"I don't struggle because I was always the stupidest kid in the class and the idea that I would ever be brilliant was knocked out of me in the third grade. So I'm not sitting around trying to be brilliant or Shakespeare. I'm just trying to get the work I have in my head down on the page in the best way I possibly know how without putting that horrible pressure on myself of saying 'I'm going to write it today and in 200 years at Princeton they will be studying these words.' Yeah, I want my stuff to be as good as I can conceivably make it, but I am not going to put that on my head." 

    About This Interview

    In his three-and-a-half-hour interview, Stephen J. Cannell (1941-2010) talks about the challenges of battling dyslexia and using his innate storytelling ability to break into the television business. He describes his work with Jack Webb on the series Adam-12 for which he served as head writer/story editor. He discusses his continued work in series television as a creator/producer, on such series as Toma, Baretta, Baa-Baa Blacksheep, and one of the biggest hits of the 1970s, The Rockford Files. For Rockford, he talks about creating the series, selling it to the network, and working with series star James Garner. He speaks in great detail about his hit series of the 1980s and '90s, including The Greatest American Hero, The A-Team, 21 Jump Street, Wiseguy, and The Commish. Throughout the interview, Cannell discusses his approach to storytelling and characterization as well as the processes involved in producing a series for television. Stephen J. Abramson conducted the interview on June 23, 2004 in Pasadena, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Stephen J. Cannell

    Stephen J. Cannell on deciding to become a writer

    07:38
    Thumbnail of Stephen J. Cannell

    Stephen J. Cannell on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC

    02:52
    Thumbnail of Stephen J. Cannell

    Stephen J. Cannell on what James Garner brought to the role of "Jim Rockford" on The Rockford Files

    03:26
    Thumbnail of Stephen J. Cannell

    Stephen J. Cannell on difficulties with Robert Blake during the run of Baretta

    03:12
    Thumbnail of Stephen J. Cannell

    Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero

    03:49
    Thumbnail of Stephen J. Cannell

    Stephen J. Cannell on the genesis of 21 Jump Street and working with a newly created Fox network

    04:46
    Play Full Interview

    Chapter 1

    On his early life and influences; on being diagnosed with dyslexia

    17:12

    On his earliest memories of television, and his mentor Roy Huggins; on deciding what he wanted to do as a career; on deciding to become a writer

    12:35

    Chapter 2

    On a college teacher praising his talent, which led to him pursuing a writing career; on how his first job in television came about; on being hired to write for Adam-12 and becoming the head writer within a week

    11:52

    On working at KTLA; on his first script sale, to It Takes a Thief; on working with the writing staff of Adam-12 as head writer

    06:14

    On creating the unsold pilot Chase for producer Jack Webb at the behest of Sid Sheinberg; on writing quirky characters; on producer Jo Swerling Jr.

    12:20

    Chapter 3

    On producer Jo Swerling Jr.; on what he learned from Roy Huggins

    08:01

    On creating The Rockford Files with Roy Huggins; on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC; on ABC's initial concerns about The Rockford Files

    13:10

    On writing for Toma; on "Jim Rockford" as an anti-hero on The Rockford Files ; on The Rockford Files making the transition from movie of the week to series

    08:17

    Chapter 4

    On working with James Garner as "Jim Rockford" on The Rockford Files, and on his ability to "save" a subpar script; on Tom Selleck as "Lance White" on The Rockford Files; on the answering machine opening to each episode of The Rockford Files

    13:32

    On Mike Post's theme song for The Rockford Files; on "Jim Rockford's" car on The Rockford Files; on "Jim Rockford's" home, Paradise Cove in Malibu, on The Rockford Files

    07:33

    On coming up with stories for The Rockford Files; on the evolution of "Jim Rockford" on The Rockford Files; on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett

    09:22

    Chapter 5

    On Rita Moreno as "Rita Capkovic," a character created by Juanita Bartlett on The Rockford Files; on the popularity of "Jim Rockford" on The Rockford Files; on creating Richie Brockelman, Private Eye with Steven Bochco, starring Dennis Dugan

    11:08

    On creating Baretta starring Robert Blake; on Robert Blake as "Tony Baretta" on Baretta; on the cockatoo "Fred" on Baretta

    07:47

    On the title and concept of Baretta; on the theme song and catch phrases of Baretta

    05:17

    On difficulties with Robert Blake during the run of Baretta; on creating Baa-Baa Black Sheep

    06:37

    Chapter 6

    On creating Baa-Baa Black Sheep; on leaving Universal Television to start his own production company; on creating and producing Tenspeed and Brown Shoe, the first series from Stephen J. Cannell Productions

    08:34

    On going seriously over budget with Tenspeed and Brownshoe; on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors; on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum

    07:04

    On his knack for casting the right people in the right roles; on creating and producing The Greatest American Hero; on Mike Post's theme song to The Greatest American Hero

    14:31

    Chapter 7

    On the theme song of The Greatest American Hero becoming a hit; on creating and producing The A-Team starring Mr. T and George Peppard; on creating and producing Hunter

    13:33

    On the genesis of 21 Jump Street and working with a newly created Fox network; on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly; on creating and producing Wiseguy starring Ken Wahl

    15:42

    Chapter 8

    On creating and producing The Commish starring Michael Chiklis; on leaving television and on then-current projects

    11:07

    On writing novels, and on the kind of writer he is; on his daily schedule when he's writing a script for an television episode

    12:01

    On the tools and physical methods he uses to write; on the famous Stephen J. Cannell Productions logo

    05:11

    Chapter 9

    On his writing process and how it's developed over the years; on how the television industry has changed since he started; on advice to an aspiring television writer

    13:17

    On career achievements and regrets; on being a mentor to young television writers

    09:16

    On television's responsibility to its audience; on how he would like to be remembered

    04:56

    21 Jump Street

    Stephen J. Cannell on the genesis of 21 Jump Street and working with a newly created Fox network starring Johnny Depp

    04:45

    A-Team, The

    Stephen J. Cannell on creating and producing The A-Team starring Mr. T and George Peppard

    10:46

    Adam-12

    Stephen J. Cannell on being hired to write for Adam-12 and becoming the head writer within a week

    03:06

    Stephen J. Cannell on working for Jack Webb on Adam-12, and on meeting Roy Huggins

    03:32

    Stephen J. Cannell on working with the writing staff of Adam-12 as head writer

    03:10

    Stephen J. Cannell on the premise of Adam-12 starring Martin Milner and Kent McCord

    02:34

    Baa Baa Black Sheep aka Black Sheep Squadron

    Stephen J. Cannell on creating Baa-Baa Black Sheep

    03:25

    Stephen J. Cannell on creating Baa-Baa Black Sheep

    02:56

    Baretta

    Stephen J. Cannell on creating Baretta starring Robert Blake

    03:58

    Stephen J. Cannell on Robert Blake as "Tony Baretta" on Baretta

    02:18

    Stephen J. Cannell on the cockatoo "Fred" on Baretta

    01:31

    Stephen J. Cannell on the title and concept of Baretta

    04:05

    Stephen J. Cannell on the theme song and catch phrases of Baretta

    01:13

    Stephen J. Cannell on difficulties with Robert Blake during the run of Baretta

    03:12

    Commish, The

    Stephen J. Cannell on creating and producing The Commish starring Michael Chiklis

    07:00

    Greatest American Hero, The

    Stephen J. Cannell on creating and producing The Greatest American Hero, along with Marcy Carsey and Tom Werner

    06:06

    Stephen J. Cannell on casting William Katt as "Ralph Hinkley" on The Greatest American Hero

    02:02

    Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero

    03:49

    Stephen Cannell on Mike Post's theme of The Greatest American Hero becoming a hit

    01:41

    Hardcastle and McCormick

    Stephen J. Cannell on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly

    02:59

    Hunter

    Stephen J. Cannell on creating and producing Hunter

    01:06

    It Takes a Thief

    Stephen J. Cannell on his first script sale, to Universal Television's It Takes a Thief

    01:42

    Richie Brockelman, Private Eye

    Stephen J. Cannell on creating Richie Brockelman, Private Eye starring Dennis Dugan with Steven Bochco

    07:44

    Rockford Files, The

    Stephen J. Cannell on creating The Rockford Files with Roy Huggins

    08:58

    Stephen J. Cannell on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC

    02:52

    Stephen J. Cannell on ABC's initial concerns about The Rockford Files

    01:18

    Stephen J. Cannell on "Jim Rockford" as an anti-hero on The Rockford Files

    03:39

    Stephen J. Cannell on The Rockford Files making the transition from movie of the week to series

    02:45

    Stephen J. Cannell on working with James Garner as "Jim Rockford" on The Rockford Files, and on his ability to "save" a subpar script

    06:02

    Stephen J. Cannell on what James Garner brought to the role of "Jim Rockford" on The Rockford Files

    03:25

    Stephen J. Cannell on Tom Selleck as "Lance White" on The Rockford Files

    02:22

    Stephen J. Cannell on the answering machine opening to each episode of The Rockford Files

    01:40

    Stephen J. Cannell on Mike Post's theme song for The Rockford Files

    04:35

    Stephen J. Cannell on "Jim Rockford's" car on The Rockford Files

    01:42

    Stephen J. Cannell on "Jim Rockford's" home, Paradise Cove in Malibu, on The Rockford Files

    01:11

    Stephen J. Cannell on coming up with stories for The Rockford Files

    03:27

    Stephen J. Cannell on the evolution of "Jim Rockford" on The Rockford Files

    01:38

    Stephen J. Cannell on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett

    04:17

    Stephen J. Cannell on Rita Moreno as "Rita Capkovic", a character created by Juanita Bartlett on The Rockford Files

    01:58

    Stephen J. Cannell on the popularity of "Jim Rockford" on The Rockford Files

    01:30

    Tenspeed and Brown Shoe

    Stephen J. Cannell on creating and producing Tenspeed and Brown Shoe, the first series from Stephen J. Cannell Productions

    01:49

    Stephen J. Cannell on going seriously over budget with Tenspeed and Brownshoe

    01:37

    Stephen J. Cannell on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum

    03:26

    Toma

    Stephen J. Cannell on writing for Toma

    01:53

    Wiseguy

    Stephen J. Cannell on creating and producing Wiseguy starring Ken Wahl

    07:57

    Advice

    Steven J. Cannell on advice to an aspiring television writer

    01:35

    Characters & Catchphrases

    Stephen J. Cannell on the theme song and catch phrases of Baretta

    01:13

    Creative Influences and Inspiration

    Stephen J. Cannell on producer Jo Swerling Jr.

    02:58

    Stephen J. Cannell on producer Jo Swerling Jr.

    03:36

    Stephen J. Cannell on what he learned from Roy Huggins

    04:26

    Steven J. Cannell on being a mentor to young television writers

    04:05

    Pivotal Career Moments

    Stephen J. Cannell on producer Jo Swerling Jr.

    02:58

    Stephen J. Cannell on producer Jo Swerling Jr.

    03:36

    Stephen J. Cannell on what he learned from Roy Huggins

    04:26

    Stephen J. Cannell on leaving Universal Television to start his own production company

    03:49

    Steven J. Cannell on being a mentor to young television writers

    04:05

    Pop Culture

    Stephen J. Cannell on Mike Post's theme song for The Rockford Files

    04:35

    Stephen J. Cannell on "Jim Rockford's" Sierra gold Firebird on The Rockford Files

    01:44

    Stephen J. Cannell on the cockatoo "Fred" on Baretta

    01:31

    Stephen J. Cannell on the theme song and catch phrases of Baretta

    01:13

    Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero

    03:49

    Stephen Cannell on the theme song of The Greatest American Hero becoming a hit

    01:41

    Stephen J. Cannell on the famous Stephen J. Cannell Productions logo

    01:22

    Studio and Network Management

    Stephen J. Cannell on leaving Universal Television to start his own production company

    03:49

    Stephen J. Cannell on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors

    02:01

    Television Industry

    Stephen J. Cannell on leaving Universal Television to start his own production company

    03:49

    Stephen J. Cannell on growing Stephen J. Cannell Productions to become the third largest studio in television with the help of his father on the board of directors

    02:01

    Steven J. Cannell on how the television industry has changed since he started

    03:21

    Steven J. Cannell on advice to an aspiring television writer

    01:35

    Steven J. Cannell on television's responsibility to its audience

    03:14

    TV Theme Songs

    Stephen J. Cannell on Mike Post's theme song for The Rockford Files

    04:35

    Stephen J. Cannell on the theme song and catch phrases of Baretta

    01:13

    Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero

    03:49

    Stephen Cannell on the theme song of The Greatest American Hero becoming a hit

    01:41

    Executives

    Stephen J. Cannell on his knack for casting the right people in the right roles

    02:35

    Show Creators

    Stephen J. Cannell on his knack for casting the right people in the right roles

    02:35

    Television Executive

    Stephen J. Cannell on his knack for casting the right people in the right roles

    02:35

    Writers

    Stephen J. Cannell on writing quirky characters

    01:30

    Stephen J. Cannell on his knack for casting the right people in the right roles

    02:35

    Stephen J. Cannell on his daily schedule when he's writing a script for an television episode

    00:56

    Stephen J. Cannell on the tools and physical methods he uses to write

    03:50

    Stephen J. Cannell on his writing process and how it's developed over the years

    08:20

    Steven J. Cannell on advice to an aspiring television writer

    01:35

    Adventure/Espionage Series

    Stephen J. Cannell on creating and producing The Greatest American Hero

    11:57

    Stephen Cannell on the theme song of The Greatest American Hero becoming a hit

    01:41

    Stephen J. Cannell on creating and producing The A-Team

    10:46

    Cop/Detective/Mystery Series

    Stephen J. Cannell on writing for Adam-12

    20:44

    Stephen J. Cannell on creating The Rockford Files

    21:27

    Stephen J. Cannell on writing for Toma

    01:53

    Stephen J. Cannell on The Rockford Files

    30:28

    Stephen J. Cannell on The Rockford Files

    03:26

    Stephen J. Cannell on creating Richie Brockelman, Private Eye with Steven Bochco

    07:44

    Stephen J. Cannell on creating Baretta

    16:16

    Stephen J. Cannell on creating Baa-Baa Black Sheep

    15:38

    Stephen J. Cannell on creating and producing Hunter

    01:06

    Stephen J. Cannell on the genesis of 21 Jump Street and working with a newly created Fox network

    04:49

    Stephen J. Cannell on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly

    02:59

    Stephen J. Cannell on creating and producing Wiseguy starring Ken Wahl

    07:57

    Stephen J. Cannell on creating and producing The Commish

    07:00

    Drama Series

    Stephen J. Cannell on creating Baa-Baa Black Sheep

    03:25

    Juanita Bartlett

    Stephen J. Cannell on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett

    04:17

    Stephen J. Cannell on Rita Moreno as "Rita Capkovic", a character created by Juanita Bartlett on The Rockford Files

    01:56

    Robert Blake

    Stephen J. Cannell on creating Baretta starring Robert Blake

    03:58

    Stephen J. Cannell on Robert Blake as "Tony Baretta" on Baretta

    02:18

    Stephen J. Cannell on difficulties with Robert Blake during the run of Baretta

    03:12

    Steven Bochco

    Stephen J. Cannell on creating Richie Brockelman, Private Eye with Steven Bochco, starring Dennis Dugan

    07:43

    Marcy Carsey

    Stephen J. Cannell on creating and producing The Greatest American Hero, along with Marcy Carsey and Tom Werner

    06:06

    David Chase

    Stephen J. Cannell on what he learned from The Rockford Files and from working with David Chase and Juanita Bartlett

    04:17

    Michael Chiklis

    Stephen J. Cannell on the genesis of The Commish

    07:01

    Dennis Dugan

    Stephen J. Cannell on creating Richie Brockelman, Private Eye with Steven Bochco, starring Dennis Dugan

    07:44

    James Garner

    Stephen J. Cannell on bringing James Garner on to play "Jim Rockford" on The Rockford Files, and on selling the show to ABC

    02:52

    Stephen J. Cannell on working with James Garner as "Jim Rockford" on The Rockford Files, and on his ability to "save" a subpar script

    06:02

    Stephen J. Cannell on what James Garner brought to the role of "Jim Rockford" on The Rockford Files

    03:26

    Jeff Goldblum

    Stephen J. Cannell on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum

    03:26

    Roy Huggins

    Stephen J. Cannell on meeting Roy Huggins

    02:57

    Stephen J. Cannell on what he learned from Roy Huggins

    04:26

    Stephen J. Cannell on creating The Rockford Files with Roy Huggins

    08:58

    William Katt

    Stephen J. Cannell on casting William Katt as "Ralph Hinkley" on The Greatest American Hero

    02:02

    Brian Keith

    Stephen J. Cannell on the creation of Hardcastle and McCormick starring Brian Keith and Daniel Hugh Kelly

    02:59

    Rita Moreno

    Stephen J. Cannell on Rita Moreno as "Rita Capkovic", a character created by Juanita Bartlett on The Rockford Files

    01:57

    George Peppard

    Stephen J. Cannell on creating and producing The A-Team starring Mr. T and George Peppard

    10:46

    Mike Post

    Stephen J. Cannell on Mike Post's theme song for The Rockford Files

    04:35

    Stephen J. Cannell on Mike Post's theme song to The Greatest American Hero

    03:49

    Stephen Cannell on Mike Post's theme of The Greatest American Hero becoming a hit

    01:41

    Jeff Sagansky

    Stephen J. Cannell on the genesis of The Commish

    07:01

    Tom Selleck

    Stephen J. Cannell on Tom Selleck as "Lance White" on The Rockford Files

    02:22

    Sid Sheinberg

    Stephen J. Cannell on creating the unsold pilot Chase for producer Jack Webb at the behest of Sid Sheinberg

    05:18

    Mr. T.

    Stephen J. Cannell on creating and producing The A-Team starring Mr. T and George Peppard

    10:46

    Ben Vereen

    Stephen J. Cannell on the premise of Tenspeed and Brownshoe starring Ben Vereen and Jeff Goldblum

    03:26

    Jack Webb

    Stephen J. Cannell on working for Jack Webb on Adam-12, and on meeting Roy Huggins

    03:32

    Stephen J. Cannell on creating the unsold pilot Chase for producer Jack Webb at the behest of Sid Sheinberg

    05:18

    Tom Werner

    Stephen J. Cannell on creating and producing The Greatest American Hero, along with Marcy Carsey and Tom Werner

    06:06

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