"I think television is basically an entertainment art. If you entertain, within certain parameters, I think then it's at its best. For instance, on Armstrong, my dictum, and everybody agreed, was that we have to entertain first, even if we're doing a drama. If you don't entertain them, they're not going to watch. It doesn't matter how valid your information is."

    About This Interview

    In his four-hour interview, Robert E. Costello (1921-2014) discusses his start at NBC as a production manager on many live shows including Mr. Peepers, on which he worked closely with producer Fred Coe. He talks about how he went on to produce The Armstrong Circle Theater and The Patty Duke Show. He then discusses becoming a producer on the daytime dramas Another World, One Life to Live, and Ryan's Hope, for which he won multiple Emmys. Henry Colman conducted the interview on October 19, 1998 in New York, NY.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Robert E. Costello

    Bob Costello on producing Armstrong Circle Theatre; on the Armstrong Cirlcle Theatre production of "Nightmare in Red" about Communism; on his dealings with McCarthyism and the Blacklist

    25:25
    Thumbnail of Robert E. Costello

    Bob Costello on producing Dark Shadows

    16:28
    Thumbnail of Robert E. Costello

    Bob Costello on producing The Adams Chronicles

    10:14
    Thumbnail of Robert E. Costello

    Bob Costello on directing One Life to Live starting in 1972

    02:29
    Thumbnail of Robert E. Costello

    Bob Costello on producing The Patty Duke Show for a year

    10:02
    Play Full Interview

    Chapter 1

    On his early years, influences, and education; on attending Dartmouth University and then serving in U.S. Armed Forces during World War II; on teaching drama at Yale University

    59:58

    Chapter 2

    On working at a European circus

    07:18

    On returning to New York and starting his career in television; on working on an early broadcast of Your Pet Parade; on becoming a Unit Manager at NBC; on some of the early shows he worked on; on televising President Eisenhower

    52:40

    On working to secure props on the comedy series Mr. Peepers

    44:05

    Chapter 3

    On working on Mr. Peepers; on the cast and crew; on some of the memorable storylines

    29:28

    Chapter 4

    On associate producing the sitcom Bonino; on working on the anthology series Appointment with Adventure; on working on Kukla, Fran and Ollie when they performed in New York; on working on Armstrong Circle Theatre and becoming producer when the show went to an hour format

    59:59

    Chapter 5

    On producing Armstrong Circle Theatre; on the Armstrong Cirlcle Theatre production of "Nightmare in Red" about Communism; on his dealings with McCarthyism and the Blacklist; on working on The Nurses

    59:59

    Chapter 6

    On leaving The Nurses; on the advent of 2-inch videotape; on producing The Patty Duke Show for a year; on working as an art director for Information Management Facility; on producing Dark Shadows

    29:59

    Chapter 7

    On producing Strange Paradise; on producing The Secret Storm; on becoming a director for One Life to Live; on producing The Adams Chronicles for PBS and reuniting with Fred Coe; on producing Ryan's Hope; on producing Another World; on executive producing The Doctors; on becoming a professor at NYU

    59:59

    Chapter 8

    On what makes a good producer; on producing successful daytime series; on television at its best; on television audiences; on how he would like to be remembered

    59:59

    On working with people in the TV industry including: Agnes Nixon, Tad Mosel, Marion Lorne, David Swift, JP Miller, Ethel Winant, Douglas Edwards, Patty Duke, Claire Labine and Paul Mayer, and Fred Coe

    48:30

    Adams Chronicles, The

    Bob Costello on producing The Adams Chronicles

    10:14

    Appointment with Adventure

    Bob Costello on working on Appointment with Adventure

    07:52

    Armstrong Circle Theatre

    Bob Costello on working on Armstrong Circle Theatre and becoming producer when the show went to an hour format

    07:53

    Bob Costello on producing Armstrong Circle Theatre; on the Armstrong Cirlcle Theatre production of "Nightmare in Red" about Communism; on his dealings with McCarthyism and the Blacklist

    25:25

    Bonino

    Bob Costello on associate producing Bonino

    09:44

    Dark Shadows

    Bob Costello on producing Dark Shadows

    16:28

    Doctors, The

    Bob Costello on producing The Doctors (and discusses its eventual demise)

    01:48

    Kukla, Fran & Ollie

    Bob Costello on working on Kukla, Fran and Ollie in New York; on film actors not wanting to appear on television

    03:40

    Mister Peepers

    Bob Costello on working as a property manager on Mr. Peepers

    13:25

    Bob Costello on working in production on Mr. Peepers

    29:28

    Nurses, The

    Bob Costello on working with Herbert Brodkin on The Nurses

    04:04

    One Life to Live

    Bob Costello on directing One Life to Live starting in 1972

    02:29

    Patty Duke Show, The

    Bob Costello on producing The Patty Duke Show for a year

    10:02

    Ryan's Hope

    Bob Costello on becoming a producer of Ryan's Hope in 1975 (to 1978)

    06:20

    Secret Storm, The

    Bob Costello on producing The Secret Storm in its last year

    01:54

    Dwight D. Eisenhower

    NBC Unit Manager Bob Costello on televising President Eisenhower's speeches

    04:55

    Hollywood Blacklist

    Bob Costello on producing Armstrong Circle Theatre; on the Armstrong Cirlcle Theatre production of "Nightmare in Red" about Communism; on his dealings with McCarthyism and the Blacklist

    25:25

    Technological Innovation

    Bob Costello on being a unit manager at NBC when the network was experimenting with color tV

    02:07

    Herbert Brodkin

    Bob Costello on working with Herbert Brodkin on The Nurses

    04:04

    Fred Coe

    Bob Costello on producing The Adams Chronicles

    10:14

    Bob Costello on working as a property manager on Mr. Peepers

    13:25

    Bob Costello on working in production on Mr. Peepers

    29:28

    Wally Cox

    Bob Costello on working in production on Mr. Peepers

    29:28

    Dan Curtis

    Bob Costello on producing Dark Shadows

    16:28

    Patty Duke

    Bob Costello on producing The Patty Duke Show for a year

    10:02

    Agnes Nixon

    Bob Costello on directing One Life to Live starting in 1972

    02:29

    Sidney Sheldon

    Bob Costello on producing The Patty Duke Show for a year

    10:02

    David Susskind

    Bob Costello on working on Armstrong Circle Theatre and becoming producer when the show went to an hour format

    07:53

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