"I think my career achievement is carrying the torch for women in the business. I know I am respected a lot, and I think I helped pave the way for more women. I don't know, I don't think I have a greatest achievement. I think my greatest achievement is I did really good work." 

    About This Interview

    In her three-and-a-half-hour interview, Ruth Engelhardt (1921-2008) vividly describes her over 55-year association with the William Morris Agency. She recalls how she worked her way up from being a secretary to an executive in business affairs by attending night school to earn her law degree. She discusses the structure of William Morris, the key figures in its executive suites, and its important television accounts. She talks about the packaging of television series including The Life of Riley, The Danny Thomas Show, and I Spy. She speaks in great detail about the creation of one of the biggest hits of the 1980s, The Cosby Show. Additionally, Engelhardt talks about contract negotiations, the era of the Hollywood Blacklist, and the 1975 formation of CAA by ex-WMA agents. B-roll consists of photos from Engelhardt's career. Karen Herman conducted the interview on October 9, 2003 in Los Angeles, CA.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Ruth Engelhardt

    Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

    06:09
    Thumbnail of Ruth Engelhardt

    Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

    05:38
    Thumbnail of Ruth Engelhardt

    Ruth Engelhardt on advice to an aspiring agent

    01:42
    Thumbnail of Ruth Engelhardt

    Ruth Engelhardt on syndicating The People's Court

    04:38
    Thumbnail of Ruth Engelhardt

    Ruth Engelhardt on the early structure of the William Morris Agency, and what the liked about the company

    05:21
    Thumbnail of Ruth Engelhardt

    Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry

    14:25
    Play Full Interview

    Chapter 1

    On her early life and influences; on moving to Los Angeles; on her early years at the William Morris Agency, and the agency's role in packaging early television shows

    15:09

    On the first time she saw television; on the legal concerns in the early years of television

    05:17

    On packaging the first version of The Life of Riley, starring Jackie Gleason; on how the various departments at William Morris got along and interacted, and how actors regarded television; on packaging I Married Joan, and on learning the business from Ann Rosenthal

    09:01

    Chapter 2

    On her mentors and on attending law school while working at William Morris; on packaging The Danny Thomas Show; on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

    16:34

    On the early structure of the William Morris Agency, and what she liked about the company; on the early competitors of the William Morris Agency, and on working with company head Abe Lastfogel; on the William Morris Agency mailroom, and on her mentor, Samuel Sacks

    12:03

    Chapter 3

    On the various offices of William Morris working together, and on the focus on the West Coast operation; on the shift in television from sponsors to networks; on Mary Tyler Moore wanting a raise on The Dick Van Dyke Show, and working with Larry Hagman on Dallas

    13:10

    On actors walking out of shows in order to get raises, and on the issue of piracy of movies and television; on the Hollywood Blacklist; on the Quiz Show Scandals

    17:01

    Chapter 4

    On the Quiz Show Scandals, and how they impacted the sponsors; on William Morris' relationship with ABC, and various other studios and networks; on packaging The Mod Squad produced by Aaron Spelling and Danny Thomas

    09:41

    On her sister being an agent at William Morris, and on how she was treated as a woman in the industry; on working on the Writers Guild of America's live agreement of 1958; on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

    12:49

    On packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show; on packaging Rowan & Martin's Laugh-In

    05:49

    Chapter 5

    On the creation and packaging of The Loretta Young Show; on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner

    11:19

    On packaging I Spy for Sheldon Leonard; on the locations of I Spy and on doing business deals with Danny Thomas and Sheldon Leonard; on becoming a vice president at William Morris, and later becoming an agent

    17:37

    Chapter 6

    On the formation of CAA, and the comings and goings at William Morris Agency; on being head of business affairs for television at William Morris

    07:45

    On packaging Murphy Brown, My Sister Sam, and other '80s series; on syndicating The People's Court; on her involvement with The Cosby Show

    15:50

    On what it takes to package a show

    06:38

    Chapter 7

    On the art of negotiation; on her then-current projects; on advice to an aspiring agent

    10:45

    On various people she's worked with in her career, including Marilyn Monroe

    12:40

    On various people she's worked with in her career, including Bernie Brillstein, Barry Diller, Lou Weiss, Larry Auerbach, George Schlatter, and Berle Adams

    04:49

    Chapter 8

    On various people she worked with in her career, including Abe Lastfogel; on the legacy of the William Morris Agency

    05:39

    On the importance of continuing to work; on career achievements and regrets; on how she'd like to be remembered

    05:26

    On b-roll pictures from her career- with Mayor Tom Bradley; with President Gerald R. Ford; at the 50th Anniversary of the USO

    02:44

    Andy Griffith Show, The

    Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

    06:09

    Bill Dana Show, The

    Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show

    03:00

    Cosby Show, The

    Ruth Engelhardt on her involvement with The Cosby Show

    05:47

    Dallas

    Ruth Engelhardt on working with Larry Hagman on Dallas

    02:35

    Danny Thomas Show, The aka Make Room for Daddy

    Ruth Engelhardt on packaging The Danny Thomas Show

    03:43

    Dick Van Dyke Show, The

    Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

    05:38

    Ruth Engelhardt on Mary Tyler Moore wanting a raise on The Dick Van Dyke Show

    00:56

    Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

    06:09

    Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner

    03:23

    Four Star Playhouse

    Ruth Engelhardt on the packaging of Four Star Playhouse

    02:58

    Gomer Pyle - USMC

    Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show

    02:53

    I Married Joan

    Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal

    02:21

    I Spy

    Ruth Engelhardt on packaging I Spy for Sheldon Leonard

    07:26

    Ruth Engelhardt on the locations of I Spy and on doing business deals with Danny Thomas and Sheldon Leonard

    05:40

    Life of Riley, The

    Ruth Engelhardt on packaging the first version of The Life of Riley, starring Jackie Gleason

    03:44

    Loretta Young Show, The

    Ruth Engelhardt on the creation and packaging of The Loretta Young Show

    04:58

    Mayberry R.F.D.

    Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show

    03:00

    Mod Squad, The

    Ruth Engelhardt on packaging The Mod Squad produced by Aaron Spelling and Danny Thomas

    03:29

    Murphy Brown

    Ruth Engelhardt on packaging Murphy Brown, My Sister Sam, and other '80s series

    04:23

    My Sister Sam

    Ruth Engelhardt on packaging Murphy Brown and My Sister Sam, and other '80s series

    04:23

    New Dick Van Dyke Show, The

    Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

    05:38

    People's Court, The

    Ruth Engelhardt on syndicating The People's Court

    04:38

    Rowan & Martin's Laugh-In

    Ruth Engelhardt on packaging Rowan & Martin's Laugh-In

    02:49

    That Girl

    Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

    06:09

    Advice

    Ruth Engelhardt on advice to an aspiring agent

    01:42

    Creative Influences and Inspiration

    Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal

    02:18

    Ruth Engelhardt on her mentors and on attending law school while at William Morris

    07:11

    Historic Events and Social Change

    Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry

    04:25

    Hollywood Blacklist

    Ruth Engelhardt on the Hollywood Blacklist

    10:05

    Industry Crossroads

    Ruth Engelhardt on the Hollywood Blacklist

    10:05

    Ruth Engelhardt on the Quiz Show Scandals

    01:27

    Ruth Engelhardt on the Quiz Show Scandals, and how they impacted the sponsors

    02:42

    Pivotal Career Moments

    Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal

    02:23

    Ruth Engelhardt on her mentors and on attending law school while at William Morris

    07:11

    Quiz Show Scandals

    Ruth Engelhardt on the Quiz Show Scandals

    01:27

    Ruth Engelhardt on the Quiz Show Scandals, and how they impacted the sponsors

    02:43

    Representation on Television

    Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry

    04:25

    Television Industry

    Ruth Engelhardt on how the various departments at William Morris got along and interacted, and how actors regarded television

    02:37

    Ruth Engelhardt on her mentors and on attending law school while at William Morris

    07:11

    Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

    05:39

    Ruth Engelhardt on the early structure of the William Morris Agency, and what she liked about the company

    05:21

    Ruth Engelhardt on the early competitors of the William Morris Agency, and on working with company head Abe Lastfogel

    04:07

    Ruth Engelhardt on the William Morris Agency mailroom, and on her mentor, Samuel Sacks

    02:32

    Ruth Engelhardt on the various offices of William Morris working together, and on the focus on the West Coast operation

    05:02

    Ruth Engelhardt on the shift in television from sponsors to networks

    04:23

    Ruth Engelhardt on actors walking out of shows in order to get raises, and on the issue of piracy of movies and television

    04:08

    Ruth Engelhardt on the Hollywood Blacklist

    10:05

    Ruth Engelhardt on the Quiz Show Scandals

    01:27

    Ruth Engelhardt on the Quiz Show Scandals, and how they impacted the sponsors

    02:42

    Ruth Engelhardt on William Morris' relationship with ABC, and various other studios and networks

    03:26

    Ruth Engelhardt on working on the Writers Guild of America's live agreement of 1958

    02:15

    Ruth Engelhardt on becoming a vice president at William Morris, and later becoming an agent

    04:30

    Ruth Engelhardt on the formation of CAA, and the comings and goings at William Morris Agency

    05:07

    Ruth Engelhardt on being head of business affairs for television at William Morris

    02:38

    Ruth Engelhardt on advice to an aspiring agent

    01:42

    Ruth Engelhardt on the legacy of the William Morris Agency

    04:03

    Women

    Ruth Engelhardt on her sister being an agent at William Morris, and on how she was treated as a woman in the industry

    04:25

    Agent

    Ruth Engelhardt on the art of negotiation

    06:00

    Ruth Engelhardt on advice to an aspiring agent

    01:42

    Attorney

    Ruth Engelhardt on what it takes to package a show

    07:38

    Representatives

    Ruth Engelhardt on what it takes to package a show

    07:38

    Ruth Engelhardt on the art of negotiation

    06:00

    Ruth Engelhardt on advice to an aspiring agent

    01:42

    Adventure/Espionage Series

    Ruth Engelhardt on packaging I Spy for Sheldon Leonard

    13:07

    Classic Anthology Series

    Ruth Engelhardt on the creation and packaging of The Loretta Young Show

    04:58

    Ruth Engelhardt on the packaging of Four Star Playhouse

    02:48

    Comedy Series

    Ruth Engelhardt on packaging the first version of The Life of Riley, starring Jackie Gleason

    03:44

    Ruth Engelhardt on packaging I Married Joan, and on learning the business from Ann Rosenthal

    02:21

    Ruth Engelhardt on packaging The Danny Thomas Show

    03:43

    Ruth Engelhardt on the role of the advertiser in the early days of packaging television shows, and on controversy over The Dick Van Dyke Show and The New Dick Van Dyke Show

    05:39

    Ruth Engelhardt on packaging The Andy Griffith Show and The Dick Van Dyke Show, and That Girl

    06:09

    Ruth Engelhardt on packaging Gomer Pyle - USMC, Mayberry R.F.D. and The Bill Dana Show

    02:53

    Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner

    03:23

    Ruth Engelhardt on packaging Murphy Brown, My Sister Sam, and other '80s series

    04:23

    Ruth Engelhardt on her involvement with The Cosby Show

    05:47

    Cop/Detective/Mystery Series

    Ruth Engelhardt on packaging The Mod Squad produced by Aaron Spelling and Danny Thomas

    03:29

    Music Shows & Variety Shows/Specials

    Ruth Engelhardt on packaging Rowan & Martin's Laugh-In

    02:49

    Reality TV

    Ruth Engelhardt on syndicating The People's Court

    04:38

    Berle Adams

    Ruth Engelhardt on various people she's worked with in her career: Berle Adams

    00:29

    Larry Auerbach

    Ruth Engelhardt on various people she's worked with in her career: Larry Auerbach

    00:19

    Bernie Brillstein

    Ruth Engelhardt on various people she's worked with in her career: Bernie Brillstein

    00:31

    Barry Diller

    Ruth Engelhardt on various people she's worked with in her career: Barry Diller

    00:23

    Larry Hagman

    Ruth Engelhardt on working with Larry Hagman on Dallas

    02:35

    Abe Lastfogel

    Ruth Engelhardt on the early competitors of the William Morris Agency, and on working with company head Abe Lastfogel

    04:07

    Ruth Engelhardt on various people she worked with in her career: Abe Lastfogel

    00:40

    Sheldon Leonard

    Ruth Engelhardt on packaging I Spy for Sheldon Leonard and Danny Thomas

    13:07

    Marilyn Monroe

    Ruth Engelhardt on various people she's worked with in her career: Marilyn Monroe

    00:53

    Mary Tyler Moore

    Ruth Engelhardt on Mary Tyler Moore wanting a raise on The Dick Van Dyke Show

    01:08

    Carl Reiner

    Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner

    03:23

    George Schlatter

    Ruth Engelhardt on various people she's worked with in her career: George Schlatter

    00:26

    Danny Thomas

    Ruth Engelhardt on packaging I Spy for Sheldon Leonard and Danny Thomas

    13:07

    Dick Van Dyke

    Ruth Engelhardt on the continued popularity of The Dick Van Dyke Show, and on working with Carl Reiner

    03:23

    Lou Weiss

    Ruth Engelhardt on various people she's worked with in her career: Lou Weiss

    00:14

    Loretta Young

    Ruth Engelhardt on the creation and packaging of The Loretta Young Show

    04:57

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