"I toyed for a time with trying to write an op-ed piece…it would have been called ‘The Performative Presidency' or ‘Performing the Presidency.’ Because I think that’s what was going on. And whether it was because of the experience on The Apprentice or whether or not this is a performative style that has stood him in good stead throughout his career and many other contexts, it was clearly there." - Horace Newcomb, Television Scholar/Critic