When it premiered on ABC in 1969 The Brady Bunch garnered mostly negative reviews. From that date until 1974, its entire network run, the series never reached the top ten ranks of the Nielsen ratings. Yet, the program stands as one of the most important sitcoms of American 1970s television programming, spawning numerous other series on all three major networks, as well as records, lunch boxes, a cookbook, and even a stage show and feature film.

    In an era in which situation comedies emphasized how social climes were changing, The Brady Bunch was one of the few series that hearkened back to the traditional family values seen in such sitcoms as Leave It to Beaver and Father Knows Best. Executive producer Sherwood Schwartz conceived of the premise: a widower, father of three boys, marries a widow, mother of three girls. The concept worked as a springboard for dramatizations of an array of childhood and adolescent traumas. The cluster of children--Greg (Barry Williams), Marcia (Maureen McCormick), Peter (Christopher Knight), Jan (Eve Plumb), Bobby (Mike Lookinland) and Cindy (Susan Olsen)--provided a male and female version for three separate stages of youth. With this group the show managed to portray the typical crises of orthodonture, first crushes, neighborhood bullies and school plays, as well such homebound issues as sibling rivalry and problems with parental restrictions. Father Mike Brady (Robert Reed) was always there with a weekly homily that would explain to the children the lessons they had learned. Although mother Carol Brady (Florence Henderson) was initially written as a divorcee, and episodes of the first season did deal with the problems of children getting used to a new mother or father, the half-hour show repeatedly and firmly upheld the family as a tight unit of support, love and understanding.

    Unlike All in the Family or even Julia, The Brady Bunch tried to steer clear of the political and social issues of the day. Rarely were non-white characters introduced into the series. Women's liberation and gender equality were boiled down to brother-sister in-fighting. The counterculture of the 1960s was represented in random minor characters portrayed as buffoons--or in Greg trying to impress a girl with hippie jargon.

    The representation of childhood in the series as a time of blissful innocence was in marked contrast to what was happening off camera. Many of the boys and girls playing the Brady children dated each other secretly, making out in their trailers or in the doghouse of the Brady's pet, Tiger. Oldest boy Barry Williams attempted to date Florence Henderson and filmed at least one episode while high on marijuana. All these incidents (as well as Robert Reed's homosexuality) occurred behind closed doors, coming to light only a decade after the series originally aired.

    The decided emphasis of the series on the Brady children made it very popular among younger audiences. ABC capitalized on this appeal, programming the show early on Friday evenings. This popularity also resulted in various attempts to create other profitable spin-off products: "The Brady Kids," a pop rock group (patterned on "The Archies" and "The Partridge Family"), a Saturday morning cartoon called The Brady Kids (1972-74), and regular appearances of the young actors and actresses (particularly Maureen McCormick and Christopher Knight), in teen fan magazines.

    Following its initial network run, The Brady Bunch became inordinately popular in rerun syndication. This success can be attributed in part to children's afternoon-viewing patterns. Often programmed as a daily "strip" in after-school time periods, the show found new viewers who had not previously seen the series. The age distribution of the cast may have created appeal among a range of young viewers, and as they aged they were able to take a more ironic viewing stance toward the entertainment of their childhood.

    The ongoing success of the Brady characters has continually brought them back to television. The Brady Bunch Hour, produced by Sid and Marty Krofft from 1976-1977 on ABC, had the family hosting a vividly-colored disco-oriented variety series. The Brady Brides, on NBC in 1981, was a half-hour sitcom about Marcia and Jan as they dealt with their new husbands and the trials of being married. In December 1988, CBS aired the TV-movie A Very Brady Christmas, which became CBS' highest-rated TV-movie that season. This led in 1990 to a short-lived hour-long dramatic series called simply The Bradys.

    Although the dramatic series faded quickly, a live stage parody of the original series quickly became a national sensation after its debut in Chicago in 1990. Playing the original scripts as camp performance, "The Real Live Brady Bunch" seemed to tap into viewers' simultaneous love for and cynicism towards the values presented by the series. The stage show and the subsequent film The Brady Bunch Movie (1995) reveled in the kitsch taste of 1970s culture, complete with "groovy" bell bottoms and day-glo orange and lime green color schemes. Yet, although the stage production and the film gleefully deconstructed the absurdity of the wholesomeness of the Brady family, an admiration remained. Many children who grew up with the show came from families of divorce, or were "latch-key" children with both parents working. Consequently, some of those amused at the naiveté of the series also admittedly envy the ideal nuclear family that they never had and that the Bradys represent.

    Much like Star Trek, another Paramount-produced television series of the late 1960s, The Brady Bunch was underappreciated by critics and network executives, but fan loyalty has made the series a franchise for book deals, memorabilia and feature films. A cultural throwback even in its time, the family led by "a lovely lady" and "a man named Brady" has become celebrated in part precisely for its steadfast obliviousness to societal change.

    -Sean Griffin

    CAST

    Mike Brady............................................. Robert Reed

    Carol Brady.................................. Florence Henderson

    Alice Nelson........................................... Ann B. Davis

    Marcia Brady............................... Maureen McCormick

    Jan Brady ..................................................Eve Plumb

    Cindy Brady............................................ Susan Olsen

    Greg Brady.......................................... Berry Williams

    Peter Brady.................................... Christopher Knight

    Bobby Brady..................................... Mike Lookinland

    PRODUCERS

    Sherwood Schwartz, Lloyd J. Schwartz, Howard Leeds

    PROGRAMMING HISTORY

    117 Episodes

    ABC 

    September 1969-September 1970   Friday 8:00-8:30

    September 1970-September 1971   Friday 7:30-8:00

    September 1971-August 1974   Friday 8:00-8:30

    FURTHER READING

    Bellafante, Gina. "The Inventor of Bad TV: What Would the '70s Have Been Without Sherwood Schwartz? (interview)." Time (New York), 13 March 1995.

    Briller, Bert. "Will the Real Live Brady Bunch Stand Up?" Television Quarterly (New York), Spring 1992.

    Steele, Scott. "Bringing Up Brady." Maclean's (Toronto, Canada), 7 February 1994.

    Williams, Barry, with Chris Kreski. Growing Up Brady: I Was A Teenage Greg. New York: Harper Perennial, 1992.

    Zeman, Ned. "Seventies Something; The Era that Gave Us Bell-Bottoms, Abba and The Brady Bunch Is Coming Back. Have a Nice Decade." Newsweek (New York), 10 June 1991.

    Thumbnail of Florence Henderson

    Florence Henderson on the development of "Carol Brady" on The Brady Bunch

    04:36
    Thumbnail of Ann B. Davis

    Ann B. Davis on getting the part of "Alice" while doing a nightclub act in Seattle

    01:41
    Thumbnail of Sherwood Schwartz

    Sherwood Schwartz on the genesis of The Brady Bunch

    05:47
    Thumbnail of Hal Cooper

    Hal Cooper on directing "Jan's Aunt Jenny" and "Law and Disorder" episodes of The Brady Bunch

    03:15
    Thumbnail of John Rich

    John Rich on directing the first six episodes of The Brady Bunch; on working with the cast; on casting

    08:02
    Thumbnail of Lloyd J. Schwartz

    Lloyd J. Schwartz on The Brady Bunch stairs

    00:52

    Howard Anderson, Jr.

    Howard Anderson Jr. on creating the opening titles for The Brady Bunch

    05:52

    Earl Bellamy

    Earl Bellamy on directing The Brady Bunch

    00:36

    Ken Berry

    Ken Berry on appearing on The Brady Bunch in a backdoor pilot for "Kelly's Kids"

    03:38

    Bruce Bilson

    Bruce Bilson on directing four episodes (including one which guest starred Joe Namath) of The Brady Bunch

    04:47

    Vince Calandra

    Vince Calandra on coming up with the idea to make a Brady Bunch record

    00:27

    Henry Colman

    Henry Colman on working as a Paramount production executive on The Brady Bunch

    01:42

    Hal Cooper

    Hal Cooper on directing "Jan's Aunt Jenny" and "Law and Disorder" episodes of The Brady Bunch

    03:15

    Douglas S. Cramer

    Douglas S. Cramer on developing The Brady Bunch

    05:54

    Ann B. Davis

    Ann B. Davis on getting the part of "Alice" while doing a nightclub act in Seattle

    01:41

    Ann B. Davis on naming the show -- The Brady Brood or Bunch ?

    00:32

    Ann B. Davis on figuring out the hair color of the show's characters

    01:22

    Ann B. Davis on creating backstory for "Alice," based on her own life

    01:04

    Ann B. Davis on the talent of Florence Henderson

    00:44

    Ann B. Davis on working with Robert Reed

    02:10

    Ann B. Davis on working with the child actors on The Brady Bunch

    08:21

    Ann B. Davis on Brady Bunch episodes including "Alice Doesn't Live Here Anymore" and "Cousin Emma"

    02:24

    Ann B. Davis on the introduction of "Sam" on The Brady Bunch

    01:05

    Ann B. Davis on the ending of The Brady Bunch and on the longevity of the series' popularity

    02:34

    Ann B. Davis on The Brady Bunch Movie

    01:16

    Vince Gilligan

    Vince Gilligan on an episode of The X-Files for which they had to reconstruct the entire house from the Brady Bunch set - they had to get permission from the show's creator, Sherwood Schwartz, to build the set

    04:18

    Florence Henderson

    Florence Henderson on how she got cast as "Carol Brady" on The Brady Bunch

    03:26

    Florence Henderson on the success of The Brady Bunch and why the show appealed to her

    02:31

    Florence Henderson on The Brady Bunch creator Sherwood Schwartz

    00:44

    Florence Henderson on auditioning for The Brady Bunch

    01:40

    Florence Henderson on shooting the pilot of The Brady Bunch and production on the show

    04:23

    Florence Henderson on working with The Brady Bunch director John Rich

    01:25

    Florence Henderson on why The Brady Bunch was not filmed in multi-cam in front of an audience

    01:09

    Florence Henderson on a typical work week on The Brady Bunch

    01:36

    Florence Henderson on Robert Reed not getting along with show creator Sherwood Schwartz on The Brady Bunch

    04:47

    Florence Henderson on the development of "Carol Brady" on The Brady Bunch

    04:36

    Florence Henderson on working with Ann B. Davis ("Alice") on The Brady Bunch  

    01:25

    Florence Henderson on how the kids were cast on The Brady Bunch  

    02:48

    Florence Henderson on "Carol Brady" on The Brady Bunch

    00:32

    Florence Henderson on the children and their real-life parents on the set of The Brady Bunch

    02:39

    Florence Henderson on the premise of The Brady Bunch

    03:11

    Florence Henderson on what she brought to the role of "Carol Brady" on The Brady Bunch; on "Carol's" look

    02:20

    Florence Henderson on memorable episodes of The Brady Bunch

    01:47

    Florence Henderson on shooting The Brady Bunch in Hawaii and King's Island

    02:51

    Florence Henderson on shooting The Brady Bunch at the Grand Canyon

    00:57

    Florence Henderson on the song and dance numbers on The Brady Bunch

    01:00

    Florence Henderson on her own children appearing on The Brady Bunch and how they dealt with having a famous TV mom

    02:54

    Florence Henderson on her favorite episodes of The Brady Bunch

    00:59

    Florence Henderson on the end of The Brady Bunch

    00:56

    Florence Henderson on not feeling typecast as "Carol Brady" after the conclusion of The Brady Bunch

    01:26

    Florence Henderson on a possible spin-off of The Brady Bunch

    00:43

    Florence Henderson on teaching morality on The Brady Bunch

    00:54

    Florence Henderson on child stars on The Brady Bunch

    02:10

    Florence Henderson on her Brady Bunch co-star Robert Reed

    00:58

    Florence Henderson on guest stars and production of The Brady Bunch on the Paramount lot

    06:14

    Florence Henderson on working with child actors on The Brady Bunch

    11:02

    Florence Henderson on the cancellation of The Brady Bunch and the reunion specials

    06:06

    Leslie H. Martinson

    Leslie H. Martinson on directing The Brady Bunch and Gilligan's Island

    03:29

    Carroll Pratt

    Carroll Pratt on providing a laugh track for The Sonny & Cher Comedy Hour, The Brady Bunch, Gilligan's Island, My Favorite Martian, Happy Days, and The Andy Griffith Show

    05:16

    Larry Rhine

    Larry Rhine on writing episodes of The Brady Bunch

    05:18

    John Rich

    John Rich on directing the first six episodes of The Brady Bunch; on working with the cast; on casting

    08:02

    Marion Ross

    Marion Ross on appearing on The Brady Bunch

    00:47

    Lloyd J. Schwartz

    Lloyd J. Schwartz on being hired as dialogue coach for The Brady Bunch

    02:23

    Lloyd J. Schwartz on his family being the basis for many Brady Bunch scripts

    01:46

    Lloyd J. Schwartz on Ann B. Davis being cast as "Alice" on The Brady Bunch

    00:30

    Lloyd J. Schwartz on Robert Reed as "Mike Brady" on The Brady Bunch, and on working with the kids on the show

    02:17

    Lloyd J. Schwartz on working with the kids on The Brady Bunch to develop their characters

    01:37

    Lloyd J. Schwartz on a typical production day on The Brady Bunch for him

    02:39

    Lloyd J. Schwartz on how he worked with his father Sherwood Schwartz on The Brady Bunch

    02:42

    Lloyd J. Schwartz on the logistics of the set of The Brady Bunch

    01:50

    Lloyd J. Schwartz on the wardrobe of The Brady Bunch

    01:54

    Lloyd J. Schwartz on his relationship with the kids and their parents on The Brady Bunch

    03:42

    Lloyd J. Schwartz on how the kids on The Brady Bunch dealt with fame

    02:40

    Lloyd J. Schwartz on Florence Henderson as "Carol Brady" on The Brady Bunch

    02:00

    Lloyd J. Schwartz on Robert Reed as "Mike Brady" on The Brady Bunch, and their contentious relationship

    03:53

    Lloyd J. Schwartz on Ann B. Davis as "Alice" on The Brady Bunch

    01:33

    Lloyd J. Schwartz on Robert Reed and Florence Henderson's relationship with the kid actors while making The Brady Bunch

    02:02

    Lloyd J. Schwartz on Ann B. Davis' character "Alice" on The Brady Bunch

    02:07

    Lloyd J. Schwartz on the socio-economic situation of the family on The Brady Bunch

    00:40

    Lloyd J. Schwartz on Barry Williams as "Greg Brady" on The Brady Bunch

    02:02

    Lloyd J. Schwartz on Maureen McCormick as "Marcia Brady" on The Brady Bunch

    02:05

    Lloyd J. Schwartz on Christopher Knight as "Peter Brady" on The Brady Bunch

    02:59

    Lloyd J. Schwartz on Eve Plumb as "Jan Brady" on The Brady Bunch

    02:48

    Lloyd J. Schwartz on Susan Olsen as "Cindy Brady" on The Brady Bunch

    01:18

    Lloyd J. Schwartz on Mike Lookinland as "Bobby Brady" on The Brady Bunch

    01:13

    Lloyd J. Schwartz on elements of his life that made it into Brady Bunch scripts

    02:03

    Lloyd J. Schwartz on Robbie Rist as "Cousin Oliver" on The Brady Bunch

    01:09

    Lloyd J. Schwartz on the producers and directors of The Brady Bunch and their contentious relationship with Robert Reed

    02:37

    Lloyd J. Schwartz on Brady Bunch director John Rich

    02:02

    Lloyd J. Schwartz on The Brady Bunch opening credits

    02:54

    Lloyd J. Schwartz on Brady Bunch directors Oscar Rudolph and Peter Baldwin

    02:37

    Lloyd J. Schwartz on his father, Sherwood Schwartz, hiring family members to work on The Brady Bunch

    01:15

    Lloyd J. Schwartz on manager Harvey Shotz, who represented the children actors on The Brady Bunch for a short time

    02:00

    Lloyd J. Schwartz on the end of The Brady Bunch

    01:12

    Lloyd J. Schwartz on classic episodes of The Brady Bunch

    13:13

    Lloyd J. Schwartz on his own favorite episodes of The Brady Bunch

    03:49

    Lloyd J. Schwartz on coming up with story ideas for The Brady Bunch

    02:41

    Lloyd J. Schwartz on the merchandizing of The Brady Bunch

    00:51

    Lloyd J. Schwartz on The Brady Bunch stairs

    00:52

    Lloyd J. Schwartz on the then-planned Brady Bunch live musical

    01:03

    Lloyd J. Schwartz on producing The Brady Bunch feature films with his father Sherwood Schwartz

    02:45

    Lloyd J. Schwartz on The Brady Bunch in the White House

    01:11

    Lloyd J. Schwartz on Growing Up Brady

    00:39

    Lloyd J. Schwartz on the legacy of The Brady Bunch

    00:52

    Sherwood Schwartz

    Sherwood Schwartz on the genesis of The Brady Bunch

    05:47

    Sherwood Schwartz on selling The Brady Bunch to ABC

    10:34

    Sherwood Schwartz on casting The Brady Bunch

    02:39

    Sherwood Schwartz on his issues with Robert Reed as "Mike Brady" on The Brady Bunch

    07:25

    Sherwood Schwartz on casting Florence Henderson as "Carol Brady" on The Brady Bunch

    02:02

    Sherwood Schwartz on Florence Henderson as "Carol Brady" and Ann B. Davis as "Alice"

    03:37

    Sherwood Schwartz on Robert Reed's problems playing "Mike Brady"

    04:02

    Sherwood Schwartz on shooting the pilot of The Brady Bunch

    02:45

    Sherwood Schwartz on the challenges of shooting The Brady Bunch with six children in the cast

    02:02

    Sherwood Schwartz on his son Lloyd Schwartz's role on The Brady Bunch

    03:47

    Sherwood Schwartz on The Brady Bunch theme song, and on the Brady kids becoming a pop group

    02:49

    Sherwood Schwartz on public and critical reaction to The Brady Bunch

    01:06

    Sherwood Schwartz on his favorite Brady Bunch episodes

    02:26

    Sherwood Schwartz on the end of The Brady Bunch

    02:03

    Sherwood Schwartz on the last episode of The Brady Bunch which Robert Reed did not appear in

    07:48

    Sherwood Schwartz on the continuing popularity of The Brady Bunch after it was cancelled

    03:12

    Sherwood Schwartz on Barry Williams' book about The Brady Bunch, and on the cast dating each other

    02:34

    Sherwood Schwartz on his difficulties getting a Gilligan's Island feature made

    03:34

    Sherwood Schwartz on the fate of "Tiger" the dog on The Brady Bunch

    03:43

    Sherwood Schwartz on why The Brady Bunch and Gilligan's Island have been ingrained in our culture

    01:17

    Ben Starr

    Ben Starr on writing the episode of the Brady Bunch ("The Personality Kid") which includes the famous line "pork chops and apple sauce"

    03:34

    Ben Starr on writing two episodes of the Brady Bunch and the legacy of "The Personality Kid" episode

    03:07

    Matthew Weiner

    Matthew Weiner on being influenced by style of 70's shows such as The Brady Bunch

    01:03

    All Shows

    Loading Shows...