Bright Promise is an American daytime soap opera that ran on NBC from September 29, 1969 to March 31, 1972. It aired weekdays at 3:30 PM Eastern/2:30 PM Central.
The show revolved around students and faculty at the fictional Bancroft College, located in the community of Bancroft, somewhere in the American Midwest. The name of the show reflected the overarching theme of the bright promise that the leaders of tomorrow graduating from Bancroft would ostensibly bring. At first, the main character was College president Thomas Boswell (Dana Andrews). Later, the focus shifted from the College, to the town of Bancroft at large, and focused mainly on the Pierce and Jones families. The main character by this time was Sandra Jones, who had been a student at Bancroft College, and married herself into the wealthy Pierce family.
Bright Promise was created by the husband-and-wife writing team of Frank and Doris Hursley, who had previously created General Hospital, and was their last project prior to their retirement. Bing Crosby Productions (under the name Frandor Productions) was the packager, with assistance from Cox Broadcasting. The title and closing sequences were filmed at UCLA.
Genre Soap opera
Created by Frank and Doris Hursley
Written by Larry Brody
Frank and Doris Hursley
Directed by Rick Edelstein
Country of origin United States
No. of episodes 605
Executive producer(s) Frank and Doris Hursley
Producer(s) Dick Dunn
Running time 30 minutes (Approx.)
Original channel NBC
Original run September 29, 1969 – March 31, 1972
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