Texaco Star Theater was an American comedy-variety show, broadcast on radio from 1938 to 1949 and aired on television from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave host Milton Berle the nickname "Mr. Television".

    The classic 1940–44 version of the program, hosted by radio's Fred Allen, was followed by a radio series on ABC (the former NBC Blue) in the spring of 1948. When Texaco (now Chevron Corporation) first took it to television on NBC on June 8, 1948, the show was an instant hit and subsequently had a huge cultural impact.

    On television, continuing a practice long established in radio, Texaco included its brand name in the show title. When the television version launched on June 8, 1948, Texaco also made sure its employees were featured prominently throughout the hour, usually appearing as smiling "guardian angels" performing good deeds of one or another kind, and a quartet of Texaco singers opened each week's show with the following theme song:

    "Oh, we're the men of Texaco

    We work from Maine to Mexico

    There's nothing like this Texaco of ours!

     

    Our show is very powerful

    We'll wow you with an hour full

    Of howls from a shower full of stars.

     

    We're the merry Texaco men

    Tonight we may be showmen

    Tomorrow we'll be servicing your cars!

     

    We wipe your pipe

    We pump your gas

    We jack your back

    We scrub your glass

     

    So join the ranks of those who know

    And fill your tanks with Texaco

     

    Fire Chief, fill up with Fire Chief, You will smile at the pile of new miles you will add

    Sky Chief, fill up with Sky Chief

    You'll find that Texaco's the finest friend your car has ever had

    ...And now, ladies and gentlemen... America's number one television star... MILTON BERLE!...

     

    They didn't settle on Berle—who hosted a freshly revived radio version in spring 1948—as the permanent host right away; he hosted the first television Texaco Star Theater in June 1948 but was originally part of a rotation of hosts (Berle himself had only a four-week contract), until he was named the permanent host that fall.

    Texaco dropped its sponsorship of the show and Buick became the new sponsor in 1953, prompting the show's name change to The Buick-Berle Show. Two years later, it became, simply, The Milton Berle Show, its title until its run ended at last in June 1956. By then, Berle and his audience had probably burned out on each other, and Buick had even dropped sponsorship of the show at the beginning of the 1955–1956 season (opting to sponsor Jackie Gleason's half-hour filmed edition of The Honeymooners), after ratings fell dramatically during the 1954–1955 as well (the higher ratings of his 1955–56 competition, The Phil Silvers Show on CBS, didn't help Berle, either); though Berle would remain one of the nation's beloved entertainers, overall, the show that made him a superstar was clearly spent for steam and fresh ideas, and two subsequent attempts at television comebacks hosting his own show lasted barely a year each. (Berle did, however, contribute his part to the making of a rock and roll legend: in his final season, he opened his stage to Elvis Presley amid the beginning of his international popularity.)

    (from Wikipedia)

    Thumbnail of Milton Berle

    Milton Berle on getting approached by Texaco to star in their new TV show, Texaco Star Theater

    04:04
    Thumbnail of Ret Turner

    Ret Turner on doing wardrobe for Milton Berle on Texaco Star Theater

    01:24
    Thumbnail of Milton Berle

    Milton Berle on the Texaco Star Theater theme song

    01:25
    Thumbnail of William Clotworthy

    William Clotworthy on working on Texaco Star Theater while he was an NBC page

    01:53
    Thumbnail of Milton Berle

    Milton Berle on altercations on Texaco Star Theater that resulted from his perfectionism

    02:10

    Milton Berle

    Milton Berle on how he got his start in television with Texaco Star Theater

    01:53

    Milton Berle on getting approached by Texaco to star in their new TV show, Texaco Star Theater

    04:04

    Milton Berle on the beginnings of Texaco Star Theater

    02:46

    Milton Berle on the very first broadcast of Texaco Star Theater

    02:12

    Milton Berle on how he contributed to the success of Texaco Star Theater

    07:14

    Milton Berle on not being afraid of entering television with Texaco Star Theater

    02:28

    Milton Berle on his material for the first shows of Texaco Star Theater

    00:35

    Milton Berle on bringing writers on staff for Texaco Star Theater

    02:16

    Milton Berle on the lore of him stealing jokes for Texaco Star Theater

    03:51

    Milton Berle on the rapid pace of going through material for Texaco Star Theater

    02:44

    Milton Berle on the technological innovations that occurred during the early years of Texaco Star Theater

    03:24

    Milton Berle on the Texaco Star Theater theme song

    01:25

    Milton Berle on his costumes on Texaco Star Theater

    05:30

    Milton Berle on memorable live television mishaps on Texaco Star Theater

    08:35

    Milton Berle on a memorable live television mishap with Red Buttons on Texaco Star Theater

    03:36

    Milton Berle on the mishap with the "Barber of Seville" sketch on Texaco Star Theater and how it affected the subsequent sketch

    04:26

    Milton Berle on a typical work-week on Texaco Star Theater

    10:01

    Milton Berle on directing Texaco Star Theater rehearsals with a whistle

    01:57

    Milton Berle on altercations on Texaco Star Theater that resulted from his perfectionism

    02:10

    Milton Berle on a memorable flashback scene on Texaco Star Theater

    04:25

    Milton Berle on a fight with his brother Frank while on Texaco Star Theater

    02:26

    Milton Berle on memorable guest stars on Texaco Star Theater

    06:12

    Milton Berle on getting The Four Step Brothers on Texaco Star Theater

    00:53

    Milton Berle on how the moniker "Uncle Miltie" came about

    05:17

    Milton Berle on Texaco Star Theater winning Best Kinescope show and Milton Berle winning Most Outstanding Kinescope Personality at the 2nd Emmy Awards

    01:31

    Al Borden

    Al Borden on being propmaster for Texaco Star Theater with Milton Berle

    03:22

    Connie Chung

    Connie Chung on wanting to watch Texaco Star Theater and having to watch Life is Worth Living instead

    01:43

    William Clotworthy

    William Clotworthy on working on Texaco Star Theater while he was an NBC page

    01:53

    Michael Dann

    Michael Dann on Milton Berle's humor

    00:39

    Michael Dann on Milton Berle and Texaco Star Theater

    02:55

    Michael Dann on Milton Berle and the cancellation of Texaco Star Theater

    00:57

    Richard Donner

    Richard Donner on his first memory of television, watching Texaco Star Theater

    03:13

    Nanette Fabray

    Nanette Fabray on appearing on Texaco Star Theater with Milton Berle

    01:49

    Ray Forrest

    Ray Forrest on doing the warm-up for Texaco Star Theater

    01:14

    Greg Garrison

    Greg Garrison on directing Texaco Star Theater with Milton Berle

    02:40

    Greg Garrison on directing Texaco Star Theater, starring Milton Berle

    06:21

    Greg Garrison on the decline of Texaco Star Theater and on leaving the show

    02:16

    Greg Garrison on the supporting cast of Texaco Star Theater

    05:00

    Greg Garrison on Frank Sinatra guest-starring with Milton Berle on Texaco Star Theater

    02:56

    Skitch Henderson

    Lyle "Skitch" Henderson on working on Texaco Star Theater with Milton Berle

    01:16

    Jerry Lewis

    Jerry Lewis on his appearance with Dean Martin on Texaco Star Theater

    01:23

    Gavin MacLeod

    Gavin MacLeod on the first time he saw television, and on early shows he watched including Texaco Star Theater with Milton Berle

    02:42

    Joyce Randolph

    Joyce Randolph on working on Texaco Star Theater

    00:58

    Arthur Schneider

    Arthur Schneider on editing Milton Berle's Texaco Star Theater

    02:30

    Judith Sheindlin

    Judith Sheindlin on growing up watching Milton Berle's Texaco Star Theater, and on meeting Berle years later

    01:58

    Gale Storm

    Gale Storm on appearing on Milton Berle's variety show

    02:16

    Ret Turner

    Ret Turner on doing wardrobe for Milton Berle on Texaco Star Theater

    01:24

    Lou Weiss

    Lou Weiss on packaging Texaco Star Theater starring Milton Berle

    02:02

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