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David Poltrack on the criticism of the television research process
05:05Interview: David F. Poltrack | Topic: Criticism of TV
David Poltrack on the impact of the DVR on television networks
00:55Interview: David F. Poltrack | Topic: Technological Innovation
On the advent of the DVR and second-screen technology; on the impact of research on scheduling 59:57
Interview: David F. Poltrack
On privacy issues within the research industry; on tailoring ads to an individuals' interest and its pros and cons; on double-blind matching; on tracking user data; on the poor job the industry has done of explaining opt-out and other areas of data privacy 42:04
Interview: David F. Poltrack
On a week in his life; on being given a "report card" ever morning; on his management style 33:46
Interview: David F. Poltrack
David Poltrack on second-screen technology 06:12
Interview: David F. Poltrack | Topic: Technological Innovation
David Poltrack on tailoring ads to individual customers and the privacy concerns associated with collecting such data 07:20
Interview: David F. Poltrack | Topic: Television Industry
On how research helped develop such shows as CSI; on what makes great TV; on how audiences have changed 59:59
Interview: David F. Poltrack
On the value of multi-generational shows such as NCIS and The Big Bang Theory; on television's role in society
43:43Interview: David F. Poltrack
On globalization; on the secret to a successful international program; on not wanting to retire
35:48Interview: David F. Poltrack
David Poltrack on his admiration for writers such as David E. Kelley
02:31Interview: David F. Poltrack | Person: David E. Kelley
David Poltrack on why he needs to watch as much television as possible to effectively do his job
03:10Interview: David F. Poltrack | Profession: Executives
David Poltrack on the ability of television to expand an individual's horizons
01:00Interview: David F. Poltrack
David Poltrack on how CSI was a success story for his research team at CBS
59:49Interview: David F. Poltrack | Show: CSI: Crime Scene Investigation
David Poltrack on the value of multi-generational shows such as NCIS
01:26Interview: David F. Poltrack | Show: NCIS
David Poltrack on the value of multi-generational shows such as the Big Bang Theory; on unique characters that appeal to a broader audience with universal themes
02:17Interview: David F. Poltrack | Show: Big Bang Theory, The
David Poltrack on the secret to an internationally successful television show; on Baywatch being successful abroad
01:00Interview: David F. Poltrack | Show: Baywatch
David Poltrack on what makes great television and whether he can predict flops and successes
04:05Interview: David F. Poltrack | Topic: Television Industry