Bright Promise


The Academy of Television Arts & Sciences Foundation Presents

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About

Bright Promise is an American daytime soap opera that ran on NBC from September 29, 1969 to March 31, 1972. It aired weekdays at 3:30 PM Eastern/2:30 PM Central.

Synopsis

The show revolved around students and faculty at the fictional Bancroft College, located in the community of Bancroft, somewhere in the American Midwest. The name of the show reflected the overarching theme of the bright promise that the leaders of tomorrow graduating from Bancroft would ostensibly bring. At first, the main character was College president Thomas Boswell (Dana Andrews). Later, the focus shifted from the College, to the town of Bancroft at large, and focused mainly on the Pierce and Jones families. The main character by this time was Sandra Jones, who had been a student at Bancroft College, and married herself into the wealthy Pierce family.

Bright Promise was created by the husband-and-wife writing team of Frank and Doris Hursley, who had previously created General Hospital, and was their last project prior to their retirement. Bing Crosby Productions (under the name Frandor Productions) was the packager, with assistance from Cox Broadcasting. The title and closing sequences were filmed at UCLA.

Genre Soap opera

Created by Frank and Doris Hursley

Written by Larry Brody

Rick Edelstein

Frank and Doris Hursley

Directed by Rick Edelstein

Richard Franchot

Gloria Monty

Country of origin United States

Language(s) English

No. of episodes 605

Production

Executive producer(s) Frank and Doris Hursley

Producer(s) Dick Dunn

Jerry Layton

Running time 30 minutes (Approx.)

Broadcast

Original channel NBC

Original run September 29, 1969 – March 31, 1972

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Who talked about this show

Phil Carey

View Interview
Phil Carey on working briefly on the NBC daytime drama Bright Promise
00:55

Anthony Geary

View Interview
Anthony Geary on his role in the soap Bright Promise
05:14

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