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On his early career pursuits in law at Notre Dame, and then switching to advertising; on working at Ted Bates Advertising agency; on working with television clients and being offered jobs at several networks 50:26
Interview: David F. Poltrack
On how he got to CBS from his job at Ted Bates Advertising; on why he wanted to leave advertising; on his first job as Manager of Marketing Services at CBS 31:11
Interview: David F. Poltrack
On the difference between sales and marketing; on moving from sales to the research department 20:08
Interview: David F. Poltrack
On moving from sales to the research department; on how research was conducted in the early days of television; 10:05
Interview: David F. Poltrack
David Poltrack on the ad agency business in the 1960s when he started at Ted Bates Advertising Agency and what his job entailed 03:34
Interview: David F. Poltrack | Profession: Advertising Executive
David Poltrack on how the Advertising Agency interacted with its television clients in the 1960s 03:04
Interview: David F. Poltrack | Profession: Advertising Executive
On the difference between sales and marketing; on moving from sales to the research department 01:18
Interview: David F. Poltrack
On utilizing his marketing skills in programming decisions at CBS; on research and analysis testing before he came on; on his role to communicate to creatives about the results of his research and how it impacts programming; on responding to critics of research methodology 59:59
Interview: David F. Poltrack
On criticism of his research methods; on how he tests television programs and predicting shares; on how The Big Bang Theory used research to greatly improve the ratings of the show
49:36Interview: David F. Poltrack
On the four essential questions of television research; on how the ratings game has changed; on why many pilots fail to make it to air; why characters are so critical to the success of the show
38:36Interview: David F. Poltrack
On how each character is judged for ratings; on how the research questions are structured; on how critics of research always point to Seinfeld to show its faults because it didn't test well
30:14Interview: David F. Poltrack
On how research impacts casting of shows; on the creative process and research and how they relate; on the problem of basing all the research on a single show
10:11Interview: David F. Poltrack
On using social networking in research; on looking at trends such as reality television and social trends and utilizing new technology such as mini-tablets and ipads; on the impact of the DVR on television networks
16:17Interview: David F. Poltrack
David Poltrack on the rising popularity of Reality TV (and game shows) and how research rates that genre
02:55Interview: David F. Poltrack | Genre: Reality TV
David Poltrack on the changing nature of sitcoms as reflective of societal trends and how research follows these trends
01:38Interview: David F. Poltrack | Genre: Comedy Series
David Poltrack on how Howard Stringer said he used research at CBS "like a drunk uses a lampost- more for support than illumination"
02:01Interview: David F. Poltrack | Person: Howard Stringer
David Poltrack on how Leslie Moonves understood the role of research in his programming decisions at CBS
00:26Interview: David F. Poltrack | Person: Leslie Moonves
David Poltrack on the view and use of research by television networks and how it was both sought and resisted
06:10Interview: David F. Poltrack | Profession: Television Executive
David Poltrack on his job to make creatives understand the role of research in programming
01:56Interview: David F. Poltrack | Profession: Television Executive
David Poltrack on the changing attitude from TV networks to research and analysis and his role as "the voice of the consumer" in the research process
03:31Interview: David F. Poltrack
David Poltrack on responding to criticism of his research methods
04:22Interview: David F. Poltrack
David Poltrack on WHY TV networks test their programs before airing them; he says The Big Bang Theory is a good example of why testing works
03:54Interview: David F. Poltrack
David Poltrack on the four essential questions of television research
07:46Interview: David F. Poltrack
David Poltrack on WHY TV networks test their programs before airing them; he says The Big Bang Theory is a good example of why testing works; on how Chuck Lorre understood how to interpret his audience
03:00Interview: David F. Poltrack | Show: Big Bang Theory, The
David Poltrack on the importance of characters to the success of a TV show such as Big Bang Theory
01:18Interview: David F. Poltrack | Show: Big Bang Theory, The
David Poltrack on how critics of research always point to Seinfeld to show its faults because it didn't test well
02:29Interview: David F. Poltrack | Show: Seinfeld
On using social networking in research
02:17Interview: David F. Poltrack | Topic: Technological Innovation
David Poltrack on the changing nature of sitcoms as reflective of societal trends and how research follows these trends
01:38Interview: David F. Poltrack | Topic: Pop Culture
David Poltrack on the "new gadgets" in technology and how television research is utilizing them
00:51Interview: David F. Poltrack | Topic: Technological Innovation