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Susan Whiting on data collection over the years 05:58

Interview: Susan Whiting



Susan Whiting on being an inaugural member of Nielsen Research's management training program 03:10

Interview: Susan Whiting | Topic: Television Industry



Susan Whiting on what she learned about cable television in its early years 02:42

Interview: Susan Whiting | Topic: Television Industry



Susan Whiting on Nielsen measuring media saturation and multiplexing on various platforms 04:28

Interview: Susan Whiting | Topic: Technological Innovation



Susan Whiting on Nielsen measuring media saturation and multiplexing on various platforms 04:28

Interview: Susan Whiting | Topic: Television Industry



Susan Whiting on data collection over the years 05:58

Interview: Susan Whiting | Topic: Technological Innovation



Susan Whiting on what Nielsen first measured 02:10

Interview: Susan Whiting



On "overnights", contd.; on processing information from DVRs; on fast-forwarding commercials and digital signatures 06:13

Interview: Susan Whiting



On selecting panels and collecting meter and diary information; on sample size and diversity; on global trends 14:31

Interview: Susan Whiting



On ratings demographics; on Nielsen Top Tens and year-end and season-end ratings; on criticism of ratings 06:51

Interview: Susan Whiting



On a typical work week for her as Vice-Chairman of Nielsen; on her management style and being a female executive in the media world 06:07

Interview: Susan Whiting



On mentors; on Nielsen ownership changing hands and Nielsen's brand; on consumer behavior and challenges and accomplishments in her career 09:09

Interview: Susan Whiting



On career regrets, advice to aspiring Research Executives, and her future 04:11

Interview: Susan Whiting



On a tour of Nielsen meters through the years 08:10

Interview: Susan Whiting



Susan Whiting on a typical work week for her as Vice-Chairman of Nielsen; on how her role has evolved over the years 02:56

Interview: Susan Whiting | Profession: Executives



Susan Whiting on a typical work week for her as Vice-Chairman of Nielsen; on how her role has evolved over the years 02:56

Interview: Susan Whiting | Profession: Television Executive



Susan Whiting on her management style 00:44

Interview: Susan Whiting | Profession: Executives



Susan Whiting on her management style 00:44

Interview: Susan Whiting | Profession: Television Executive



Susan Whiting on being a female executive in the media world 01:26

Interview: Susan Whiting | Profession: Executives



Susan Whiting on being a female executive in the media world 01:26

Interview: Susan Whiting | Profession: Television Executive



Susan Whiting on advice to aspiring Research Executives 01:21

Interview: Susan Whiting | Profession: Executives



Susan Whiting on advice to aspiring Research Executives 01:21

Interview: Susan Whiting | Profession: Television Executive



Susan Whiting on fast-forwarding commercials 02:45

Interview: Susan Whiting



Susan Whiting on "overnights", contd. 03:28

Interview: Susan Whiting



Susan Whiting on Nielsen panel selection (becoming a Nielsen family) 05:17

Interview: Susan Whiting



Susan Whiting on diversity in Nielsen samples 02:21

Interview: Susan Whiting



Susan Whiting on ratings demographics 02:01

Interview: Susan Whiting



Susan Whiting on Nielsen Top Tens 00:57

Interview: Susan Whiting



Susan Whiting on Nielsen ownership changing hands 01:38

Interview: Susan Whiting



Susan Whiting on Nielsen's brand 00:58

Interview: Susan Whiting



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