Publicist


The Academy of Television Arts & Sciences Foundation Presents

02:26

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About
Highlights
Publicist Warren Cowan on the business of publicity
Esme Chandlee on how a publicist acquires clients
Hank Rieger on publicists not getting along with celebrities
John Strauss on advice to someone starting out in public relations
Frank Liberman on dealing with celebrity interviews for his clients
George Faber on his first international publicity job on Perry Mason
Who talked about this profession

Esme Chandlee

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Esme Chandlee on the structure of the publicity department at MGM
Esme Chandlee on the philosophy that MGM had regarding publicity
Esme Chandlee on how a publicist acquires clients

Warren Cowan

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Publicist Warren Cowan on the creation of the first celebrity golf tournaments
Publicist Warren Cowan on the business of publicity
Publicist Warren Cowan on the creation of press teleconferences (for Danny Kaye) and later press junkets 
Warren Cowan on his advice to aspiring publicity professionals

George Faber

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George Faber on his first international publicity job on Perry Mason

Irving Fein

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Irving Fein on moving to Hollywood to be a publicist at Warner Brothers and on publicity for movies in the 1930s and 1940s
Irving Fein on how publicity today is more of a business than a creative process

Frank Liberman

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Frank Liberman on the press release, his media contacts, and on the tricks of the trade
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
Frank Liberman on dealing with celebrity interviews for his clients
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
Frank Liberman on his company Frank Liberman and Associates
Frank Liberman on his early clients
Frank Liberman on representing comedians
Frank Liberman on the clients he accepted and the different kinds of publicity
Frank Liberman on being a member of the Publicists Guild
Frank Liberman on advice to aspiring publicists

Hank Rieger

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Hank Rieger on what makes a good Public Relations person
Hank Rieger on publicists not getting along with celebrities
Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women

John Strauss

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John Strauss on advice to someone starting out in public relations
John Strauss on the makeup of the publicity department at Warner Bros.
John Strauss on the role of the publicity department at a studio
Publicist John Strauss on determining a fee structure for clients
Publicist John Strauss on working with sponsors and ad agencies
John Strauss on publicizing David L. Wolper and Quinn Martin shows
John Strauss on the value of both publicity and advertising
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
John Strauss on the importance of a publicist winning the confidence of the media