About
"I don't struggle because I was always the stupidest kid in the class and the idea that I would ever be brilliant was knocked out of me in the third grade. So I'm not sitting around trying to be brilliant or Shakespeare. I'm just trying to get the work I have in my head down on the page in the best way I possibly know how without putting that horrible pressure on myself of saying 'I'm going to write it today and in 200 years at Princeton they will be studying these words.' Yeah, I want my stuff to be as good as I can conceivably make it, but I am not going to put that on my head."
In his three-and-a-half-hour interview, Stephen J. Cannell (1941-2010) talks about the challenges of battling dyslexia and using his innate storytelling ability to break into the television business. He describes his work with Jack Webb on the series Adam-12 for which he served as head writer/story editor. He discusses his continued work in series television as a creator/producer, on such series as Toma, Baretta, Baa-Baa Blacksheep, and one of the biggest hits of the 1970s, The Rockford Files. For Rockford, he talks about creating the series, selling it to the network, and working with series star James Garner. He speaks in great detail about his hit series of the 1980s and '90s, including The Greatest American Hero, The A-Team, 21 Jump Street, Wiseguy, and The Commish. Throughout the interview, Cannell discusses his approach to storytelling and characterization as well as the processes involved in producing a series for television. Stephen J. Abramson conducted the interview on June 23, 2004 in Pasadena, CA.
Highlights

Stephen J. Cannell on deciding to become a writer

Stephen J. Cannell on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC

Stephen J. Cannell on what James Garner brought to the role of "Jim Rockford" on The Rockford Files

Stephen J. Cannell on difficulties with Robert Blake during the run of Baretta

Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero

Stephen J. Cannell on the genesis of 21 Jump Street and working with a newly created Fox network
Full Interview
Chapter 1
On his early life and influences; on being diagnosed with dyslexia
On his earliest memories of television, and his mentor Roy Huggins; on deciding what he wanted to do as a career; on deciding to become a writer
Chapter 2
On a college teacher praising his talent, which led to him pursuing a writing career; on how his first job in television came about; on being hired to write for Adam-12 and becoming the head writer within a week
On working at KTLA; on his first script sale, to It Takes a Thief; on working with the writing staff of Adam-12 as head writer
On creating the unsold pilot Chase for producer Jack Webb at the behest of Sid Sheinberg; on writing quirky characters; on producer Jo Swerling Jr.
Chapter 3
On producer Jo Swerling Jr.; on what he learned from Roy Huggins
On creating The Rockford Files with Roy Huggins; on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC; on ABC's initial concerns about The Rockford Files
On writing for Toma; on "Jim Rockford" as an anti-hero on The Rockford Files ; on The Rockford Files making the transition from movie of the week to series
Chapter 4
On working with James Garner as "Jim Rockford" on The Rockford Files, and on his ability to "save" a subpar script; on Tom Selleck as "Lance White" on The Rockford Files; on the answering machine opening to each episode of The Rockford Files
On Mike Post's theme song for The Rockford Files; on "Jim Rockford's" car on The Rockford Files; on "Jim Rockford's" home, Paradise Cove in Malibu, on The Rockford Files
On coming up with stories for The Rockford Files; on the evolution of "Jim Rockford" on The Rockford Files; on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett
Chapter 5
On Rita Moreno as "Rita Capkovic," a character created by Juanita Bartlett on The Rockford Files; on the popularity of "Jim Rockford" on The Rockford Files; on creating Richie Brockelman, Private Eye with Steven Bochco, starring Dennis Dugan
On creating Baretta starring Robert Blake; on Robert Blake as "Tony Baretta" on Baretta; on the cockatoo "Fred" on Baretta
On the title and concept of Baretta; on the theme song and catch phrases of Baretta
On difficulties with Robert Blake during the run of Baretta; on creating Baa-Baa Black Sheep
Chapter 6
On creating Baa-Baa Black Sheep; on leaving Universal Television to start his own production company; on creating and producing Tenspeed and Brown Shoe, the first series from Stephen J. Cannell Productions
On going seriously over budget with Tenspeed and Brownshoe; on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors; on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum
On his knack for casting the right people in the right roles; on creating and producing The Greatest American Hero; on Mike Post's theme song to The Greatest American Hero
Chapter 7
On the theme song of The Greatest American Hero becoming a hit; on creating and producing The A-Team starring Mr. T and George Peppard; on creating and producing Hunter
On the genesis of 21 Jump Street and working with a newly created Fox network; on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly; on creating and producing Wiseguy starring Ken Wahl
Chapter 8
On creating and producing The Commish starring Michael Chiklis; on leaving television and on then-current projects
On writing novels, and on the kind of writer he is; on his daily schedule when he's writing a script for an television episode
On the tools and physical methods he uses to write; on the famous Stephen J. Cannell Productions logo
Chapter 9
On his writing process and how it's developed over the years; on how the television industry has changed since he started; on advice to an aspiring television writer
On career achievements and regrets; on being a mentor to young television writers
On television's responsibility to its audience; on how he would like to be remembered
Shows
21 Jump Street
Stephen J. Cannell on the genesis of 21 Jump Street and working with a newly created Fox network starring Johnny Depp
A-Team, The
Stephen J. Cannell on creating and producing The A-Team starring Mr. T and George Peppard
Adam-12
Stephen J. Cannell on being hired to write for Adam-12 and becoming the head writer within a week
Stephen J. Cannell on working for Jack Webb on Adam-12, and on meeting Roy Huggins
Stephen J. Cannell on working with the writing staff of Adam-12 as head writer
Stephen J. Cannell on the premise of Adam-12 starring Martin Milner and Kent McCord
Baa Baa Black Sheep aka Black Sheep Squadron
Stephen J. Cannell on creating Baa-Baa Black Sheep
Stephen J. Cannell on creating Baa-Baa Black Sheep
Baretta
Stephen J. Cannell on creating Baretta starring Robert Blake
Stephen J. Cannell on Robert Blake as "Tony Baretta" on Baretta
Stephen J. Cannell on the cockatoo "Fred" on Baretta
Stephen J. Cannell on the title and concept of Baretta
Stephen J. Cannell on the theme song and catch phrases of Baretta
Stephen J. Cannell on difficulties with Robert Blake during the run of Baretta
Commish, The
Stephen J. Cannell on creating and producing The Commish starring Michael Chiklis
Greatest American Hero, The
Stephen J. Cannell on creating and producing The Greatest American Hero, along with Marcy Carsey and Tom Werner
Stephen J. Cannell on casting William Katt as "Ralph Hinkley" on The Greatest American Hero
Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero
Stephen Cannell on Mike Post's theme of The Greatest American Hero becoming a hit
Hardcastle and McCormick
Stephen J. Cannell on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly
Hunter
Stephen J. Cannell on creating and producing Hunter
It Takes a Thief
Stephen J. Cannell on his first script sale, to Universal Television's It Takes a Thief
Richie Brockelman, Private Eye
Stephen J. Cannell on creating Richie Brockelman, Private Eye starring Dennis Dugan with Steven Bochco
Rockford Files, The
Stephen J. Cannell on creating The Rockford Files with Roy Huggins
Stephen J. Cannell on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC
Stephen J. Cannell on ABC's initial concerns about The Rockford Files
Stephen J. Cannell on "Jim Rockford" as an anti-hero on The Rockford Files
Stephen J. Cannell on The Rockford Files making the transition from movie of the week to series
Stephen J. Cannell on working with James Garner as "Jim Rockford" on The Rockford Files, and on his ability to "save" a subpar script
Stephen J. Cannell on what James Garner brought to the role of "Jim Rockford" on The Rockford Files
Stephen J. Cannell on Tom Selleck as "Lance White" on The Rockford Files
Stephen J. Cannell on the answering machine opening to each episode of The Rockford Files
Stephen J. Cannell on Mike Post's theme song for The Rockford Files
Stephen J. Cannell on "Jim Rockford's" car on The Rockford Files
Stephen J. Cannell on "Jim Rockford's" home, Paradise Cove in Malibu, on The Rockford Files
Stephen J. Cannell on coming up with stories for The Rockford Files
Stephen J. Cannell on the evolution of "Jim Rockford" on The Rockford Files
Stephen J. Cannell on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett
Stephen J. Cannell on Rita Moreno as "Rita Capkovic", a character created by Juanita Bartlett on The Rockford Files
Stephen J. Cannell on the popularity of "Jim Rockford" on The Rockford Files
Tenspeed and Brown Shoe
Stephen J. Cannell on creating and producing Tenspeed and Brown Shoe, the first series from Stephen J. Cannell Productions
Stephen J. Cannell on going seriously over budget with Tenspeed and Brownshoe
Stephen J. Cannell on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum
Toma
Stephen J. Cannell on writing for Toma
Wiseguy
Stephen J. Cannell on creating and producing Wiseguy starring Ken Wahl
Topics
Advice
Steven J. Cannell on advice to an aspiring television writer
Characters & Catchphrases
Stephen J. Cannell on the theme song and catch phrases of Baretta
Creative Influences and Inspiration
Stephen J. Cannell on producer Jo Swerling Jr.
Stephen J. Cannell on producer Jo Swerling Jr.
Stephen J. Cannell on what he learned from Roy Huggins
Steven J. Cannell on being a mentor to young television writers
Pivotal Career Moments
Stephen J. Cannell on producer Jo Swerling Jr.
Stephen J. Cannell on producer Jo Swerling Jr.
Stephen J. Cannell on what he learned from Roy Huggins
Stephen J. Cannell on leaving Universal Television to start his own production company
Steven J. Cannell on being a mentor to young television writers
Pop Culture
Stephen J. Cannell on Mike Post's theme song for The Rockford Files
Stephen J. Cannell on "Jim Rockford's" Sierra gold Firebird on The Rockford Files
Stephen J. Cannell on the cockatoo "Fred" on Baretta
Stephen J. Cannell on the theme song and catch phrases of Baretta
Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero
Stephen Cannell on the theme song of The Greatest American Hero becoming a hit
Stephen J. Cannell on the famous Stephen J. Cannell Productions logo
Studio and Network Management
Stephen J. Cannell on leaving Universal Television to start his own production company
Stephen J. Cannell on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors
Television Industry
Stephen J. Cannell on leaving Universal Television to start his own production company
Stephen J. Cannell on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors
Steven J. Cannell on how the television industry has changed since he started
Steven J. Cannell on advice to an aspiring television writer
Steven J. Cannell on television's responsibility to its audience
TV Theme Songs
Stephen J. Cannell on Mike Post's theme song for The Rockford Files
Stephen J. Cannell on the theme song and catch phrases of Baretta
Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero
Stephen Cannell on the theme song of The Greatest American Hero becoming a hit
Professions
Executives
Stephen J. Cannell on his knack for casting the right people in the right roles
Show Creators
Stephen J. Cannell on his knack for casting the right people in the right roles
Television Executive
Stephen J. Cannell on his knack for casting the right people in the right roles
Writers
Stephen J. Cannell on writing quirky characters
Stephen J. Cannell on his knack for casting the right people in the right roles
Stephen J. Cannell on his daily schedule when he's writing a script for an television episode
Stephen J. Cannell on the tools and physical methods he uses to write
Stephen J. Cannell on his writing process and how it's developed over the years
Steven J. Cannell on advice to an aspiring television writer
Genres
Adventure/Espionage Series
Stephen J. Cannell on creating and producing The Greatest American Hero
Stephen Cannell on the theme song of The Greatest American Hero becoming a hit
Stephen J. Cannell on creating and producing The A-Team
Cop/Detective/Mystery Series
Stephen J. Cannell on writing for Adam-12
Stephen J. Cannell on creating The Rockford Files
Stephen J. Cannell on writing for Toma
Stephen J. Cannell on The Rockford Files
Stephen J. Cannell on The Rockford Files
Stephen J. Cannell on creating Richie Brockelman, Private Eye with Steven Bochco
Stephen J. Cannell on creating Baretta
Stephen J. Cannell on creating Baa-Baa Black Sheep
Stephen J. Cannell on creating and producing Hunter
Stephen J. Cannell on the genesis of 21 Jump Street and working with a newly created Fox network
Stephen J. Cannell on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly
Stephen J. Cannell on creating and producing Wiseguy starring Ken Wahl
Stephen J. Cannell on creating and producing The Commish
Drama Series
Stephen J. Cannell on creating Baa-Baa Black Sheep
People
Juanita Bartlett
Stephen J. Cannell on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett
Stephen J. Cannell on Rita Moreno as "Rita Capkovic", a character created by Juanita Bartlett on The Rockford Files
Robert Blake
Stephen J. Cannell on creating Baretta starring Robert Blake
Stephen J. Cannell on Robert Blake as "Tony Baretta" on Baretta
Stephen J. Cannell on difficulties with Robert Blake during the run of Baretta
Steven Bochco
Stephen J. Cannell on creating Richie Brockelman, Private Eye with Steven Bochco, starring Dennis Dugan
Marcy Carsey
Stephen J. Cannell on creating and producing The Greatest American Hero, along with Marcy Carsey and Tom Werner
David Chase
Stephen J. Cannell on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett
Michael Chiklis
Stephen J. Cannell on the genesis of The Commish
Dennis Dugan
Stephen J. Cannell on creating Richie Brockelman, Private Eye with Steven Bochco, starring Dennis Dugan
James Garner
Stephen J. Cannell on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC
Stephen J. Cannell on working with James Garner as "Jim Rockford" on The Rockford Files, and on his ability to "save" a subpar script
Stephen J. Cannell on what James Garner brought to the role of "Jim Rockford" on The Rockford Files
Jeff Goldblum
Stephen J. Cannell on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum
Roy Huggins
Stephen J. Cannell on meeting Roy Huggins
Stephen J. Cannell on what he learned from Roy Huggins
Stephen J. Cannell on creating The Rockford Files with Roy Huggins
William Katt
Stephen J. Cannell on casting William Katt as "Ralph Hinkley" on The Greatest American Hero
Brian Keith
Stephen J. Cannell on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly
Rita Moreno
Stephen J. Cannell on Rita Moreno as "Rita Capkovic", a character created by Juanita Bartlett on The Rockford Files
George Peppard
Stephen J. Cannell on creating and producing The A-Team starring Mr. T and George Peppard
Mike Post
Stephen J. Cannell on Mike Post's theme song for The Rockford Files
Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero
Stephen Cannell on Mike Post's theme of The Greatest American Hero becoming a hit
Jeff Sagansky
Stephen J. Cannell on the genesis of The Commish
Tom Selleck
Stephen J. Cannell on Tom Selleck as "Lance White" on The Rockford Files
Sid Sheinberg
Stephen J. Cannell on creating the unsold pilot Chase for producer Jack Webb at the behest of Sid Sheinberg
Mr. T.
Stephen J. Cannell on creating and producing The A-Team starring Mr. T and George Peppard
Ben Vereen
Stephen J. Cannell on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum
Jack Webb
Stephen J. Cannell on working for Jack Webb on Adam-12, and on meeting Roy Huggins
Stephen J. Cannell on creating the unsold pilot Chase for producer Jack Webb at the behest of Sid Sheinberg
Tom Werner
Stephen J. Cannell on creating and producing The Greatest American Hero, along with Marcy Carsey and Tom Werner