert S. Schlosser on his day-to-day duties as president of NBC, and on the issues he faced during his tenure
Herbert S. Schlosser on his managerial style as a television executive
Herbert S. Schlosser on the qualities he looked for when hiring a television executive, and on how he'd like to be remembered
Herbert S. Schlosser on advice to an aspiring television executive

Alfred Schneider

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Alfred Schneider on working in Standards & Practices at ABC
Alfred Schneider on the criticism he received over the course of his career and being the "conscience of the company"
Alfred Schneider on advice to aspiring Standards & Practices professionals
Alfred Schneider on advice to show creators in dealing with Standards & Practices professionals

Reese Schonfeld

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Reese Schonfeld on various changes and executive decisions he made at CNN during his tenure there
Reese Schonfeld on advice to someone who wants to start a cable network

Sid Sheinberg

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Sid Sheinberg on advice to aspiring television executives

Fred Silverman

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Fred Silverman on program development
Fred Silverman on scheduling and counterprogramming
Fred Silverman on becoming President and CEO of NBC in 1978

Herbert F. Solow

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Herbert F. Solow on becoming head of West Coast Daytime television for NBC
Herbert F. Solow the importance of an executive -in- charge, understanding the crew's various responsibilities
Herbert F. Solow on his proudest career achievement
Herbert F. Solow on advice he would give to an aspiring television executive

Frank Stanton

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Frank Stanton on his day-to-day duties as the President of CBS
Frank Stanton on the people who followed him as CBS President
Frank Stanton on the creative aspects of being an executive
Frank Stanton on his most important decisions at CBS, and on the then-future of broadcasting
Frank Stanton on how he feels looking back over his time at CBS, and his hopes for the then-future of the network

Brandon Stoddard

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Brandon Stoddard on his stint as President of ABC Entertainment 
Brandon Stoddard on his guiding philosophy of development
Brandon Stoddard on teaching development

Donald L. Taffner, Sr.

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Donald L. Taffner, Sr. on his management style
Donald L. Taffner, Sr. on negotiating a deal
Donald L. Taffner, Sr. on advice to aspiring television executives

William Tankersley

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William Tankersley on becoming the Director of Program Practices at CBS Television City
William Tankersley on being promoted to Vice President of Program Practices at CBS, moving to New York, and dealing with advertisers

Nina Tassler

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Nina Tassler on her responsibilities as Vice President, Drama Development at Warner Bros. Television
Nina Tassler on her responsibilities and duties as President of CBS Entertainment and Chairman of CBS Entertainment
Nina Tassler on what she looks for when hearing a pitch for a television show
Nina Tassler on advice to aspiring television executives 

Grant Tinker

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Grant Tinker on leaving MTM to become Chairman of NBC

Dean Valentine

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Dean Valentine on the differences between working on the network side as a buyer, and on the studio side as a seller
Dean Valentine on his position and his responsibilities at NBC
Dean Valentine on his philosophy for family and children's programming
Dean Valentine on his frustrations as president of UPN, and on the Paramount/Viacom deal
Dean Valentine on programming ABC's TGIF Friday nights, and on Boy Meets World
Dean Valentine on advice to an aspiring television executive, and to a creator of programming

Susan Whiting

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Susan Whiting on her rise from working in sales to becoming CEO of Nielsen
Susan Whiting on a typical work week for her as Vice-Chairman of Nielsen; on how her role has evolved over the years
Susan Whiting on her management style
Susan Whiting on being a female executive in the media world
Susan Whiting on advice to aspiring Research Executives

Lauren Zalaznick

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Lauren Zalaznick on completely rebranding VH1
Lauren Zalaznick on her programming strategy for VH1
Lauren Zalaznick on programming the Trio network
Lauren Zalaznick on the challenge of building on the success of Queer Eye for the Straight Guy as head of Bravo, and on shows she programmed early in her tenure there
Lauren Zalaznick on creating a marketing strategy when she started at Bravo, and on creating the logo
Lauren Zalaznick on the importance of casting strong personalities for Bravo's reality programming, and "fake" reality
Lauren Zalaznick on the importance of passion for one's occupation on Bravo's reality shows
Lauren Zalaznick on the Bravo audience demographics
Lauren Zalaznick on how Bravo's brand stands apart
Lauren Zalaznick on programming scripted series for Bravo
Lauren Zalaznick on what she feels is her biggest contribution to Bravo
Lauren Zalaznick on the challenges of taking over Telemundo, and bringing the World Cup to the network
Lauren Zalaznick on heading up the Oxygen network, and on The Bad Girls Club
Lauren Zalaznick on being President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on targeting women as a demographic as President of NBC/Universal Women and Lifestyle Entertainment Networks
Lauren Zalaznick on her favorite parts and biggest challenges of her jobs at NBC/Universal
Lauren Zalaznick on what she has loved most about television and her jobs in it
Lauren Zalaznick on valuable advice she has received, and on her advice to aspiring television executives

Jeff Zucker

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Jeff Zucker on his management style as Executive Producer at Today
Jeff Zucker on the job responsibilities of being the President of NBC Entertainment
Jeff Zucker on dealing with shows that fail, and knowing when to take a show off the air
Jeff Zucker on his management style as the CEO of NBC Universal Television Group
Jeff Zucker on advice to aspiring television producers and executives
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