Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which premiered on ABC on September 28, 2006, and ended on April 14, 2010. It revolves around the character Betty Suarez who, despite her lack of style, lands a job at a prestigious fashion magazine. The series is based on Fernando Gaitán's Colombian telenovela Yo soy Betty, la fea, which has had many other international adaptations. It was produced by Silent H, Ventanarosa, and Reveille Productions partnered with ABC Studios and executive produced by Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez, and Joel Fields. The pilot was filmed in New York; seasons one and two were filmed in Los Angeles and seasons three and four in New York City.
During its first three seasons, it aired on Thursday nights, where it was mostly successful. However, viewership dropped significantly in the show's third season, particularly in the important 18–49 age group. In October 2009, the series was moved to Fridays, where it had trouble finding an audience. The backlash from its fans prompted ABC to move the show to Wednesdays at 10:00 pm Eastern/9:00 pm Central starting January 6, 2010, where it was thought that it would better complement its Wednesday hits Modern Family and Cougar Town, but on January 27, 2010, ABC announced it was canceling the series due to low ratings. Since the show's cancellation, it has gained a cult following. With the end of the series, there was talk of a push by Ana Ortiz and America Ferrera for an Ugly Betty movie.