Douglas S. Cramer

Producer


The Academy of Television Arts & Sciences Foundation Presents

02:26

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About
About this interview

In his nearly three-and-a-half hour Archive interview, Douglas S. Cramer talks about his early life and his first foray into television at Procter & Gamble. He describes the development of his first primetime series Peyton Place, the groundbreaking first night-time soap opera. He recounts the development of Batman and supervising the artistic style of the show. He discusses his years as Vice President in Charge of Production at Paramount, where he shepherded such hit series as The Brady Bunch, The Odd Couple, Bridget Loves Bernie, Barefoot in the Park, and the first network miniseries, QB VII. Cramer outlines the creation and development of The Love Boat  and its various guest stars including Andy Warhol and Ethel Merman, and speaks of his long association with Aaron Spelling. He comments on developing the wildly successful primetime soap Dynasty, and shares how he saved the show from cancellation in its second season by casting Joan Collins as "Alexis Carrington Colby." He concludes by discussing his feelings on the then-current state of television and offers sage advice to aspiring television producers. Henry Colman and Jenni Matz conducted the interview on May 22, 2009 in New York, NY.

"I loved what television was - the cat fights on 'Dynasty,' Archie Bunker yelling at his wife, Noel Coward and Mary Martin singing, and Dinah Shore or some of those great 'Carol Burnett Shows.' We don't have that anymore. On the good nights, we'd have 30 to 40 million people. There'd be disaster at the network if we had 20 million. You look at shows now, they get a million viewers and they think they're a hit. Something went wrong along the way."

Interviewee(s)
Highlights
Douglas S. Cramer on developing The Brady Bunch
Douglas S. Cramer on developing Batman
Douglas S. Cramer on his producing style and choosing the music composers for his shows
Douglas S. Cramer on the guest stars of The Love Boat
Douglas S. Cramer on the controversial storylines of Dynasty
Full Interview

Chapter 1

On his early life and influences; on his early interest in show business
On getting involved with television; on working for Procter & Gamble
On developing Peyton Place; on developing Batman; on working at 20th Century Fox Television and moving over to Paramount

Chapter 2

On becoming Vice President in Charge of Production at Paramount
On developing Bridget Loves Bernie; on developing QB VII
On creating his own production company; on the look of Batman
On developing The Brady Bunch; on Leonard Goldberg; on his management style
Douglas S. Cramer on developing QB VII

Chapter 3

On developing The Love Boat
On getting The Love Boat on the air and casting it; on the stories and longevity of The Love Boat; on traveling on the show
On the guest stars of The Love Boat; on developing Vega$; on various shows and miniseries he developed
On developing Dynasty; on casting Joan Collins on Dynasty

Chapter 4

On the various producers of his shows; on his post-Aaron Spelling career
On the then-current state of television; on advice to aspiring producers; on his proudest career achievements
Shows

As the World Turns

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Douglas S. Cramer on working at Procter & Gamble

Batman

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Douglas S. Cramer on developing Batman
Douglas S. Cramer on the look of Batman

Brady Bunch, The

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Douglas S. Cramer on developing The Brady Bunch

Bridget Loves Bernie

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Douglas S. Cramer on developing Bridget Loves Bernie

Dynasty

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Douglas S. Cramer on developing Dynasty and casting Joan Collins as "Alexis Carrington Colby"
Douglas S. Cramer on the controversial storylines of Dynasty

Guiding Light

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Douglas S. Cramer on working at Procter & Gamble

Hotel

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Douglas S. Cramer on developing Hotel

Love Boat, The

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Douglas S. Cramer on creating his production company
Douglas S. Cramer on developing The Love Boat
Douglas S. Cramer on getting The Love Boat on the air and casting the show
Douglas S. Cramer on the longevity and stories of The Love Boat
Douglas S. Cramer on traveling on The Love Boat
Douglas S. Cramer on the guest stars of The Love Boat
Douglas S. Cramer on the Broadway episode of The Love Boat

Odd Couple, The (1970-75)

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Douglas S. Cramer on his duties as Vice President in Charge of Production at Paramount Television

Peyton Place

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Douglas S. Cramer on developing Peyton Place

QB VII

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Douglas S. Cramer on developing QB VII

Vega$

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Douglas S. Cramer on developing Vega$

Wonder Woman

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Douglas S. Cramer on creating his production company
Topics

Advice

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Douglas S. Cramer on advice to aspiring television producers

First Big Break

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Douglas S. Cramer on working at Procter & Gamble

Historic Events and Social Change

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Douglas S. Cramer on developing Bridget Loves Bernie

Pivotal Career Moments

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Douglas S. Cramer on working at Procter & Gamble

Television Industry

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Douglas S. Cramer on advice to aspiring television producers
Douglas S. Cramer on the then-current state of television
Professions

Executives

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Douglas S. Cramer on becoming Vice President in Charge of Production at Paramount
Douglas S. Cramer on his producing style and choosing the music composers for his shows

Producers

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Douglas S. Cramer on advice to aspiring television producers

Television Executive

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Douglas S. Cramer on becoming Vice President in Charge of Production at Paramount
Douglas S. Cramer on his producing style and choosing the music composers for his shows
Genres

Comedy Series

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Douglas S. Cramer on developing Batman
Douglas S. Cramer on developing The Love Boat

Daytime/Primetime Serials

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Douglas S. Cramer on developing Peyton Place
Douglas S. Cramer on developing Dynasty

TV Movies/Miniseries/Dramatic Specials

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Douglas S. Cramer on developing QB VII
People

Carol Channing

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Douglas S. Cramer on the Broadway episode of The Love Boat

Joan Collins

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Douglas S. Cramer on developing Dynasty and casting Joan Collins as "Alexis Carrington Colby"

Leonard Goldberg

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Douglas S. Cramer on Leonard Goldberg

Sophia Loren

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Douglas S. Cramer on developing Dynasty and casting Joan Collins as "Alexis Carrington Colby"

Ethel Merman

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Douglas S. Cramer on the Broadway episode of The Love Boat

Irna Phillips

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Douglas S. Cramer on working at Procter & Gamble

Elaine Rich

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Douglas S. Cramer on various producers on his shows

Aaron Spelling

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Douglas S. Cramer on developing The Love Boat
Douglas S. Cramer on getting The Love Boat on the air and casting the show
Douglas S. Cramer on developing Dynasty and casting Joan Collins as "Alexis Carrington Colby"
Douglas S. Cramer on the dissolution of his relationship with Aaron Spelling

Elizabeth Taylor

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Douglas S. Cramer on developing Dynasty and casting Joan Collins as "Alexis Carrington Colby"

E. Duke Vincent

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Douglas S. Cramer on getting The Love Boat on the air and casting the show

Andy Warhol

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Douglas S. Cramer on the guest stars of The Love Boat: Andy Warhol

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