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Rod Erickson on going to work for Procter & Gamble in 1944 as a supervisor of 44 of their radio programs including many daytime serials 06:30
Interview: Rod Erickson
Rod Erickson on working with Paul Rhymer, the creator of the radio show "Vic and Sade" 02:43
Interview: Rod Erickson
Rod Erickson on working with creator of many radio serials Irna Phillips 02:13
Interview: Rod Erickson
Rod Erickson on the rules of radio advertising and his time at Proctor & Gamble 03:22
Interview: Rod Erickson
Rod Erickson on subjects that were taboo on Proctor & Gamble's serials and getting Proctor & Gamble into television 03:58
Interview: Rod Erickson
Rod Erickson on subjects that were taboo on Proctor & Gamble's serials and getting Proctor & Gamble into television 03:58
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on subjects that were taboo on Proctor & Gamble's serials and getting Proctor & Gamble into television 03:58
Interview: Rod Erickson | Topic: Advertising and Sponsorship
On Procter & Gamble's initial reluctance to sponsor television programs; on his decision to leave Procter & Gamble and going to work for WOR radio in New York; on his awareness of the coming of television in New York in 1947 10:59
Interview: Rod Erickson
On working in New York radio in the 1940s; on he deal he made with Pat Weaver for the radio show "We, The People"; on going to work for Young & Rubicam and putting We, The People on television 09:03
Interview: Rod Erickson
On pushing his clients into advertising on television while at Young & Rubicam, and on reading the television ratings of the day; on how early advertising on television worked and on broadcasting We, The People 08:32
Interview: Rod Erickson
Rod Erickson on how early advertising on television worked and on broadcasting We, The People 03:08
Interview: Rod Erickson | Genre: Music Shows & Variety Shows/Specials
Rod Erickson on he deal he made with Pat Weaver for the radio show "We, The People" 02:09
Interview: Rod Erickson | Person: Sylvester L. "Pat" Weaver
Rod Erickson on Procter & Gamble's initial reluctance to sponsor television programs 06:47
Interview: Rod Erickson
Rod Erickson on his decision to leave Procter & Gamble and going to work for WOR radio in New York 01:46
Interview: Rod Erickson
Rod Erickson on his awareness of the coming of television in New York in 1947 02:26
Interview: Rod Erickson
Rod Erickson on going to work for Young & Rubicam and putting We, The People on television 04:25
Interview: Rod Erickson
Rod Erickson on pushing his clients into advertising on television while at Young & Rubicam, and on reading the television ratings of the day 05:24
Interview: Rod Erickson
Rod Erickson on how early advertising on television worked and on broadcasting We, The People 03:08
Interview: Rod Erickson
Rod Erickson on going to work for Young & Rubicam and putting We, The People on television 04:25
Interview: Rod Erickson | Show: We, The People
Rod Erickson on how early advertising on television worked and on broadcasting We, The People 03:08
Interview: Rod Erickson | Show: We, The People
Rod Erickson on Procter & Gamble's initial reluctance to sponsor television programs 06:47
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on Procter & Gamble's initial reluctance to sponsor television programs 06:47
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on going to work for Young & Rubicam and putting We, The People on television 04:25
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on going to work for Young & Rubicam and putting We, The People on television 04:25
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on pushing his clients into advertising on television while at Young & Rubicam, and on reading the television ratings of the day 05:24
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on pushing his clients into advertising on television while at Young & Rubicam, and on reading the television ratings of the day 05:24
Interview: Rod Erickson | Topic: Advertising and Sponsorship
Rod Erickson on how early advertising on television worked and on broadcasting We, The People 03:08
Interview: Rod Erickson | Topic: Television Industry
Rod Erickson on how early advertising on television worked and on broadcasting We, The People 03:08
Interview: Rod Erickson | Topic: Advertising and Sponsorship