"I'd like to be remembered as a person who took a very serious view of what television is doing. I tried, by every process possible, to improve the coverage. I knew devices, knew processes, knew electronic systems for delivering the information to the public, and through the process of combining the materials, the personnel, and the process of broadcasting, made it possible for the public to have a more intense idea of what's happening in its society."

    About This Interview

    In his five-hour interview, Sig Mickelson (1913–2000) talks about his long career as an executive with CBS News, which culminated with his appointment as the network's first news president (1959-61). He describes his association with the political conventions from 1948 through 1964, at first as a reporter (1948), then as senior executive in charge of the conventions (1952, 1956, 1960), and finally after retiring from CBS, as executive program director for the Republican National Convention in San Francisco (1964). Mickelson recalls hiring Walter Cronkite for the 1952 conventions and assigning him the role of anchorman, a term he is credited with coining. He describes the way in which footage was collected for the nightly news, documentaries, and public affairs programs and describes news series including See It Now, Face the Nation, and CBS Reports. He discusses how CBS covered the Japanese Peace Conference (the first time the coaxial cable was used), the Coronation of Queen Elizabeth II, President Eisenhower's press conferences, the Kennedy-Nixon presidential debates, and the 1960 Olympic Games. Don Carleton conducted the two-part interview on August 24 and August 25, 1999 in San Diego, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
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    Sig Mickelson on organizing the details of the Kennedy-Nixon Debates

    03:46
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    Sig Mickelson on CBS News' coverage of election night in 1952 and on the use of the Univac computer

    07:11
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    Sig Mickelson on the technological challenges of CBS News covering Queen Elizabeth's coronation and the innovations it helped bring about

    14:16
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    Sig Mickelson on CBS News documentaries and on the birth of See It Now, hosted by Edward R. Murrow

    08:57
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    Sig Mickelson on the blacklisting of CBS News correspondent Winston Burdett

    04:33
    Thumbnail of Sig Mickelson

    Sig Mickelson on how he'd like to be remembered

    01:03
    Play Full Interview

    Chapter 1

    On his early life and influences; on the first time he saw television

    17:11

    On going to work at radio station WCCO in Minnesota; on covering the 1948 political conventions and campaigns as a reporter

    10:38

    Chapter 2

    On going to work at CBS News as Director of Public Affairs and Sports; on working with William S. Paley and Frank Stanton at CBS News; on the shows he oversaw as the Director of Public Affairs and Sports at CBS News

    09:42

    On the CBS Evening News with Douglas Edwards; on the difference between CBS News on radio and CBS News on television in the 1940s and 1950s, and on the film they would run on television; on CBS News' coverage of the Korean War

    09:47

    On CBS News documentaries; on the birth of See It Now, hosted by Edward R. Murrow

    08:57

    Chapter 3

    On the CBS News series Diplomatic Pouch; on CBS News' coverage of the Japanese Peace Conference, which included Walter Cronkite

    13:17

    On his involvement with Walter Cronkite; on the role affiliates played in the early years of CBS News, and on reporting to Hubbell Robinson while dealing with the split between CBS News radio and television; on covering the 1952 presidential election

    14:12

    Chapter 4

    On CBS News' coverage of the 1952 political conventions; on Walter Cronkite anchoring CBS News' coverage of the conventions and on inventing the term "anchorman"; on the innovations and impact of CBS News' coverage of the 1952 political conventions

    14:03

    On the concept of "gavel-to-gavel coverage" first introduced by CBS News for the 1952 political conventions; on Don Hewitt and Bill Leonard's roles during CBS News' coverage of the 1952 political conventions; on candid moments from the 1952 political conventions and on how CBS' coverage differed from NBC or ABC, and on CBS Radio's coverage

    14:25

    Chapter 5

    On CBS News' coverage of election night in 1952 and on the use of the Univac computer; on CBS News' relationship with Dwight D. Eisenhower and press secretary James Hagerty

    10:13

    On a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    10:00

    On CBS News' coverage of the coronation of Queen Elizabeth II and the technology associated with the broadcast

    08:00

    Chapter 6

    On the technological challenges of CBS News covering Queen Elizabeth's coronation and the innovations it helped bring about

    14:16

    On his progression to becoming President of CBS News; on Walter Cronkite and Edward R. Murrow at CBS News; on his experiences with the Hollywood Blacklist at CBS News

    13:57

    Chapter 7

    On the different networks' coverage of the coronation of Queen Elizabeth II, and on Walter Cronkite and Edward R. Murrow's roles in the coverage; on the blacklisting of CBS News correspondent Winston Burdett; on the atmosphere at CBS News during the period of the Hollywood Blacklist, and his memories of the time

    08:09

    On the publication "Red Channels." and on the Hollywood Blacklist; on signing a loyalty oath for CBS News and on other issues connected with the Red Scare

    10:19

    On his role in the development of sports programming in the early years of CBS television

    09:58

    Chapter 8

    On the impact of the advent of video tape on CBS News and sports; on CBS's coverage of the 1960 Summer Olympics in Rome and the Winter Olympics in Squaw Valley; on Walter Cronkite anchoring the 1960 Winter Olympics from Squaw Valley, and on technical difficulties during the show

    13:59

    On CBS News' coverage of the 1960 political conventions anchored by Edward R. Murrow and Walter Cronkite, and on their different styles; on the impact of videotape on CBS News' coverage of the 1960 political conventions

    07:32

    On organizing the details of the Kennedy-Nixon Debates; on selecting Howard K. Smith as the moderator of the first of the Kennedy-Nixon Debates; on his reaction to the Kennedy-Nixon Debates, and on talking with Richard M. Nixon

    06:36

    Chapter 9

    On the growing importance of presidential debates after 1960, and on the presidency of John F. Kennedy and how he handled television as opposed to Richard Nixon; on his departure from CBS News; on going to work at "Time Magazine," and on his involvement with the 1964 Republican National Convention

    15:50

    On bringing Harry Reasoner to CBS News; on the duty of broadcast news to be objective, and on the public perception of broadcast news' integrity; on television's impact on the political process in the United States; on journalists having a professional code of ethics

    09:07

    On how technological innovation has changed the way news events are covered by networks, and on the government's role in regulating the broadcast industry; on how he'd like to be remembered

    03:49

    Chapter 10

    Sig Mickelson on various people with whom he worked in his career

    15:47

    CBS News

    Sig Mickelson on the CBS Evening News with Douglas Edwards

    02:36

    Sig Mickelson on the difference between CBS News on radio and CBS News on television in the 1940s and 1950s and on the film they would run on television

    05:05

    Sig Mickelson on CBS News' coverage of the Korean War

    02:05

    Sig Mickelson on CBS News documentaries and on the birth of See It Now, hosted by Edward R. Murrow

    08:57

    Sig Mickelson on the CBS News series Diplomatic Pouch

    01:19

    Sig Mickelson on CBS News' coverage of the Japanese Peace Conference which included Walter Cronkite

    11:57

    Sig Mickelson on the role affiliates played in the early years of CBS News, and on reporting to Hubbell Robinson while dealing with the split between CBS News radio and television

    04:22

    Sig Mickelson on CBS News covering the 1952 Presidential Election

    07:48

    Sig Mickelson on CBS News' coverage of the 1952 political conventions

    04:20

    Sig Mickelson on Walter Cronkite anchoring CBS News' coverage of the conventions and on inventing the term "anchorman"

    02:25

    Sig Mickelson on the innovations and impact of CBS News' coverage of the 1952 political conventions

    07:18

    Sig Mickelson on the concept of "gavel-to-gavel coverage" first introduced by CBS News for the 1952 political conventions

    01:55

    Sig Mickelson on Don Hewitt's role during CBS News' coverage of the 1952 political conventions

    02:30

    Sig Mickelson on Bill Leonard's contribution to CBS News' coverage of the 1952 political conventions and on covering the speeches

    04:04

    Sig Mickelson on candid moments from the 1952 political conventions and on how CBS' coverage differed from NBC or ABC

    03:19

    Sig Mickelson on CBS News Radio's coverage of the 1952 political conventions

    02:35

    Sig Mickelson on CBS News' coverage of election night in 1952 and on the use of the Univac computer

    07:12

    Sig Mickelson on CBS News' relationship with Dwight D. Eisenhower and press secretary James Hagerty

    03:01

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:59

    Sig Mickelson on CBS News' coverage of the coronation of Queen Elizabeth II and the technology associated with the broadcast

    08:00

    Sig Mickelson on the technological challenges of CBS News covering Queen Elizabeth's coronation and the innovations it helped bring about

    14:16

    Sig Mickelson on his progression to becoming President of CBS News

    04:17

    Sig Mickelson on Walter Cronkite and Edward R. Murrow at CBS News, and on his experiences with the Hollywood Blacklist at CBS News

    09:40

    Sig Mickelson on the different networks coverage of the coronation of Queen Elizabeth II, and on Walter Cronkite and Edward R. Murrow's roles in the coverage

    01:30

    Sig Mickelson on the blacklisting of CBS News correspondent Winston Burdett

    04:33

    Sig Mickelson on the atmosphere at CBS News during the period of the Hollywood Blacklist, and his memories of the time

    02:05

    Sig Mickelson on the publication "Red Channels," and on the Hollywood Blacklist

    04:37

    Sig Mickelson on signing a loyalty oath for CBS News and on other issues connected with the Red Scare

    05:42

    Sig Mickelson on the impact of the advent of video tape on CBS News and sports

    04:55

    Sig Mickelson on CBS News' coverage of the 1960 political conventions anchored by Edward R. Murrow and Walter Cronkite, and on their different styles

    03:29

    Sig Mickelson on the impact of videotape on CBS News' coverage of the 1960 political conventions

    01:06

    Sig Mickelson on organizing the details of the Kennedy-Nixon Debates

    03:46

    Sig Mickelson on selecting Howard K. Smith as the moderator of the first of the Kennedy-Nixon Debates

    01:00

    Sig Mickelson on his reaction to the Kennedy-Nixon Debates, and on talking with Richard M. Nixon

    01:43

    Sig Mickelson on the growing importance of presidential debates after 1960

    01:24

    Sig Mickelson on the presidency of John F. Kennedy and how he handled television as opposed to Richard M. Nixon

    02:47

    Sig Mickelson on his departure from CBS News

    08:15

    Sig Mickelson on bringing Harry Reasoner to CBS News

    03:41

    Olympics

    Sig Mickelson on CBS's coverage of the 1960 Summer Olympics in Rome and the Winter Olympics in Squaw Valley

    06:50

    Sig Mickelson on Walter Cronkite anchoring the 1960 Winter Olympics from Squaw Valley, and on technical difficulties during the show

    02:14

    See It Now

    Sig Mickelson on CBS News documentaries and on the birth of See It Now, hosted by Edward R. Murrow

    08:57

    Sig Mickelson on Edward R. Murrow's See It Now program

    02:57

    Cold War

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:58

    Dwight D. Eisenhower

    Sig Mickelson on CBS News covering the 1952 Presidential Election

    07:48

    Sig Mickelson on CBS News' coverage of the 1952 political conventions

    04:20

    Sig Mickelson on Walter Cronkite anchoring CBS News' coverage of the conventions and on inventing the term "anchorman"

    02:25

    Sig Mickelson on the innovations and impact of CBS News' coverage of the 1952 political conventions

    07:18

    Sig Mickelson on the concept of "gavel-to-gavel coverage" first introduced by CBS News for the 1952 political conventions

    01:56

    Sig Mickelson on Don Hewitt's role during CBS News' coverage of the 1952 political conventions

    02:30

    Sig Mickelson on Bill Leonard's contribution to CBS News' coverage of the 1952 political conventions and on covering the speeches

    04:04

    Sig Mickelson on candid moments from the 1952 political conventions and on how CBS' coverage differed from NBC or ABC

    03:19

    Sig Mickelson on CBS News Radio's coverage of the 1952 political conventions

    02:35

    Sig Mickelson on CBS News' coverage of election night in 1952 and on the use of the Univac computer

    07:11

    Sig Mickelson on CBS News' relationship with Dwight D. Eisenhower and press secretary James Hagerty

    03:01

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:58

    Historic Events and Social Change

    Sig Mickelson on CBS News' coverage of the Korean War

    02:03

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:58

    Sig Mickelson on CBS News' coverage of the coronation of Queen Elizabeth II and the technology associated with the broadcast

    08:01

    Sig Mickelson on the technological challenges of CBS News covering Queen Elizabeth's coronation and the innovations it helped bring about

    14:16

    Sig Mickelson on the Kennedy-Nixon Debates

    06:26

    Hollywood Blacklist

    Sig Mickelson on his experiences with the Hollywood Blacklist at CBS News

    08:29

    Sig Mickelson on the blacklisting of CBS News correspondent Winston Burdett

    04:33

    Sig Mickelson on the atmosphere at CBS News during the period of the Hollywood Blacklist, and his memories of the time

    02:05

    Sig Mickelson on the publication "Red Channels," and on the Hollywood Blacklist

    04:37

    Sig Mickelson on signing a loyalty oath for CBS News and on other issues connected with the Red Scare

    05:42

    Industry Crossroads

    Sig Mickelson on his experiences with the Hollywood Blacklist at CBS News

    08:29

    Sig Mickelson on the blacklisting of CBS News correspondent Winston Burdett

    04:33

    Sig Mickelson on the atmosphere at CBS News during the period of the Hollywood Blacklist, and his memories of the time

    02:05

    Sig Mickelson on the publication "Red Channels," and on the Hollywood Blacklist

    04:37

    Sig Mickelson on signing a loyalty oath for CBS News and on other issues connected with the Red Scare

    05:42

    John F. Kennedy

    Sig Mickelson on the presidency of John F. Kennedy and how he handled television as opposed to Richard M. Nixon

    02:47

    Kennedy-Nixon Debates

    Sig Mickelson on organizing the details of the Kennedy-Nixon Debates

    03:43

    Sig Mickelson on the Kennedy-Nixon Debates

    06:26

    Korean War

    Sig Mickelson on CBS News' coverage of the Korean War

    02:05

    Queen Elizabeth Coronation

    Sig Mickelson on CBS News' coverage of the coronation of Queen Elizabeth II and the technology associated with the broadcast

    08:01

    Sig Mickelson on the technological challenges of CBS News covering Queen Elizabeth's coronation and the innovations it helped bring about

    14:16

    Richard M. Nixon

    Sig Mickelson on his reaction to the Kennedy-Nixon Debates, and on talking with Richard M. Nixon

    01:43

    Technological Innovation

    Sig Mickelson on CBS News' coverage of election night in 1952 and on the use of the Univac computer

    07:11

    Sig Mickelson on CBS News' coverage of the coronation of Queen Elizabeth II and the technology associated with the broadcast

    08:01

    Sig Mickelson on the technological challenges of CBS News covering Queen Elizabeth's coronation and the innovations it helped bring about

    14:16

    Sig Mickelson on the impact of the advent of video tape on CBS News and sports

    04:55

    Sig Mickelson on how technological innovation has changed the way news events are covered by networks, and on the government's role in regulating the broadcast industry

    02:44

    Television and the Presidency

    Sig Mickelson on CBS News covering the 1952 Presidential Election

    07:48

    Sig Mickelson on CBS News' coverage of the 1952 political conventions

    04:20

    Sig Mickelson on Walter Cronkite anchoring CBS News' coverage of the conventions and on inventing the term "anchorman"

    02:25

    Sig Mickelson on the innovations and impact of CBS News' coverage of the 1952 political conventions

    07:18

    Sig Mickelson on the concept of "gavel-to-gavel coverage" first introduced by CBS News for the 1952 political conventions

    01:56

    Sig Mickelson on Don Hewitt's role during CBS News' coverage of the 1952 political conventions

    02:30

    Sig Mickelson on Bill Leonard's contribution to CBS News' coverage of the 1952 political conventions and on covering the speeches

    04:04

    Sig Mickelson on candid moments from the 1952 political conventions and on how CBS' coverage differed from NBC or ABC

    03:19

    Sig Mickelson on CBS News Radio's coverage of the 1952 political conventions

    02:35

    Sig Mickelson on CBS News' coverage of election night in 1952 and on the use of the Univac computer

    07:11

    Sig Mickelson on CBS News' relationship with Dwight D. Eisenhower and press secretary James Hagerty

    03:00

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:58

    Sig Mickelson on organizing the details of the Kennedy-Nixon Debates

    03:46

    Sig Mickelson on selecting Howard K. Smith as the moderator of the first of the Kennedy-Nixon Debates

    01:00

    Sig Mickelson on his reaction to the Kennedy-Nixon Debates, and on talking with Richard M. Nixon

    01:43

    Sig Mickelson on television's impact on the political process in the United States

    02:31

    Sig Mickelson on the growing importance of presidential debates after 1960

    01:24

    Sig Mickelson on the presidency of John F. Kennedy and how he handled television as opposed to Richard M. Nixon

    02:47

    Television Industry

    Sig Mickelson on his experiences with the Hollywood Blacklist at CBS News

    08:29

    Sig Mickelson on the blacklisting of CBS News correspondent Winston Burdett

    04:33

    Sig Mickelson on the atmosphere at CBS News during the period of the Hollywood Blacklist, and his memories of the time

    02:05

    Sig Mickelson on the publication "Red Channels," and on the Hollywood Blacklist

    04:37

    Sig Mickelson on signing a loyalty oath for CBS News and on other issues connected with the Red Scare

    05:42

    Sig Mickelson on television's impact on the political process in the United States

    02:31

    Sig Mickelson on how technological innovation has changed the way news events are covered by networks, and on the government's role in regulating the broadcast industry

    02:44

    War

    Sig Mickelson on CBS News' coverage of the Korean War

    02:05

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:58

    Executives

    Sig Mickelson on the duty of broadcast news to be objective, and on the public perception of broadcast news' integrity

    01:34

    Sig Mickelson on journalists having a professional code of ethics

    01:21

    Journalists & News Producers

    Sig Mickelson on the duty of broadcast news to be objective, and on the public perception of broadcast news' integrity

    01:34

    Sig Mickelson on journalists having a professional code of ethics

    01:21

    Television Executive

    Sig Mickelson on the duty of broadcast news to be objective, and on the public perception of broadcast news' integrity

    01:34

    Sig Mickelson on journalists having a professional code of ethics

    01:21

    News and Documentary

    Sig Mickelson on his stint at CBS News

    19:29

    Sig Mickelson on CBS News documentaries and on the birth of See It Now, hosted by Edward R. Murrow

    08:57

    Sig Mickelson on reporting for CBS News

    27:28

    Sig Mickelson on CBS News' coverage of the 1952 political conventions

    28:29

    Sig Mickelson on working for CBS News

    28:13

    Sig Mickelson on his time as President of CBS News

    28:13

    Sig Mickelson on his experiences as head of CBS News

    18:28

    Sig Mickelson on being President of CBS News

    28:07

    Sig Mickelson on acting as President of CBS News

    19:31

    Sports

    Sig Mickelson on his role in the development of sports programming in the early years of CBS television

    09:58

    Walter Cronkite

    Sig Mickelson on CBS News' coverage of the Japanese Peace Conference which included Walter Cronkite

    11:58

    Sig Mickelson on his involvement with Walter Cronkite

    02:03

    Sig Mickelson on Walter Cronkite anchoring CBS News' coverage of the conventions and on inventing the term "anchorman"

    02:24

    Sig Mickelson on why Walter Cronkite was selected to cover Elizabeth II's coronation for CBS News over Edward R. Murrow

    01:10

    Sig Mickelson on Walter Cronkite anchoring the 1960 Winter Olympics from Squaw Valley

    02:15

    Sig Mickelson on CBS News' coverage of the 1960 political conventions anchored by Edward R. Murrow and Walter Cronkite, and on their different styles

    03:29

    Dwight D. Eisenhower

    Sig Mickelson on CBS News' relationship with Dwight D. Eisenhower and press secretary James Hagerty

    03:01

    Fred Friendly

    Sig Mickelson on CBS News documentaries and on the birth of See It Now, hosted by Edward R. Murrow and produced by Fred Friendly

    08:57

    Don Hewitt

    Sig Mickelson on Don Hewitt's role during CBS News' coverage of the 1952 political conventions

    02:29

    John F. Kennedy

    Sig Mickelson on the Kennedy-Nixon debates

    06:36

    Sig Mickelson on the presidency of John F. Kennedy and how he handled television as opposed to Richard M. Nixon

    02:47

    Nikita Khrushchev

    Sig Mickelson on a dust up between CBS News and the Eisenhower White House over a scheduled interview with then-Soviet Premier Nikita Khrushchev

    09:58

    Bill Leonard

    Sig Mickelson on Bill Leonard's contribution to CBS News' coverage of the 1952 political conventions and on covering the speeches

    04:03

    Worthington Miner

    Sig Mickelson on Worthington Miner, Jack Van Valkenburg, and Aaron Erlich

    02:24

    Newton N. Minow

    Sig Mickelson on John Day, David Schoenbrun, and Newton N. Minow

    02:52

    Edward R. Murrow

    Sig Mickelson on CBS News documentaries and on the birth of See It Now, hosted by Edward R. Murrow and produced by Fred Friendly

    08:57

    Sig Mickelson on why Walter Cronkite was selected to cover Elizabeth II's coronation for CBS News over Edward R. Murrow

    01:10

    Sig Mickelson on CBS News' coverage of the 1960 political conventions anchored by Edward R. Murrow and Walter Cronkite, and on their different styles

    03:29

    Sig Mickelson on Edward R. Murrow's See It Now program

    02:56

    Richard M. Nixon

    Sig Mickelson on the Kennedy-Nixon debates

    06:36

    Sig Mickelson on the presidency of John F. Kennedy and how he handled television as opposed to Richard M. Nixon

    02:47

    William S. Paley

    Sig Mickelson on working with William S. Paley and Frank Stanton at CBS News

    01:26

    Harry Reasoner

    Sig Mickelson on bringing Harry Reasoner to CBS News

    03:41

    Hubbell Robinson

    Sig Mickelson on the role affiliates played in the early years of CBS News, and on reporting to Hubbell Robinson

    04:20

    Richard S. Salant

    Sig Mickelson on Edward P. Morgan, Irving Gitlin, and Richard S. Salant

    02:45

    Howard K. Smith

    Sig Mickelson on selecting Howard K. Smith as the moderator of the first of the Kennedy-Nixon Debates

    01:00

    Frank Stanton

    Sig Mickelson on working with William S. Paley and Frank Stanton at CBS News

    01:26

    Mike Wallace

    Sig Mickelson on Mike Wallace

    01:37

    Joseph Wershba

    Sig Mickelson on Joseph Wershba, Palmer Williams, and Phil Scheffler

    01:25

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