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Rod Erickson on product placement in television and movies 02:04
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on product placement in television and movies 02:04
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the shift away from sponsors owning a whole show 07:12
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the shift away from sponsors owning a whole show 07:11
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 06:38
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 06:38
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result 01:19
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result 01:19
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the effectiveness of commercials 03:16
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the effectiveness of commercials 03:14
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials 03:16
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials 03:18
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the power of television and on violent television programming 01:53
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the power of television on violent television programming 01:55
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on retiring from the advertising industry in 1961 00:44
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on retiring from the advertising industry in 1961 00:44
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on how the advertising industry had changed since he retired 02:49
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on how the advertising industry had changed since he retired 02:49
Interview: Rod Erickson | Topic: Advertising and Sponsorship
On the then-current state of television advertising; on television ratings and demographics, and going to work for the American Research Bureau 08:40
Interview: Rod Erickson
Rod Erickson on various people he's worked with in his career: Oliver E. Treyz 02:30
Interview: Rod Erickson | Person: Oliver E. Treyz
Rod Erickson on various people he's worked with in his career: Leonard Goldenson 01:12
Interview: Rod Erickson | Person: Leonard H. Goldenson
Rod Erickson on various people he's worked with in his career: Dan Enright 04:26
Interview: Rod Erickson | Person: Dan Enright
Rod Erickson on various people he's worked with in his career: Tom McDermott 00:22
Interview: Rod Erickson | Person: Tom McDermott
Rod Erickson on various people he's worked with in his career: Gilbert Ralston 00:40
Interview: Rod Erickson | Person: Gilbert Ralston
Rod Erickson on various people he's worked with in his career: Frank Stanton 00:30
Interview: Rod Erickson | Person: Frank Stanton
Rod Erickson on various people he's worked with in his career: William S. Paley 01:03
Interview: Rod Erickson | Person: William S. Paley
Rod Erickson on various people he's worked with in his career: Martin Stone 00:36
Interview: Rod Erickson | Person: Martin Stone
Rod Erickson on various people he's worked with in his career: David Levy 00:57
Interview: Rod Erickson | Person: David Levy