Warren Cowan

On his early years growing up in New York; on his education and going to UCLA; on working with publicist Alan Gordon; on enlisting in the Air Force

On the first time he saw television and its impact; on joining the publicity firm of Henry Rogers; on working with Kirk Douglas; on creating the first "For Your Consideration Campaign" for Joan Crawford; on the business of the studio system; on forming his partnership with Henry Rogers (Rogers & Cowan); on the end of the studio system

On the advent of celebrity charity fundraisers starting with the Frank Borzage Invitational Golf Tournament

On specializing in television as a way of diversifying the company after witnessing the stress of publicist Mack Miler, who had one main client; on going after the advertising agencies which sponsored and produced the programming

On his work representing the series The Life and Legend of Wyatt Earp, General Electric Theater and host Ronald Reagan, and The Dick Van Dyke Show; on starting the first celebrity teleconferences; on Steve Allen's interviewing celebrities on his radio show

On publicizing television shows (as opposed to sponsor products); on working with sponsors (Chevrolet); on working with Milton Berle and George Burns 

On his main philosophy on promoting teleivsion shows (close timing to the airdate); on working with media outlets; on working with show producers; on Kirk Douglas being one of the first independent producers; on press releases; on coaching celebrities for interviews

On some of the challenges of publicizing celebrities (including Dean Martin); on publicizing The Danny Kaye Show; on working with the networks; on how publicity has changed since he started in the business; on the new possibilities of digital (i.e. an online chat with Elizabeth Taylor); on the targets for some of his company's campaigns; on acquiring clients; on firing clients (Steve McQueen and Kirk Douglas); on "planting" news items

On "blind items"; on working with entertainment columnists (including Louella Parsons, Rona Barrett); on working with celebrities (Paul Newman, Jennifer Jones, Danny Kaye, Milton Berle, Merv Griffin, Jack Webb, Joanne Woodward, Doris Day)

On representing "High Noon" and Gary Cooper's partnering with suspected Communist Carl Foreman; on some of his clients who appealed to HUAC; on the atmosphere created by McCarthyism

On representing TV shows in the 1960s; on the importance of being on a cover of Time magazine; on working with Spelling Entertainment; on publicizing some of Spelling's series

On working with Merv Griffin; on publicizing Wheel of Fortune

On selling Rogers and Cowan to Shandwick PLC; on leaving the firm and retiring for two years before starting his new company

On his then-current projects (2001); on his advice to aspiring publicity professionals; on how the publicity profession has changed; on how companies pursue younger demographics; on foreign markets; on working with Kirk Douglas 

On his work with the Publicists Guild; on proposing the Publicists Guild awards; on his mentors (his mother, Henry Rogers, Kirk Douglas, and Danny Kaye); on how he would like to be remembered