Publicist


The Academy of Television Arts & Sciences Foundation Presents

02:26

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"The biggest challenge is to do the job that a celebrity needs." - Warren Cowan, Publicist

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Representatives
Highlights
Publicist Warren Cowan on the business of publicity
03:46
Esme Chandlee on how a publicist acquires clients
02:11
Hank Rieger on publicists not getting along with celebrities
00:40
John Strauss on advice to someone starting out in public relations
02:35
Frank Liberman on dealing with celebrity interviews for his clients
01:58
George Faber on his first international publicity job on Perry Mason
04:01
Who talked about this profession

Esme Chandlee

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Esme Chandlee on the structure of the publicity department at MGM
01:11
Esme Chandlee on the philosophy that MGM had regarding publicity
00:24
Esme Chandlee on how a publicist acquires clients
02:11

Warren Cowan

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Publicist Warren Cowan on the creation of the first celebrity golf tournaments
03:44
Publicist Warren Cowan on the business of publicity
03:46
Publicist Warren Cowan on the creation of press teleconferences (for Danny Kaye) and later press junkets 
01:26
Warren Cowan on his advice to aspiring publicity professionals
00:47

George Faber

View Interview
George Faber on his first international publicity job on Perry Mason
04:01

Irving Fein

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Irving Fein on moving to Hollywood to be a publicist at Warner Brothers and on publicity for movies in the 1930s and 1940s
06:27
Irving Fein on how publicity today is more of a business than a creative process
00:51

Frank Liberman

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Frank Liberman on the press release, his media contacts, and on the tricks of the trade
03:15
Frank Liberman on dealing with the media as a publicist and on Hedda Hopper and Louella Parsons
02:27
Frank Liberman on dealing with celebrity interviews for his clients
01:58
Frank Liberman on dealing with the death of a client and on the changes in the publicity business over the years
02:21
Frank Liberman on his company Frank Liberman and Associates
01:02
Frank Liberman on his early clients
01:33
Frank Liberman on representing comedians
01:11
Frank Liberman on the clients he accepted and the different kinds of publicity
05:01
Frank Liberman on being a member of the Publicists Guild
02:05
Frank Liberman on advice to aspiring publicists
00:32

Hank Rieger

View Interview
Hank Rieger on what makes a good Public Relations person
01:02
Hank Rieger on publicists not getting along with celebrities
00:40
Hank Rieger on advice to someone wanting to go into Public Relations, and how it's a great career for women
02:37

John Strauss

View Interview
John Strauss on advice to someone starting out in public relations
02:35
John Strauss on the makeup of the publicity department at Warner Bros.
01:01
John Strauss on the role of the publicity department at a studio
03:29
Publicist John Strauss on determining a fee structure for clients
01:09
Publicist John Strauss on working with sponsors and ad agencies
02:59
John Strauss on publicizing David L. Wolper and Quinn Martin shows
01:30
John Strauss on the value of both publicity and advertising
01:43
John Strauss on the role of the publicist in smoothing over difficult interviews, with Fred MacMurray as an example
01:32
John Strauss on the importance of writing skills and imagination in succeeding as a publicist
02:25
John Strauss on the importance of a publicist winning the confidence of the media
01:55

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