Dallas, the first of a genre to be named "prime-time soap" by television critics, established the features of serial plots involving feuding families and moral excess that would characterize all other programs of the type. Created by David Jacobs, Dallas's first five-episode pilot season, aired in April 1978 on CBS, met with poor reviews, but earned ratings that put it in the top ten by the end of its limited run. The central premise was a Romeo and Juliet conflict, set in contemporary Texas. Pamela Barnes and Bobby Ewing were the young lovers; their two families perpetuated the feud of their elders, Jock Ewing and Digger Barnes, over the rightful ownership of oil fields claimed by the Ewings.
In the pilot episodes and the twelve full seasons that would follow, the Ewing family remained the focus of Dallas. Indeed, the Ewing brothers, their wives, their offspring and all assorted relatives passing through would continue to live under one roof on Southfork, the family ranch. Bobby's older brother J.R., played with sly wit by Larry Hagman, would become a new kind of villain for television because of his centrality to the program and the depth both actor and writers gave to the character. Abusive to his alcoholic wife Sue Ellen, ruthless and underhanded with his nemesis Cliff Barnes and any other challenger to Ewing Oil, J.R. was nevertheless a loyal son to Miss Ellie and Jock, a devoted father to his son and heir, John Ross. Hagman's J.R. soon became the man viewers loved to hate.
For prime time in the late seventies, Dallas was sensational, featuring numerous acts of adultery by both J.R. and Sue Ellen, the revelation of Jock's illegitimate son, Ray Krebs, who worked as a hired hand on Southfork, and the raunchy exploits of young Lucy, daughter of Gary, the third, largely absent, Ewing brother. It was the complicated stuff of daytime melodrama, done with big-budget glamour--high-fashion wardrobes, richly furnished home and office interiors, exteriors shot on location in the Dallas area.
During the 1978-79 season, writer-producer Leonard Katzman turned the prime-time drama into the first prime-time serial since Peyton Place when Sue Ellen Ewing found she was pregnant, her child's paternity uncertain. The generic formula was complete when that same season concluded with a cliffhanger: Sue Ellen was critically injured in a car accident and both her fate and the fate of her baby remained unresolved until September. Cliffhanger episodes became highly promoted Friday night rituals after the following season, which ended with a freeze-frame of villain-protagonist J.R. lying shot on the floor of his office, his prognosis and his assailant unknown. "Who Shot J.R.?" reverberated throughout popular culture that summer, culminating in an episode the following season which broke ratings records--76% of all American televisions in use tuned to Dallas. Even after 1985, when the program's ratings sagged, cliffhanger episodes in the spring and their resolutions in the fall would boost the aging serial back into the top ten.
In the midst of an ever-expanding cast of Ewings and Barnes, scheming mistresses, high-rolling oil men and white collar henchmen, the primary characters and relationships changed and evolved over the course of the serial. Bobby and Pam's marriage succumbed to J.R.'s plots to pull them apart, and both pursued other romances. After J.R. and Sue Ellen's marriage produced an heir, Sue Ellen stopped drinking and went on the offensive against J.R. Both Pam and Sue Ellen acquired careers. Ray Krebs rose from hired hand to independent rancher, always apart from the Ewing clan, but indispensable to it.
Like its daytime counterparts, Dallas adapted to the comings and goings of several of its star actors. When Jim Davis, who played Jock Ewing, died in 1981, his character was written out of the show, with Jock's plane disappearing somewhere over South America. The character was never recast, though several plotlines alluded to his possible reappearance, and his portrait continued to preside over key scenes in the offices of Ewing Oil. Barbara Bel Geddes, the beloved Miss Ellie, asked to be relieved from her contract for health reasons in 1984, and Donna Reed stepped into the role for one season, only to be removed when Bel Geddes was persuaded to return. During the 1985-86 season, Bobby Ewing was dead, at the request of actor Patrick Duffy, but the character returned when Duffy wanted back on the show. Bobby was resurrected when his death and all the rest of the previous season were redefined as Pam's dream. Linda Gray left the show in 1989, and her character, Sue Ellen, exited as an independent movie mogul whose final act of vengeance was to produce a painfully accurate film about J.R.
In the early 1980s, other serials joined the internationally successful Dallas on the prime-time schedule, each in some way defining itself in relation to the original. Among them, Knots Landing began as a spin-off of Dallas, featuring Gary Ewing and his wife Valene transplanted to a California suburb. ABC's Dynasty both copied the Dallas formula and stretched it to outrageous proportions. On the other hand, hour-long dramas, most notably Hill Street Blues, began grafting Dallas's successful serial strategy onto other genres. Among the eighties generation of prime time soaps, only Knots Landing outlasted Dallas, which concluded in May 1991. In the 1990s, the genre has been revamped in several serials on the Fox network. Beverly Hills 90210, Melrose Place and Models, Inc.--the last featuring Dallas's Linda Gray--have pitched the genre to a younger generation of viewers.
-Sue Brower
CAST
John Ross (J.R.) Ewing, Jr..................... Larry Hagman
Eleanor Southworth (Miss Ellie) Ewing (1978-1984, 1985-1990)... Barbara Bel Geddes
Eleanor Southworth (Miss Ellie) Ewing (1984-1985) .. Donna Reed
John Ross (Jock) Ewing (1978-1981)............. Jim Davis
Bobby Ewing (1978-1985, 1986-1991)....... Patrick Duffy
Pamela Barnes Ewing (1978-1987)..... Victoria Principal
Lucy Ewing Cooper (1978-1985, 1988-1990)......... Charlene Tilton
Sue Ellen Ewing (1978-1989)...................... Linda Gray
Ray Krebbs (1978-1988)......................... Steve Kanaly
Cliff Barnes ..........................................Ken Kercheval
Julie Grey (April 1978)............................... Tina Louise
Willard "Digger" Barnes (1978)................. David Wayne
Willard "Digger" Barnes (1979-1980)....... Keenan Wynn
Gary Ewing (1978-1979)......................... David Ackroyd
Gary Ewing (1979-1981)...................... Ted Shackelford
Valene Ewing (1978-1981)....................... Joan Van Ark
Liz Craig (1978-1982)........................ Barbara Babcock
Willie Joe Garr (1978-1979)...................... John Ashton
Jeb Amos (1978-1979)............................. Sandy Ward
Kristin Shepard (1979-1981)..................... Mary Crosby
Mrs. Patricia Shepard (1979, 1985)........... Martha Scott
Dusty Farlow (1979-1982, 1985)................ Jared Martin
Alan Beam (1979-1980)...................... Randolph Powell
Dr. Ellby (1979-1981)................................. Jeff Cooper
Donna Culver Krebbs (1979-1987).......... Susan Howard
Dave Culver (1979-1982, 1986-1987)........ Tom Fuccello
Harve Smithfield............................... George O. Petrie
Vaughn Leland (1979-1984)................... Dennis Patrick
Connie (1979-1981)........................... Jeanna Michaels
Louella (1979-1981)........................... Megan Gallagher
Jordan Lee (1979-1990)................................ Don Starr
Mitch Cooper (1979-1982).................. Leigh McCloskey
John Ross Ewing III (1980-1983)............... Tyler Banks
John Ross Ewing III (1983-1991).................. Omri Katz
Punk Anderson (1980-1987)............ Morgan Woodward
Mavis Anderson (1982-1988)..................... Alice Hirson
Brady York (1980-1981)............................ Ted Gehring
Alex Ward (1980-1981)............................. Joel Fabiani
Les Crowley (1980-1981)........................... Michael Bell
Marilee Stone (1980-1987).................... Fern Fitzgerald
Afton Cooper (1981-1984, 1989)........... Audrey Landers
Arliss Cooper (1981)............................... Anne Francis
Clint Ogden (1981)............................. Monte Markham
Leslie Stewart (1981)........................... Susan Flannery
Rebecca Wentworth (1981-1983).......... Priscilla Pointer
Craig Stewart (l981)............................... Craig Stevens
Jeremy Wendell (l981, 1984-1988)...... William Smithers
Clayton Farlow (1981-1991)...................... Howard Keel
Jeff Farraday (1981-1982)............................ Art Hindle
Katherine Wentworth (1981-1984)......... Morgan Brittany
Charles Eccles (1982).............................. Ron Tomme
Bonnie Robertson (1982)...................... Lindsay Bloom
Blair Sullivan (1982)..................................... Ray Wise
Holly Harwood (1982-1984)......................... Lois Chiles
Mickey Trotter (1982-1983)...... Timothy Patrick Murphy
Walt Driscoll (l982-1983)........................... Ben Piazza
Jarrett McLeish (1982-1983)......... J. Patrick McNamara
Thornton McLeish (1982-1983).......... Kenneth Kimmins
Eugene Bullock (1982-1983)....................... E.J. Andre
Mark Graison (1983-1984, 1985-1986).......... John Beck
Aunt Lil Trotter (1983-1984).......................... Kate Reid
Roy Ralston (1983).................................... John Reilly
Serena Wald (1983-1985, 1990)... Stephanie Blackmore
Peter Richards (1983-1984)............. Christopher Atkins
Paul Morgan (1983-1984, 1988)............... Glenn Corbett
Jenna Wade (l983-1988)..................... Priscilla Presley
Charlie Wade (1983-1988)................... Shalane McCall
Edgar Randolph (1983-1984).............. Martin E. Brooks
Armando Sidoni (1983-1984)................... Alberto Morin
Sly Lovegren (1983-1991).................. Deborah Rennard
Betty (1984-1985).................................. Kathleen York
Eddie Cronin (1984-1985)....................... Fredric Lehne
Pete Adams (1984-1985)........................ Burke Byrnes
Dave Stratton (1984)........................ Christopher Stone
Jessica Montfort (1984, 1990).................. Alexis Smith
Mandy Winger (1984-1987)................. Deborah Shelton
Jamie Ewing Barnes (1984-1986)......... Jenilee Harrison
Christopher Ewing (1984-1991)................ Joshua Harris
Scotty Demarest (1985-1986)................ Stephen Elliott
Jack Ewing (1985-1987).......................... Dack Rambo
Angelico Nero (1985-1986)................... Barbara Carrera
Dr. Jerry Kenderson (1985-1986)............... Barry Jenner
Nicholas (1985-1986).......................... George Chakiris
Grace (1985-1986)........................... Marete Van Kamp
Matt Cantrell (1986).................................. Marc Singer
PRODUCERS
David Jacobs, Philip Capice, Leonard Katzman
PROGRAMMING HISTORY
330 Episodes
CBS
April 1978 Sunday 10:00-11:00
September 1978-October 1978 Saturday 10:00-11:00
October 1978-January 1979 Sunday 10:00-11:00
January 1979-November 1981 Friday 10:00-11:00
December 1981-May 1985 Friday 9:00-10:00
September 1985-May 1986 Friday 9:00-10:00
September 1986-May 1988 Friday 9:00-10:00
October 1988-March 1990 Friday 9:00 -10:00
March 1990-May 1990 Friday 10:00-11:00
November 1990-December 1990 Friday 10:00-11:00
January 1991-May 1991 Friday 9:00-10:00
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Bonderoff, Jason. The Official Dallas Trivia Quiz Book. New York: New American Library, 1985.
Cassidy, Marsha F. "The Duke of Dallas: Interview with Leonard Katzman." Journal of Popular Film and Television (Bowling Green, Ohio), Spring 1988.
Coward, Rosalind. "Come Back Miss Ellie: On Character and Narrative in Soap Operas." Critical Quarterly (Manchester, U.K.), Spring-Summer 1986.
Hirschfeld, Burt. The Ewings of Dallas: A Novel. New York: Bantam Books, 1980.
Kalter, Suzy. The Complete Book of Dallas: Behind the Scenes of the World's Favorite TV Program. Introduction by David Jacobs. New York: Abrams, 1986.
Liebes, Tamar, and Elihu Katz. The Export of Meaning: Cross-Cultural Readings of Dallas. New York: Oxford University Press, 1990.
Mander, Mary S. "Dallas: The Mythology of Crime and the Moral Occult." Journal of Popular Culture (Bowling Green, Ohio), Fall 1983.
Masello, Robert. The Dallas Family Album : Unforgettable Moments from the #1 TV Series. New York: Bantam, 1980.
Perlberg, Diane J., and Joelle Delbourgo, editors. Quotations of J.R. Ewing. New York: Bantam, 1980.
Silj, Alessandro, and Manuel Alvarado, editors. East of Dallas: The European Challenge to American Television. London: BFI, 1988.
White, Mimi. "Women, Memory and Serial Melodrama," Screen (Oxford, U.K.), Winter 1994.