Dallas, the first of a genre to be named "prime-time soap" by television critics, established the features of serial plots involving feuding families and moral excess that would characterize all other programs of the type. Created by David Jacobs, Dallas's first five-episode pilot season, aired in April 1978 on CBS, met with poor reviews, but earned ratings that put it in the top ten by the end of its limited run. The central premise was a Romeo and Juliet conflict, set in contemporary Texas. Pamela Barnes and Bobby Ewing were the young lovers; their two families perpetuated the feud of their elders, Jock Ewing and Digger Barnes, over the rightful ownership of oil fields claimed by the Ewings.

    In the pilot episodes and the twelve full seasons that would follow, the Ewing family remained the focus of Dallas. Indeed, the Ewing brothers, their wives, their offspring and all assorted relatives passing through would continue to live under one roof on Southfork, the family ranch. Bobby's older brother J.R., played with sly wit by Larry Hagman, would become a new kind of villain for television because of his centrality to the program and the depth both actor and writers gave to the character. Abusive to his alcoholic wife Sue Ellen, ruthless and underhanded with his nemesis Cliff Barnes and any other challenger to Ewing Oil, J.R. was nevertheless a loyal son to Miss Ellie and Jock, a devoted father to his son and heir, John Ross. Hagman's J.R. soon became the man viewers loved to hate.

    For prime time in the late seventies, Dallas was sensational, featuring numerous acts of adultery by both J.R. and Sue Ellen, the revelation of Jock's illegitimate son, Ray Krebs, who worked as a hired hand on Southfork, and the raunchy exploits of young Lucy, daughter of Gary, the third, largely absent, Ewing brother. It was the complicated stuff of daytime melodrama, done with big-budget glamour--high-fashion wardrobes, richly furnished home and office interiors, exteriors shot on location in the Dallas area.

    During the 1978-79 season, writer-producer Leonard Katzman turned the prime-time drama into the first prime-time serial since Peyton Place when Sue Ellen Ewing found she was pregnant, her child's paternity uncertain. The generic formula was complete when that same season concluded with a cliffhanger: Sue Ellen was critically injured in a car accident and both her fate and the fate of her baby remained unresolved until September. Cliffhanger episodes became highly promoted Friday night rituals after the following season, which ended with a freeze-frame of villain-protagonist J.R. lying shot on the floor of his office, his prognosis and his assailant unknown. "Who Shot J.R.?" reverberated throughout popular culture that summer, culminating in an episode the following season which broke ratings records--76% of all American televisions in use tuned to Dallas. Even after 1985, when the program's ratings sagged, cliffhanger episodes in the spring and their resolutions in the fall would boost the aging serial back into the top ten.

    In the midst of an ever-expanding cast of Ewings and Barnes, scheming mistresses, high-rolling oil men and white collar henchmen, the primary characters and relationships changed and evolved over the course of the serial. Bobby and Pam's marriage succumbed to J.R.'s plots to pull them apart, and both pursued other romances. After J.R. and Sue Ellen's marriage produced an heir, Sue Ellen stopped drinking and went on the offensive against J.R. Both Pam and Sue Ellen acquired careers. Ray Krebs rose from hired hand to independent rancher, always apart from the Ewing clan, but indispensable to it.

    Like its daytime counterparts, Dallas adapted to the comings and goings of several of its star actors. When Jim Davis, who played Jock Ewing, died in 1981, his character was written out of the show, with Jock's plane disappearing somewhere over South America. The character was never recast, though several plotlines alluded to his possible reappearance, and his portrait continued to preside over key scenes in the offices of Ewing Oil. Barbara Bel Geddes, the beloved Miss Ellie, asked to be relieved from her contract for health reasons in 1984, and Donna Reed stepped into the role for one season, only to be removed when Bel Geddes was persuaded to return. During the 1985-86 season, Bobby Ewing was dead, at the request of actor Patrick Duffy, but the character returned when Duffy wanted back on the show. Bobby was resurrected when his death and all the rest of the previous season were redefined as Pam's dream. Linda Gray left the show in 1989, and her character, Sue Ellen, exited as an independent movie mogul whose final act of vengeance was to produce a painfully accurate film about J.R.

    In the early 1980s, other serials joined the internationally successful Dallas on the prime-time schedule, each in some way defining itself in relation to the original. Among them, Knots Landing began as a spin-off of Dallas, featuring Gary Ewing and his wife Valene transplanted to a California suburb. ABC's Dynasty both copied the Dallas formula and stretched it to outrageous proportions. On the other hand, hour-long dramas, most notably Hill Street Blues, began grafting Dallas's successful serial strategy onto other genres. Among the eighties generation of prime time soaps, only Knots Landing outlasted Dallas, which concluded in May 1991. In the 1990s, the genre has been revamped in several serials on the Fox network. Beverly Hills 90210, Melrose Place and Models, Inc.--the last featuring Dallas's Linda Gray--have pitched the genre to a younger generation of viewers.

    -Sue Brower

    CAST

    John Ross (J.R.) Ewing, Jr..................... Larry Hagman  

    Eleanor Southworth (Miss Ellie) Ewing (1978-1984, 1985-1990)... Barbara Bel Geddes  

    Eleanor Southworth (Miss Ellie) Ewing (1984-1985) .. Donna Reed

    John Ross (Jock) Ewing (1978-1981)............. Jim Davis  

    Bobby Ewing (1978-1985, 1986-1991)....... Patrick Duffy  

    Pamela Barnes Ewing (1978-1987)..... Victoria Principal  

    Lucy Ewing Cooper (1978-1985, 1988-1990)......... Charlene Tilton  

    Sue Ellen Ewing (1978-1989)...................... Linda Gray  

    Ray Krebbs (1978-1988)......................... Steve Kanaly

    Cliff Barnes ..........................................Ken Kercheval  

    Julie Grey (April 1978)............................... Tina Louise  

    Willard "Digger" Barnes (1978)................. David Wayne  

    Willard "Digger" Barnes (1979-1980)....... Keenan Wynn  

    Gary Ewing (1978-1979)......................... David Ackroyd

    Gary Ewing (1979-1981)...................... Ted Shackelford  

    Valene Ewing (1978-1981)....................... Joan Van Ark

    Liz Craig (1978-1982)........................ Barbara Babcock  

    Willie Joe Garr (1978-1979)...................... John Ashton  

    Jeb Amos (1978-1979)............................. Sandy Ward

    Kristin Shepard (1979-1981)..................... Mary Crosby

    Mrs. Patricia Shepard (1979, 1985)........... Martha Scott  

    Dusty Farlow (1979-1982, 1985)................ Jared Martin

    Alan Beam (1979-1980)...................... Randolph Powell  

    Dr. Ellby (1979-1981)................................. Jeff Cooper  

    Donna Culver Krebbs (1979-1987).......... Susan Howard  

    Dave Culver (1979-1982, 1986-1987)........ Tom Fuccello  

    Harve Smithfield............................... George O. Petrie  

    Vaughn Leland (1979-1984)................... Dennis Patrick  

    Connie (1979-1981)........................... Jeanna Michaels

    Louella (1979-1981)........................... Megan Gallagher

    Jordan Lee (1979-1990)................................ Don Starr

    Mitch Cooper (1979-1982).................. Leigh McCloskey

    John Ross Ewing III (1980-1983)............... Tyler Banks

    John Ross Ewing III (1983-1991).................. Omri Katz

    Punk Anderson (1980-1987)............ Morgan Woodward

    Mavis Anderson (1982-1988)..................... Alice Hirson

    Brady York (1980-1981)............................ Ted Gehring

    Alex Ward (1980-1981)............................. Joel Fabiani

    Les Crowley (1980-1981)........................... Michael Bell

    Marilee Stone (1980-1987).................... Fern Fitzgerald

    Afton Cooper (1981-1984, 1989)........... Audrey Landers

    Arliss Cooper (1981)............................... Anne Francis

    Clint Ogden (1981)............................. Monte Markham

    Leslie Stewart (1981)........................... Susan Flannery

    Rebecca Wentworth (1981-1983).......... Priscilla Pointer

    Craig Stewart (l981)............................... Craig Stevens

    Jeremy Wendell (l981, 1984-1988)...... William Smithers

    Clayton Farlow (1981-1991)...................... Howard Keel

    Jeff Farraday (1981-1982)............................ Art Hindle

    Katherine Wentworth (1981-1984)......... Morgan Brittany

    Charles Eccles (1982).............................. Ron Tomme

    Bonnie Robertson (1982)...................... Lindsay Bloom

    Blair Sullivan (1982)..................................... Ray Wise

    Holly Harwood (1982-1984)......................... Lois Chiles

    Mickey Trotter (1982-1983)...... Timothy Patrick Murphy

    Walt Driscoll (l982-1983)........................... Ben Piazza

    Jarrett McLeish (1982-1983)......... J. Patrick McNamara

    Thornton McLeish (1982-1983).......... Kenneth Kimmins

    Eugene Bullock (1982-1983)....................... E.J. Andre

    Mark Graison (1983-1984, 1985-1986).......... John Beck

    Aunt Lil Trotter (1983-1984).......................... Kate Reid

    Roy Ralston (1983).................................... John Reilly

    Serena Wald (1983-1985, 1990)... Stephanie Blackmore

    Peter Richards (1983-1984)............. Christopher Atkins

    Paul Morgan (1983-1984, 1988)............... Glenn Corbett

    Jenna Wade (l983-1988)..................... Priscilla Presley

    Charlie Wade (1983-1988)................... Shalane McCall

    Edgar Randolph (1983-1984).............. Martin E. Brooks

    Armando Sidoni (1983-1984)................... Alberto Morin

    Sly Lovegren (1983-1991).................. Deborah Rennard

    Betty (1984-1985).................................. Kathleen York

    Eddie Cronin (1984-1985)....................... Fredric Lehne

    Pete Adams (1984-1985)........................ Burke Byrnes

    Dave Stratton (1984)........................ Christopher Stone

    Jessica Montfort (1984, 1990).................. Alexis Smith

    Mandy Winger (1984-1987)................. Deborah Shelton

    Jamie Ewing Barnes (1984-1986)......... Jenilee Harrison

    Christopher Ewing (1984-1991)................ Joshua Harris

    Scotty Demarest (1985-1986)................ Stephen Elliott

    Jack Ewing (1985-1987).......................... Dack Rambo

    Angelico Nero (1985-1986)................... Barbara Carrera

    Dr. Jerry Kenderson (1985-1986)............... Barry Jenner

    Nicholas (1985-1986).......................... George Chakiris

    Grace (1985-1986)........................... Marete Van Kamp

    Matt Cantrell (1986).................................. Marc Singer

    PRODUCERS

    David Jacobs, Philip Capice, Leonard Katzman

    PROGRAMMING HISTORY

    330 Episodes

    CBS

    April 1978   Sunday 10:00-11:00

    September 1978-October 1978   Saturday 10:00-11:00

    October 1978-January 1979   Sunday 10:00-11:00

    January 1979-November 1981   Friday 10:00-11:00

    December 1981-May 1985   Friday 9:00-10:00

    September 1985-May 1986   Friday 9:00-10:00

    September 1986-May 1988   Friday 9:00-10:00

    October 1988-March 1990   Friday 9:00 -10:00

    March 1990-May 1990   Friday 10:00-11:00

    November 1990-December 1990   Friday 10:00-11:00

    January 1991-May 1991   Friday 9:00-10:00

    FURTHER READING

    Adams, John. "Setting as Chorus: An Iconology of Dallas." Critical Survey (Oxford, U.K.), 1994.

    Ang, Ien. Watching Dallas: Soap Opera and the Melodramatic Imagination. London; New York: Routledge, 1989.

    Bonderoff, Jason. The Official Dallas Trivia Quiz Book. New York: New American Library, 1985.

    Cassidy, Marsha F. "The Duke of Dallas: Interview with Leonard Katzman." Journal of Popular Film and Television (Bowling Green, Ohio), Spring 1988.

    Coward, Rosalind. "Come Back Miss Ellie: On Character and Narrative in Soap Operas." Critical Quarterly (Manchester, U.K.), Spring-Summer 1986.

    Hirschfeld, Burt. The Ewings of Dallas: A Novel. New York: Bantam Books, 1980.

    Kalter, Suzy. The Complete Book of Dallas: Behind the Scenes of the World's Favorite TV Program. Introduction by David Jacobs. New York: Abrams, 1986.

    Liebes, Tamar, and Elihu Katz. The Export of Meaning: Cross-Cultural Readings of Dallas. New York: Oxford University Press, 1990.

    Mander, Mary S. "Dallas: The Mythology of Crime and the Moral Occult." Journal of Popular Culture (Bowling Green, Ohio), Fall 1983.

    Masello, Robert. The Dallas Family Album : Unforgettable Moments from the #1 TV Series. New York: Bantam, 1980.

    Perlberg, Diane J., and Joelle Delbourgo, editors. Quotations of J.R. Ewing. New York: Bantam, 1980.

    Silj, Alessandro, and Manuel Alvarado, editors. East of Dallas: The European Challenge to American Television. London: BFI, 1988.

    White, Mimi. "Women, Memory and Serial Melodrama," Screen (Oxford, U.K.), Winter 1994.

    Thumbnail of Larry Hagman

    Larry Hagman on the Dallas storyline where his character, "J.R. Ewing" is shot (Who shot J.R.?)

    07:10
    Thumbnail of Lee Rich

    Lee Rich on getting Dallas off the ground

    00:48
    Thumbnail of Barbara Eden

    Barbara Eden on joining the cast of Dallas and reuniting with Larry Hagman

    02:14
    Thumbnail of Larry Hagman

    Larry Hagman on being cast as J.R. Ewing on Dallas

    01:55
    Thumbnail of David Jacobs

    David Jacobs on the writing of Dallas

    01:08
    Thumbnail of Dorothy C. Fontana

    Dorothy Fontana on writing for Dallas early in its run

    02:04

    Bruce Bilson

    Bruce Bilson on directing Dallas

    02:27

    Robert Culp

    Robert Culp on the rumor of his being set to replace Larry Hagman on Dallas, and on the end of Greatest American Hero

    03:14

    Barbara Eden

    Barbara Eden on joining the cast of Dallas and reuniting with Larry Hagman

    02:14

    Ruth Engelhardt

    Ruth Engelhardt on working with Larry Hagman on Dallas

    02:35

    Dorothy C. Fontana

    Dorothy Fontana on writing for Dallas early in its run

    02:04

    Larry Hagman

    Larry Hagman on a joke played on him by Patrick Duffy during Dallas

    00:34

    Larry Hagman on being cast as J.R. Ewing on Dallas

    01:55

    Larry Hagman on his Dallas character, J.R. Ewing

    01:41

    Larry Hagman on working with the producers of Dallas and his involvement in the return of Patrick Duffy to the show

    05:45

    Larry Hagman on working with his co-stars on Dallas including Linda Gray, David Wayne, Ken Kercheval, Jim Davis, Barbara Bel Geddes, and Charlene Tilton

    11:26

    Larry Hagman on shooting the first 5 episodes of Dallas and the appeal of the Southfork Ranch locale

    05:55

    Larry Hagman on the Dallas storyline where his character, "J.R. Ewing" is shot (Who shot J.R.?)

    07:10

    Larry Hagman on Bobby Ewing's (Patrick Duffy) departure and return to Dallas

    07:06

    Larry Hagman on the final episode of Dallas, "It's a Wonderful Life"

    02:30

    Larry Hagman on filming Dallas on-location in extreme heat

    01:42

    Larry Hagman on Barbara Bel Geddes being replaced by Donna Reed on Dallas

    00:55

    Larry Hagman on the departures of Dallas co-stars Victoria Principal and Dack Rambo

    02:05

    Larry Hagman on becoming an executive producer of Dallas

    01:25

    Larry Hagman on the ending of Dallas and the subsequent reunion shows

    03:10

    Larry Hagman on the legacy of Dallas

    03:44

    David Jacobs

    David Jacobs on the genesis and production of Dallas and Knots Landing

    25:42

    Creator/Producer David Jacobs on Dallas (continued)

    37:00

    David Jacobs on the fifth episode of Dallas, "Barbeque"

    02:23

    David Jacobs on the Dallas prequel, Dallas: The Early Years

    03:03

    David Jacobs on the "Who Shot J.R.?" storyline on Dallas

    04:18

    David Jacobs on the Bobby out of the shower/last season was all a dream storyline on Dallas

    02:41

    David Jacobs on the Dallas prequel Dallas: The Early Years

    01:05

    David Jacobs on the writing of Dallas

    01:08

    Rita Lakin

    Rita Lakin on turning down Dallas, and on her very short stint on Dynasty

    02:26

    Judith Light

    Judith Light on playing "Judith Ryland" on the revival of Dallas

    04:51

    Susan Lucci

    Susan Lucci on her six-episode stint on Dallas and working in nighttime vs. daytime soaps

    05:13

    Leslie H. Martinson

    Leslie H. Martinson on directing Dallas

    01:25

    Leslie Moonves

    Leslie Moonves on working at Lorimar Telepictures, which was producing Dallas at the time

    01:06

    Lee Rich

    Lee Rich on getting Dallas off the ground

    00:48

    Lee Rich on getting Dallas on the air

    01:12

    Lee Rich on the origins of Dallas

    12:16

    Lee Rich on the "House Divided" episode of Dallas which generated the question, "Who Shot J.R.?"

    04:17

    Lee Rich on Patrick Ewing leaving and returning to Dallas - the season was all a dream

    01:30

    Lee Rich on going on Tom Snyder's show to deal with criticism from a reverend about Dallas

    00:51

    Lee Rich on staying home to watch TV shows

    00:45

    Esther Shapiro

    Richard and Esther Shapiro on differences between Dallas and Dynasty

    01:00

    Richard Shapiro

    Richard and Esther Shapiro on differences between Dallas and Dynasty

    01:00

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