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On Nielsen in the late 1970s; on the Nielsen family and working in business development and sales; on sample selection and research 07:54
Interview: Susan Whiting
On research for cable television in its early years; on her work in sales, product design, and her rise to CEO; on HBO and Nielsen's business model 10:20
Interview: Susan Whiting
On integrating research and ratings; on the growth of the cable industry; on the evolution of how audiences are measured 11:25
Interview: Susan Whiting
On measuring media saturation and multiplexing; on measuring media consumption by college students living away from home 06:47
Interview: Susan Whiting
Susan Whiting on her rise from working in sales to becoming CEO of Nielsen 02:03
Interview: Susan Whiting | Profession: Executives
Susan Whiting on her rise from working in sales to becoming CEO of Nielsen 02:03
Interview: Susan Whiting | Profession: Television Executive
Susan Whiting on being an inaugural member of Nielsen Research's management training program 03:10
Interview: Susan Whiting
Susan Whiting on what she learned about cable television in its early years 02:05
Interview: Susan Whiting
Susan Whiting on measuring media consumption by college students living away from home 02:19
Interview: Susan Whiting
Susan Whiting on being an inaugural member of Nielsen Research's management training program 03:10
Interview: Susan Whiting | Topic: Television Industry
Susan Whiting on what she learned about cable television in its early years 02:42
Interview: Susan Whiting | Topic: Television Industry
Susan Whiting on Nielsen measuring media saturation and multiplexing on various platforms 04:28
Interview: Susan Whiting | Topic: Technological Innovation
Susan Whiting on Nielsen measuring media saturation and multiplexing on various platforms 04:28
Interview: Susan Whiting | Topic: Television Industry
Susan Whiting on data collection over the years 05:58
Interview: Susan Whiting | Topic: Technological Innovation
On "overnights", contd.; on processing information from DVRs; on fast-forwarding commercials and digital signatures 06:13
Interview: Susan Whiting
On selecting panels and collecting meter and diary information; on sample size and diversity; on global trends 14:31
Interview: Susan Whiting
On ratings demographics; on Nielsen Top Tens and year-end and season-end ratings; on criticism of ratings 06:51
Interview: Susan Whiting
On a typical work week for her as Vice-Chairman of Nielsen; on her management style and being a female executive in the media world 06:07
Interview: Susan Whiting
On mentors; on Nielsen ownership changing hands and Nielsen's brand; on consumer behavior and challenges and accomplishments in her career 09:09
Interview: Susan Whiting
On career regrets, advice to aspiring Research Executives, and her future 04:11
Interview: Susan Whiting