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George Shapiro on Jerry Seinfeld and packaging Seinfeld 16:38
Interview: George Shapiro | Person: Jerry Seinfeld
George Shapiro on telling Brandon Tartikoff that Jerry Seinfled should have his own series 09:44
Interview: George Shapiro | Person: Brandon Tartikoff
George Shapiro on meeting with NBC's Brandon Tartikoff and Warren Littlefield about a Jerry Seinfeld series 10:50
Interview: George Shapiro | Person: Warren Littlefield
George Shapiro on Larry David and Jerry Seinfeld coming up with the premise of Seinfeld 08:14
Interview: George Shapiro | Person: Larry David
George Shapiro on bringing in cousin Rob Reiner's production company for deficit spending on Seinfeld 01:27
Interview: George Shapiro | Person: Rob Reiner
George Shapiro on Jerry Seinfeld not wanting a 10th season of Seinfeld 01:26
Interview: George Shapiro | Person: Bob Wright
George Shapiro on Jerry Seinfeld not wanting a 10th season of Seinfeld 14:32
Interview: George Shapiro | Person: Jack Welch
George Shapiro on booking Jerry Seinfeld for his 100th birthday party in 2054 01:23
Interview: George Shapiro | Person: George Burns
George Shapiro on booking Jerry Seinfeld for his 100th birthday party in 2054 01:22
Interview: George Shapiro | Person: Jerry Seinfeld
George Shapiro on Carl Reiner's support of Jerry Seinfeld 00:13
Interview: George Shapiro | Person: Carl Reiner
George Shapiro on The Comedy Store, an improv started by Mitzi Shore 01:20
Interview: George Shapiro | Person: Mitzi Shore
George Shapiro on the first time Jerry Seinfeld performed (and bombed) 01:03
Interview: George Shapiro | Person: Jerry Seinfeld
George Shapiro on Steve Martin's clean comedy 00:21
Interview: George Shapiro | Person: Steve Martin
George Shapiro on how Jerry Seinfeld and Larry David ran Seinfeld 05:14
Interview: George Shapiro | Person: Jerry Seinfeld
George Shapiro on how Jerry Seinfeld and Larry David ran Seinfeld 05:14
Interview: George Shapiro | Person: Larry David
George Shapiro on casting Michael Richards 01:34
Interview: George Shapiro | Person: Michael Richards
George Shapiro on casting Julia Louis-Dreyfus 00:24
Interview: George Shapiro | Person: Julia Louis-Dreyfus
George Shapiro on casting Julia Louis-Dreyfus - Rosie O'Donnell read for the part of "Elaine" 00:22
Interview: George Shapiro | Person: Rosie O'Donnell
George Shapiro on being proud of working with writers Bill Persky and Sam Denoff 00:37
Interview: George Shapiro | Person: Bill Persky
George Shapiro on being proud of working with writers Bill Persky and Sam Denoff 00:25
Interview: George Shapiro | Person: Sam Denoff
George Shapiro on being proud of working with Jerry Seinfeld on Seinfeld 01:46
Interview: George Shapiro | Person: Jerry Seinfeld
George Shapiro on being proud of working with Carl Reiner 01:35
Interview: George Shapiro | Person: Carl Reiner
George Shapiro on Andy Kaufman's idol Elvis Presley 00:35
Interview: George Shapiro | Person: Elvis Presley