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Displaying 6256 - 6270 of 56373
Rod Erickson on product placement in television and movies
02:04
Rod Erickson on product placement in television and movies
02:04
Rod Erickson on the shift away from sponsors owning a whole show
07:12
Rod Erickson on the shift away from sponsors owning a whole show
07:11
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week
06:38
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week
06:38
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result
01:19
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result
01:19
Rod Erickson on the effectiveness of commercials
03:16
Rod Erickson on the effectiveness of commercials
03:14
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials
03:16
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials
03:18
Rod Erickson on the power of television and on violent television programming
01:53
Rod Erickson on the power of television on violent television programming
01:55
Rod Erickson on retiring from the advertising industry in 1961
00:44