Bullwinkle Show, The

The Academy of Television Arts & Sciences Foundation Presents




The Rocky and Bullwinkle Show is the collective name for two separate American television animated series: Rocky and His Friends (1959 – 1961) and The Bullwinkle Show (1961 – 1964). Rocky & Bullwinkle enjoyed great popularity during the 1960s. Much of this success was a result of it being targeted towards both children and adults. The zany characters and absurd plots would draw in children, while the clever usage of puns and topical references appealed to the adult demographic. Furthermore, the strengths of the series helped it overcome the fact that it had choppy, limited animation; in fact, some critics described the series as a well-written radio program with pictures.

The idea for the series was created by Jay Ward and Alex Anderson, who had previously collaborated on Crusader Rabbit, and was based upon the original property The Frostbite Falls Revue. This original show, which never got past the proposal stage, was about a group of forest animals running a TV station. The group included Rocket J. Squirrel, Oski Bear, Canadian Moose (Bullwinkle), Sylvester Fox, Blackstone Crow, and Floral Fauna. The show in this form was created by Jay Ward's partner Alex Anderson. Bullwinkle's name came from a friend of Jay Ward's, Clarence Bullwinkel, who was a property owner/landlord in Berkeley, California and also owned a Chevrolet dealership in Oakland, California.

Ward wanted to produce the show in Los Angeles; however, Anderson, who lived in the San Francisco Bay area, did not want to relocate. As a result, Ward hired Bill Scott, who became the head writer and co-producer at Jay Ward Productions, and who wrote all of the Rocky and Bullwinkle features. Ward was also joined by writers Allan Burns (who later became head writer for MTM Enterprises) and Chris Hayward.

The series began with the pilot Rocky the Flying Squirrel. Production began in February 1958 with the hiring of voice actors June Foray, Paul Frees, Bill Scott, and William Conrad. Eight months later, General Mills signed a deal to sponsor the cartoon, under the condition that the show be run in a late-afternoon time slot, where it could be targeted towards children. Subsequently, Ward hired most of the rest of the production staff, including writers and designers. However, no animators were hired, since Ward was able to convince friends of his at Dancer, Fitzgerald, & Sample — an advertising agency that had General Mills as a client — to buy an animation studio in Mexico called Gamma Productions S.A. de C.V. (originally known as Val-Mar Animation). This outsourcing of the animation for the series was considered financially attractive by primary sponsor General Mills, but caused numerous problems. Bill Scott, when interviewed by animation historian Jim Korkis in 1982, described some of the problems that arose in the production of the series:

We found out very quickly that we could not depend on the Mexico studio to produce anything of quality. They were turning out the work very quickly and there were all kinds of mistakes and flaws and boo-boos... They would never check... Moustaches popped on and off Boris, Bullwinkle's antlers would change, colors would change, costumes would disappear... By the time we finally saw it, it was on the air.

Created by

Jay Ward

Alex Anderson

Bill Scott

Voices of

Bill Scott

June Foray

Paul Frees

William Conrad

Daws Butler

Edward Everett Horton

Walter Tetley

Charles Ruggles

Hans Conried

Theme music composer

Frank Comstock (1959-61)

Fred Steiner (1961-64)

No. of seasons 5

No. of episodes 130 (326 Rocky & Bullwinkle segments)

From Wikipedia

Allan Burns on publicity and writing for Jay Ward's The Bullwinkle Show
Who talked about this show

Alex Anderson

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Alex Anderson on the creation of The Bullwinkle Show
Alex Anderson on the various segments of The Bullwinkle Show
Alex Anderson on legal difficulties he had with the Bullwinkle characters

Allan Burns

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Allan Burns on publicity and writing for Jay Ward's The Bullwinkle Show
Allan Burns on seeing Jay Ward's Rocky and His Friends and wanting to work on it
Allan Burns on Jay Ward's Rocky and His Friends becoming The Bullwinkle Show
Allan Burns on promotions for Jay Ward productions
Allan Burns on promotions for The Bullwinkle Show

June Foray

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June Foray on voicing "Rocky" and "Natasha" on The Bullwinkle Show
June Foray on meeting Jay Ward and voicing "Rocky" and "Natasha" on The Bullwinkle Show
June Foray on the longevity of The Bullwinkle Show and a typical recording session
June Foray on the premise of The Bullwinkle Show  
June Foray on how she would organize the many characters she played on The Bullwinkle Show; on sticking to the scripts
June Foray on production on The Bullwinkle Show; on her favorite episodes
June Foray on Jay Ward and promotions for The Bullwinkle Show
June Foray on producer Bill Scott of The Bullwinkle Show
June Foray on executive producer Ponsonby Britt of The Bullwinkle Show
June Foray on a photo of a cell of her characters "Rocky" and "Natasha" on The Bullwinkle Show
June Foray on a photo of a cell from The Bullwinkle Show

Laraine Newman

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Laraine Newman on television she watched growing up

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