"I don’t think having programming directed by millions of people at home emailing is a way to create any artistry. Most of the fine arts historically have been done by the uniqueness of one person’s vision."

    About This Interview

    In his three-hour interview, Jac Venza (1926-2024) talks about his early years and moving to New York City for a career in theater. He describes going to work for CBS in the Art Department for shows like Wonderful Town, Mama, The Blue Angel and Twenty-Four Hours in a Woman’s Life. He chronicles the creation of NET (National Education Television, the forerunner of PBS) and recalls shepherding new programs like NET Playhouse, as well as acquiring programming from the BBC in the United Kingdom. He recounts NET getting folded into PBS, where he produced several series, including Masterpiece Theatre, The Adams Chronicles, Great Performances, Live from Lincoln Center, and American Masters. Venza discusses winning Emmy awards for the Great Performances productions of "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House," and for producing the first hour of the Tony Awards broadcast for several years. He concludes with remarks about the then-current state of PBS and offers advice to aspiring television producers. Daisy Pommer conducted the interview on June 29, 2009 in New York, NY.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Jac Venza

    Jac Venza on the creation of American Masters

    02:51
    Thumbnail of Jac Venza

    Jac Venza on re-designing the news set for CBS news

    02:23
    Thumbnail of Jac Venza

    Jac Venza on the creation of NET Playhouse and on acquiring BBC programs for the show

    05:13
    Thumbnail of Jac Venza

    Jac Venza on the creation of Great Performances

    05:48
    Thumbnail of Jac Venza

    Jac Venza on developing new techniques for filming dance on Great Performances: Dance in America

    02:32
    Thumbnail of Jac Venza

    Jac Venza on advice to an aspiring television producer

    01:02
    Play Full Interview

    Chapter 1

    On his early life and influences; on getting into design for theater after he finished high school; on moving to New York

    15:13

    On his first job in television at CBS; on working on shows like Mama and on what he learned in those early years at CBS; on doing production design for several shows including Wonderful Town and The Blue Angel; on the Hollywood Blacklist; on Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn

    19:03

    On re-designing the news set for CBS news; on producing Adventure

    11:26

    On working on a "History of Television" exhibit at MOMA; on producing the local Boston series A Time to Dance

    11:04

    Chapter 2

    On helping to create NET (National Education Television - the forerunner of PBS); on producing dance documentaries for NET and on working with George Balanchine; on the creation of NET Playhouse and on acquiring BBC programming for the show

    18:20

    On some of the early memorable NET Playhouse productions, including "The Journey of the Fifth Horse" starring Dustin Hoffman; on the fate of NET after the Public Broadcasting Act was passed; on the creation of Masterpiece Theatre and Theatre in America

    13:30

    On PBS' early cinema programming, including shows on the history of cinema and foreign films; on The Adams Chronicles

    08:53

    On the creation of Great Performances; on the logistics of getting cameras, lights, and sound equipment in theaters to tape Great Performances; on sponsorship by Exxon and Texaco; on programming and choosing plays for Great Performances

    15:07

    Chapter 3

    On the challenges of making a stage performance compelling for television audiences on shows like Great Performances; on bringing George Balanchine's ballet to the Grand Ole Opry on Great Performances: Dance in America; on tracing the history of dance on Great Performances: Dance in America

    11:50

    On making opera more palatable to modern audiences on shows like Live from Lincoln Center; on his role as producer of Great Performances; on commissioning new operas like "Nixon in China" by John Adams for Great Performances; on corporate sponsorships

    11:43

    On the creation of American Masters; on becoming director of culture and arts programs at PBS; on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy); on the qualities that make a good producer; on bringing musical theater productions from Stephen Sondheim and Andrew Lloyd Webber to Great Performances

    16:13

    On awards he's won throughout his career; on executive producing the first hour of the Tony Awards

    08:02

    On executive producing City Arts; on executive producing Broadway: The American Musical, his final project; on advice to an aspiring television producer

    09:38

    Adams Chronicles, The

    Jac Venza on The Adams Chronicles, created by Virginia Kassel

    03:43

    Adventure

    Jac Venza on producing Adventure

    08:58

    American Masters

    Jac Venza on the creation of American Masters

    02:51

    Big Record, The

    Jac Venza on production design for The Big Record

    00:47

    Blue Angel, The

    Jac Venza on becoming an associate producer on The Blue Angel and learning the ins and outs of directing live television

    01:06

    Broadway: The American Musical

    Jac Venza on executive producing Broadway: The American Musical -- his final project -- created by Michael Kantor

    03:48

    CBS Evening News with Walter Cronkite

    Jac Venza on re-designing the news set for CBS news

    02:23

    City Arts

    Jac Venza on executive producing City Arts

    01:58

    Emmy Awards, The (Primetime and Daytime)

    Jac Venza on awards in his career, including the Emmy

    03:27

    Great Performances

    Jac Venza on the creation of Great Performances

    05:48

    Jac Venza on the logistics of getting cameras, lights, and sound equipment in theaters to tape Great Performances; on sponsorship by Exxon and Texaco

    02:43

    Jac Venza on programming and choosing plays for Great Performances

    06:36

    Jac Venza on the challenges of making a stage performance compelling for television audiences on shows like Great Performances

    05:06

    Jac Venza on developing new techniques for filming dance on Great Performances: Dance in America

    02:32

    Jac Venza on bringing George Balanchine's ballet to the Grand Ole Opry on Great Performances: Dance in America

    01:26

    Jac Venza on tracing the history of dance on Great Performances: Dance in America

    02:45

    Jac Venza on his role as producer of Great Performances

    03:20

    Jac Venza on commissioning new operas like "Nixon in China" by John Adams for Great Performances

    02:16

    Jac Venza on dealing with corporate sponsorship for Great Performances

    03:41

    Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy)

    04:11

    Jac Venza on bringing musical theater productions by Stephen Sondheim and Andrew Lloyd Webber to Great Performances

    02:32

    Live from Lincoln Center

    Jac Venza on making opera more palatable to modern audiences on shows like Live from Lincoln Center

    02:25

    Mama

    Jac Venza on working on shows like Mama and on what he learned in those early years at CBS

    02:29

    Masterpiece Theatre

    Jac Venza on the creation of Masterpiece Theatre

    02:13

    Music '55

    Jac Venza on his work on Music '55

    01:51

    NET Playhouse

    Jac Venza on the creation of NET Playhouse and on acquiring BBC programs for the show

    05:13

    Jac Venza on some of the early memorable NET Playhouse proudctions, including "The Journey of the Fifth Horse" starring Dustin Hoffman

    04:06

    Theatre in America

    Jac Venza on the creation of Theatre in America -- based out of a concern for only having British programming on Masterpiece Theatre

    04:30

    Tony Awards

    Jac Venza on executive producing the first hour of the Tony Awards

    04:36

    Twenty-Four Hours in a Woman's Life

    Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn

    04:09

    Wonderful Town, U.S.A.

    Jac Venza on production design for Wonderful Town starring Rosalind Russell

    03:36

    Advertising and Sponsorship

    Jac Venza on sponsorship for Masterpiece Theatre and Great Performances

    01:12

    Advice

    Jac Venza on advice to an aspiring television producer

    01:02

    Emmy Awards

    Jac Venza on awards in his career, including the Emmy

    03:27

    Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances, for which he won an Emmy

    04:11

    Hollywood Blacklist

    Jac Venza on the Hollywood Blacklist

    00:36

    Industry Crossroads

    Jac Venza on the Hollywood Blacklist

    00:36

    Network Creation

    Jac Venza on PBS' early cinema programming, including shows on the history of cinema and foreign films

    05:00

    Television Industry

    Jac Venza on the Hollywood Blacklist

    00:36

    Jac Venza on the fate of NET after the Public Broadcasting Act was passed

    02:47

    Jac Venza on PBS' early cinema programming, including shows on the history of cinema and foreign films

    05:00

    Jac Venza on sponsorship for Masterpiece Theatre and Great Performances

    01:12

    Jac Venza on becoming director of culture and arts programs at PBS

    03:19

    Jac Venza on the biggest challenges facing PBS

    02:50

    Jac Venza on advice to an aspiring television producer

    01:02

    Designers

    Jac Venza on re-designing the news set for CBS news

    02:23

    Executives

    Jac Venza on becoming director of culture and arts programs at PBS

    03:19

    Producers

    Jac Venza on helping to create NET (National Education Television, the forerunner of PBS)

    10:18

    Jac Venza on the qualities that make a good producer

    03:17

    Jac Venza on advice to an aspiring television producer

    01:02

    Production Designer

    Jac Venza on re-designing the news set for CBS news

    02:23

    Television Executive

    Jac Venza on becoming director of culture and arts programs at PBS

    03:19

    Awards Shows

    Jac Venza on executive producing the first hour of the Tony Awards

    04:35

    Classic Anthology Series

    Jac Venza on the creation of NET Playhouse and on acquiring BBC programs for the show

    09:19

    Jac Venza on the creation of Masterpiece Theatre and Theatre in America

    06:37

    Jac Venza on the creation of and programming for Great Performances

    15:07

    Jac Venza on Great Performances and Great Performances: Dance in America

    39:46

    Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy), and bringing musical theater productions by Stephen Sondheim and Andrew Lloyd Webber to Great Performances

    10:00

    Comedy Series

    Jac Venza on working on shows like Mama and on what he learned in those early years at CBS

    02:29

    Music Shows & Variety Shows/Specials

    Jac Venza on production design for The Big Record

    00:47

    Jac Venza on becoming an associate producer on The Blue Angel and learning the ins and outs of directing live television

    01:06

    Jac Venza on his work on Music '55

    01:51

    News and Documentary

    Jac Venza on producing Adventure

    08:58

    Jac Venza on re-designing the news set for CBS news

    02:23

    Jac Venza on the creation of American Masters

    02:51

    Jac Venza on executive producing City Arts

    01:52

    Jac Venza on executive producing Broadway: The American Musical, his final project

    03:48

    TV Movies/Miniseries/Dramatic Specials

    Jac Venza on production design for Wonderful Town starring Rosalind Russell

    03:36

    Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn

    04:09

    Jac Venza on The Adams Chronicles

    03:46

    George Balanchine

    Jac Venza on producing dance documentaries for NET and on working with George Balanchine

    02:45

    Jac Venza on bringing George Balanchine's ballet to the Grand Ole Opry on Great Performances: Dance in America

    01:26

    Ingrid Bergman

    Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn

    04:09

    Michael Kantor

    Jac Venza on executive producing Broadway: The American Musical -- his final project -- created by Michael Kantor

    03:48

    Virginia Kassel

    Jac Venza on The Adams Chronicles, created by Virginia Kassel

    03:43

    Itzhak Perlman

    Jac Venza on producing "Itzhak Perlman: Fiddling for the Future" and "Itzhak Perlman: In the Fiddler's House" for Great Performances (for which he won an Emmy)

    04:11

    Rip Torn

    Jac Venza on production designing Twenty-Four Hours in a Woman's Life starring Ingrid Bergman and Rip Torn

    04:09

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