"There's no way that I could have anticipated the little bitty cameras that people walk around with and use. It was all so big and bulky then and everything had these great coaxial cables you had to drag  everywhere the camera went. The changes are just magical."

    About This Interview

    In her two-hour interview, Frances Buss Buch (1917-2010) describes how a two-week temporary job at CBS led to an over decade-long association with the network, and her historic role as CBS' very first female director. She details her work at CBS before and after broadcasting was interrupted during World War II. She talks about her assistance creating maps for the news program on December 7, 1941, when the Japanese attacked Pearl Harbor. She describes several of the earliest commercial broadcasts on CBS that featured her on camera, including The Country Dance, a monthly dance program by the American Country Dance Society; Children's Story, in which a story was read to a child, "illustrated" by an artist on camera; and the CBS Television Quiz, which featured such games as "Peanuts in the Bottle" in which a contestant attempted to spoon peanuts into an empty milk bottle that they held on their head. She talks about some of her earliest directorial efforts such as Sorry Wrong Number, an adaptation of the famed radio show. Buch talks about several of the key creative talents at CBS at the time including Worthington Miner and Gilbert Seldes. She speaks in great detail about other early CBS series including The Missus Goes A-Shopping, To the Queen's Taste with Dione Lucas, The Whistling Wizard, and Mike and Buff. She also talks about CBS' color experimentation and her role as a director of the first color broadcast for the network on June 25, 1951, including directing the show's "live" commercials. She also discusses Telecolor Clinics, a series of television documentaries done for the American Cancer Society. Karen Herman conducted the interview on June 16, 2005 in Hendersonville, NC.

    All views expressed by interviewees are theirs alone and not necessarily those of the Television Academy.
    People Talking About ...
    Thumbnail of Frances Buss Buch

    Frances Buss Buch on early CBS TV technology and directing color tests and demonstrations

    04:36
    Thumbnail of Frances Buss Buch

    Frances Buss Buch on host Dione Lucas and directing the cooking show To the Queen's Taste

    09:11
    Thumbnail of Frances Buss Buch

    Frances Buss Buch on her advice to a person aspiring to work in a new medium

    01:23
    Thumbnail of Frances Buss Buch

    Frances Buss Buch on how she directed a television program

    02:37
    Thumbnail of Frances Buss Buch

    Frances Buss Buch on working on the CBS TV news program when Pearl Harbor was attacked

    01:56
    Thumbnail of Frances Buss Buch

    Frances Buss Buch on the games featured on CBS Television Quiz

    03:46
    Play Full Interview

    Chapter 1

    On her early years growing up in St. Louis and her early interest in theatre

    04:47

    On her first jobs as an actress in radio, theatre, and modeling in New York

    01:48

    On getting her first job at CBS TV, as a replacement receptionist where Peter Goldmark was secretly testing color television technology; on remaining at CBS where she was put on the air

    04:38

    On some of the first shows on CBS, including dancing on Country Dance; Red Cross First Aid; on appearing on-camera on CBS Television Quiz

    04:09

    On appearing on Children's Story; on why the television industry was starting to expand; on CBS Television Quiz games

    06:10

    On being on-camera 

    01:33

    On learning about Pearl Harbor being attacked and going to CBS TV and working on the news reports; on Gilbert Seldes

    04:03

    Chapter 2

    On how World War II affected CBS' development of TV; on working on Navy training films; on meeting her future husband

    07:23

    On returning to CBS after the war; on working on Navy training films "Castaways" about a Navy pilot who bailed out over the Pacific and "Makeup from the Neck Down" an exercise film for the WAVES

    04:00

    On her first directing work on such programs as The Missus Goes A-Shopping, CBS Television Quiz, and King's Party Line

    05:52

    On directing sports shows for CBS including a boxing show where boxers didn't have enough trunks to go around; on directing Dodgers games

    04:41

    On being a female director in early television; on directing To the Queen's Taste aka Dione Lucas Cooking School

    08:50

    Chapter 3

    On her role as a camera director and her process

    02:46

    On directing To the Queen's Taste and working with host Dione Lucas

    09:10

    On directing What's It Worth?, and on the technology in television at the time of the early 1950s; on directing Mike and Buff and The Whistling Wizard

    19:00

    Chapter 4

    On directing The Whistling Wizard

    01:51

    On directing the magazine show Vanity Fair

    05:05

    On the layout of a control room

    02:37

    On directing Sorry, Wrong Number

    03:43

    On directing The Stork Club remotes

    01:26

    On being aware of the Hollywood Blacklist and signing a loyalty oath for CBS

    01:05

    On working with crews and her direct demeanor on the set; marrying in 1949

    05:18

    On seeing changes in the television business with ad agencies becoming more powerful; on her last project, directing American Cancer Society documentaries, "Telecolor Clinics" 

    09:25

    Chapter 5

    On retiring from CBS and moving to New Jersey with her husband

    03:03

    On her favorite memory of working at CBS: the Grand Central Terminal where studios were located

    02:52

    On summing up her thoughts on television; on the press she received; on her advice to aspiring professionals

    05:27

    CBS Television Quiz

    Frances Buss Buch on director Worthington Minor (CBS Television Quiz) during the first years of CBS TV

    01:35

    Frances Buss Buch on the games featured on CBS Television Quiz

    03:46

    Frances Buss Buch briefly on directing CBS Television Quiz

    00:25

    Children's Story, The

    Frances Buss Buch on substituting for the host of Children's Story

    01:07

    Country Dance, The

    Frances Buss Buch on dancing on The Country Dance

    01:19

    Mike and Buff

    Frances Buss Buch on directing Mike and Buff

    02:23

    Missus Goes A-Shopping, The

    Frances Buss Buch on directing The Missus Goes A-Shopping

    04:06

    Premiere

    Frances Buss Buch on directing the first color commercials during the 1951 CBS program Premiere

    02:48

    Sorry, Wrong Number (1946)

    Frances Buss Buch on directing Sorry, Wrong Number for television starring Mildred Natwick

    03:41

    Stork Club, The

    Frances Buss Buch on directing The Stork Club

    01:26

    To the Queen's Taste aka Dione Lucas Cooking School

    Frances Buss Buch on directing the CBS cooking show Dione Lucas Cooking School

    05:23

    Frances Buss Buch on host Dione Lucas and directing the cooking show Dione Lucas Cooking School

    09:11

    Vanity Fair

    Frances Buss Buch on directing the magazine show Vanity Fair

    05:08

    What's It Worth?

    Frances Buss Buch on directing What's It Worth?

    03:51

    Whistling Wizard, The

    Frances Buss Buch on directing The Whistling Wizard

    04:10

    Frances Buss Buch on directing The Whistling Wizard

    01:51

    Winner Take All (1948-52)

    Frances Buss Buch on seeing Winner Take All many years later and thinking it was dull

    00:53

    Health and Medicine

    Frances Buss Buch on directing "Telecolor Clinics" for The American Cancer Society

    07:43

    Historic Events and Social Change

    Frances Buss Buch on working on the CBS TV news program when Pearl Harbor was attacked

    01:56

    Frances Buss Buch on the press she got for being one of the first women directors at CBS

    02:24

    Frances Buss Buch on directing "Telecolor Clinics" for The American Cancer Society

    07:43

    Hollywood Blacklist

    Director Frances Buss Buch on being aware of the Hollywood Blacklist and signing a loyalty oath for CBS

    01:06

    Industry Crossroads

    Director Frances Buss Buch on being aware of the Hollywood Blacklist and signing a loyalty oath for CBS

    01:06

    Representation on Television

    Frances Buss Buch on the press she got for being one of the first women directors at CBS

    02:24

    Technological Innovation

    Frances Buss Buch on early CBS TV technology and directing color tests and demonstrations

    04:33

    Television Industry

    Director Frances Buss Buch on being aware of the Hollywood Blacklist and signing a loyalty oath for CBS

    01:06

    War

    Frances Buss Buch on working on the CBS TV news program when Pearl Harbor was attacked

    01:56

    Women

    Frances Buss Buch on the press she got for being one of the first women directors at CBS

    02:24

    World War II

    Frances Buss Buch on working on the CBS TV news program when Pearl Harbor was attacked

    01:56

    Directors

    Frances Buss Buch on how she directed a television program

    02:37

    Children's Programming

    Frances Buss Buch on substituting for the host of Children's Story

    01:07

    Frances Buss Buch on directing The Whistling Wizard

    04:10

    Frances Buss Buch on directing The Whistling Wizard

    01:51

    Commercials

    Frances Buss Buch on directing the first color commercials during the 1951 CBS program Premiere

    02:48

    Game Shows

    Frances Buss Buch on CBS Television Quiz

    08:30

    Frances Buss Buch on directing The Missus Goes A-Shopping

    04:06

    Frances Buss Buch briefly on directing CBS Television Quiz

    00:25

    Frances Buss Buch on seeing Winner Take All many years later and thinking it was dull

    00:53

    Frances Buss Buch on directing What's It Worth?

    03:51

    Music Shows & Variety Shows/Specials

    Frances Buss Buch on dancing on The Country Dance

    01:19

    News and Documentary

    Frances Buss Buch on directing the magazine show Vanity Fair

    05:08

    Service Shows

    Frances Buss Buch on directing the CBS cooking show Dione Lucas Cooking School

    05:23

    Frances Buss Buch on host Dione Lucas and directing the cooking show To the Queen's Taste

    09:11

    Frances Buss Buch on host Dione Lucas and directing the cooking show Dione Lucas Cooking School

    09:10

    Sports

    Frances Buss Buch on directing sports events on early television (boxing, baseball)

    04:09

    Talk Shows

    Frances Buss Buch on directing Mike and Buff

    02:23

    Frances Buss Buch on directing The Stork Club

    01:26

    TV Movies/Miniseries/Dramatic Specials

    Frances Buss Buch on directing Sorry, Wrong Number for television starring Mildred Natwick

    03:41

    Bil Baird

    Frances Buss Buch on directing The Whistling Wizard with Bil Baird

    04:10

    Frances Buss Buch on directing The Whistling Wizard starring Bil Baird

    01:53

    Lucille Ball

    Frances Buss Buch on the games featured on CBS Television Quiz

    03:43

    Buff Cobb

    Frances Buss Buch on directing Mike and Buff with Buff Cobb and Mike Wallace

    02:23

    Dorothy Doan

    Frances Buss Buch on directing the magazine show Vanity Fair hosted by Dorothy Doan

    05:05

    Gil Fates

    Frances Buss Buch on directing What's It Worth? produced by Gil Fates

    03:50

    Anne Francis

    Frances Buss Buch on substituting for the host of Children's Story

    01:07

    John Houseman

    Frances Buss Buch on directing Sorry Wrong Number for television produced by John Houseman

    03:39

    Dione Lucas

    Frances Buss Buch on directing the CBS cooking show To the Queen's Taste

    05:23

    Worthington Miner

    Frances Buss Buch on Worthington Minor during the first years of CBS TV

    01:35

    Mildred Natwick

    Frances Buss Buch on directing Sorry, Wrong Number for television starring Mildred Natwick

    03:41

    Gilbert Seldes

    Frances Buss Buch on Gilbert Seldes

    00:54

    Lela Swift

    Frances Buss Buch on how she directed a television program, and working with then-floor manager Lela Swift

    02:39

    Maria von Trapp

    Frances Buss Buch on directing the magazine show Vanity Fair hosted by Dorothy Doan with guests like Maria van Trapp

    05:05

    Mike Wallace

    Frances Buss Buch on directing Mike and Buff with Buff Cobb and Mike Wallace

    02:23

    All Interviews

    Loading Interviews...