About
"I don’t think having programming directed by millions of people at home emailing is a way to create any artistry. Most of the fine arts historically have been done by the uniqueness of one person’s vision."
In his three-hour interview, Jac Venza (1926-2024) talks about his early years and moving to New York City for a career in theater. He describes going to work for CBS in the Art Department for shows like Wonderful Town, Mama, The Blue Angel and Twenty-Four Hours in a Woman’s Life. He chronicles the creation of NET (National Education Television, the forerunner of PBS) and recalls shepherding new programs like NET Playhouse, as well as acquiring programming from the BBC in the United Kingdom. He recounts NET getting folded into PBS, where he produced several series, including Masterpiece Theatre, The Adams Chronicles, Great Performances, Live from Lincoln Center, and American Masters. Venza discusses winning Emmy awards for the Great Performances productions of "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House," and for producing the first hour of the Tony Awards broadcast for several years. He concludes with remarks about the then-current state of PBS and offers advice to aspiring television producers. Daisy Pommer conducted the interview on June 29, 2009 in New York, NY.
Highlights

Jac Venza on the creation of American Masters

Jac Venza on re-designing the news set for CBS news

Jac Venza on the creation of NET Playhouse and on acquiring BBC programs for the show

Jac Venza on the creation of Great Performances

Jac Venza on developing new techniques for filming dance on Great Performances: Dance in America

Jac Venza on advice to an aspiring television producer
Full Interview
Chapter 1
On his early life and influences; on getting into design for theater after he finished high school; on moving to New York
On his first job in television at CBS; on working on shows like Mama and on what he learned in those early years at CBS; on doing production design for several shows including Wonderful Town and The Blue Angel; on the Hollywood Blacklist; on Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn
On re-designing the news set for CBS news; on producing Adventure
On working on a "History of Television" exhibit at MOMA; on producing the local Boston series A Time to Dance
Chapter 2
On helping to create NET (National Education Television - the forerunner of PBS); on producing dance documentaries for NET and on working with George Balanchine; on the creation of NET Playhouse and on acquiring BBC programming for the show
On some of the early memorable NET Playhouse productions, including "The Journey of the Fifth Horse" starring Dustin Hoffman; on the fate of NET after the Public Broadcasting Act was passed; on the creation of Masterpiece Theatre and Theatre in America
On PBS' early cinema programming, including shows on the history of cinema and foreign films; on The Adams Chronicles
On the creation of Great Performances; on the logistics of getting cameras, lights, and sound equipment in theaters to tape Great Performances; on sponsorship by Exxon and Texaco; on programming and choosing plays for Great Performances
Chapter 3
On the challenges of making a stage performance compelling for television audiences on shows like Great Performances; on bringing George Balanchine's ballet to the Grand Ole Opry on Great Performances: Dance in America; on tracing the history of dance on Great Performances: Dance in America
On making opera more palatable to modern audiences on shows like Live from Lincoln Center; on his role as producer of Great Performances; on commissioning new operas like "Nixon in China" by John Adams for Great Performances; on corporate sponsorships
On the creation of American Masters; on becoming director of culture and arts programs at PBS; on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy); on the qualities that make a good producer; on bringing musical theater productions from Stephen Sondheim and Andrew Lloyd Webber to Great Performances
On awards he's won throughout his career; on executive producing the first hour of the Tony Awards
On executive producing City Arts; on executive producing Broadway: The American Musical, his final project; on advice to an aspiring television producer
Shows
Adams Chronicles, The
Jac Venza on The Adams Chronicles, created by Virginia Kassel
Adventure
Jac Venza on producing Adventure
American Masters
Jac Venza on the creation of American Masters
Big Record, The
Jac Venza on production design for The Big Record
Blue Angel, The
Jac Venza on becoming an associate producer on The Blue Angel and learning the ins and outs of directing live television
Broadway: The American Musical
Jac Venza on executive producing Broadway: The American Musical -- his final project -- created by Michael Kantor
CBS Evening News with Walter Cronkite
Jac Venza on re-designing the news set for CBS news
City Arts
Jac Venza on executive producing City Arts
Emmy Awards, The (Primetime and Daytime)
Jac Venza on awards in his career, including the Emmy
Great Performances
Jac Venza on the creation of Great Performances
Jac Venza on the logistics of getting cameras, lights, and sound equipment in theaters to tape Great Performances; on sponsorship by Exxon and Texaco
Jac Venza on programming and choosing plays for Great Performances
Jac Venza on the challenges of making a stage performance compelling for television audiences on shows like Great Performances
Jac Venza on developing new techniques for filming dance on Great Performances: Dance in America
Jac Venza on bringing George Balanchine's ballet to the Grand Ole Opry on Great Performances: Dance in America
Jac Venza on tracing the history of dance on Great Performances: Dance in America
Jac Venza on his role as producer of Great Performances
Jac Venza on commissioning new operas like "Nixon in China" by John Adams for Great Performances
Jac Venza on dealing with corporate sponsorship for Great Performances
Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy)
Jac Venza on bringing musical theater productions by Stephen Sondheim and Andrew Lloyd Webber to Great Performances
Live from Lincoln Center
Jac Venza on making opera more palatable to modern audiences on shows like Live from Lincoln Center
Mama
Jac Venza on working on shows like Mama and on what he learned in those early years at CBS
Masterpiece Theatre
Jac Venza on the creation of Masterpiece Theatre
Music '55
Jac Venza on his work on Music '55
NET Playhouse
Jac Venza on the creation of NET Playhouse and on acquiring BBC programs for the show
Jac Venza on some of the early memorable NET Playhouse proudctions, including "The Journey of the Fifth Horse" starring Dustin Hoffman
Theatre in America
Jac Venza on the creation of Theatre in America -- based out of a concern for only having British programming on Masterpiece Theatre
Tony Awards
Jac Venza on executive producing the first hour of the Tony Awards
Twenty-Four Hours in a Woman's Life
Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn
Wonderful Town, U.S.A.
Jac Venza on production design for Wonderful Town starring Rosalind Russell
Topics
Advertising and Sponsorship
Jac Venza on sponsorship for Masterpiece Theatre and Great Performances
Advice
Jac Venza on advice to an aspiring television producer
Emmy Awards
Jac Venza on awards in his career, including the Emmy
Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances, for which he won an Emmy
Hollywood Blacklist
Jac Venza on the Hollywood Blacklist
Industry Crossroads
Jac Venza on the Hollywood Blacklist
Network Creation
Jac Venza on PBS' early cinema programming, including shows on the history of cinema and foreign films
Television Industry
Jac Venza on the Hollywood Blacklist
Jac Venza on the fate of NET after the Public Broadcasting Act was passed
Jac Venza on PBS' early cinema programming, including shows on the history of cinema and foreign films
Jac Venza on sponsorship for Masterpiece Theatre and Great Performances
Jac Venza on becoming director of culture and arts programs at PBS
Jac Venza on the biggest challenges facing PBS
Jac Venza on advice to an aspiring television producer
Professions
Designers
Jac Venza on re-designing the news set for CBS news
Executives
Jac Venza on becoming director of culture and arts programs at PBS
Producers
Jac Venza on helping to create NET (National Education Television, the forerunner of PBS)
Jac Venza on the qualities that make a good producer
Jac Venza on advice to an aspiring television producer
Production Designer
Jac Venza on re-designing the news set for CBS news
Television Executive
Jac Venza on becoming director of culture and arts programs at PBS
Genres
Awards Shows
Jac Venza on executive producing the first hour of the Tony Awards
Classic Anthology Series
Jac Venza on the creation of NET Playhouse and on acquiring BBC programs for the show
Jac Venza on the creation of Masterpiece Theatre and Theatre in America
Jac Venza on the creation of and programming for Great Performances
Jac Venza on Great Performances and Great Performances: Dance in America
Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy), and bringing musical theater productions by Stephen Sondheim and Andrew Lloyd Webber to Great Performances
Comedy Series
Jac Venza on working on shows like Mama and on what he learned in those early years at CBS
Music Shows & Variety Shows/Specials
Jac Venza on production design for The Big Record
Jac Venza on becoming an associate producer on The Blue Angel and learning the ins and outs of directing live television
Jac Venza on his work on Music '55
News and Documentary
Jac Venza on producing Adventure
Jac Venza on re-designing the news set for CBS news
Jac Venza on the creation of American Masters
Jac Venza on executive producing City Arts
Jac Venza on executive producing Broadway: The American Musical, his final project
TV Movies/Miniseries/Dramatic Specials
Jac Venza on production design for Wonderful Town starring Rosalind Russell
Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn
Jac Venza on The Adams Chronicles
People
George Balanchine
Jac Venza on producing dance documentaries for NET and on working with George Balanchine
Jac Venza on bringing George Balanchine's ballet to the Grand Ole Opry on Great Performances: Dance in America
Ingrid Bergman
Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn
Michael Kantor
Jac Venza on executive producing Broadway: The American Musical -- his final project -- created by Michael Kantor
Virginia Kassel
Jac Venza on The Adams Chronicles, created by Virginia Kassel
Itzhak Perlman
Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy)
Rip Torn
Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn