"Have we made television what it is, or has it made us what we are? It’s both. It’s a mirror of ourselves as a human race and as a species. We're not a perfect race, and television was already reflecting that. And ever since, it has, and should." 

    About This Interview

    In his nearly three-hour interview, Sterling “Red” Quinlan (1916-2007) discusses how he began his career in 1947 at WBKB in Chicago -- where he eventually worked his way up to station manager. He describes the rise of the Chicago School of Television, known for programs like Kukla, Fran & Ollie, Studs' Place, and Garroway at Large. He recounts working with many of Chicago television's talents, including Burr Tillstrom, Studs Terkel, and Dave Garroway. Quinlan recalls his status as the most important independent station manager in the country in the 1940s and '50s, and speaks of working with Leonard Goldenson, Elton Rule, Edward Noble, and many other television executives. He talks of leaving WBKB in 1965, of consulting for WTTW (Chicago’s public television station), and of working with DG Systems in Chicago. He also discusses the many books he's written, including The Merger, Jugger, The Hundred Million Dollar Lunch, and Inside ABC. Roy Leonard conducted the interview on July 20, 1999 in Chicago, IL.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Sterling Quinlan

    Sterling "Red" Quinlan on the Chicago School of Television

    04:22
    Thumbnail of Sterling Quinlan

    Sterling "Red" Quinlan on Kukla, Fran & Ollie

    01:10
    Thumbnail of Sterling Quinlan

    Sterling "Red" Quinlan on his encounters with mob boss Tony Accardo

    03:55
    Thumbnail of Sterling Quinlan

    Sterling "Red" Quinlan on the formation of ABC and on becoming general manager of ABC's Chicago station

    04:42
    Thumbnail of Sterling Quinlan

    Starling "Red" Quinlan on a broadcasting code of ethics

    01:02
    Thumbnail of Sterling Quinlan

    Sterling "Red" Quinlan on the best advice he was ever given

    03:54
    Play Full Interview

    Chapter 1

    On his early life and influences; on his early radio jobs and dealing with the Depression; on early radio programs he listened to; on doing radio in Cleveland

    11:19

    On his experience with World War II; on working in local radio in Cicero, Illinois; on his earliest experiences with television

    10:32

    On his duties in local television; on Kukla, Fran & Ollie

    05:46

    Chapter 2

    On the local television scene and WBKB Chicago in the late '40s; on the establishment of the ABC network; on becoming general manager of ABC's Chicago station; on the programming he wanted to do; on clashing with Leonard H. Goldenson and ABC in New York over various issues

    16:32

    On the creativity of local Chicago television in the '50s; on the local series Home Again; on what made Chicago local programming different in the '50s and the Chicago School of Television

    11:27

    Chapter 3

    On dealing with the mob in Chicago; on working with William Bell and Lee Phillip Bell; on Studs Terkel's show Studs' Place; on Dave Garroway

    14:41

    On the ABC facilities in Chicago in the '50s; on the local news at WBKB in Chicago; on the tensions between WBKB in Chicago and ABC in New York; on leaving ABC

    08:48

    On writing the books Inside ABC and The Merger; on Leonard H. Goldenson and Elton H. Rule

    05:07

    Chapter 4

    On Newton N. Minow's comment, "television is a vast wasteland"; on building the local Chicago station WFLD; on becoming involved with public television

    10:47

    On comparing working in public television to working in commercial television; on woking with the unions; on running up against the Catholic church and on dealing with Chicago politicians; on the then-current state of television news

    11:55

    On the relationships between networks and affiliates; on what made him want to get into television; on his books

    05:59

    Chapter 5

    On career highlights and regrets; on the then-future of public television and on the future of network television; on his mentors

    11:11

    On the best advice he was ever given; on how he'd like to be remembered; on various people he worked with during his career

    17:31

    Chapter 6

    On Jules Herbuveaux; on consulting on starting a television station in Pakistan; on various people he worked with in his career including Studs Terkel, Burr Tillstrom, and Frank Reynolds

    10:51

    On working with Lee Phillip Bell, William Friedkin, Bob Newhart, and Alex Dreier; on a broadcasting code of ethics

    06:06

    On B-roll pictures from his career: of his book, The Merger; of his novel, Jugger; of his book The Hundred Million Dollar Lunch; of his book Inside ABC; of him as a young man; of Oliver Treyz, Jules Barnathan, and Thomas W. Moore; of Elton H. Rule and Leonard H. Goldenson; of his book jacket picture of The Hundred Million Dollar Lunch

    05:22

    Kukla, Fran & Ollie

    Sterling "Red" Quinlan on Kukla, Fran & Ollie

    01:12

    Studs' Place

    Sterling "Red" Quinlan on Studs Terkel's show Studs' Place

    02:46

    'The Idiot Box'

    Sterling "Red" Quinlan on Newton N. Minow's comment, "television is a vast wasteland"

    03:43

    Advice

    Sterling "Red" Quinlan on the best advice he was ever given

    03:54

    Creative Influences and Inspiration

    Sterling "Red" Quinlan on his mentors

    01:14

    Criticism of TV

    Sterling "Red" Quinlan on Newton N. Minow's comment, "television is a vast wasteland"

    03:43

    Historic Events and Social Change

    Sterling "Red" Quinlan on his experience with World War II

    05:29

    Pivotal Career Moments

    Sterling "Red" Quinlan on his mentors

    01:14

    Television Industry

    Sterling "Red" Quinlan on the creativity of local Chicago television in the '50s and on the local series Home Again

    06:57

    Sterling "Red" Quinlan on the Chicago School of Television

    04:22

    Sterling "Red" Quinlan on the ABC facilities in Chicago in the '50s

    01:36

    Sterling "Red" Quinlan on the local news at WBKB in Chicago

    04:24

    Sterling "Red" Quinlan on the tensions between WBKB in Chicago and ABC in New York and on leaving ABC

    02:48

    Sterling "Red" Quinlan on writing the books Inside ABC and The Merger

    03:21

    Sterling "Red" Quinlan on building the local Chicago station WFLD

    02:18

    Sterling "Red" Quinlan on becoming involved with public television

    04:47

    Sterling "Red" Quinlan on comparing working in public television to working in commercial television; on woking with the unions

    05:33

    Sterling "Red" Quinlan on running up against the Catholic church and on dealing with Chicago politicians

    04:21

    Sterling "Red" Quinlan on the then-current state of television news

    02:00

    Sterling "Red" Quinlan on the relationships between networks and affiliates

    01:49

    Sterling "Red" Quinlan on what made him want to get into television and on his books

    04:10

    Sterling "Red" Quinlan on Newton N. Minow's comment, "television is a vast wasteland"

    03:43

    Sterling "Red" Quinlan on the then-future of public television and on the future of network television

    05:07

    Sterling "Red" Quinlan on the best advice he was ever given

    03:54

    Starling "Red" Quinlan on consulting on starting a television station in Pakistan

    06:04

    Starling "Red" Quinlan on a broadcasting code of ethics

    01:02

    TV's Golden Age (1940s & '50s)

    Sterling "Red" Quinlan on the Chicago School of Television

    04:22

    War

    Sterling "Red" Quinlan on his experience with World War II

    05:29

    World War II

    Sterling "Red" Quinlan on his experience with World War II

    05:29

    Executives

    Sterling "Red" Quinlan on the formation of ABC and on becoming general manager of ABC's Chicago station

    04:42

    Sterling "Red" Quinlan on why he was named general manager of ABC's Chicago station

    00:31

    Sterling "Red" Quinlan on building the local Chicago station WFLD

    02:18

    Sterling "Red" Quinlan on the best advice he was ever given

    03:54

    Station Manager

    Sterling "Red" Quinlan on the formation of ABC and on becoming general manager of ABC's Chicago station

    04:42

    Sterling "Red" Quinlan on why he was named general manager of ABC's Chicago station

    00:31

    Sterling "Red" Quinlan on building the local Chicago station WFLD

    02:18

    Sterling "Red" Quinlan on the best advice he was ever given

    03:54

    Television Executive

    Sterling "Red" Quinlan on the best advice he was ever given

    03:54

    Children's Programming

    Sterling "Red" Quinlan on Kukla, Fran & Ollie

    01:12

    Comedy Series

    Sterling "Red" Quinlan on Studs Terkel's show Studs' Place

    02:46

    News and Documentary

    Sterling "Red" Quinlan on the local news at WBKB in Chicago

    04:24

    Sterling "Red" Quinlan on the then-current state of television news

    02:01

    Tony Accardo

    Sterling "Red" Quinlan on his encounters with mob boss Tony Accardo

    03:55

    Steve Allen

    Sterling "Red" Quinlan on Steve Allen's role in the local Chicago series Home Again

    00:33

    Fran Allison

    Sterling "Red" Quinlan on Kukla, Fran & Ollie star Fran Allison

    00:38

    Roone Arledge

    Sterling "Red" Quinlan on working with Roone Arledge

    00:19

    Julie Barnathan

    Sterling "Red" Quinlan on working with Jules Barnathan

    00:16

    Sterling "Red" Quinlan on a photo with Ollie Treyz, Julie Barnathan, and Thomas Moore

    00:53

    Lee Phillip Bell

    Sterling "Red" Quinlan on working with Lee Phillip Bell and on her start as an announcer in Chicago

    04:17

    Sterling "Red" Quinlan on working with Lee Phillip Bell

    00:44

    Alex Dreier

    Sterling "Red" Quinlan on working with Alex Dreier

    01:00

    Jim Duffy

    Sterling "Red" Quinlan on working with Jim Duffy

    00:08

    Tom Duggan

    Sterling "Red" Quinlan on Tom Duggan's contributions to the Chicago School of Television's early talk shows

    02:46

    Sterling "Red" Quinlan on Tom Duggan's associations with the mob

    06:56

    Sterling "Red" Quinlan on working with Tom Duggan

    03:18

    William Friedkin

    Sterling "Red" Quinlan on what he wanted to do in early '50s Chicago television -- a project with director William Friedkin

    05:04

    Sterling "Red" Quinlan on working with William Friedkin

    01:05

    Dave Garroway

    Sterling "Red" Quinlan on Dave Garroway

    00:40

    Leonard H. Goldenson

    Sterling "Red" Quinlan on his relationship with Leonard H. Goldenson and on clashing with him and ABC in New York over various issues

    03:38

    Sterling "Red" Quinlan on the formation of ABC and on becoming general manager of ABC's Chicago station

    04:42

    Sterling "Red" Quinlan on Leonard H. Goldenson and Elton H. Rule

    01:42

    Sterling "Red" Quinlan on working with Leonard H. Goldenson

    00:50

    Sterling "Red" Quinlan on a photo with Elton Rule and Leonard Goldenson

    01:20

    Jules Herbuveaux

    Sterling "Red" Quinlan on working with Jules Herbuveaux

    00:49

    Frances Horwich

    Sterling "Red" Quinlan on working with Frances Horwich of Ding Dong School

    00:40

    Estes Kefauver

    Sterling "Red" Quinlan on clashing with Leonard H. Goldenson and ABC in New York over airing the Kefauver hearings

    00:44

    Martin Luther King, Jr.

    Sterling "Red" Quinlan on running up against the Catholic church on a story about Martin Luther King, Jr. and on dealing with Chicago politicians

    04:21

    Bill McCarter

    Sterling "Red" Quinlan on becoming involved with public television and working with Bill McCarter

    04:47

    Newton N. Minow

    Sterling "Red" Quinlan on Newton N. Minow's comment, "television is a vast wasteland"

    03:42

    Thomas W. Moore

    Sterling "Red" Quinlan on working with Thomas W. Moore

    00:35

    Sterling "Red" Quinlan on a photo with Ollie Treyz, Julie Barnathan, and Thomas Moore

    00:53

    Bob Newhart

    Sterling "Red" Quinlan on working with Bob Newhart

    00:55

    Edward J. Noble

    Sterling "Red" Quinlan on the formation of ABC and on becoming general manager of ABC's Chicago station

    04:42

    Sterling "Red" Quinlan on working with Edward J. Noble

    01:23

    Richard O'Leary

    Sterling "Red" Quinlan on working with Dick O'Leary

    00:32

    James C. Petrillo

    Sterling "Red" Quinlan on his battle with Jimmy Petrillo and the musician's union

    03:11

    Frank Reynolds

    Sterling "Red" Quinlan on working with Frank Reynolds

    00:57

    Elton H. Rule

    Sterling "Red" Quinlan on Leonard H. Goldenson and Elton H. Rule

    01:42

    Sterling "Red" Quinlan on working with Elton H. Rule

    00:24

    Sterling "Red" Quinlan on a photo with Elton Rule and Leonard Goldenson

    01:20

    Theodore Shaker

    Sterling "Red" Quinlan on working with Ted Shaker

    01:42

    Simon Siegel

    Sterling "Red" Quinlan on working with Simon Siegel

    00:35

    Fred Silverman

    Sterling "Red" Quinlan on working with Fred Silverman

    00:18

    Studs Terkel

    Sterling "Red" Quinlan on Studs Terkel's show Studs' Place

    02:47

    Sterling "Red" Quinlan on working with Studs Terkel

    01:27

    Burr Tillstrom

    Sterling "Red" Quinlan on working with Burr Tillstrom

    00:51

    Oliver E. Treyz

    Sterling "Red" Quinlan on working with Oliver E. Treyz

    00:32

    Sterling "Red" Quinlan on a photo with Ollie Treyz, Julie Barnathan, and Thomas Moore

    00:53

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