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Rod Erickson on turning down Danny Thomas' Make Room for Daddy 01:05
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the advertisers control over time slot and other factors dealing with a show 02:21
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the advertisers control over time slot and other factors dealing with a show 02:24
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the dearth of black actors on television in the 1950s and 1960s and anti-Semitism in the ad industry 03:51
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the dearth of black actors on television in the 1950s and 1960s and anti-Semitism in the ad industry 03:51
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the Hollywood Blacklist's effect on television advertising 13:33
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the Hollywood Blacklist's effect on television advertising 13:33
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the Hollywood Blacklist's effect on television advertising 13:33
Interview: Rod Erickson | Topic: Industry Crossroads
Rod Erickson on the Hollywood Blacklist's effect on television advertising 13:35
Interview: Rod Erickson | Topic: Hollywood Blacklist
Rod Erickson on the ethics of advertising cigarettes on television 02:41
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the ethics of advertising cigarettes in television 02:41
Interview: Rod Erickson | Topic: Advertising and Sponsorship
On product placement in television and movies; on the shift away from sponsors owning a whole show; on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 15:53
Interview: Rod Erickson
On ad agencies getting out of the business of producing shows and how his job changed as a result; on the effectiveness of commercials; on the research involved in making effective commercials and on the psychology of commercials 07:52
Interview: Rod Erickson
On the power of television and on violent television programming; on retiring from the advertising industry in 1961; on how the advertising industry had changed since he retired 05:29
Interview: Rod Erickson
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 06:38
Interview: Rod Erickson | Profession: Executives
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 06:38
Interview: Rod Erickson | Profession: Advertising Executive
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials 03:16
Interview: Rod Erickson | Profession: Executives
Rod Erickson on the research involved in making effective commercials and on the psychology of commercials 03:16
Interview: Rod Erickson | Profession: Advertising Executive
Rod Erickson on product placement in television and movies 02:04
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on product placement in television and movies 02:04
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the shift away from sponsors owning a whole show 07:12
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the shift away from sponsors owning a whole show 07:11
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 06:38
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on reading the Neilson ratings and predicting people's television viewing habits on given nights of the week 06:38
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result 01:19
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on ad agencies getting out of the business of producing shows and how his job changed as a result 01:19
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on the effectiveness of commercials 03:16
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on the effectiveness of commercials 03:14
Interview: Rod Erickson | Topic: Advertising and Sponsorship