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Rod Erickson on creating a commercial for Goodyear Tires 03:01
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on creating a commercial for Goodyear Tires 03:01
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on advertisers discovering that television was a great sales tool 01:44
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on advertisers discovering that television was a great sales tool 01:44
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the process of pairing advertisers with shows and attempting to pair Whitman Chocolates with The Red Skelton Show 02:41
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello 03:36
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the sponsorship of I Love Lucy by Phillip Morris and later by Jello 03:37
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the preferred networks of sponsors in the 1950s 02:36
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the preferred networks of sponsors in the 1950s 02:36
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS 01:56
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on working with David Sarnoff at NBC and William S. Paley at CBS 01:56
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the notion of networks providing a public service 02:23
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the notion of networks providing a public service 02:23
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the reasons companies have for sponsoring a television show 04:50
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the reasons companies have for sponsoring a television show 04:50
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the types of shows that sponsors generally preferred 03:03
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the types of shows that sponsors generally preferred 03:03
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on working on The Silver Theater 01:48
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on working on The Silver Theater 01:48
Interview: Rod Erickson | Topic: Advertising and Sponsorship
On the construction of ABC's studios for Paul Whitman's Goodyear Revue; on working on The Fred Waring Show, sponsored by General Electric; on working on The Arrow Show, sponsored by Arrow Shirts 10:57
Interview: Rod Erickson
On working on Hopalong Cassidy; on the technical aspects of putting filmed content on early television and realizing the need for audience laughter on I Love Lucy; on early television being based in New York and his life in those days 13:17
Interview: Rod Erickson
On moving to Los Angeles; on working on The Goldbergs, The Aldrich Family, and I Married Joan; on the differences between working on a filmed show and working on a live show 04:10
Interview: Rod Erickson
Rod Erickson on working on The Fred Waring Show, sponsored by General Electric 06:23
Interview: Rod Erickson | Genre: Music Shows & Variety Shows/Specials
Rod Erickson on working on The Arrow Show, sponsored by Arrow Shirts 03:03
Interview: Rod Erickson | Genre: Music Shows & Variety Shows/Specials
Rod Erickson on working on The Goldbergs, The Aldrich Family, and I Married Joan 02:01
Interview: Rod Erickson | Genre: Comedy Series
Rod Erickson on working on The Fred Waring Show sponsored by General Electric 06:23
Interview: Rod Erickson | Person: Fred Waring
Rod Erickson on working on the Paddy Chayefsky series First Camera 01:24
Interview: Rod Erickson | Person: Paddy Chayefsky
Rod Erickson on working on I Married Joan with Joan Davis 00:47
Interview: Rod Erickson | Person: Joan Davis