Publicist Warren Cowan on the creation of the first celebrity golf tournaments
Publicist Warren Cowan on the business of publicity
Publicist Warren Cowan on the creation of press teleconferences (for Danny Kaye) and later press junkets
Warren Cowan on his advice to aspiring publicity professionals
Frank Liberman on the press release, his media contacts, and on the tricks of the trade
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
Frank Liberman on dealing with celebrity interviews for his clients
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
Frank Liberman on his company Frank Liberman and Associates
Frank Liberman on his early clients
Frank Liberman on representing comedians
Frank Liberman on the clients he accepted and the different kinds of publicity
Frank Liberman on being a member of the Publicists Guild
Frank Liberman on advice to aspiring publicists
John Strauss on advice to someone starting out in public relations
John Strauss on the makeup of the publicity department at Warner Bros.
John Strauss on the role of the publicity department at a studio
Publicist John Strauss on determining a fee structure for clients
Publicist John Strauss on working with sponsors and ad agencies
John Strauss on publicizing David L. Wolper and Quinn Martin shows
John Strauss on the value of both publicity and advertising
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
John Strauss on the importance of a publicist winning the confidence of the media
