"The key ingredient is giving the audience what they expected to get. If I'm there to escape, let me escape. If I'm there to be taught, teach me. But, don't suck me in, thinking I'm going to escape and then teach me. You've caught me off guard. You'd say, 'I've been had,' and you'd leave."

    About This Interview

    In his one-and-a-half-hour interview, Dick Clark (1929-2012) shares how he first got into television hosting and outlines the rise of American Bandstand from a local Philadelphia show to a national phenomenon. He explains his involvement with the payola scandals of the 1950s, the origins of New Year's Rockin' Eve, and his hosting duties on the game show $10,000 Pyramid. Clark recalls working with Johnny Carson to produce Bloopers and Practical Jokes, discusses forming Dick Clark Productions, and details the role of a producer. He also describes the challenges of producing live awards shows, and speaks of what he believes to be the secret to live TV. James Moll conducted the interview on July 29, 1999 in Burbank, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Dick Clark

    Dick Clark on the origins of American Bandstand

    00:36
    Thumbnail of Dick Clark

    Dick Clark on the genesis of New Years Rockin' Eve

    03:01
    Thumbnail of Dick Clark

    Dick Clark on similarities between American Bandstand and MTV

    01:11
    Thumbnail of Dick Clark

    Dick Clark on being targeted in the music "payola" investigation

    03:22
    Thumbnail of Dick Clark

    Dick Clark on forming Dick Clark Productions

    01:22
    Thumbnail of Dick Clark

    Dick Clark on his legacy

    00:44
    Play Full Interview

    Chapter 1

    On his childhood interest in radio; on his first job in the mailroom of a radio station in New York; on working as a DJ in college at Syracuse University; on being a news anchor; on getting a job in radio in Philadelphia and the state of television in 1952; on his first time seeing television - at the 1939 World's Fair; on comparisons between television and the Internet as forms of once-new media; on his one professional regret

    11:35

    On his first television job in Utica, NY; on salvaging old films of American Bandstand; on Dick Clark's Caravan of Music, later renamed American Bandstand; on the origins of American Bandstand; on moving from doing the radio to television version of Bandstand, which had already been on air with a different host; on the music on the show; on the diversity of American Bandstand; on touring with musicians

    12:01

    On taking over the televised version of American Bandstand; on taking the show from a local Philadelphia show to a national program on ABC; on first realizing he was famous

    04:24

    Chapter 2

    On the success of American Bandstand and being targeted in the music "payola" investigation; on the many decades of American Bandstand; on Dick Clark Productions; on the lessons about staying "young, not old" from Leonard Goldenson; on connecting with teenagers over the many decades of American Bandstand; on learning from mistakes

    10:40

    On his entrepreneurship; on his path in life; on working on the Pyramid game show with producer Bob Stewart; on producing Bloopers and Practical Jokes with Johnny Carson; on Merv Griffin; on producing television movies; on dealing with critics

    12:41

    On the challenges of being Dick Clark; on the genesis of New Years Rockin' Eve; on simplicity; on still getting stage fright

    05:50

    Chapter 3

    On producing awards shows; on getting fired for overshadowing MTV Awards Shows when he was the producer; on producing the American Music Awards; on producing The Emmys; on the secret of producing live television shows

    06:16

    On game shows; on how he selects projects and seems to be in multiple places at one time; on being a producer; on doing stand-up comedy; on acting; on similarities between American Bandstand and MTV; on the ingredients for a successful TV show

    11:27

    On the future of television; on television distribution methods today; on historical moments for which he was present; on producing features; on his legacy; on the projects of which he's proudest

    10:24

    10,000 Pyramid aka 25,000 Pyramid aka 100,000 Pyramid

    Dick Clark on working on the Pyramid game shows

    03:04

    American Bandstand

    Dick Clark on Dick Clark's Caravan of Music, later renamed Bandstand, and on moving from doing the radio to television version of Bandstand

    13:33

    Dick Clark on the diversity of American Bandstand

    02:29

    Dick Clark on the origins of American Bandstand

    00:36

    Dick Clark on being targeted in the music "payola" investigation

    03:36

    Dick Clark on the many decades of American Bandstand

    01:37

    Dick Clark on connecting with teenagers over the many decades of American Bandstand

    01:36

    Dick Clark on similarities between American Bandstand and MTV

    01:11

    American Music Awards

    Dick Clark on producing The American Music Awards

    02:12

    Dick Clark's New Year's Rockin' Eve

    Dick Clark on the genesis of New Years Rockin' Eve

    03:06

    Emmy Awards, The (Primetime and Daytime)

    Dick Clark on producing the Emmy Awards

    01:19

    TV's Bloopers and Practical Jokes

    Dick Clark on producing Bloopers and Practical Jokes with Johnny Carson

    01:08

    Criticism of TV

    Dick Clark on producing the TV Movie, "The Woman Who Willed a Miracle"

    02:21

    Emmy Awards

    Dick Clark on producing the Emmys

    01:19

    Fame and Celebrity

    Dick Clark on first realizing he was famous

    01:32

    Industry Crossroads

    Dick Clark on being targeted in the music -payola- investigation

    03:36

    Television Industry

    Dick Clark on producing the TV Movie, "The Woman Who Willed a Miracle"

    02:21

    Dick Clark on being targeted in the music -payola- investigation

    03:36

    Underrepresented Voices

    Dick Clark on the diversity of American Bandstand

    02:29

    Executives

    Dick Clark on his entrepreneurship

    01:34

    Hosts

    Dick Clark on hosting Dick Clark's Caravan of Music, later renamed Bandstand, and on moving from doing the radio to television version of Bandstand

    13:30

    Dick Clark on the trick of being a good host and connecting with teenagers over the many decades of American Bandstand

    01:36

    Producers

    Dick Clark on his entrepreneurship

    01:34

    Dick Clark on producing awards shows

    06:16

    Dick Clark on the secret of producing live television shows

    01:54

    Dick Clark on the role of a producer

    02:40

    Awards Shows

    Dick Clark on producing The American Music Awards

    02:12

    Dick Clark on producing the Emmys

    01:19

    Music Shows & Variety Shows/Specials

    Dick Clark on Dick Clark's Caravan of Music, later renamed American Bandstand, and on moving from doing the radio to television version of Bandstand

    28:49

    Dick Clark on the many decades of American Bandstand

    01:37

    TV Movies/Miniseries/Dramatic Specials

    Dick Clark on producing the TV Movie, "The Woman Who Willed a Miracle"

    02:21

    Jack Benny

    Dick Clark  on radio personalities he enjoyed

    00:15

    Edgar Bergen

    Dick Clark  on radio personalities he enjoyed

    00:15

    Johnny Carson

    Dick Clark on producing Bloopers and Practical Jokes with Johnny Carson, and his early years working with Carson

    01:57

    Bill Cosby

    Dick Clark on doing stand-up comedy in Las Vegas

    02:02

    Tom Freston

    Dick Clark on getting fired for overshadowing the MTV Awards Shows when he was the producer

    00:51

    Arthur Godfrey

    Dick Clark on emulating Arthur Godfrey

    00:37

    Leonard H. Goldenson

    Dick Clark on the lessons about staying "young, not old" from Leonard Goldenson

    01:10

    Merv Griffin

    Dick Clark on Merv Griffin

    00:40

    Cloris Leachman

    Dick Clark on producing the TV Movie, "The Woman Who Willed a Miracle"

    02:21

    Bob Stewart

    Dick Clark on working on the Pyramid game show; on producer Bob Stewart

    03:04

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