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David Poltrack on his job to make creatives understand the role of research in programming
01:56Interview: David F. Poltrack | Profession: Television Executive
David Poltrack on the changing attitude from TV networks to research and analysis and his role as "the voice of the consumer" in the research process
03:31Interview: David F. Poltrack
David Poltrack on responding to criticism of his research methods
04:22Interview: David F. Poltrack
David Poltrack on WHY TV networks test their programs before airing them; he says The Big Bang Theory is a good example of why testing works
03:54Interview: David F. Poltrack
David Poltrack on the four essential questions of television research
07:46Interview: David F. Poltrack
David Poltrack on WHY TV networks test their programs before airing them; he says The Big Bang Theory is a good example of why testing works; on how Chuck Lorre understood how to interpret his audience
03:00Interview: David F. Poltrack | Show: Big Bang Theory, The
David Poltrack on the importance of characters to the success of a TV show such as Big Bang Theory
01:18Interview: David F. Poltrack | Show: Big Bang Theory, The
David Poltrack on how critics of research always point to Seinfeld to show its faults because it didn't test well
02:29Interview: David F. Poltrack | Show: Seinfeld
On using social networking in research
02:17Interview: David F. Poltrack | Topic: Technological Innovation
David Poltrack on the changing nature of sitcoms as reflective of societal trends and how research follows these trends
01:38Interview: David F. Poltrack | Topic: Pop Culture
David Poltrack on the "new gadgets" in technology and how television research is utilizing them
00:51Interview: David F. Poltrack | Topic: Technological Innovation
David Poltrack on the criticism of the television research process
05:05Interview: David F. Poltrack | Topic: Criticism of TV
David Poltrack on the impact of the DVR on television networks
00:55Interview: David F. Poltrack | Topic: Technological Innovation
On the advent of the DVR and second-screen technology; on the impact of research on scheduling 59:57
Interview: David F. Poltrack
On privacy issues within the research industry; on tailoring ads to an individuals' interest and its pros and cons; on double-blind matching; on tracking user data; on the poor job the industry has done of explaining opt-out and other areas of data privacy 42:04
Interview: David F. Poltrack
On a week in his life; on being given a "report card" ever morning; on his management style 33:46
Interview: David F. Poltrack
David Poltrack on second-screen technology 06:12
Interview: David F. Poltrack | Topic: Technological Innovation
David Poltrack on tailoring ads to individual customers and the privacy concerns associated with collecting such data 07:20
Interview: David F. Poltrack | Topic: Television Industry
On how research helped develop such shows as CSI; on what makes great TV; on how audiences have changed 59:59
Interview: David F. Poltrack
On the value of multi-generational shows such as NCIS and The Big Bang Theory; on television's role in society
43:43Interview: David F. Poltrack
On globalization; on the secret to a successful international program; on not wanting to retire
35:48Interview: David F. Poltrack
David Poltrack on his admiration for writers such as David E. Kelley
02:31Interview: David F. Poltrack | Person: David E. Kelley
David Poltrack on why he needs to watch as much television as possible to effectively do his job
03:10Interview: David F. Poltrack | Profession: Executives
David Poltrack on the ability of television to expand an individual's horizons
01:00Interview: David F. Poltrack
David Poltrack on how CSI was a success story for his research team at CBS
59:49Interview: David F. Poltrack | Show: CSI: Crime Scene Investigation
David Poltrack on the value of multi-generational shows such as NCIS
01:26Interview: David F. Poltrack | Show: NCIS
David Poltrack on the value of multi-generational shows such as the Big Bang Theory; on unique characters that appeal to a broader audience with universal themes
02:17Interview: David F. Poltrack | Show: Big Bang Theory, The