About
"I think my career achievement is carrying the torch for women in the business. I know I am respected a lot, and I think I helped pave the way for more women. I don't know, I don't think I have a greatest achievement. I think my greatest achievement is I did really good work."
In her three-and-a-half-hour interview, Ruth Engelhardt (1921-2008) vividly describes her over 55-year association with the William Morris Agency. She recalls how she worked her way up from being a secretary to an executive in business affairs by attending night school to earn her law degree. She discusses the structure of William Morris, the key figures in its executive suites, and its important television accounts. She talks about the packaging of television series including The Life of Riley, The Danny Thomas Show, and I Spy. She speaks in great detail about the creation of one of the biggest hits of the 1980s, The Cosby Show. Additionally, Engelhardt talks about contract negotiations, the era of the Hollywood Blacklist, and the 1975 formation of CAA by ex-WMA agents. B-roll consists of photos from Engelhardt's career. Karen Herman conducted the interview on October 9, 2003 in Los Angeles, CA.
Highlights

Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

Ruth Engelhardt on advice to an aspiring agent

Ruth Engelhardt on syndicating The People's Court

Ruth Engelhardt on the early structure of the William Morris Agency, and what the liked about the company

Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry
Full Interview
Chapter 1
On her early life and influences; on moving to Los Angeles; on her early years at the William Morris Agency, and the agency's role in packaging early television shows
On the first time she saw television; on the legal concerns in the early years of television
On packaging the first version of The Life of Riley, starring Jackie Gleason; on how the various departments at William Morris got along and interacted, and how actors regarded television; on packaging I Married Joan, and on learning the business from Ann Rosenthal
Chapter 2
On her mentors and on attending law school while working at William Morris; on packaging The Danny Thomas Show; on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show
On the early structure of the William Morris Agency, and what she liked about the company; on the early competitors of the William Morris Agency, and on working with company head Abe Lastfogel; on the William Morris Agency mailroom, and on her mentor, Samuel Sacks
Chapter 3
On the various offices of William Morris working together, and on the focus on the West Coast operation; on the shift in television from sponsors to networks; on Mary Tyler Moore wanting a raise on The Dick Van Dyke Show, and working with Larry Hagman on Dallas
On actors walking out of shows in order to get raises, and on the issue of piracy of movies and television; on the Hollywood Blacklist; on the Quiz Show Scandals
Chapter 4
On the Quiz Show Scandals, and how they impacted the sponsors; on William Morris' relationship with ABC, and various other studios and networks; on packaging The Mod Squad produced by Aaron Spelling and Danny Thomas
On her sister being an agent at William Morris, and on how she was treated as a woman in the industry; on working on the Writers Guild of America's live agreement of 1958; on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl
On packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show; on packaging Rowan & Martin's Laugh-In
Chapter 5
On the creation and packaging of The Loretta Young Show; on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner
On packaging I Spy for Sheldon Leonard; on the locations of I Spy and on doing business deals with Danny Thomas and Sheldon Leonard; on becoming a vice president at William Morris, and later becoming an agent
Chapter 6
On the formation of CAA, and the comings and goings at William Morris Agency; on being head of business affairs for television at William Morris
On packaging Murphy Brown, My Sister Sam, and other '80s series; on syndicating The People's Court; on her involvement with The Cosby Show
On what it takes to package a show
Chapter 7
On the art of negotiation; on her then-current projects; on advice to an aspiring agent
On various people she's worked with in her career, including Marilyn Monroe
On various people she's worked with in her career, including Bernie Brillstein, Barry Diller, Lou Weiss, Larry Auerbach, George Schlatter, and Berle Adams
Chapter 8
On various people she worked with in her career, including Abe Lastfogel; on the legacy of the William Morris Agency
On the importance of continuing to work; on career achievements and regrets; on how she'd like to be remembered
On b-roll pictures from her career- with Mayor Tom Bradley; with President Gerald R. Ford; at the 50th Anniversary of the USO
Shows
Andy Griffith Show, The
Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl
Bill Dana Show, The
Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show
Cosby Show, The
Ruth Engelhardt on her involvement with The Cosby Show
Dallas
Ruth Engelhardt on working with Larry Hagman on Dallas
Danny Thomas Show, The aka Make Room for Daddy
Ruth Engelhardt on packaging The Danny Thomas Show
Dick Van Dyke Show, The
Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show
Ruth Engelhardt on Mary Tyler Moore wanting a raise on The Dick Van Dyke Show
Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl
Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner
Four Star Playhouse
Ruth Engelhardt on the packaging of Four Star Playhouse
Gomer Pyle - USMC
Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show
I Married Joan
Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal
I Spy
Ruth Engelhardt on packaging I Spy for Sheldon Leonard
Ruth Engelhardt on the locations of I Spy and on doing business deals with Danny Thomas and Sheldon Leonard
Life of Riley, The
Ruth Engelhardt on packaging the first version of The Life of Riley, starring Jackie Gleason
Loretta Young Show, The
Ruth Engelhardt on the creation and packaging of The Loretta Young Show
Mayberry R.F.D.
Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show
Mod Squad, The
Ruth Engelhardt on packaging The Mod Squad produced by Aaron Spelling and Danny Thomas
Murphy Brown
Ruth Engelhardt on packaging Murphy Brown, My Sister Sam, and other '80s series
My Sister Sam
Ruth Engelhardt on packaging Murphy Brown and My Sister Sam, and other '80s series
New Dick Van Dyke Show, The
Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show
People's Court, The
Ruth Engelhardt on syndicating The People's Court
Rowan & Martin's Laugh-In
Ruth Engelhardt on packaging Rowan & Martin's Laugh-In
That Girl
Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl
Topics
Advice
Ruth Engelhardt on advice to an aspiring agent
Creative Influences and Inspiration
Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal
Ruth Engelhardt on her mentors and on attending law school while at William Morris
Historic Events and Social Change
Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry
Hollywood Blacklist
Ruth Engelhardt on the Hollywood Blacklist
Industry Crossroads
Ruth Engelhardt on the Hollywood Blacklist
Ruth Engelhardt on the Quiz Show Scandals
Ruth Engelhardt on the Quiz Show Scandals, and how they impacted the sponsors
Pivotal Career Moments
Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal
Ruth Engelhardt on her mentors and on attending law school while at William Morris
Quiz Show Scandals
Ruth Engelhardt on the Quiz Show Scandals
Ruth Engelhardt on the Quiz Show Scandals, and how they impacted the sponsors
Representation on Television
Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry
Television Industry
Ruth Engelhardt on how the various departments at William Morris got along and interacted, and how actors regarded television
Ruth Engelhardt on her mentors and on attending law school while at William Morris
Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show
Ruth Engelhardt on the early structure of the William Morris Agency, and what she liked about the company
Ruth Engelhardt on the early competitors of the William Morris Agency, and on working with company head Abe Lastfogel
Ruth Engelhardt on the William Morris Agency mailroom, and on her mentor, Samuel Sacks
Ruth Engelhardt on the various offices of William Morris working together, and on the focus on the West Coast operation
Ruth Engelhardt on the shift in television from sponsors to networks
Ruth Engelhardt on actors walking out of shows in order to get raises, and on the issue of piracy of movies and television
Ruth Engelhardt on the Hollywood Blacklist
Ruth Engelhardt on the Quiz Show Scandals
Ruth Engelhardt on the Quiz Show Scandals, and how they impacted the sponsors
Ruth Engelhardt on William Morris' relationship with ABC, and various other studios and networks
Ruth Engelhardt on working on the Writers Guild of America's live agreement of 1958
Ruth Engelhardt on becoming a vice president at William Morris, and later becoming an agent
Ruth Engelhardt on the formation of CAA, and the comings and goings at William Morris Agency
Ruth Engelhardt on being head of business affairs for television at William Morris
Ruth Engelhardt on advice to an aspiring agent
Ruth Engelhardt on the legacy of the William Morris Agency
Women
Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry
Professions
Agent
Ruth Engelhardt on the art of negotiation
Ruth Engelhardt on advice to an aspiring agent
Attorney
Ruth Engelhardt on what it takes to package a show
Representatives
Ruth Engelhardt on what it takes to package a show
Ruth Engelhardt on the art of negotiation
Ruth Engelhardt on advice to an aspiring agent
Genres
Adventure/Espionage Series
Ruth Engelhardt on packaging I Spy for Sheldon Leonard
Classic Anthology Series
Ruth Engelhardt on the creation and packaging of The Loretta Young Show
Ruth Engelhardt on the packaging of Four Star Playhouse
Comedy Series
Ruth Engelhardt on packaging the first version of The Life of Riley, starring Jackie Gleason
Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal
Ruth Engelhardt on packaging The Danny Thomas Show
Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show
Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl
Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show
Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner
Ruth Engelhardt on packaging Murphy Brown, My Sister Sam, and other '80s series
Ruth Engelhardt on her involvement with The Cosby Show
Cop/Detective/Mystery Series
Ruth Engelhardt on packaging The Mod Squad produced by Aaron Spelling and Danny Thomas
Music Shows & Variety Shows/Specials
Ruth Engelhardt on packaging Rowan & Martin's Laugh-In
Reality TV
Ruth Engelhardt on syndicating The People's Court
People
Berle Adams
Ruth Engelhardt on various people she's worked with in her career: Berle Adams
Larry Auerbach
Ruth Engelhardt on various people she's worked with in her career: Larry Auerbach
Bernie Brillstein
Ruth Engelhardt on various people she's worked with in her career: Bernie Brillstein
Barry Diller
Ruth Engelhardt on various people she's worked with in her career: Barry Diller
Larry Hagman
Ruth Engelhardt on working with Larry Hagman on Dallas
Abe Lastfogel
Ruth Engelhardt on the early competitors of the William Morris Agency, and on working with company head Abe Lastfogel
Ruth Engelhardt on various people she worked with in her career: Abe Lastfogel
Sheldon Leonard
Ruth Engelhardt on packaging I Spy for Sheldon Leonard and Danny Thomas
Marilyn Monroe
Ruth Engelhardt on various people she's worked with in her career: Marilyn Monroe
Mary Tyler Moore
Ruth Engelhardt on Mary Tyler Moore wanting a raise on The Dick Van Dyke Show
Carl Reiner
Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner
George Schlatter
Ruth Engelhardt on various people she's worked with in her career: George Schlatter
Danny Thomas
Ruth Engelhardt on packaging I Spy for Sheldon Leonard and Danny Thomas
Dick Van Dyke
Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner
Lou Weiss
Ruth Engelhardt on various people she's worked with in her career: Lou Weiss
Loretta Young
Ruth Engelhardt on the creation and packaging of The Loretta Young Show