Publicist Warren Cowan on the creation of the first celebrity golf tournaments
03:44
Publicist Warren Cowan on the business of publicity
03:46
Publicist Warren Cowan on the creation of press teleconferences (for Danny Kaye) and later press junkets
01:26
Warren Cowan on his advice to aspiring publicity professionals
00:47
Frank Liberman on the press release, his media contacts, and on the tricks of the trade
03:15
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
02:27
Frank Liberman on dealing with celebrity interviews for his clients
01:58
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
02:21
Frank Liberman on his company Frank Liberman and Associates
01:02
Frank Liberman on his early clients
01:33
Frank Liberman on representing comedians
01:11
Frank Liberman on the clients he accepted and the different kinds of publicity
05:01
Frank Liberman on being a member of the Publicists Guild
02:05
Frank Liberman on advice to aspiring publicists
00:32
John Strauss on advice to someone starting out in public relations
02:35
John Strauss on the makeup of the publicity department at Warner Bros.
01:01
John Strauss on the role of the publicity department at a studio
03:29
Publicist John Strauss on determining a fee structure for clients
01:09
Publicist John Strauss on working with sponsors and ad agencies
02:59
John Strauss on publicizing David L. Wolper and Quinn Martin shows
01:30
John Strauss on the value of both publicity and advertising
01:43
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
01:32
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
02:25
John Strauss on the importance of a publicist winning the confidence of the media
01:55
