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Displaying 6196 - 6210 of 56403
Rod Erickson on the effectiveness of commercials
03:14
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials
03:16
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials
03:18
Rod Erickson on the power of television and on violent television programming
01:53
Rod Erickson on the power of television on violent television programming
01:55
Rod Erickson on retiring from the advertising industry in 1961
00:44
Rod Erickson on retiring from the advertising industry in 1961
00:44
Rod Erickson on how the advertising industry had changed since he retired
02:49
Rod Erickson on how the advertising industry had changed since he retired
02:49
Rod Erickson on the then-current state of television advertising
03:34
Rod Erickson on the then-current state of television advertising
03:34
Rod Erickson on television ratings and demographics, and going to work for the American Research Bureau
04:40
Rod Erickson on television ratings and demographics, and going to work for the American Research Bureau
04:40
Rod Erickson on going to work for the advertising agency Foote, Cone & Belding as executive director of the radio version of "Your Hit Parade" on behalf of American Tobacco
03:41
Rod Erickson on how early advertising on television worked and on broadcasting We, The People
03:08