Enter any search term in the text box, and click the results below to play the clip. For help visit Search Tips.
On the sponsorship of I Love Lucy by Phillip Morris and later by Jello; on the preferred networks of sponsors in the 1950s; on working with David Sarnoff at NBC and William S. Paley at CBS 08:10
Interview: Rod Erickson
On the notion of networks providing a public service; on the reasons companies have for sponsoring a television show; on the types of shows that sponsors generally preferred and on working on The Silver Theater 12:04
Interview: Rod Erickson
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson | Genre: Comedy Series
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello 03:37
Interview: Rod Erickson | Genre: Comedy Series
Rod Erickson on working on The Silver Theater 01:48
Interview: Rod Erickson | Genre: Classic Anthology Series
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS 01:56
Interview: Rod Erickson | Person: David Sarnoff
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS 01:56
Interview: Rod Erickson | Person: William S. Paley
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson | Show: Red Skelton Show, The
Rod Erickson on working on The Silver Theater 02:48
Interview: Rod Erickson | Show: Silver Theater, The
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello 03:36
Interview: Rod Erickson | Show: I Love Lucy
Rod Erickson on creating a commercial for Goodyear Tires 03:01
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on creating a commercial for Goodyear Tires 03:01
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on advertisers discovering that television was a great sales tool 01:44
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on advertisers discovering that television was a great sales tool 01:44
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello 03:36
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello 03:37
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the preferred networks of sponsors in the 1950s 02:36
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the preferred networks of sponsors in the 1950s 02:36
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS 01:56
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS 01:56
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the notion of networks providing a public service 02:23
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the notion of networks providing a public service 02:23
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the reasons companies have for sponsoring a television show 04:50
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the reasons companies have for sponsoring a television show 04:50
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the types of shows that sponsors generally preferred 03:03
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the types of shows that sponsors generally preferred 03:03
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on working on The Silver Theater 01:48
Interview: Rod Erickson | Topic: Television Industry