"I agreed to meet with Columbia. He takes out this little pad of paper and he says, 'Write down the terms under which you will come to Columbia. I'll deliver those terms.' I said, 'No.' He said, 'You can't tell me that there's no terms under which you'd come to Columbia.' I said, 'I will never walk into Lew Wasserman's office and say I'm leaving. Under any terms.' He looked at me for a second and said, 'You know something? I believe you.' And that was the end of that."   

    About This Interview

    In his three-hour interview, Sid Sheinberg (1935-2019) talks about his early life and his years in law school. He describes going to work for Revue Productions, the then-television production arm of MCA, where he shepherded shows like Wagon Train and The Virginian. He chronicles Revue Productions' evolution into Universal Television, where he became vice president, and signed a young, unknown filmmaker named Steven Spielberg to a television writing and directing contract. Sheinberg recounts becoming president of Universal Television in 1971, and dealing with a host of issues such as the emergence of home video, cable, and satellite television. He details Matsushita's and later Seagram's acquisition of Universal and his leaving to create his own production company, The Bubble Factory. He concludes by discussing his loyalty to Lew Wasserman, and by giving advice to aspiring television executives. Kathryn Harris conducted the interview on June 21, 2010 in Beverly Hills, CA. 

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Sid Sheinberg

    Sid Sheinberg on his work with Human Rights Watch

    01:35
    Thumbnail of Sid Sheinberg

    Sid Sheinberg on Steven Spielberg directing a segment of Night Gallery starring Joan Crawford

    04:09
    Thumbnail of Sid Sheinberg

    Sid Sheinberg on shepherding various shows at Universal Television including The Virginian and Wagon Train

    04:02
    Thumbnail of Sid Sheinberg

    Sid Sheinberg on becoming President of MCA, and his view of deregulation and media consolidation 

    04:56
    Thumbnail of Sid Sheinberg

    Sid Sheinberg on advice to aspiring television executives

    04:08
    Thumbnail of Sid Sheinberg

    Sid Sheinberg on creating his production company, The Bubble Factory

    03:16
    Play Full Interview

    Chapter 1

    On his early life and influences; on activities he enjoyed growing up; on working for radio stations announcing and writing copy

    14:52

    On attending Columbia University; on meeting his wife, Lorraine Gary

    16:30

    On his participation in the Civil Rights Movement while in law school; on going to law school and later teaching law at UCLA

    15:11

    On going to work for Revue; on his early duties at Revue; on the state of Revue when he started working there

    10:11

    Chapter 2

    On working for Jennings Lang at Universal and Lang's relationship with Lew Wasserman; on Revue changing its name to Universal Television and MCA's various acquisitions

    15:44

    On shepherding various shows at Universal Television including The Virginian and Wagon Train; on Universal Television producing movies-of-the-week starting with The Killers; on becoming Vice President of Universal Television and signing Steven Spielberg 

    16:09

    On his concerns and goals for Universal Television when he became President in 1971; on becoming President of MCA, and his view of deregulation and media consolidation 

    11:32

    On MCA taking on Betamax and advocating other home video technology; on the emergence of cable and satellite television 

    15:34

    Chapter 3

    On the type of programming Universal Television produced in the '70s; on MCA's syndication and television business in the '80s and the series Law & Order; on NBC's acquisition of Universal and media consolidation 

    14:43

    On Matsushita's acquisition of MCA

    14:42

    On his leaving Universal; on creating his production company, The Bubble Factory; on his work with Human Rights Watch

    13:32

    On his sense of loyalty; on his marriage and his longevity; on advice to aspiring television executives and career regrets

    12:33

    Killers, The

    Sid Sheinberg on Universal Television producing movies-of-the-week starting with The Killers

    03:02

    Law & Order

    Sid Sheinberg on MCA's syndication and television business in the '80s and the series Law & Order

    03:43

    Night Gallery

    Sid Sheinberg on Steven Spielberg directing a segment of Night Gallery starring Joan Crawford

    04:09

    Virginian, The

    Sid Sheinberg on shepherding various shows at Universal Television including The Virginian and Wagon Train

    04:02

    Wagon Train

    Sid Sheinberg on shepherding various shows at Universal Television including The Virginian and Wagon Train

    04:02

    Advice

    Sid Sheinberg on advice to aspiring television executives

    04:08

    Civil Rights Movement

    Sid Sheinberg on his participation in the Civil Rights Movement while in law school

    07:30

    Historic Events and Social Change

    Sid Sheinberg on his participation in the Civil Rights Movement while in law school

    07:30

    Media Consolidation

    Sid Sheinbergg on becoming President of MCA, and his view of deregulation and media consolidation 

    04:57

    Sid Sheinberg on NBC's acquisition of Universal 

    01:30

    Sid Sheinberg on media consolidation in the '80s

    07:46

    Sid Sheinberg on Matsushita's acquisition of MCA

    14:42

    Technological Innovation

    Sid Sheinberg on MCA taking on Betamax and advocating other home video technology

    09:11

    Sid Sheinberg on the emergence of cable and satellite television 

    06:23

    Television Industry

    Sid Sheinberg on Revue changing its name to Universal Television and MCA's various acquisitions 

    06:14

    Sid Sheinberg on his concerns and goals for Universal Television when he became President in 1971

    06:36

    Sid Sheinberg on becoming President of MCA, and his view of deregulation and media consolidation 

    04:57

    Sid Sheinberg on MCA taking on Betamax and advocating other home video technology

    09:11

    Sid Sheinberg on the emergence of cable and satellite television 

    06:23

    Sid Sheinberg on MCA's syndication and television business in the '80s and the series Law & Order

    03:43

    Sid Sheinberg on NBC's acquisition of Universal 

    01:30

    Sid Sheinberg on media consolidation in the '80s

    07:46

    Sid Sheinberg on Matsushita's acquisition of MCA

    14:42

    Sid Sheinberg on advice to aspiring television executives

    04:08

    Executives

    Sid Sheinberg on advice to aspiring television executives

    04:08

    Television Executive

    Sid Sheinberg on advice to aspiring television executives

    04:08

    Classic Anthology Series

    Sid Sheinberg on Steven Spielberg directing a segment of Night Gallery starring Joan Crawford

    04:09

    Cop/Detective/Mystery Series

    Sid Sheinberg on MCA's syndication and television business in the '80s and the series Law & Order

    03:43

    Sci-Fi/Supernatural Series

    Sid Sheinberg on Steven Spielberg directing a segment of Night Gallery starring Joan Crawford

    04:09

    TV Movies/Miniseries/Dramatic Specials

    Sid Sheinberg on Universal Television producing movies-of-the-week starting with The Killers

    03:02

    Western Series

    Sid Sheinberg on shepherding various shows at Universal Television including The Virginian and Wagon Train

    04:02

    Joan Crawford

    Sid Sheinberg on Steven Spielberg directing a segment of Night Gallery starring Joan Crawford

    04:09

    Jennings Lang

    Sid Sheinberg on working for Jennings Lang at Universal and Lang's relationship with Lew Wasserman 

    09:27

    Steven Spielberg

    Sid Sheinberg on becoming Vice President of Universal Television and signing Steven Spielberg 

    04:53

    Sid Sheinberg on Steven Spielberg directing a segment of Night Gallery starring Joan Crawford

    04:09

    Lew Wasserman

    Sid Sheinberg on working for Jennings Lang at Universal and Lang's relationship with Lew Wasserman 

    09:27

    Sid Sheinberg on his loyalty to Lew Wasserman and others

    04:34

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