"My contribution to Saturday Night Live was to say: 'One, let's do a show at 11:30, live sketch comedy, with young people. Two, literally ordering that such a show go on. And three, backing it. That was it. Creatively, it was their show to do."

    About This Interview

    In his three-and-a-half-hour interview, Herbert S. Schlosser (1926-2021) speaks about growing up in Atlantic City, his early interest in television, his experiences during World War II, and his education. He describes his entrée into television through his work as a lawyer at the firm of Phillips, Nizer, Benjamin, & Krim which led to his hiring as general counsel and later COO for California National Productions, an NBC subsidiary that was engaged in the production and syndication of filmed television series (including Bonanza). He talks about how the company was dissolved when the government put an end to network ownership of programming. He describes his work as vice president in charge of business affairs, where he negotiated the deals for all of the network entertainment, sports, and news programming. He speaks about the beginnings of made-for-TV movies that were produced by Universal, under the auspices of Jennings Lang, the first of which were aired on NBC. He describes the deal he made for getting TV movies shown on the network and also for using them as vehicles for series pilots. He discusses his tenure as vice president of programs, West Coast, for which he served from the late 1960s to the early '70s, and speaks of his strengths and interest in developing long-form dramas and variety series. He looks back on the creation of such series as Rowan and Martin's Laugh-In, Emergency!, Sanford and Son, and particularly, Saturday Night Live (a show he launched). Schlosser discusses the period in which NBC began to show color programming completely. He outlines his promotions at NBC culminating in his position as president and COO from 1974-77 and president and CEO from 1977-78. He gives his impressions of NBC notables including stars Bob Hope and Johnny Carson as well as executives General David Sarnoff and Robert Kintner. He then talks about his later work as executive vice president of RCA Corporation (NBC's parent company) including home entertainment technology. Other subjects he discusses include outbidding Roone Arledge for the 1964 Summer Olympics, casting African American performers on television in lead roles, and hiring Henry Kissinger as a consultant for NBC News. Finally, Schlosser speaks about his hand in the creation of the A&E television network. Karen Herman conducted the interview on May 10, 2007 in Santa Monica, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Herbert S. Schlosser

    Herbert S. Schlosser on the genesis of Rowan and Martin's Laugh-In

    05:28
    Thumbnail of Herbert S. Schlosser

    Herbert S. Scholosser on programming NBC in the early '70s, and on having Jack Webb produce Emergency!

    03:44
    Thumbnail of Herbert S. Schlosser

    Herbert S. Schlosser on NBC's relationship with Bob Hope and Johnny Carson

    07:00
    Thumbnail of Herbert S. Schlosser

    Herbert S. Schlosser on how the advent of color impacted NBC's business dealings in the early '60s

    04:53
    Thumbnail of Herbert S. Schlosser

    Herbert S. Schlosser on programming and developing Jesus of Nazareth

    04:28
    Thumbnail of Herbert S. Schlosser

    Herbert S. Schlosser on his involvement in the creation of the A&E cable network, and on the state of cable at the time

    06:20
    Play Full Interview

    Chapter 1

    On his early life and influences; on his studies at Princeton University; on how his studies at Princeton helped prepare him for a career in media, and on meeting his wife Judith

    16:24

    On his first job in television working out deals for merchandising and syndication; on the production and development of Bonanza and on doing major deals for ABC

    12:00

    Chapter 2

    On doing the deal for the syndicated series Danger Is My Business produced by John Wayne; on meeting Grant Tinker, and on moving from syndication to NBC; on Lew Wasserman and Jennings Lang at Universal packaging the first made-for-television movies for NBC, including The Killers

    14:41

    On NBC president Robert E. Kintner, and on making a deal with Universal to use made-for-television moves as series pilots; on how the advent of color impacted NBC's business dealings in the early '60s; on NBC's negotiations with Universal, and on David Sarnoff

    14:37

    Chapter 3

    On David Sarnoff; on negotiating for NBC's broadcast of the Olympics

    10:07

    On Robert E. Kinter and Grant Tinker, and on becoming west coast vice president of programming; on his philosophy of programming; on the genesis of Rowan and Martin's Laugh-In

    18:58

    Chapter 4

    On programming Rowan & Martin's Laugh-In, and on the show being a huge hit for NBC; on programming NBC in the early '70s, and on having Jack Webb produce Emergency!; on programming Sanford and Son, a big hit for NBC, and The Flip Wilson Show

    14:05

    On NBC's relationship with Bob Hope and Johnny Carson; on programming and developing Star Trek; on his role in getting more African-Americans on television with shows like I Spy and Julia

    15:10

    Chapter 5

    On programming Julia, and on African-American representation on television; on the FCC's role in regulating broadcasting; on being promoted to executive vice president of NBC network, and on how the network was structured

    11:03

    On how Saturday Night Live came to be, and on Tomorrow with Tom Snyder; on his role on Saturday Night Live once it started; on Saturday Night Live dealing with NBC standards and practices

    17:29

    Chapter 6

    On Chevy Chase leaving Saturday Night Live after his first year; on his biggest contribution to Saturday Night Live; on his day-to-day duties as president of NBC

    16:01

    On his managerial style as a television executive; on Fred Silverman's tenure at NBC

    11:23

    Chapter 7

    On the news division at NBC; on brining Henry Kissinger to NBC; on programming and developing Jesus of Nazareth

    15:57

    On programming and developing Holocaust; on his legacy at NBC; on the RCA technology that was utilized when he started at NBC, and how it developed over time

    13:40

    Chapter 8

    On his involvement in the creation of the A&E cable network, and on the state of cable at the time; on leaving RCA, and on on serving on the board of the Museum of the Moving Image; on his family

    15:09

    On the extent to which television has lived up to its potential; on advice to an aspiring television executive; on the qualities he looked for when hiring a television executive, and on how he'd like to be remembered

    06:09

    Bob Hope Specials

    Herbert S. Schlosser on NBC's relationship with Bob Hope and Johnny Carson

    07:00

    Bonanza

    Herbert S. Schlosser on the production and development of Bonanza, and on negotiating deals

    02:55

    Danger Is My Business

    Herbert S. Schlosser on doing the deal for the syndicated series Danger Is My Business produced by John Wayne

    04:37

    Emergency!

    Herbert S. Schlosser on programming NBC in the early '70s, and on having Jack Webb produce Emergency!

    03:44

    Flip Wilson Show, The

    Herbert S. Schlosser on programming The Flip Wilson Show, and on other NBC variety shows

    02:58

    Holocaust

    Herbert S. Schlosser on programming and developing Holocaust

    04:01

    Jesus of Nazareth

    Herbert S. Schlosser on programming and developing Jesus of Nazareth

    04:28

    Julia (1968-71)

    Herbert S. Schlosser on programming Julia, and on African-American representation on television

    03:16

    Killers, The

    Herbert S. Schlosser on Lew Wasserman and Jennings Lang at Universal packaging the first made-for-television movies for NBC, including The Killers

    05:56

    Olympics

    Herbert S. Schlosser on NBC's negotiations to broadcast the Olympics in 1964

    05:07

    Rowan & Martin's Laugh-In

    Herbert S. Schlosser on the genesis of Rowan and Martin's Laugh-In

    05:28

    Herbert S. Schlosser on programming Rowan & Martin's Laugh-In, and on the show being a huge hit for NBC

    02:03

    Sanford and Son

    Herbert S. Schlosser on programming Sanford and Son, a big hit for NBC

    05:20

    Saturday Night Live

    Herbert S. Schlosser on how Saturday Night Live came to be, and on Tomorrow with Tom Snyder

    13:07

    Herbert S. Schlosser on his role on Saturday Night Live once it started

    02:02

    Herbert S. Schlosser on Saturday Night Live dealing with NBC standards and practices

    04:25

    Herbert S. Schlosser on Chevy Chase leaving Saturday Night Live after his first year

    02:59

    Herbert S. Schlosser on his biggest contribution to Saturday Night Live, and on the longevity of the show

    01:54

    Star Trek

    Herbert S. Schlosser on programming and developing Star Trek

    05:19

    Tomorrow (1973-82)

    Herbert S. Schlosser on how Saturday Night Live, produced by Lorne Michaels, came to be, and on Tomorrow with Tom Snyder

    13:07

    Tonight Show Starring Johnny Carson, The

    Herbert S. Schlosser on NBC's relationship with Bob Hope and Johnny Carson

    07:00

    Advice

    Herbert S. Schlosser on advice to an aspiring television executive

    01:12

    Censorship / Standards & Practices

    Herbert S. Schlosser on Saturday Night Live dealing with NBC standards and practices

    04:25

    Historic Events and Social Change

    Herbert S. Schlosser on his role in getting more African-Americans on television with shows like I Spy and Julia

    02:51

    Herbert S. Schlosser on programming Julia, and on African-American representation on television

    03:16

    Network Creation

    Herbert S. Schlosser on his involvement in the creation of the A&E cable network, and on the state of cable at the time

    06:20

    Representation on Television

    Herbert S. Schlosser on his role in getting more African-Americans on television with shows like I Spy and Julia

    02:51

    Herbert S. Schlosser on programming Julia, and on African-American representation on television

    03:16

    Technological Innovation

    Herbert S. Schlosser on how the advent of color impacted NBC's business dealings in the early '60s

    04:53

    Herbert S. Schlosser on the RCA technology that was utilized when he started at NBC, and how it developed over time

    08:36

    Television Industry

    Herbert S. Schlosser on NBC's negotiations with Universal, and on David Sarnoff

    03:06

    Herbert S. Schlosser on the FCC's role in regulating broadcasting

    03:29

    Herbert S. Schlosser on Saturday Night Live dealing with NBC standards and practices

    04:25

    Herbert S. Schlosser on his involvement in the creation of the A&E cable network, and on the state of cable at the time

    06:20

    Herbert S. Schlosser on the extent to which television has lived up to its potential

    03:17

    Herbert S. Schlosser on advice to an aspiring television executive

    01:12

    Underrepresented Voices

    Herbert S. Schlosser on his role in getting more African-Americans on television with shows like I Spy and Julia

    02:51

    Herbert S. Schlosser on programming Julia, and on African-American representation on television

    03:16

    Executives

    Herbert S. Schlosser on his philosophy of programming

    02:23

    Herbert S. Schlosser on his day-to-day duties as president of NBC

    11:08

    Herbert S. Schlosser on his managerial style as a television executive

    04:20

    Herbert S. Schlosser on the qualities he looked for when hiring a television executive, and on how he'd like to be remembered

    01:40

    Herbert S. Schlosser on advice to an aspiring television executive

    01:12

    Television Executive

    Herbert S. Schlosser on his philosophy of programming

    02:23

    Herbert S. Schlosser on his day-to-day duties as president of NBC, and on the issues he faced during his tenure

    11:08

    Herbert S. Schlosser on his managerial style as a television executive

    04:20

    Herbert S. Schlosser on the qualities he looked for when hiring a television executive, and on how he'd like to be remembered

    01:40

    Herbert S. Schlosser on advice to an aspiring television executive

    01:12

    Comedy Series

    Herbert S. Scholosser on programming Sanford and Son, a big hit for NBC

    05:20

    Herbert S. Schlosser on programming Julia, and on African-American representation on television

    03:16

    Medical Dramas

    Herbert S. Scholosser on programming NBC in the early '70s, and on having Jack Webb produce Emergency!

    03:44

    Music Shows & Variety Shows/Specials

    Herbert S. Schlosser on the genesis of Rowan and Martin's Laugh-In

    05:28

    Herbert S. Schlosser on programming Rowan & Martin's Laugh-In, and on the show being a huge hit for NBC

    02:03

    Herbert S. Schlosser on programming The Flip Wilson Show, and on other NBC variety shows

    02:58

    Herbert S. Schlosser on Saturday Night Live

    17:32

    News and Documentary

    00:00

    Herbert S. Schlosser on the news division at NBC

    03:04

    Sci-Fi/Supernatural Series

    Herbert S. Schlosser on programming and developing Star Trek

    05:19

    Sports

    Herbert S. Schlosser on NBC's negotiations to broadcast the Olympics in 1964

    05:07

    TV Movies/Miniseries/Dramatic Specials

    Herbert S. Schlosser on Lew Wasserman and Jennings Lang at Universal packaging the first made-for-television movies for NBC, including The Killers

    05:56

    Herbert S. Schlosser on programming and developing Jesus of Nazareth

    04:28

    Herbert S. Schlosser on programming and developing Holocaust

    04:01

    Johnny Carson

    Herbert S. Schlosser on NBC's relationship with Bob Hope and Johnny Carson

    07:00

    Chevy Chase

    Herbert S. Schlosser on Chevy Chase leaving Saturday Night Live after his first year

    02:59

    Bob Hope

    Herbert S. Schlosser on NBC's relationship with Bob Hope and Johnny Carson

    07:00

    Robert E. Kintner

    Herbert S. Schlosser on NBC president Robert E. Kintner, and on making a deal with Universal to use made-for-television moves as series pilots

    06:38

    Herbert S. Schlosser on Robert E. Kinter and Grant Tinker, and on becoming west coast vice president of programming

    11:07

    Henry Kissinger

    Herbert S. Schlosser on brining Henry Kissinger to NBC

    08:26

    Lorne Michaels

    Herbert S. Schlosser on how Saturday Night Live, produced by Lorne Michaels, came to be, and on Tomorrow with Tom Snyder

    13:07

    David Sarnoff

    Herbert S. Schlosser on NBC's negotiations with Universal, and on David Sarnoff

    03:06

    Herbert S. Schlosser on General David Sarnoff

    05:01

    Fred Silverman

    Herbert S. Schlosser on Fred Silverman's tenure at NBC

    07:03

    Grant Tinker

    Herbert S. Schlosser on meeting Grant Tinker, and on moving from syndication to network to NBC

    04:08

    Herbert S. Schlosser on Robert E. Kinter and Grant Tinker, and on becoming west coast vice president of programming

    11:07

    John Wayne

    Herbert S. Schlosser on doing the deal for the syndicated series Danger Is My Business produced by John Wayne

    04:37

    Jack Webb

    Herbert S. Schlosser on programming NBC in the early '70s, and on having Jack Webb produce Emergency!

    03:44

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