Remembering Joe Sedelmaier
May 15th, 2026
We’re sad to learn that advertising executive Joe Sedelmaier has passed away at the age of 92. Sedelmaier was the creator of iconic commercials including Wendy’s “Where’s the beef?” and FedEx ads with the fast talker.
Below are some selections from his 2006 interview:
On the “Where’s the Beef?” commercial:
On the FedEx commercial with the fast-talking man:
On how he would like to be remembered:
Watch Joe Sedelmaier’s full interview and read his obituary in Ad Age.
