Another World

The Academy of Television Arts & Sciences Foundation Presents




Another World is a television soap opera that ran on the NBC network from May 4, 1964 to June 25, 1999.[1][2] It was created by Irna Phillips along with William J. Bell, and was produced by Procter & Gamble Productions in studios located in Brooklyn.

Set in the fictional town of Bay City, the show in its early years opens with announcer Bill Wolff (announcer) (1964-1987) intoning its epigram, “We do not live in this world alone, but in a thousand other worlds,” which Irna said represented the difference between “the world of events we live in, and the world of feelings and dreams that we strive for.” [3] Another World focused less on the conventional drama of domestic life as seen in other soap operas, and more on exotic melodrama between families of different classes and philosophies.

AW was the first soap opera to talk about abortion in 1964 when such subjects were taboo. It was the first soap opera to do a crossover, with the character of Mike Bauer from Guiding Light coming from Springfield to Bay City, and the first to go to one hour, then to 90 minutes, and then back to an hour. It was the first soap to launch two spin-offs (Somerset and Texas) as well as an indirect one (Lovers and Friends, which would be re-named For Richer For Poorer). AW was also the first soap opera with a theme song to chart on the Billboard Hot 100 "(You Take Me Away To) Another World" by Crystal Gayle and Gary Morris, in 1987.

Irna Phillips envisioned Another World as a spin-off of her popular soap opera As the World Turns, but CBS did not have room for it and would not allow a spin-off to air on a competing network. Phillips instead sold the show to NBC (eager to snap up a show by the successful Phillips), removing references to ATWT's Oakdale and cancelling plans to have character crossover appearances by the Hughes family, but used the name Another World in reference to its origins. Expectations were so high that Another World had six weeks of commercial time sold in advance.



Irna Phillips and William J. Bell

Country of origin United States

Language(s) English

No. of episodes 8891

Running time 30 minutes (television, 1964-1975)

60 minutes (1975-1979, 1980-1999)

90 minutes (1979-1980)


Original channel NBC

Original run May 4, 1964 (1964-05-04) – June 25, 1999

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Who talked about this show

William Bell

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William Bell on co-creating Another World with Irna Phillips
William Bell on not always getting credit for co-creating Another World with Irna Phillips
William Bell on creating characters and casting for Another World
William Bell on the co-creation of Another World and leaving the show to Agnes Nixon to run

Robert Caminiti

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Robert Caminiti on working on Another World and working for producer Paul Rauch

David Canary

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David Canary on his early experiences in soap operas - taking over the role of "Steve Frame" on Another World

Rue McClanahan

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Rue McClanahan on being dropped from the soap Another World and going on Where the Heart Is
Rue McClanahan on playing "Caroline Johnson" on Another World

Agnes Nixon

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Agnes Nixon on feeling stifled by sponsor Procter & Gamble on Another World and One Life to Live
Agnes Nixon on leaving Guiding Light to take over Another World; on popular storylines on the soap opera
Agnes Nixon on turning Another World around and making the show successful and getting asked to work for ABC

Ed O'Neill

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Ed O'Neill on getting cast in Another World and the process of shooting a soap opera

David Pressman

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David Pressman on directing Another World live-on-tape
David Pressman on directing Another World 

Ellen Wheeler

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Ellen Wheeler on being cast as "Marley Love Hudson McKinnon" on Another World
Ellen Wheeler on her Another World character "Marley Love Hudson McKinnon"
Ellen Wheeler on her first days on the set of Another World
Ellen Wheeler on her early storylines as "Marley" on Another World and playing her own twin "Vicki"
Ellen Wheeler on winning a Daytime Emmy for playing "Marley" and "Vicki" on Another World
Ellen Wheeler on leaving Another World
Ellen Wheeler on returning to Another World
Ellen Wheeler on the changes to her Another World characters over the years
Ellen Wheeler on the cancellation of Another World
Ellen Wheeler on her Another World castmates 
Ellen Wheeler on her Another World co-stars 
Ellen Wheeler on what she learned from acting on Another World and making the transition to behind-the-scenes work
Ellen Wheeler on directing As the World Turns and Another World

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