"You have to keep your cool. It's very important when a mistake happens during a show, that you don't stop and start screaming and saying 'who did that or why was that done?' There's enough time after the show to yell or to place blame or whatever else you want to do, but if you start yelling, the whole show can snowball with one mistake after another."

    About This Interview

    In his two-and-a-half-hour interview, Max Schindler (1930-2022) talks about his early years as a cameraman/production manager in 1950's local television. He describes his foray into network television in the 1960s as an associate director on David Brinkley's Journal and speaks of his subsequent transition to director. He talks about news coverage of important events of the day, including the Cuban Missile Crisis, the Civil Rights Movement, and the Vietnam War. He describes directing news coverage in the days after the Kennedy assassination: capturing the images of the president's coffin being placed onto Air Force One and the newly sworn-in Lyndon B. Johnson speaking his first words as president. Schindler recounts covering other 1960's events, including Martin Luther King's "I Have a Dream" speech and the 1968 Democratic National Convention protests. He outlines his two-decade-long association with Meet the Press, which he began in 1965, and shares his preparations for the show and tales of several guests and moderators on the series. He speaks of his work from the 1970s through 2003 covering such events as the Watergate scandal, the returning of the hostages from Iran, and papal visits to the U.S. Finally, Schindler describes his work as a Washington director for the Today show since 1975. Karen Herman conducted the interview on October 13, 2003 in Washington, DC.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Max Schindler

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41
    Thumbnail of Max Schindler

    Max Schindler on directing coverage of the 1968 Democratic Convention in Chicago

    01:59
    Thumbnail of Max Schindler

    Max Schindler on directing the coverage of Watergate and Richard Nixon's relationship with television 

    08:58
    Thumbnail of Max Schindler

    Max Schindler on television's responsibility to the viewer and the biggest story he's covered

    01:48
    Thumbnail of Max Schindler

    Max Schindler on directing coverage of the assassination of Martin Luther King Jr.

    02:03
    Play Full Interview

    Chapter 1

    On his early life and influences; on the first time he saw television; on becoming a cameraman 

    12:29

    On working in local television; on becoming a director at WRC in Washington, DC; on covering the Cuban Missile Crisis for NBC News

    15:30

    Chapter 2

    On directing coverage of the Kennedy assassination for NBC News; on directing the NBC News special American Revolution '63

    15:26

    On the sound byte in American politics; on covering Martin Luther King, Jr; on covering the assassination of Robert F. Kennedy and the craft of directing live news stories

    13:39

    Chapter 3

    On directing coverage of the 1968 Democratic Convention; on directing coverage of the Vietnam War; on how the American Press was looked upon overseas

    15:52

    On his duties as director of Meet the Press; on working with Lawrence E. Spivak, moderator of Meet the Press; on some favorite Meet the Press guests

    12:35

    Chapter 4

    On Meet the Press moderator Bill Monroe and the guests of the show; on covering the space program; on covering the wedding of Trisha Nixon

    16:54

    On directing coverage of Watergate and Richard Nixon's relationship with television; on directing The Huntley-Brinkley Report

    12:25

    Chapter 5

    On directing Today in Washington, DC; on historical events he's covered

    13:55

    On directing coverage of 9/11 for Today; on his involvement with the DGA and public television; on his directing style and the biggest stories he's covered

    14:56

    Chapter 6

    On how technology has influenced the news business; on advice to aspiring news directors

    04:20

    B-roll pictures from his career - on the set of Meet the Press with moderator Lawrence E. Spivak; Lyndon B. Johnson in the Oval Office with Frank Reynolds and Dan Rather; signed picture of King Hussein of Jordan; Richard Nixon and Tricia Nixon Cox on her wedding day; with President Gerald Ford on the set of Meet the Press; with Lawrence E. Spivak in Dallas; with President Jimmy Carter on the set of Meet the Press; in the Oval Office with President Ronald Reagan; on the set of Meet the Press  from Israel; Meet the Press' original logo         

    06:26

    David Brinkley's Journal

    Max Schindler on working as an Associate Director on David Brinkley's Journal

    03:03

    Huntley-Brinkley Report, The

    Max Schindler on directing The Huntley-Brinkley Report

    02:36

    Meet the Press

    Max Schindler on directing Meet the Press moderator Bill Monroe

    01:27

    Max Schindler on guests of Meet the Press

    03:17

    Max Schindler on Meet the Press and the Pentagon Papers

    01:04

    Max Schindler on directing coverage of the 1968 Democratic Convention in Chicago

    01:59

    Max Schindler on directing coverage of the assassination of Martin Luther King, Jr.

    02:03

    Max Schindler on directing coverage of the Vietnam War for NBC News

    07:21

    Max Schindler on how the American press was looked upon overseas

    04:29

    Max Schindler on his duties as director of Meet the Press

    02:08

    Max Schindler on working with Lawrence E. Spivak, moderator of Meet the Press

    02:08

    Max Schindler on the original format of Meet the Press

    02:48

    Max Schindler on the preparation he did to direct Meet the Press

    01:49

    Max Schindler on some favorite Meet the Press guests

    03:42

    Today

    Max Schindler on directing Today from Washington, DC

    04:06

    Max Schindler on dealing with Today's schedule and his family life

    01:05

    9/11

    Max Schindler on directing coverage of the events of September 11, 2001 on Today

    03:47

    Civil Rights Movement

    Max Schindler on directing the NBC News special American Revolution '63

    03:47

    Max Schindler on covering Martin Luther King, Jr.

    01:51

    Max Schindler on directing coverage of the assassination of Martin Luther King, Jr.

    02:03

    Cold War

    Max Schindler on covering the Cuban Missile Crisis for WRC and NBC

    02:59

    Iran Hostage Crisis

    Max Schindler on covering the return of the hostages from Iran in 1981

    02:04

    JFK Assassination and Funeral

    Max Schindler on television's responsibility to the viewer and the biggest story he's covered

    01:48

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41

    Max Schindler on directing the coverage of the aftermath of the Kennedy assassination for NBC News

    02:46

    John F. Kennedy

    Max Schindler on meeting John F. Kennedy in West Virginia during the 1960 Democratic Primary

    03:49

    Max Schindler on covering the Cuban Missile Crisis for WRC and NBC

    02:59

    Max Schindler on television's responsibility to the viewer and the biggest story he's covered

    01:48

    Max Schindler on directing the coverage of the aftermath of the Kennedy assassination for NBC News

    02:46

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41

    Korean War

    Max Schindler on serving in Korea

    01:27

    Lyndon B. Johnson

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41

    Max Schindler on directing coverage of the Vietnam War for NBC News

    07:21

    Richard M. Nixon

    Max Schindler on directing coverage of the wedding of Trisha Nixon and Ed Cox

    05:01

    Max Schindler on directing coverage of Watergate and Richard Nixon's relationship with television 

    08:58

    Technological Innovation

    Max Schindler on how technology has changed the news business since he began his career

    01:44

    Television and the Presidency

    Max Schindler on meeting John F. Kennedy in West Virginia during the 1960 Democratic Primary

    03:49

    Max Schindler on covering the Cuban Missile Crisis for WRC and NBC

    02:59

    Max Schindler on directing coverage of the wedding of Trisha Nixon and Ed Cox

    05:01

    Max Schindler on directing coverage of Watergate and Richard Nixon's relationship with television 

    08:58

    Max Schindler on television's responsibility to the viewer and the biggest story he's covered

    01:48

    Max Schindler on directing the coverage of the aftermath of the Kennedy assassination for NBC News

    02:46

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41

    Max Schindler on directing coverage of the Vietnam War for NBC News

    07:21

    Vietnam War

    Max Schindler on covering the protests of the '60s

    04:00

    Max Schindler on directing coverage of the Vietnam War for NBC News

    07:21

    War

    Max Schindler on covering the protests of the '60s

    04:00

    Max Schindler on directing coverage of the Vietnam War for NBC News

    07:21

    War on Terror

    Max Schindler on how technology has changed the news business since he began his career

    01:44

    Directors

    Max Schindler on his directing style and how he works with his crew and keeps his cool

    04:24

    Max Schindler on the craft of directing for news broadcasts

    01:19

    Max Schindler on his duties as director of Meet the Press

    02:08

    Max Schindler on advice to an aspiring news director

    02:36

    News and Documentary

    Max Schindler on directing Meet the Press

    11:52

    Max Schindler on directing Today from Washington, DC

    05:11

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    11:27

    Max Schindler on directing Meet the Press

    12:35

    Menachem Begin

    Max Schindler on some favorite Meet the Press guests

    03:42

    David Brinkley

    Max Schindler on directing The Huntley-Brinkley Report

    02:30

    Bob Doyle

    Max Schindler on working as an Associate Director on David Brinkley's Journal

    03:04

    Chet Huntley

    Max Schindler on directing The Huntley-Brinkley Report

    02:32

    Lyndon B. Johnson

    Max Schindler on covering Pope Paul VI visiting the United States

    04:27

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41

    John F. Kennedy

    Max Schindler on meeting John F. Kennedy in West Virginia during the 1960 Democratic Primary

    03:39

    Max Schindler on covering the Cuban Missile Crisis for WRC and NBC

    02:59

    Max Schindler on directing the coverage of the Kennedy assassination for NBC News

    08:41

    Max Schindler on directing the coverage of the aftermath of the Kennedy assassination for NBC News

    02:46

    Max Schindler on political figures who were adept at using television and the sound byte

    01:58

    Robert F. Kennedy

    Max Schindler on meeting John F. Kennedy in West Virginia during the 1960 Democratic Primary

    03:39

    Max Schindler on political figures who were adept at using television and the sound byte

    01:58

    Max Schindler on directing the coverage of the assassination of Robert F. Kennedy

    02:31

    Nikita Khrushchev

    Max Schindler on covering the Cuban Missile Crisis for WRC and NBC

    02:59

    Martin Luther King, Jr.

    Max Schindler on directing the NBC News special American Revolution '63

    03:47

    Max Schindler on covering Martin Luther King, Jr.

    01:51

    Max Schindler on directing coverage of the assassination of Martin Luther King, Jr.

    02:03

    Golda Meir

    Max Schindler on some favorite Meet the Press guests

    03:42

    Bill Monroe

    Max Schindler on directing Meet the Press moderator Bill Monroe

    01:27

    Edwin Newman

    Max Schindler on working with Lawrence E. Spivak, moderator of Meet the Press

    02:08

    Richard M. Nixon

    Max Schindler on directing coverage of the wedding of Trisha Nixon and Ed Cox

    05:01

    Max Schindler on directing coverage of Watergate and Richard Nixon's relationship with television 

    08:58

    Lawrence E. Spivak

    Max Schindler on Meet the Press and the Pentagon Papers

    01:04

    Max Schindler on his duties as director of Meet the Press

    02:08

    Max Schindler on working with Lawrence E. Spivak, moderator of Meet the Press

    02:08

    Max Schindler on the original format of Meet the Press

    02:48

    Pope Paul VI

    Max Schindler on covering Pope Paul VI visiting the United States

    04:27

    Ted Yates

    Max Schindler on working as an Associate Director on David Brinkley's Journal

    03:04

    All Interviews

    Loading Interviews...