Joe Sedelmaier on becoming interested in film and getting into advertising
Joe Sedelmaier on working for Young & Rubicam, Clinton Frank, and Leo Burnett
Joe Sedelmaier on the state of television advertising in the '60s
Joe Sedelmaier on incorporating more subtlety into television advertisements
Joe Sedelmaier on starting his own advertising agency
Joe Sedelmaier on the early days of his advertising agency
Joe Sedelmaier on his early clients
Joe Sedelmaier on Southern Airways putting his agency on the map
Joe Sedelmaier on gaining creative control over his advertisements
Joe Sedelmaier on buying out his partner and taking control
Joe Sedelmaier on turning down clients and his affinity for comedic commercials
Joe Sedelmaier on his preference to use film in his advertisements
Joe Sedelmaier on his Alaska Airlines commercials
Joe Sedelmaier on his Federal Express commercials
Joe Sedelmaier on his famous, fast-talking Federal Express series of commercials
Joe Sedelmaier on discovering Clara Peller, Wendy's "Where's the Beef?" lady
Joe Sedelmaier on Wendy's "Where's the Beef?" campaign with Clara Peller
Joe Sedelmaier on Wendy's "Russian Fashion Show" commercials
Joe Sedelmaier on Wendy's "Russian Fashion Show" commercial
Joe Sedelmaier on Wendy's "Parts is Parts" commercial
Joe Sedelmaier on the effect his ads had on Wendy's
Joe Sedelmaier on structuring his commercial rates and dealing with the heads of the companies
Joe Sedelmaier on Federal Express commercials he created
Joe Sedelmaier on foreign commercials he created
Joe Sedelmaier on creating Mr. Coffee commercials
Joe Sedelmaier on his Jartran commercials
Joe Sedelmaier on creating Eyewitness News commercials
Joe Sedelmaier on creating commercials for Valvoline
Joe Sedelmaier on creating commercials for Texaco Super Unleaded and the process of casting commercials
Joe Sedelmaier on creating commercials for AAMCO and HP
Joe Sedelmaier on the then-current state of advertising
Joe Sedelmaier on his style
Joe Sedelmaier on market research
Joe Sedelmaier on gauging the success of an ad
Joe Sedelmaier on advice to aspiring advertising professionals
Joe Sedelmaier on his greatest career achievement and how he'd like to be remembered
Joe Sedelmaier on becoming interested in film and getting into advertising
Joe Sedelmaier on working for Young & Rubicam, Clinton Frank, and Leo Burnett
Joe Sedelmaier on the state of television advertising in the '60s
Joe Sedelmaier on incorporating more subtlety into television advertisements
Joe Sedelmaier on starting his own advertising agency
Joe Sedelmaier on the early days of his advertising agency
Joe Sedelmaier on his early clients
Joe Sedelmaier on Southern Airways putting his agency on the map
Joe Sedelmaier on gaining creative control over his advertisements
Joe Sedelmaier on buying out his partner and taking control
Joe Sedelmaier on turning down clients and his affinity for comedic commercials
Joe Sedelmaier on his preference to use film in his advertisements
Joe Sedelmaier on his Alaska Airlines commercials
Joe Sedelmaier on his Federal Express commercials
Joe Sedelmaier on his famous, fast-talking Federal Express series of commercials
Joe Sedelmaier on discovering Clara Peller, Wendy's "Where's the Beef?" lady
Joe Sedelmaier on Wendy's "Where's the Beef?" campaign with Clara Peller
Joe Sedelmaier on Wendy's "Russian Fashion Show" commercials
Joe Sedelmaier on Wendy's "Russian Fashion Show" commercial
Joe Sedelmaier on Wendy's "Parts is Parts" commercial
Joe Sedelmaier on the effect his ads had on Wendy's
Joe Sedelmaier on structuring his commercial rates and dealing with the heads of the companies
Joe Sedelmaier on Federal Express commercials he created
Joe Sedelmaier on foreign commercials he created
Joe Sedelmaier on creating Mr. Coffee commercials
Joe Sedelmaier on his Jartran commercials
Joe Sedelmaier on creating Eyewitness News commercials
Joe Sedelmaier on creating commercials for Valvoline
Joe Sedelmaier on creating commercials for Texaco Super Unleaded and the process of casting commercials
Joe Sedelmaier on creating commercials for AAMCO and HP
Joe Sedelmaier on the then-current state of advertising
Joe Sedelmaier on his style
Joe Sedelmaier on market research
Joe Sedelmaier on gauging the success of an ad
Joe Sedelmaier on advice to aspiring advertising professionals
Joe Sedelmaier on his greatest career achievement and how he'd like to be remembered