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Milton Berle on working with Elvis Presley

Milton Berle on his thoughts on Rod Steiger

Milton Berle on his thoughts on Woody Allen

Milton Berle on his thoughts on Phil Silvers

Milton Berle on his thoughts on Red Skelton

Milton Berle on his thoughts on Henny Youngman

Milton Berle on complimenting Rod Steiger on his performance in "Marty"

Milton Berle on complimenting Rod Steiger on his performance in "Marty"

On criticism of his research methods; on how he tests television programs and predicting shares; on how The Big Bang Theory used research to greatly improve the ratings of the show

On the four essential questions of television research; on how the ratings game has changed; on why many pilots fail to  make it to air; why characters are so critical to the success of the show

On how each character is judged for ratings; on how the research questions are structured;  on how critics of research always point to Seinfeld  to show its faults because it didn't test well

On how research impacts casting of shows; on the creative process and research and how they relate; on the problem of basing all the research on a single show

On using social networking in research; on looking at trends such as reality television and social trends and utilizing new technology such as mini-tablets and ipads;  on the impact of the DVR on television networks

David Poltrack on the rising popularity of Reality TV (and game shows) and how research rates that genre

David Poltrack on the changing nature of sitcoms as reflective of societal trends and how research follows these trends

David Poltrack on how Howard Stringer said he used research at CBS "like a drunk uses a lampost- more for support than illumination"

David Poltrack on how Leslie Moonves understood the role of research in his programming decisions at CBS

David Poltrack on the view and use of research by television networks and how it was both sought and resisted

David Poltrack on his job to make creatives understand the role of research in programming

David Poltrack on the changing attitude from TV networks to research and analysis and his role as "the voice of the consumer" in the research process

David Poltrack on responding to criticism of his research methods

David Poltrack on WHY TV networks test their programs before airing them; he says The Big Bang Theory is a good example of why testing works

David Poltrack on the four essential questions of television research

David Poltrack on WHY TV networks test their programs before airing them; he says The Big Bang Theory  is a good example of why testing works; on how Chuck Lorre understood how to interpret his audience

David Poltrack on the importance of characters to the success of a TV show such as Big Bang Theory 

David Poltrack on how critics of research always point to Seinfeld to show its faults because it didn't test well

On using social networking in research

David Poltrack on the changing nature of sitcoms as reflective of societal trends and how research follows these trends

David Poltrack on the "new gadgets" in technology and how television research is utilizing them