In his two-hour-plus interview, Frederic Ziv (1905-2001) discusses his start in print advertising. He then details the founding of one of the first and largest syndication companies in television history. He talks of the first program he syndicated for radio, The Freshest Thing in Town (for local bakeries), and explains transitioning from radio to television syndication. He recalls how Ziv Television Programs became the leading programming force outside the networks during the 1950s, producing and distributing telefilms for local station use. Among the big hits Ziv outlines: Highway Patrol, Sea Hunt, and Whirlybirds. Karen Herman conducted the interview on October 23, 1998 in Cincinnati, OH.