Love of Life is a long-running American soap opera which aired on CBS from September 24, 1951 to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow had premiered three weeks before Love of Life, and who would go on to create The Secret Storm two and a half years later.
Love of Life was taped at several studios in New York City, but primarily at the CBS Broadcast Center on West 57th Street and CBS' Studio 52 behind the Ed Sullivan Theatre. In 1975, the studio was moved to make way for a nightclub that would eventually become known as Studio 54. Until its final show in 1980, Love of Life was taped in Studio 44 at the CBS Broadcast Center.
Unlike most other soap operas, Love of Life was originally not split up into segments dictated by commercial breaks. Because the show was owned by packaged-goods giant American Home Products and merely licensed to CBS, all commercials were for AHP brands, and occurred before or after the show. In the 1960s, one commercial break was allotted around the middle of the program, but this was mostly to allow affiliates to reconnect with the feed after airing local commercials. Love of Life adopted the "five segments per half-hour" standard in the 1970s.
Created by Roy Winsor
Country of origin United States
No. of episodes 7,315
Running time 15 minutes
(1958–1962, 1969–1973, 1979–1980)
Original channel CBS
Picture format Black-and-white
Audio format Monaural
Original run September 24, 1951 (1951-09-24) – February 1, 1980
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