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Frederick S. Pierce on where ABC stood in comparison to CBS and NBC in the '50s 01:47
Interview: Frederick S. Pierce
Frederick S. Pierce on how research affected programming at ABC 02:18
Interview: Frederick S. Pierce
Frederick S. Pierce on how research affected programming at ABC 02:18
Interview: Frederick S. Pierce | Topic: Television Industry
Frederick S. Pierce on the Nielsen ratings system 00:53
Interview: Frederick S. Pierce | Topic: Television Industry
On ratings sweeps periods and the programming and news departments; on ABC's coverage of the Kennedy assassination and other big news stories of the day; on becoming a Vice President at ABC and gravitating toward the sales department 15:08
Interview: Frederick S. Pierce
On working for Leonard Goldenson; on ABC executive Julius Barnathan; on ABC President Elton Rule 13:21
Interview: Frederick S. Pierce
Frederick S. Pierce on working for Leonard Goldenson 04:53
Interview: Frederick S. Pierce | Person: Leonard H. Goldenson
Frederick S. Pierce on ABC President Elton Rule 04:34
Interview: Frederick S. Pierce | Person: Elton H. Rule
Frederick S. Pierce on ratings sweeps periods and the programming and news departments 05:11
Interview: Frederick S. Pierce
Frederick S. Pierce on ABC's coverage of the Kennedy assassination and other big news stories of the day 03:01
Interview: Frederick S. Pierce
Frederick S. Pierce on becoming a Vice President at ABC and gravitating toward the sales department 06:05
Interview: Frederick S. Pierce
Frederick S. Pierce on ratings sweeps periods and the programming and news departments 05:11
Interview: Frederick S. Pierce | Topic: Television Industry
Frederick S. Pierce on ABC's coverage of the Kennedy assassination and other big news stories of the day 03:01
Interview: Frederick S. Pierce | Topic: Historic Events and Social Change
Frederick S. Pierce on ABC's coverage of the Kennedy assassination and other big news stories of the day 03:01
Interview: Frederick S. Pierce | Topic: JFK Assassination and Funeral
On Elton Rule's accomplishments at ABC; on the advent of Monday Night Football; on becoming President of ABC and the structure of the network 15:45
Interview: Frederick S. Pierce
On the shows he brought to ABC as President of the network; on bringing in Fred Silverman to run ABC programming; on his working relationship with Fred Silverman 12:49
Interview: Frederick S. Pierce
Frederick S. Pierce on Elton Rule's accomplishments at ABC 01:54
Interview: Frederick S. Pierce | Person: Elton H. Rule
Frederick S. Pierce on bringing in Fred Silverman to run ABC programming 04:09
Interview: Frederick S. Pierce | Person: Fred Silverman
Frederick S. Pierce on his working relationship with Fred Silverman 03:17
Interview: Frederick S. Pierce | Person: Fred Silverman
Frederick S. Pierce on being Vice President of Planning for ABC 00:45
Interview: Frederick S. Pierce
Frederick S. Pierce on becoming President of ABC and the structure of the network 06:40
Interview: Frederick S. Pierce