"I'm opposed to the idea of networks. I'm opposed to giving them six stations. I'm opposed to the idea that they deserve any stations. We fought the network on every single count."

    About This Interview

    In his two-hour-plus interview, Frederic Ziv (1905-2001) discusses his start in print advertising. He then details the founding of one of the first and largest syndication companies in television history. He talks of the first program he syndicated for radio, The Freshest Thing in Town (for local bakeries), and explains transitioning from radio to television syndication. He recalls how Ziv Television Programs became the leading programming force outside the networks during the 1950s, producing and distributing telefilms for local station use. Among the big hits Ziv outlines: Highway Patrol, Sea Hunt, and Whirlybirds. Karen Herman conducted the interview on October 23, 1998 in Cincinnati, OH.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Frederic Ziv

    Frederic Ziv on syndicating his first program as an independent producer

    03:08
    Thumbnail of Frederic Ziv

    Frederic Ziv on rates for radio and television rights before television took off

    02:13
    Thumbnail of Frederic Ziv

    Frederic Ziv on competition from other television syndicators

    01:11
    Thumbnail of Frederic Ziv

    Frederic Ziv on his recollections of the Hollywood Blacklist

    01:46
    Thumbnail of Frederic Ziv

    Frederic Ziv on network reaction to his television syndication

    01:52
    Play Full Interview

    Chapter 1

    On his early years and influences; on growing up in Cincinnati; on his interest in radio and going to law school; on writing

    11:10

    On working for an advertising agency and starting his own agency; on producing radio programs for sponsors; on syndicating his first program, "The Freshest Thing in Town"

    16:04

    Chapter 2

    On his ad campaigns for syndicated shows; on selling programs to sponsors; on specific programs including Boston Blackie; on buying television rights for radio shows

    11:05

    On the first time he saw television; on the cost of television rights and selecting the half-hour format for TV shows; on how his company was affected by World War II

    09:46

    On Ziv television; on the first TV shows he produced and his competition

    08:12

    Chapter 3

    On the premiere of Cisco Kid, his first original programming for television; on shooting shows in California and the audience who watched Cisco Kid

    10:25

    On his role as President of his company; on how he sold shows; on his recollections of the Hollywood Blacklist

    11:07

    On opening his international division; on forming Economy TV and purchasing a studio

    06:03

    Chapter 4

    On standards he used for the content of his programs; on the beginning of network syndication

    02:31

    On producing Sea Hunt starring blacklisted actor Lloyd Bridges; on producing Bat Masterson starring Gene Barry

    08:32

    On being the father of the action-adventure genre on television; on producing Highway Patrol starring Broderick Crawford

    04:49

    On selling 80 percent of his company to United Artists; on how Hollywood has changed over the years; on teaching at the University of Cincinnati

    04:03

    On writing the book "The Business of Writing"; on his thoughts on network programming and his success in syndication

    08:57

    Chapter 5

    On his thoughts on people with whom he's worked: Guy Lombardo, Lloyd Bridges, and others

    11:01
    00:00

    Bat Masterson

    Frederic Ziv on producing Bat Masterson starring Gene Barry

    02:01

    Cisco Kid, The

    Frederic Ziv on buying the radio and television rights to Cisco Kid

    02:39

    Frederic Ziv on the premiere of Cisco Kid, his first original programming for television

    18:14

    Highway Patrol

    Frederic Ziv on producing Highway Patrol starring Broderick Crawford

    04:17

    Red Skelton Show, The

    Frederic Ziv on syndicating The Red Skelton Show for radio

    00:48

    Sea Hunt

    Frederic Ziv on producing Sea Hunt starring blacklisted actor Lloyd Bridges; on filming underwater

    03:32

    Frederic Ziv on producers on Sea Hunt

    02:58

    Censorship / Standards & Practices

    Frederic Ziv on standards he used for the content of his programs

    01:26

    Historic Events and Social Change

    Frederic Ziv on how his company was affected by World War II

    03:07

    Hollywood Blacklist

    Frederic Ziv on his recollections of the Hollywood Blacklist

    01:46

    Industry Crossroads

    Frederic Ziv on his recollections of the Hollywood Blacklist

    01:46

    Sex & Violence

    Frederic Ziv on criticisms of too much violence on television Westerns

    00:55

    Technological Innovation

    Frederic Ziv on filming shows in color

    00:26

    Television Industry

    Frederic Ziv on rates for radio and television rights before television took off

    02:13

    Frederic Ziv on network reaction to his television syndication

    01:52

    Frederic Ziv on competition from other television syndicators

    01:11

    Frederic Ziv on criticisms of too much violence on television Westerns

    00:55

    Frederic Ziv on international syndication

    02:57

    Frederic Ziv on forming Economy TV and the state of his syndication library in the 1950s

    00:54

    Frederic Ziv on standards he used for the content of his programs

    01:26

    Frederic Ziv on his thoughts on network programming

    01:16

    War

    Frederic Ziv on how his company was affected by World War II

    03:07

    World War II

    Frederic Ziv on how his company was affected by World War II

    03:07

    Executives

    Frederic Ziv on his role as President of his company

    00:49

    Producers

    Frederic Ziv on syndicating his first program as an independent producer

    03:08

    Adventure/Espionage Series

    Frederic Ziv on being the father of the action-adventure genre on television

    00:32

    Cop/Detective/Mystery Series

    Frederic Ziv on producing Highway Patrol starring Broderick Crawford; on problems with Broderick Crawford

    04:17

    Western Series

    Frederic Ziv on the premiere of Cisco Kid, his first original programming for television

    18:14

    Frederic Ziv on producing Bat Masterson starring Gene Barry

    02:01

    Lauren Bacall

    Frederic Ziv on his thoughts on people with whom he's worked - Lauren Bacall

    00:23

    Gene Barry

    Frederic Ziv on producing Bat Masterson starring Gene Barry

    02:01

    Humphrey Bogart

    Frederic Ziv on his thoughts on people with whom he's worked - Humphrey Bogart

    00:43

    Lloyd Bridges

    Frederic Ziv on his recollections of the Hollywood Blacklist

    01:46

    Frederic Ziv on producing Sea Hunt starring blacklisted actor Lloyd Bridges

    03:32

    Frederic Ziv on his thoughts on people with whom he's worked - Lloyd Bridges

    00:29

    Eddie Cantor

    Frederic Ziv on his thoughts on people with whom he's worked - Eddie Cantor

    00:29

    Ronald Colman

    Frederic Ziv on his thoughts on people with whom he's worked - Ronald Colman

    00:19

    Broderick Crawford

    Frederic Ziv on producing Highway Patrol starring Broderick Crawford; on problems with Broderick Crawford

    04:17

    Samuel Goldwyn

    Frederic Ziv on his thoughts on people with whom he's worked - Samuel Goldwyn

    00:53

    Guy Lombardo

    Frederic Ziv on his thoughts on people with whom he's worked - Guy Lombardo

    00:58

    Fred MacMurray

    Frederic Ziv on his thoughts on people with whom he's worked - Fred MacMurray

    00:15

    Red Skelton

    Frederic Ziv on his thoughts on people with whom he's worked - Red Skelton

    00:11

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